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93 - Vendor Takeaways From The 2018 Hotel Technology Study

Following up on the last episode, where the Fueligans took a deep dive into the results of the 2018 Hospitality technology study, this week's episode focuses on the feedback and insight that has been gathered from other technology vendors. DOWNLOAD THE 2018 HOSPITALITY TECHNOLOGY STUDY http://www.fueltravel.com/2018-hotel-tech-study/


92 - 2018 Hotel Technology Study Reveals Surprising Alignment Between Hoteliers and Vendors

As technology leaders in the hospitality industry, your friends at Fuel Travel, Flip.to, and StayNTouch joined forces to conduct an extensive study of hundreds of hoteliers and suppliers with a goal to learn where the industry can improve from a technology perspective. The results are compiled from 358 respondents, all of whom are involved in the process of purchasing or selling technology within the hospitality industry. DOWNLOAD THE STUDY: http://www.fueltravel.com/2018-hotel-tech-study/


91 - 8 Ways Hotels Can Optimize Google My Business

Google My Business is a free and often overlooked opportunity for hotels to gain more search engine visibility. In this episode, we look at 8 thinks that you can Do Right Now to Optimize Your Google My Business Listing


90 - Secrets from HITEC 2018 Revealed

Each year, hoteliers and suppliers from around the world gather for the annual HFTP HITEC conference and tradeshow, which is accompanied by HSMAI’s ROC event. Your Fueligan friends were in attendance and we break down what we learned at this year’s event. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-90-secrets-hitec-2018-revealed/


89 - 10 Simple Fixes For Your Hotel Marketing

Your hotel’s marketing programs have big problems! And odds are, you don’t even know it. Today we are going to go through the 10 most common issues any hotel will find with their marketing efforts and how to fix each one. SHOW NOTES:


87 - Is Voice Search Finally Killing SEO?

Increasingly, travelers are turning to voice search on their smartphone or voice assistant for the answers to their queries. In this week’s episode of the Fuel Hotel Marketing Podcast, we break down these changes, what it means for your hotel, and give you some proactive tips to ensure that you’re prepared for the SEO-volution. With all of the changes that Google has made over the past 5 years, SEO has been dead more times than Kenny from South Park but it’s still driving significant...


85 - ADA and WCAG 2.0 For Hotel Websites: What You Need To Know

Is your hotel website accessible by everyone? If not, it should be and we’re going to tell you why and precisely what you need to do in this week’s Fuel Hotel Marketing Podcast. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-85-ada-wcag-2-0-hotel-websites-need-know/


82 - What Hotels Need To Know About GDPR Before It’s Too Late

In this episode, we dig into all things GDPR and try to lay out exactly what you need to know and do prior to the May 25th deadline. There’s a lot of information and misinformation floating around about GDPR and we try to cut through the noise and break it all down Fueligan style. SHOW NOTES:


75 - Is SEO Finally Dead In 2018? Listen And Find Out.

We’ve been hearing that ‘SEO is dead’ for the better part of the last 4 years. While it’s certainly true that the value of SEO has become harder to understand and that the tactics employed to accomplish search ranking continues to evolve, we believe that SEO is far from dead and that it should remain a very important part of your overall hotel marketing strategy. In this episode, we go through a very basic SEO checklist that you should pay attention to in 2018. FULL SHOW NOTES:...


73 - The Hotel Industry's New Year Wish List for 2018

Hoteliers - If you had one hotel marketing related wish, what would it be? We asked. You responded. Here are some of the best answers we received from hoteliers and industry experts. We break them down and have some fun in the festive episode of the Fuel Hotel Marketing Podcast. SHOW NOTES:


72 - 10 Marketing Lessons Your Hotel Can Learn From Star Wars Quotes

In a shameless effort to newsjack the hysteria revolving around the release of Star Wars The Last Jedi, the Fuel Hotel Marketing Podcast this week is trying to draw comparisons between the galaxy far, far away and hotel marketing. Listen to find out how well we did. SHOW NOTES:


71 - The Things You Must Do Before Your Hotel Opens

Congratulations on your new hotel or resort adventure! Though inevitably a bit stressful, opening a new property is undoubtedly an exciting task. Of course, you wouldn’t ever build and open your new property and just hope people show up. Rather, you will want to have a marketing plan in place to effectively promote your property in advance to generate interest and demand. FULL SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-71-things-must-hotel-opens/


70 - What Happens When Phone Agents Act Like Your Website?

In this episode of the Fuel Hotel Marketing Podcast, the Fueligans take a tongue in cheek look at what life would be like if we treated our phone reservations like we treat our website visitors. Let’s face it, a hotel’s website is one of the most important investments a property can make. It influences almost every booking in some form or fashion. And yet, we still live in a world where folks take a set-it-and-forget-it approach to their website. Despite more than 50% of direct bookings...


69 - 5 Simple Marketing Psychology Hacks To Increase Direct Bookings

Reducing friction in the booking process can happen one of two ways. Either you remove the roadblocks and make the booking process more streamlined, or you apply forward pressure through the funnel by using psychology tactics that persuade people to do what you need them to do. That’s what we’ll be discussing in today’s episode. Simple things you can apply to your website and booking engine that will have a dramatic impact on conversion rate and the number of direct bookings. SHOW NOTES:...


68 - Top 8 Travel Trend Predictions For 2018

In this week’s episode of the Fuel Hotel Marketing Podcast, we break down Booking.com’s top 8 travel predictions for 2018. Looking for inspiration for your 2018 travel? Facilitating reservations for more than 1,500,000 room nights each day, the experts at Booking.com, the global leader in connecting travelers with the widest choice of incredible places to stay, have combined customer insights from over 128 million real guest reviews with research from 19,000 travelers across 26 countries...


67 - 6 Common Analytics Mistakes You May be Making

What’s worse than bad analytics data? Not knowing you have bad analytics data! Today we are going to cover some common horrifying pitfalls that wreak havoc in your analytics data, making it a bloody mess. SHOW NOTES: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-67-6-common-analytics-mistakes-may-making/


66 - Does Your Hotel’s Marketing Sit On A Throne Of Lies?

Does your hotel website and the online shopping experience accurately reflect the on-property experience? Or, are you a cotton headed ninny muggins who tricks unsuspecting guests into staying with you, only to disaapoint them and have them never return to your property? Hopefully you are the former rather than the later. In this Elf-inspired episode of the Fuel Hotel Marketing Podcast, we break down some of the biggest mistakes that hotels make by not accurately representing their product...


65 - Does Your Hotel Have The Right Booking Engine?

All hotels and resorts are striving to make the most out of their marketing dollars. Hotels will spend countless dollars and hours finding the right audience, the right marketing channels and setting the perfect bait to bring in a new guest. Many are great at setting the bait, but fail to make sure the trap will work. That’s what we’re going to discuss on episode 65 of the Fuel Hotel Marketing Podcast. We are going to dive in and determine if you are using the right PMS and right booking...


64 - Secrets To Becoming A Hotel Advertising Pro

Google has defined 4 stages of travel, which encompasses everything from the initial spark in which someone decided they might want to take a trip all the way through the process of a guest sharing their vacation photos and experiences online with friends and family. “I want to get away moments” - dreaming moments “Time to make a plan moments” - planning moments “Let’s book it moments” - booking moments “Can’t wait to explore moments” - experiencing moments In our new guide (available at...


63 - How To Make Your Hotel Website More Effective By Answering Questions

Why do hotels need a website? Essentially, your website’s job is to close the uncertainty gap, which results in the casual shopper becoming a customer. In order to close the uncertainty gap, your website must anticipate and answer questions that the shopper is likely to have during the research and purchase process. So, why do the vast majority of shoppers not convert to bookers? Conversion rate on a leisure hotel’s website can be 1-5%. Meaning between 95-99% of website visitors are not...