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B2A #90: 3 Things You Should Do Now to Self-Publish Your Nonfiction Book in 2019

12/14/2018
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Is writing and self-publishing a nonfiction book on your list of goals for 2019? If you really want to make sure you follow through and achieve that goal, it's time to start planning NOW. There are three big things you should be doing now to make sure your dream of self-publishing a nonfiction book in 2019 becomes a reality. Listen to the episode to learn what those three things are, and to learn about some great free resources I have to help you get there. Show notes: bloggertoauthor.com/90

Duration:00:18:32

B2A #89: Where Should Self-Publishers Spend Money on Services?

12/6/2018
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In this episode, I'm talking about where current and future self-published authors should be spending their money on services like hiring a designer or an editor. I've been getting a lot of questions lately about what tasks authors should hire out and what they should DIY. I know a lot of you don't have a budget to necessarily pay someone to do every single part of the process, but maybe you recognize that there are some places where you might benefit from actually paying somebody to help...

Duration:00:16:34

B2A #88: How to Promote Your Black Friday Book Sale

11/15/2018
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Black Friday is coming up quickly, which means that if you want to offer a deal and sell more books, you need to have a marketing plan in place. But, with so many deals popping up in social media feeds and email inboxes, it can be tough to make sure people see your deal…and take advantage of it. In this episode, I’ll walk you through the basics of planning out your Black Friday (or Cyber Monday) book promotion. At the end of the episode, you’ll have a better idea of what you’ll need to do to...

Duration:00:17:53

B2A #87: What Makes a Nonfiction Book Successful?

11/8/2018
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What does it take to make a self-published nonfiction book a success? Writing and producing a book takes a lot of time. And, if you're going to hire someone to help you with your book, you need to know whether it's worth investing the money, too. To help you make that decision, I'm sharing what has helped my most successful clients make their books profitable. From writing to marketing, you'll hear what has worked for other self-published nonfiction authors. Show notes:...

Duration:00:15:05

B2A #86: Black Friday Book Sale Ideas (Beyond a Simple Discount)

11/1/2018
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This episode is being released on November 1st, when holiday shopping season is upon us. That begs the question: how can you make sure your book makes it into gift bags and stockings this year? Many authors will offer sales on their books on Black Friday or Cyber Monday. And, although price cut can definitely entice shoppers to buy your book, sometimes you need to sweeten the deal even more to actually make the sale. Today’s episode will walk you through some ideas for how you can get a...

Duration:00:20:01

B2A #85: Become a Thought Leader in Your Niche with a Book

10/25/2018
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There’s a reason why self-publishing is so big right now, especially for entrepreneurs—a book can give you instant authority and credibility. Your book instantly sets you above other people in your niche who don’t have books. It shows that you’re serious about what you do and your business. And, it shows people that you are a thought leader in your space. In this episode, I want to dig deep into the idea of thought leadership and how your book will help you become a thought leader in your...

Duration:00:22:54

B2A #84: Traditionally-Published to Self-Published Author with Bonnie Taub-Dix

10/18/2018
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I often get asked about the differences between traditional publishing and self-publishing. In particular, many entrepreneurs and bloggers want to know which direction they should take. They know that there are pros and cons of both traditional publishing and self-publishing, but they're not sure what the right choice is for them and their businesses. In this episode, I'm featuring an interview with Bonnie Taub-Dix. Bonnie has a unique perspective because she initially published her book...

Duration:00:29:50

B2A #83: Find What Makes Your Book Special

10/11/2018
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These days, more and more people are self-publishing books. That means more competition for readers and more noise for you to break through. How do you get your self-published to stand out? By finding what makes your book unique and special. In many ways, your book is like your business. To stand out and find people willing to buy your book (or invest in your business), you need to tell them how your book is different. How is your book THE book to solve their problem or help them make a...

Duration:00:20:30

B2A #82: 3 Ways to Expand and Improve Your Nonfiction Book Manuscript

10/4/2018
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"How do I know if my book is any good?" That's one of the top five questions I get asked over and over again. It's a tough question to answer, and my answer is always nuanced and dependent upon that author's audience and ideal reader. Really, it comes down to whether your book helps solve a problem for your reader, or if it helps them improve their life. Luckily, there are a few simple ways that you can improve your manuscript. So today, I'm giving you a little bit of insight into my...

Duration:00:17:16

B2A #81: How to Get Brand Sponsors for Your Self-Published Cookbook with Maggie Michalczyk

9/27/2018
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Many food bloggers (and other fans of food) dream about becoming a cookbook author someday. They flip through cookbooks in the bookstore and fantasize about what it would be like to see their name on the cover and see their food photography on those glossy pages. But, many of them wait around for a publisher to come calling. They either wind up waiting many years for their dream to come true, or they never realize that dream at all. I'm excited to feature an interview with registered...

Duration:00:29:13

B2A #80: Why Every Blogger Should Consider Self-Publishing a Book

9/20/2018
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Bloggers are uniquely suited to become authors. Most bloggers today are actively working to build an audience of engaged followers who will want to buy their book. They don't have to create an audience of book readers from scratch. They've done the hard work of finding the people who need their message, which makes the process of selling books infinitely easier. Bloggers are also used to the writing process. They consistently create new content month after month. They have the skills that...

Duration:00:10:57

B2A #79: Feeling Down About Your Self-Published Book? Don't!

9/13/2018
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As self publishing becomes more and more popular, self-published authors are more and more likely to run into...well, let's call them haters. They look down on self-published books, and they tell self-published authors that their book is never going to go anywhere. There are even a few traditionally-published authors out there who think they're better than self publishers. I'm here today to tell you to ignore all of the haters. Your self-published book can be just as important as any...

Duration:00:12:55

B2A #78: Get Your Already-Published Book Ready for the Holidays

9/6/2018
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I know that many of you who listen to the podcast are already authors. You've written, published, and launched your books, and you love hearing tips to help you sell more copies of your book now that the momentum of your launch has worn off. Whether you published your book six months or six years ago (or even longer), this episode is for you. Traditionally you think about retail stores getting ready for holiday shoppers. But, authors should take the time to get their books ready for holiday...

Duration:00:16:11

B2A #77: How to Get More Health and Wellness Clients with a Book

8/30/2018
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As you can tell by the title, "How to Get More Health and Wellness Clients with a Book," this episode is specifically aimed at those of you who are professionals in the health, wellness, and fitness industry. I've spent many years first being passionate about, then working in, this industry, and three of my four books are fitness books. Most of my clients are also in health and wellness, which means I have a LOT of experience with health and wellness books. I also interact with many, many...

Duration:00:13:25

B2A #76: How to Sell More eBooks on Amazon with Dave Chesson

8/23/2018
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eCommerce giant Amazon has been a game changer for self-published authors. But, getting your book seen by the shoppers who want it can be a little tricky. With hundreds of millions of shoppers on Amazon each month, all you need to do is load your eBook into KDP and the money will start rolling in, right? If only it was that easy... In this episode, I'm featuring an interview with Dave Chesson of Kindlepreneur. Dave is a Kindle publishing expert, the host of the Book Marketing Show Podcast,...

Duration:00:34:38

B2A #75: How to Self Publish Your Book in Time for the Holidays

8/16/2018
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Smart authors take full advantage of the holiday shopping season. They know that their book would make a perfect gift, and they want to make sure that it's on shoppers' lists. But, if your book isn't ready in time for the holidays, well...you're not going to see that nice holiday bump in your book sales and royalty payouts, either. If you want to publish you book in time to take advantage of the holiday shopping season, you need to be getting started NOW. In this episode, I'll walk you...

Duration:00:11:33

B2A #74: How to Uplevel Your Business with a Self-Published Book with Dana Malstaff

8/9/2018
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I've mentioned before that more and more authors with big audiences are choosing to self publish. I'm really honored to feature an interview with one of those people in this episode of the Blogger to Author podcast. I had the amazing opportunity to interview Dana Malstaff of Boss Mom. Dana self published her book Boss Mom: The Ultimate Guide to Raising a Business & Nurturing Your Family Like a Pro in 2015, and that book helped her launch her business into the stratosphere. In our interview,...

Duration:00:26:30

B2A #73: Writing Great Fiction and Memoirs with Gabriela Pereira

7/26/2018
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Fiction and memoir writers, you're going to love this episode! I have Gabriela Pereira of DIY MFA back on the podcast to help you make your manuscripts amazing. We talk about how to write great characters, how to find a plot and story people will want to read, and how to choose the right ending for your story. And, she fills us in on what you should do if the first draft of your novel is...not good. You'll learn how important the first page and the first chapter are, and how you can make...

Duration:00:46:12

B2A #72: What to Include in Your Nonfiction Book

7/19/2018
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So you have an idea for a book topic, but you don't know what to put in it. Maybe you have one or two topics you want to discuss in your book, but you have no idea how that's going to fill out a book. Or, maybe you have so many ideas for what you could write about, but you're not sure they should all go in your book. Whatever camp you fall into, what you need is something to help you decide, "Yes, this goes in the book," or "No, this gets left out." In today's episode, I'm sharing an...

Duration:00:10:58

B2A #71: Instagram for Authors: What's Working NOW with Jessica Norby

7/12/2018
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Instagram is a bit of an enigma for just about every blogger and entrepreneur I talk to. Most of them really want to grow their Instagram platform, but they're not sure how to do it, especially when their follower numbers have been stagnant for months and constant algorithm changes leave them wondering what's really working. That's where having a go-to Instagram expert comes in. Jessica Norby is my expert when it comes to Instagram. She spends all day reading and thinking about Instagram so...

Duration:00:53:14