Blogger to Author-logo

Blogger to Author

Business >

More Information


B2A #72: What to Include in Your Nonfiction Book

So you have an idea for a book topic, but you don't know what to put in it. Maybe you have one or two topics you want to discuss in your book, but you have no idea how that's going to fill out a book. Or, maybe you have so many ideas for what you could write about, but you're not sure they should all go in your book. Whatever camp you fall into, what you need is something to help you decide, "Yes, this goes in the book," or "No, this gets left out." In today's episode, I'm sharing an...


B2A #71: Instagram for Authors: What's Working NOW with Jessica Norby

Instagram is a bit of an enigma for just about every blogger and entrepreneur I talk to. Most of them really want to grow their Instagram platform, but they're not sure how to do it, especially when their follower numbers have been stagnant for months and constant algorithm changes leave them wondering what's really working. That's where having a go-to Instagram expert comes in. Jessica Norby is my expert when it comes to Instagram. She spends all day reading and thinking about Instagram so...


B2A #70: Hiring Help for Your Book with Lyn Lindbergh

In Episode 70 of the Blogger to Author Podcast, I'm really excited to feature an interview with Lyn Lindbergh of COUCH to ACTIVE. Through this amazing platform, Lyn is helping totally sedentary people build good habits so they can have an active lifestyle. Lyn's first book, the COUCH to ACTIVE Two Year Plan, was a DIY project (she designed the book in Canva) that has helped her exponentially grow her business. But for her upcoming book, COUCH to ACTIVE, she pulled in some extra help. In...


B2A #69: 7 Ways a Book Builds Your Blog

Bloggers, this one's for you! Whether you're hoping to eventually sell programs, coaching, or services, or if you just want to focus on your blog, a book will help you grow your blog and keep reaching new people! This episode is a deep dive into seven big ways that your book will help you grow your blog, including your page views, your revenue, and more! If you've been putting off your book because you don't think it's going to have a big impact on your blog and business, I think you'll...


B2A #68: Why Summer is the Perfect Time to Write a Book

We're getting deep into summer...have you made any progress on your book? Summer can be a special time of year with backyard parties and family vacations, but it can also be the PERFECT time of year for you to write your book. In this episode, I'll tell you exactly why you need to get your book written this summer so it's ready to launch in the fall. It truly is the best time of year to write a book...but to learn the exact reasons why, you'll need to listen to the episode. Show notes:...


B2A #67: Why You Need to Think Beyond Royalties

Today's episode is directed at those of you who are working to build a business, whether that's a blog as a business, or maybe you identify more as an entrepreneur. Either way, I want to chat with you about your nonfiction book and how it can help you build your business. Specifically, I want to focus on one mindset shift that I think that you should make as a author or prospective author: thinking beyond royalties. I want you to really take the time to consider what your book is going to...


B2A #66: 5 Self-Publishing Tips

This episode is a dive into the top five self-publishing tips I think you need to know if you're going to successfully self publish a book. I have compiled these tips based on really my experience from working with my clients and students in the blogger to author course. I've seen a lot of the same problems come up where people get stuck in the same places. I also see the successful people doing the same things as well. So, I just wanted to pass along these five things that I think you...


B2A #65: Does the Price of Your Book Affect Sales?

I get asked about book pricing a lot. And I get it—it’s hard to figure out what you should list your book at to make sure that the price doesn’t drive away potential book buyers and readers. So, in this episode, I’m diving into the question of whether or not book price affects sales. Over the past few months, I’ve been experimenting with the price of my books on Amazon. I always want to share what I learn from my own books with you listeners, so I’m sharing the results with you here. At...


When is Done Better than Perfect for Your Book?

You've probably heard the saying, "Done is better than perfect." And, if you've been listening to the podcast for a while, you've probably heard my tips to help you write your book faster. That might leave you asking whether you should rush to write your book just for the sake of having it out there. No, I don't think you should publish any unpolished manuscript just to get your book out the door. There's one important question that I think you should ask yourself, a question that will...


B2A #63: Ways to Promote Your Book in Your Community with Marsha Apsley

So many authors focus on selling books online. But, working to promote your book to your local community can actually have a huge impact on your book sales and your business, maybe even more than if you focus on promoting your book online. It's easier to stand out from the crowd when you can meet with people face-to-face, which can result in more book sales and a bigger impact. Then, you can take that local momentum and bring it online when you feature the buzz you're getting in your...


B2A #62: How to Write Your Book Faster

Are you stuck in the middle of writing your book? Maybe you just have an idea or an outline. Maybe you've written a chapter or two...and that's it. You know you want to finish your book, but it just never seems to get done. Something always comes up, and there are always tasks that seem more urgent. This episode will help you get writing again...and help you write your book faster. I'll walk you through the top five strategies that I think you should use to write your book ASAP so you can...


B2A #61: Should You Write and Self Publish Your Book Now?

You know you want to write a book, but you have so much going on in your blog or your business or your life. Is it really a smart idea to set aside your valuable time to write your book, or should you be spending that time elsewhere? It's a tough decision for any blogger or business owner to make. But luckily, there are a few questions you can ask yourself to make the decision-making process easier. In this episode, I'll help you figure out whether your book will help you meet your...


B2A #60: How to Ask Influencers to Review and Share Your Book

You've written a great book. Now you need to get it into the hands of more readers. If you're a blogger, you're already familiar with influencer marketing. And if you're not a blogger, you probably still understand the power of having someone with a following share their book with those followers. Influencers can help get your book in front of an audience of your ideal readers, which can mean more book sales and more people helped by your book. This episode walks you through the process...


B2A #59: Should You Give Away Your Book for Free?

You may have seen some authors give away their book for free. (I've certainly done it with several of my books.) And, you may have wondered why in the world would they give away something for free if their goal is to make money selling books. I get it; it seems totally counter-intuitive. But, it's also been a really great strategy for some authors. In Episode 59, I walk you through the reasons why you might choose to list a book for free on Amazon. Then, I'll tell you about my free books...


B2A #58: Why You Should Go Local to Promote Your Book with Nicole Culver

Have you used connections in your community to build your business or to sell your books? I know, I know, it can be really uncomfortable to put yourself out there and meet with people in person. (Shout out to my fellow introverts.) But, those face-to-face relationships can also be one of the most effective forms of marketing you have available to you. Going local can be your key to success both as an author and as an entrepreneur. Episode 58 features an interview with Nicole Culver,...


B2A #57: Finalize Your Plan for Your Nonfiction Book (Outlining Your Nonfiction Book Part 2)

Write smarter - have a plan! In Episode 56, I walked you through WHY you should take the time to create a plan for your book, and told you about the steps you should take to get started with the outline for your nonfiction book. In this episode, I'm talking you through the next steps that you should take to finish writing your outline. Here, you'll learn the best, most efficient way to go from a list of topics you'd like to include into your book to a well-organized outline. I'll also...


B2A #56: How to Start to Outline Your Nonfiction Book

You have a great idea for your what? You need a plan. When you have a detailed plan or outline for your book, you'll be able to work more efficiently and be more productive as you write. That means that you'll be able to write your book faster, even if you just have a few minutes a week to dedicate to writing. In this episode, you'll learn why it's worth taking the time to write a detailed plan or outline for your nonfiction book. And, you'll learn more about the first two...


How to Keep Your Book Writing Motivation

It can be hard to stay on track when you're writing a book. Bloggers and entrepreneurs have a to-do list that's a mile long, from posting on social media to emailing their list to everything else they need to do to keep building their audience so they can continue to make money. I know a lot of you have started a book (or have planned to start a book), but then you get sidetracked. It's happened to me, too. But, if you're going to become an author and ultimately get all of the benefits...


B2A #54: How to Self Publish a Children's Book with Angela Ferrari

Many of the authors I know have always dreamed of writing a book. Some have always envisioned writing an attention-capturing novel. Others want to write a bestselling memoir. Many others dream about writing a children's book. If you fall into the latter category, you're going to get a lot out of this episode. (If you don't, you'll still learn a lot about book writing and self publishing!) In this episode, I'm excited to be interviewing Angela Ferrari, a self-published children's book...


B2A #53: How I Wrote A Book in 3 Days (and Published It in a Week)

Most people assume that writing a book is a long, arduous process. And, in many cases, it is...but it doesn't have to be. If you're a content creator, whether you're a blogger, vlogger, podcaster, or anything in between, you have a wealth of content that can be your fast track to becoming an author. All you have to do is re-purpose what you've created into the manuscript of a book. I recently wrote a book in just three days, and then published it a week after I started putting it...