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Catalyst Sale Podcast

Business

Sales is a thinking process. The Catalyst Sale Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons and host Jody Maberry. We discuss real stories with practical application, in the context of B2B Sales. Other topics discussed include - Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, and Execution.

Sales is a thinking process. The Catalyst Sale Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons and host Jody Maberry. We discuss real stories with practical application, in the context of B2B Sales. Other topics discussed include - Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, and Execution.

Location:

United States

Description:

Sales is a thinking process. The Catalyst Sale Podcast is a weekly podcast with Catalyst Sale founder Mike Simmons and host Jody Maberry. We discuss real stories with practical application, in the context of B2B Sales. Other topics discussed include - Sales Strategy, Revenue Operations, Training, Onboarding, Sales Enablement, Organization Enablement, Workforce Development, and Execution.

Language:

English

Contact:

4807727448


Episodes

Marketing, Sales and Revenue Operations with Chris Walker - 206

7/6/2020
In this episode, Mike talks with Chris Walker about marketing, sales, revenue operations and alignment. Chris is the CEO of Refine Labs. Questions Answered: How did you suddenly start to appear in everyone feed’s and gain a following?How do we design for the future?Where did your appreciation for doing the work come from?What are some biases that Sales folks have about marketing?Why don’t we do anything with the information we read or have access to?What are some biases that marketing...

Duration:00:45:43

Make it Easy to do Business with YOU - 205

6/29/2020
In this episode, Mike and Jody tackle a listener question and provide tips on how to make it easy to do business with you. Listener Question: For companies not taking a beating, but also are not currently positioned for success, what are clever and nimble revenue leaders doing right now? Questions Answered: How easy is it for our customers to do business with us?What can we do to help our customers solve problems? Key Takeaways: Do not lose sight of your fundamentalsDon’t make your...

Duration:00:15:15

Entrepreneurship, Mindset and Gardening with Guest Justin Rohner - 204

6/22/2020
In this episode, Mike talks with Justin Rohner about entrepreneurship, mindset and gardening. Justin is the Founder and CEO of Agriscaping Technologies and Director of the Queen Creek Botanical Garden. Questions Answered: From an entrepreneurial aspect, where does creativity come into play?What questions do you use to drive curiosity?Should there always be balance?Are mindset and perspective critical?How do we avoid negative traps?Why do we fear talking about mistakes or sharing failure...

Duration:00:37:06

The Challenger Sale Method - Listener Question - 203

6/15/2020
In this episode, Mike and Jody discuss a listener question related to adopting the Challenger Sales Method. Listener Question: My organization is adopting the Challenger Sales Method. I am curious on your thoughts on Challenger and training the team on the same process. Questions Answered: What is the benefit of training a sales team all on the same process/method?What do you think about the Challenger Method?What’s the difference between process and method?How do you recommend pairing...

Duration:00:17:38

Authenticity, Overcoming Problems, and Loving the Grind with Guest Scott Leese - 202

6/8/2020
*Language Warning* On this episode, Mike is joined by Scott Leese. Scott is the Founder of Scott Leese Consulting, Co-Founder of Surf and Sales and Co-Host of the Surf and Sales Podcast and author of Addicted To The Process. Mike and Scott discuss building a community, transparency and more. Questions Answered: Why do people try to present a persona?How do I find a community?How do we become more transparent with others?Why do we fall into the trap of building a solution?Who can create...

Duration:00:50:44

Think Differently - 201

6/1/2020
In this episode, Mike and Jody discuss how businesses may begin thinking differently due to the COVID19 Pandemic and taking a page out of Jeff Noel's book, Mike offers a 72 hour challenge. Questions Answered: Why is it important to think differently about things I already know?Will this pandemic change the way we do things? Key Takeaways: It’s important to have some sort of qualification process.Talk in 2 weeks when you have an update is soft. Hold your customers accountable and hold...

Duration:00:16:01

The First 200

5/26/2020
The First 200! In this episode, Mike and Jody discuss the first 200 episodes of the Catalyst Sale Podcast. They talk about what has changed, what has stayed the same and what we can look forward to in the future. Questions Answered: Why did you start a Podcast?Why do you still do a Podcast?What has changed over the 200 episodes?What has stayed the same?What will change in the next 200 episodes? Key Takeaways: Started a Podcast to get content out in the marketplaceStarted bringing more...

Duration:00:22:51

Putting Resilience Into Practice with Alanna Fincke - 199

5/18/2020
In this episode, Mike talks with Alanna Fincke about the timely topics of resilience, mindfulness, overcoming challenges and self-care. Questions Answered: How can we overcome the challenge of uncertainty? What are the 3 components?What are some tools we can use?What is mindfulness?What is resilience? Can we build resilience?Why is self-care important? Key Takeaways: Resilience can be our guide right nowReframe your thoughtsTrap It, Map It, Zap It: Trap It = recognize the signs of the...

Duration:00:37:40

Resilience - with Alanna Fincke - a Practical Discussion - 198

5/12/2020
This is the 11th in a series of short episodes where we will focus on specific topics that are relevant to today's working environment. Many of us are making the transition to remote work, working from home, leading distributed teams, navigating our own personal experiences. Alanna Fincke is the VP of Content at meQuilibrium, she is an integrative health coach, and resilience expert. She joins me today to discuss Resilience. Questions Addressed Show...

Duration:00:09:07

Bad Practices and How To Avoid Them - 197

5/11/2020
In this episode, Mike and Jody discuss bad practices and offer some tips on how to avoid implementing them in your business processes. Questions Answered: How do we know if we have a bad practice?How do we avoid bad practices?What is the first step to take in avoiding them? Key Takeaways: It is important to have an actual discussion with your customer.Ask, “Is this thing that I am doing better for me, better for the customer or mutually beneficial?”Leverage feedback loops, test, listen...

Duration:00:22:25

Entrepreneurship and Scale with Chris Ronzio - 196

5/4/2020
On this episode, Mike is joined by Chris Ronzio. Chris is the Founder and CEO of Trainual. They discuss entrepreneurship, company culture and growing your business. Questions Answered: What are the different stages of being an entrepreneur?Why is there a negative connotation to being self-employed?How can we improve communication with peers?How can we create a company culture with a remote staff?How can we scale our business?Why do we struggle with scaling?How do you create focus? Key...

Duration:00:39:06

Marketing Made Simple with Author Dr. J.J. Peterson - 195

4/27/2020
On this episode, Mike is joined by Dr. J.J. Peterson, Chief of Teaching and Facilitation at StoryBrand and Co-Author of Marketing Made Simple. They discuss sales funnels, narrative marketing and story. Questions Answered: Is now a good time to build a Sales Funnel?What are the 3 steps to a Sales Funnel?What exactly is a Sales Funnel?What does a narrative approach mean?How do we build better call to actions?Is team alignment important? Key Takeaways: Implementation is key. Start doing...

Duration:00:40:52

Decision Making Frameworks - 194

4/20/2020
On this episode, Mike and Jody discuss using decision making frameworks, and how they apply to thinking, making decisions, and execution. Questions Answered: What are the things that get in the way of effective decision making?How do we avoid some of those challenges?What are some decision making frameworks?How does using a framework help us in our Sales roles?What do decisions look like with no framework in place?How do we get started using a framework? Key Takeaways: Use appropriate...

Duration:00:20:05

Outreach and Empathy with guest Max Altschuler - 193

4/14/2020
On this episode, Mike is joined by Max Altschuler. Max is the VP of Marketing at Outreach, Founder of Sales Hacker and fellow Sun Devil! #ForksUp. They discuss empathy and things to consider when working with customers during a crisis. Questions Answered: What inspired Max’s LinkedIn Post about Sales?How can you build trust and rapport digitally?How do you help your team during times like these? Key Takeaways: If you don’t understand basic EQ, you are going to miss the mark.Work on...

Duration:00:21:09

Marketing - a Tactical Discussion on Landing Pages - 192

4/9/2020
This week, Mike and Jody discuss marketing and the how-to’s of building landing/sales pages. Questions Answered: How do you distinguish between what works in the market and what you like to see when building landing pages?What belief has led people to draw out long landing pages?What are some common design mistakes people make?When you refer to the offer, what is that?Is there an order to the landing/sales page?Do you create different pages for different personas? Key Takeaways: To some...

Duration:00:33:11

Steve Anderson, Author - The Bezos Letters - 191

3/30/2020
On this episode, Mike is joined by Steve Anderson. Steve is the author of The Bezos Letters. Questions Answered: How does Amazon do it?How are they growing?What is your approach to research?Why do we struggle going deeper?How do we work on understanding our flywheel?How do we make the complex simple?What does it mean to be dynamic? Key Takeaways: Bezos is the master of risk. He understands that businesses have to take risks if they are going to grow.All research starts with a question....

Duration:00:43:42

Execution - with Mike Simmons - a Practical Discussion - 190

3/24/2020
This is the tenth in a series of short episodes where we will focus on specific topics that are relevant to today's working environment. Many of us are making the transition to remote work, working from home, leading distributed teams, navigating our own personal experiences. Execution is a topic that is really important to me. Specifically helping people, teams, and organizations get better at execution. I've asked Brent to rejoin me to ask the questions this time. Questions...

Duration:00:11:58

Support - with Eric Harrington - a Practical Discussion - 189

3/24/2020
This is the ninth in a series of short episodes where we will focus on specific topics that are relevant to today's working environment. Many of us are making the transition to remote work, working from home, leading distributed teams, navigating our own personal experiences. Eric is the Chief Operating Officer of TeamSupport, expert in support and customer experience, and a friend. Questions Addressed Show Links TeamSupport BlogCustomerThink.comhttps://asponline.com Thank You Please...

Duration:00:17:53

Clarity and Focus with Jody, Dan, and Mike - Practical Discussion - 188

3/23/2020
In this episode, Mike and Jody discuss clarity and focus and the importance of both in Sales, Business, and Life. We are including this in the topic specific curated list - because of the focus on two important topics. This was recorded prior to the series launched last week, however I believe the content is relevant. Questions Answered: What is the difference between clarity and focus?How do they improve what we do?What is the impact of clarity and focus in Sales?How people can work with...

Duration:00:20:08

Collaboration with Myra Roldan - a Practical Discussion - 187

3/22/2020
This is the seventh in a series of short episodes where we will focus on specific topics that are relevant to today's working environment. Many of us are making the transition to remote work, working from home, leading distributed teams, navigating our own personal experiences. Myra is awesome, she is a creator, a curator, and collaborator. We have connected a couple of times at various learning conferences and through twitter chats. This is the first time she has been on the podcast, and...

Duration:00:14:38