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The Missing Link That's Costing You Sales & Customers - Louise Griffiths

8/16/2019
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How much thought do you give the entire journey your customer passes through - from attraction and acquisition, through to purchase and retention? In this episode Digital Marketer Louise Griffith shines a new light on what she refers to as the eco-system of the customer journey. Tune in and discover how you can increase your sales and retain customers by focusing on a more holistic version of online marketing and meeting your customers where they are with the information they're looking...

Duration:00:46:09

What Retail Success In 2020 Looks Like

8/8/2019
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Economies have a cycle, and it doesn't take much to see the world is perched on the edge of a downturn. As a retailer this means more than ever, you need to be constantly innovating, surveying your customers, analysing your product mix and keeping on top of your cash flow. But what exactly are customers looking for and what will you need to do to stay on top of your game moving into the future? In this episode I'm sharing my top predictions moving towards 2020, based on the take-home...

Duration:00:30:17

Using Brand Archetypes to Stand Out & Sell - Brooke Lawson

8/1/2019
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If you've ever worked with me 1:1 you'll know I love Brand Archetyping AND I love Brooke Lawson!! Which is why I'm super excited to have her on the show with me this week. Former graphic designer turned branding expert Brooke is now director of Filament Branding, where she helps entrepreneurs not only discover their unique voice but helps them use it to attract customers to their business. In this episode Brooke and I explore how you can unlock your brand archetype from the 12 set out by...

Duration:00:56:36

My Weightloss Journey

7/24/2019
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Losing weight isn’t something I often talk about but after shifting about 9kg (20lbs) in the past six months I’m ready to share how what I’ve learnt through this journey has impacted on a series of other aspects of my life and business. This is a lesson in how doing ‘all the things you’re supposed to do’ is sometimes the least effective way of reaching your goals. Listen in to find out how my weight loss lessons can translate into your business. For more click here

Duration:00:25:41

How To Cash In On The Billion Dollar Wedding Industry - Meghan Ely

7/17/2019
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Have you ever considered pitching your brand at the billion dollar wedding industry? Join me as I chat to wedding and events PR expert Meghan Ely. With more than a decade in the bridal industry Meghan opens up about what makes brides tick, what makes them buy and how you can get a piece of the action. Listen in to catch Meghan's inside tips on packaging your products and promoting your brand, even if you're not selling a front line wedding product. Listen here

Duration:00:41:29

Are You Geo-Blaming Your Stores Performance?

7/11/2019
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Do the locals high tail it to the big city to do their shopping, passing your store on the way out of town? Would your customers prefer to pay higher shipping costs than support your small town store? Tearing your hair out trying to keep stock your entire town will like? It's time to stop 'geo-blaming' and start making it big in your small town. In this episode, I'll walk you through the fundamentals of running a successful business in a country town or regional center. We'll chat...

Duration:00:29:35

Growing A Remote Team - Sarah Riegelhuth

7/4/2019
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Do you employ staff in any part of your business, or are considering doing so? If the answer is yes (or you'd like it to be yes!) you're going to find my conversation with Sarah Riegelhuth both informative and inspiring. As the CEO of remote employment specialists, Grow My Team, Sarah has a unique view of the employee / employer relationship. Together we discuss; - the benefits of hiring a remote employee - why employing a VA often ends badly - why you need to get clear on exactly what...

Duration:00:46:16

5 Ways To Get Customers Without Spending A Cent - Salena Knight

6/28/2019
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It's a retail catch 22. You know if you could just get more customers in the door or drive more traffic to your e-commerce site, you'd make more money. But how do you attract those elusive new customers when you don't have a whole lot of money to splash around on customer acquisition? In this episode I'm going to let you in on my 5 most popular strategies for getting new customers into your store, without spending a cent. And not just any old "give me your stuff and see ya' later"...

Duration:00:24:34

Building A Business When You Still Have A Job - Anna Wythes

6/19/2019
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Over the past six months I've had the great pleasure of getting to know Anna Wythes, as she's worked her way through my small group coaching program. Anna's story will resonate with you; school teacher by day, ethical fashion retailer by night, Anna is a Retail Superhero juggling single parenthood, work and running a business she's passionate about. Anna uses her store to make a difference to others and share her message about ethically produced fashion. You will be inspired by Annas...

Duration:00:37:49

Carving Out A Niche For Retail Growth - Sara McNally

6/14/2019
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Five years after opening her bespoke letterpress business, Sara McNally realised things were no longer working out the way she planned. Rather than close her store she made the brave decision to completely pivot and recreate a new version of her business Constellation and Co. Including opening a store front, on a whim! Join Sara and I as we chat about; - new opportunities that have come from changing direction - why reinvention should be a constant activity - the importance of...

Duration:00:57:05

How To Optimise Your Ecommerce Site For More Sales - Kurt Elster

6/6/2019
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I love talking to industry experts, picking their brains on your behalf for their hot tips and the kind of know-how you have to pay crazy town dollars to get as a consulting client. Kurt Elster from Ethercycle just went very close to the top of my Most Enjoyable list! Kurt is a Senior Ecommerce Consultant who helps Shopify merchants (like Jay Leno’s Garage) uncover hidden profits in their websites. He very kindly took time away from his own show; The Unofficial Shopify Podcast, to chat...

Duration:00:38:07

Should I Give Up Or Go All In? - Salena Knight

5/30/2019
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When you start a business, you can manage most things. Bust as your business grows, it’s easy to crumble under the pressure of wearing all the hats. It’s a question that I’m sure many of you have asked yourself over time, maybe many times a day even. So if you’re struggling, whether it’s with your business or your home, your health or your mindset, this episode is for you. For more click here

Duration:00:32:58

4 Solutions For When You Can't Post On Your Facebook Business Page

5/23/2019
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Having issues with your Facebook Business page? You're not alone. The past couple of weeks I've fielded several calls from clients asking me to help them with everything from not being able to post any content or make comments on their business page, through to not being able to access their page at all. Given so many of you use Facebook as your primary point of contact with your customers, you can't afford to let this one slide. This week on the Bringing Business To Retail Podcast I'll...

Duration:00:27:14

How To Take Time Off Without Losing Sales - Salena Knight

5/16/2019
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Getting away is important for you, your staff AND your business. But what if the idea of taking a holiday fills you with equal parts desire and dread? How do you take a holiday without losing money or momentum? Do you close your store or not? Start gathering your travel brochures and thinking about your capsule wardrobe. This week on the Bringing Business to Retail Podcast, I'm sharing my top tips to get your business vacation ready. For more click here

Duration:00:29:46

How To Conquer Social Media Without Burning Out – Salena Knight

5/9/2019
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This week I had an email from a listener who wanted to know how the heck she can keep on top of her social media when there always seem to be hundreds of other jobs to do AND an actual business to run. Hands in the air if you feel like keeping on top of your socials is like a full time job? Pretty much all of you right. Well I thought it might be useful to share with you some of the tips I gave Katie about how you can conquer social media, WITHOUT burning out. For more click here

Duration:00:21:12

Life Lessons Learned from Kirsten Bell, Kathryn Hahn & Mila Kunis - Salena Knight

5/2/2019
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Go on! You know you want to know what in the heck I could possibly have learned from the kitsch filled, angst ridden, girl power themed Bad Moms movie! Listen in as I share the top three things I took away from my recent night in front of the TV. Join me for this super fun episode and bring a few laughs to your day! For more click here

Duration:00:19:00

How To Market Your Business With No Money

4/24/2019
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Episode link: https://salenaknight.com/wp-admin/post.php?post=12878&action=edit Not every business is going to be smooth sailing, all of the time. Maybe you'll have problems with your employees. Perhaps there will be issues with your suppliers. But one of the worst case scenarios is running of money. It's so easy to think "this is it - my business journey ends here". But does running out of money mean the end of the road? In this episode of the Bringing Business to Retail Podcast I...

Duration:00:25:19

How To Become A Household Name - Selena Soo

4/17/2019
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Selena Soo is a publicity and marketing strategist helping business experts, authors, and coaches go from "hidden gem" to admired industry leader. She has worked with some of the biggest names in the business, including; Marie Forleo, Danielle LaPorte, Pat Flynn and Laura Belgray. In this short episode Salena talks to me about how retailers can move from simply selling a product or being an e-commerce brand to being the face of their brand. Selena will show you how to; Listen now...

Duration:00:05:00

How Copycats Affect Me & How I Deal With Them

4/12/2019
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Ugh, copycats, right? Some days, it can feel like with every swipe of your insta feed or every scroll of your Facebook feed, you stumble across another business or person, copying your hard work. Perhaps it the product photo shoot images you spent days putting together, or it’s the product descriptions that you wrote, deleted and rewrote for hours on end. If you’re lucky enough o be a designer, having your style ripped off can feel like you heart is being ripped out. So how do you deal...

Duration:00:30:49

Insider Secrets - How To Get PR Without Spending Money - Christina Nicholson

4/3/2019
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Should you invest in PR? Is it worth the money? What do you do when you finally have people checking out your stuff? How do spot a dodgey deal from a great publicity opportunity? Today I’m chatting with former TV reporter turned PR Guru, Christina Nicholson. Christina uses her no nonsense strategies to help independent business owners, solopreneurs and entrepreneurs all over the world gain and leverage publicity. Together we cover off how you can get PR for your retail store without...

Duration:00:37:37