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Episodes

018 - Authority Marketing: Michael Greenberg's secret sauce for positioning brands

8/13/2018
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Authority Marketing is Michael Greenberg's secret sauce for positioning people and brands. It is the act of positioning someone as an expert in order to bring in more business. As founder and chief strategist at Call for Content, Michael shares his uniquely powerful method of building authority through content and leveraging that for B2B marketing. He also provides a free link to download his Authority Marketing Playbook. Michael's word of wisdom: "Start creating content; just do it."

Duration:00:40:44

017 - Kill the PR Girl

7/28/2018
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Duration:00:54:33

014 - Secrets to Win Tech PR - Curtis Sparrer of Bospar PR Shares Secrets of His Award-Winning Boutique Tech Public Relations Agency

5/22/2018
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The most important thing with PR is asking your clients what business results they want to achieve. And then reverse engineering a PR program around that. Welcome to another episode of Better PR Now. This episode is sponsored by our official transcription partner, transcribeme.com. If you'd like to see an example of their terrific work, check out the "notes" page on the Better PR Now website. For a 25% discount on their services, go to transcribeme.com/betterprnow. Today, we're...

Duration:00:38:35

013 - Jason Anderson explains why emotional stories hook customers

4/5/2018
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Welcome to episode 13 of Better PR Now. In today's episode I have a conversation with Jason Anderson, Senior Director of Marketing and Communications at Capital Impact Partners in Washington, DC. But before we jump into the conversation I'd like to invite you to visit transcribeme.com. They're the official transcription partner of the podcast and they have a special offer for you. You can get up to 25% off of transcription services. Just go to transcribeme.com/betterprnow. And now, let's...

Duration:00:31:16

012 - Roll up your sleeves and get in the trenches - Megan Driscoll of EvolveMKD

1/21/2018
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Founder and CEO of EvolveMKD As a business owner, she likes controlling her destiny, who to work with, who to hire, how to invest in the business, and whether to expand. How she fell into a career in public relations, intern boss suggested it. Loves how dynamic working in PR is and how you get to “peek into” and get a behind-the- scenes view of other industries and companies. Likes: You have to continue to learn and grow. You will always be challenged. As technology changes and, how we...

Duration:00:34:00

011 – Why PR and Marketing might become synonymous – Doreen Clark of SmartBug Media

12/20/2017
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Doreen Clark, Director of Public Relations at SmartBug Media, shares some of her secrets to generating great press coverage, coaching executives to communicate more effectively, and the intertwining of PR and Marketing. Media relations: According to Doreen, public relations is a powerful tool and that we should, “Communicate in a way that is not just beneficial for us, but also for the people we’re reaching out to.” This forms a trifecta of solid media relations that comes together when...

Duration:00:35:17

010 - Great story seeks teller as OnePitch plays matchmaker

11/8/2017
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Jered Martin discusses OnePitch, which he co-founded with Rebecca “Beck” Bamberger in San Diego. OnePitch serves as a matchmaker to help journalists and publicists find each other with the right story idea at the right time. Think of it as eHarmony meets Bumble, but for communication professionals. OnePitch screens out the vast majority of pitches that are not a good fit for a particular journalist, and delivers only those story ideas that are closely matched with the journalist’s...

Duration:00:40:13

009 - Harnessing Leadership, Ethics, Intuition and Courage

11/1/2017
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Public Relations expert Deb Radman discusses the power of harnessing the four horsemen of public relations: Leadership, Ethics, Intuition, and Courage. She explains why she would advise her younger self to shut up and listen, so she could really understand what’s being said. She contends that there is great power in taking time to think about something before you formulate an answer. We should then leverage the power of persuasion to engage, motivate, and activate. Because of changes in...

Duration:00:28:46

Better PR Now 008 - You really need a Reputation for Integrity

10/25/2017
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PR veteran Deb Radman explains the value of non-traditional hires in public relations, the power of intuition, and the necessity of courage. She explains how PR nightmares come from bad decisions. She presented the James C. Bowling Executive-In-Residence Lecture Series in the University of Kentucky’s Department of Integrated Strategic Communication. She also draws on lessons from Harold Burson, Richard Edelman, Betsy Plank, CKPR and the USO.

Duration:00:23:14

Better PR Now 007 - Measurement Queen Katie Paine Spills the Beans on Communication Metrics

10/18/2017
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Interview with “The Measurement Queen” Katie Paine, about the importance of measuring communications and the challenges of linking communication activities to the organization’s bottom line. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by growing mutually beneficial relationships with the people you most depend on (employees,...

Duration:01:07:08

Better PR Now 006 - Communication Researchers are Smart, so why can't they Communicate?

10/11/2017
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Discussion with Boston University's Dustin Supa on sharing research, and the importance of bringing Public Relations reasearch to the forefront. Better PR Now provides clarity so business leaders can communicate strategically, which creates competitive advantages for the business by creating favorable conditions that maximize long-term profits, by growing mutually beneficial relationships with the people you most depend on (employees, customers, suppliers), which creates opportunities...

Duration:00:10:15

Better PR Now 005 - Steal the PR Secrets of These Podcaster Rock Stars

7/30/2016
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Mark recaps the public relations lessons, insights, tips, and tricks he learned at Podcast Movement 2016. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most experienced people in the field. Mark Phillips talks with top practitioners and...

Duration:00:18:30

Better PR Now 004 - What's Wrong With PR: Prof. David Dozier & Lou Williams

6/13/2016
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Interview with Professor David Dozier (San Diego State University) and Lou Williams (Lou Williams Companies) as they identify what's wrong with Public Relations today, along with four corrective steps to take. Better PR Now is a podcast created for communicators, whether in public relations, public affairs, media relations, government relations, strategic communication, marketing, or corporate communications. Every episode delivers great insights, tips, and professional advice from some of...

Duration:00:35:38

Better PR Now 003: Prof. Dustin Supa on The Dude Deficit

5/15/2016
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I caught up with Professor Dustin Supa of Boston University’s College of Communication. He was presenting the findings from a pilot research project that explored “The Dude Deficit” in undergraduate public relations classrooms. Why are so few young men choosing to major in Public Relations, as opposed to related fields like Marketing and Journalism? Dustin’s research points to an explanation and suggests some ways to address this issue. Better PR Now is a podcast created for communicators,...

Duration:00:16:50

Better PR Now 002: Col. Mike Lawhorn on the power of "Why"

4/10/2016
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Col. Mike Lawhorn (Army public affairs) explains: The importance of asking “why?” How changing the words you use can have powerful results. Three key questions to guide your work. The importance of reading professionally. The importance of being a team player. How you can help the boss articulate the outcomes they are looking for. Why you should ask these 3 questions: What problem are we trying to solve? Why is this a problem we need to solve? What do you think it will look like when we...

Duration:00:32:53

Better PR Now 001: Dylan Phillips on starting an advertising career

4/1/2016
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Dylan Phillips discusses the importance of formative research in brand communications, the power of storytelling, how to use specific online resources at just the right time, and the VCU Brandcenter experience. ---- Welcome to Better PR Now, Episode 1. I’m Mark Phillips and today we are talking with my son, Dylan Phillips. Now, before you start thinking this is just going to be one big bag of nepotism, there’s a reason I wanted to talk with Dylan, particularly at this time. When this...

Duration:00:28:59

Better PR Now 000: Creating the Better PR Now podcast

3/12/2016
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Dr. Gwen Schiada interviews Mark Phillips to explain why he created the Better PR Now podcast. They examine the need for this podcast and how communication professionals will benefit from it. Better PR Now is a podcast created for communicators in public relations, public affairs, media relations, government relations, strategic communication, marketing, and corporate communications. Every episode delivers great insights, tips, and professional advice from some of the smartest, most...