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020 - Curtis Sparrer on why celebrity interviews are like a high-performance sport

11/12/2018
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Curtis Sparrer, principal at Bospar PR in San Francisco, shares terrific insights on why celebrity interviews are like a high-performance sport. He also explains how to set up really successful media engagements, tips on working with celebrities (he's done award-winning work with George Takei of Star Trek fame), and how to grow trust-based relationships with clients. Working with a celebrity or CEO on successful media engagements: Consider what they can and can’t talk about; do a...

Duration:00:48:31

019 - Josh Elledge generated $6 Million in free publicity!

10/1/2018
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Josh Elledge built and runs two very successful businesses: Savings Angel and Up My Influence. He generated more than $6 million dollars in publicity, essentially for free. Josh shares with us how he did it and he lays out the steps we can take right now to build our authority and promote our own businesses in the same way.

Duration:00:46:26

018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands

8/13/2018
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Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing. He also provides a free link to download his Authority Marketing Playbook. Michael's word of wisdom: "Start creating content; just do it."

Duration:00:40:44

017 - Kill the PR Girl: Amy Sutton shares why diversity is key to powerful Public Relations

7/28/2018
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Amy Sutton, founder of Enjoy PR, takes us on her journey from law to PR. She shares why diversity is key to powerful Public Relations. We also explore the importance of relationships in PR and communications, and how to set expectations in client-agency relationships. Amy recently published an article on LinkedIn titled “Kill the PR Girl,” in which she challenges the stereotype of “the PR Girl” and why that stereotype hurts both public relations professionals and their agencies, in part...

Duration:00:54:33

016 - Jake Eisenberg turbocharges lead generation via social media

6/25/2018
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I'm joined by Jake Eisenberg, president of Reach Digital Group. Jake shares his approach to local marketing and explains how he uses social media to boost lead generation and acquire solid leads. His company specializes in helping local businesses, but his approach works for national brands as well. Q: Jake, you're president of the Reach Digital Group. How did you get into this business and why did you choose to start your own agency? Originally, I got started with a mixed martial arts...

Duration:00:27:39

015 - Strategic Communication lessons from the Marine Corps

6/2/2018
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I'd like to share strategic communication and stakeholder engagement lessons from the commandant of the Marine Corps. So to set the stage, in Washington D.C. the Marine Barracks Washington is downtown. If you've ever heard of 8th and I, that's Marine Barracks. It's the oldest post of the Corps. As the oldest post of the Corps, they do something very special every Friday evening during the summer called the evening parade. And according to their website, the parade has become a universal...

Duration:00:11:29

014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency

5/22/2018
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The most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR program around that. Welcome to another episode of Better PR Now. This episode is sponsored by our official transcription partner, transcribeme.com. If you'd like to see an example of their terrific work, check out the "notes" page on the Better PR Now website. For a 25% discount on their services, go to transcribeme.com/betterprnow. Today, we're...

Duration:00:38:35

013 - Jason Anderson explains why emotional stories hook customers

4/5/2018
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I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. This is the first podcast ever recorded in a Wholefoods Supermarket, and I know it's the first podcast recorded in the Wholefoods Supermarket in Pentagon City, Virginia. The reason we're here today is there's a tap takeover by breweries from Richmond, Virginia, and I'm joined by Jason Anderson, somebody I've known for a long time who is a really...

Duration:00:31:16

012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD

1/21/2018
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Founder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the business, and whether to expand. How she fell into a career in public relations, intern boss suggested it. Loves how dynamic working in PR is and how you get to “peek into” and get a behind-the- scenes view of other industries and companies. Likes: You have to continue to learn and grow. You will always be challenged. As technology changes and, how we...

Duration:00:34:00

011 - Why PR and Marketing might become synonymous - Doreen Clark of SmartBug Media

12/20/2017
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Doreen Clark, Director of Public Relations at SmartBug Media, shares some of her secrets to generating great press coverage, coaching executives to communicate more effectively, and the intertwining of PR and Marketing. Media relations: According to Doreen, public relations is a powerful tool and that we should, “Communicate in a way that is not just beneficial for us, but also for the people we’re reaching out to.” This forms a trifecta of solid media relations that comes together when...

Duration:00:35:17

010 - Great story seeks teller as OnePitch plays matchmaker

11/8/2017
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Jered Martin discusses OnePitch, which he co-founded with Rebecca “Beck” Bamberger in San Diego. OnePitch serves as a matchmaker to help journalists and publicists find each other with the right story idea at the right time. Think of it as eHarmony meets Bumble, but for communication professionals. OnePitch screens out the vast majority of pitches that are not a good fit for a particular journalist, and delivers only those story ideas that are closely matched with the journalist’s...

Duration:00:40:13

009 - Harnessing Leadership, Ethics, Intuition and Courage

11/1/2017
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Public Relations expert Deb Radman discusses the power of harnessing the four horsemen of public relations: Leadership, Ethics, Intuition, and Courage. She explains why she would advise her younger self to shut up and listen, so she could really understand what’s being said. She contends that there is great power in taking time to think about something before you formulate an answer. We should then leverage the power of persuasion to engage, motivate, and activate. Because of changes in...

Duration:00:28:46

008 - You really need a Reputation for Integrity

10/25/2017
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PR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series in the University of Kentucky’s Department of Integrated Strategic Communication. She also draws on lessons from Harold Burson, Richard Edelman, Betsy Plank, CKPR and the USO.

Duration:00:23:14

007 - Measurement Queen Katie Paine Spills the Beans on Communication Metrics

10/18/2017
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Interview with “The Measurement Queen” Katie Paine, about the importance of measuring communications and the challenges of linking communication activities to the organization’s bottom line. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by growing mutually beneficial relationships with the people you most depend on (employees,...

Duration:01:07:08

006 - Communication Researchers are Smart, so why can't they Communicate?

10/11/2017
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Discussion with Boston University's Dustin Supa on sharing research, and the importance of bringing Public Relations research to the forefront. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by growing mutually beneficial relationships with the people you most depend on (employees, customers, suppliers), which creates opportunities...

Duration:00:10:15

005 - Steal the PR Secrets of These Podcaster Rock Stars

7/30/2016
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Mark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experienced people in the field. Mark Phillips talks with top practitioners and...

Duration:00:18:30

Better PR Now 005 - Steal the PR Secrets of These Podcaster Rock Stars

7/30/2016
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Mark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experienced people in the field. Mark Phillips talks with top practitioners and...

Duration:00:18:30

004 - What's Wrong With PR: Prof. David Dozier & Lou Williams

6/13/2016
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Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of...

Duration:00:35:38

Better PR Now 004 - What's Wrong With PR: Prof. David Dozier & Lou Williams

6/13/2016
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Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of...

Duration:00:35:38

003 - Prof. Dustin Supa on The Dude Deficit

5/15/2016
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Professor Dustin Supa of Boston University’s College of Communication presents findings from a pilot research project that explored “The Dude Deficit” in undergraduate public relations classrooms. Why are so few young men choosing to major in Public Relations, as opposed to related fields like Marketing and Journalism? Dustin’s research points to an explanation and suggests some ways to address this issue. Better PR Now is a podcast created for communicators, whether in public relations,...

Duration:00:16:50