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97 - 8 Great Ways to Gain More Bookings Through Destination Information

Should your hotel website have a section dedicated to area information, or is it even worth competing with other sites who may already have that content? In this episode of the Fuel Hotel Marketing Podcast, the Fueligans discuss their best practices for having destination content on your hotel website and how it can help drive more direct bookings. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-97-8-great-ways-gain-bookings-destination-information/


96 - What Is Influencer Marketing And Is It Right For My Hotel?

Influencer marketing is all the rage these days but what is it exactly and is it something that your hotel should be doing? In this episode of the Fuel Hotel Marketing Podcast, we take a look at this growing trend and give you our in-depth analysis so that you can decide whether or not it’s right for your property. SHOW NOTES: https://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-96-influencer-marketing-right-hotel/


95 - What Hotel Marketers Should Do During A Disaster

You may have heard about the 6 P’s of being prepared, “Proper Planning Prevents Piss Poor Performance.” From a hoteliers perspective, the 6 P’s mean creating a plan for how your organization will react in times of trouble. In a disaster, you will not have time to think creatively and properly address the situation. You must create a comprehensive plan before disaster strikes. Your property likely already has a well-crafted operational disaster plan detailing exactly how and when the staff...


47 - Is Google Becoming An OTA?

2016 was a year full of fun new surprises for our favorite search engine. Travel, in particular, seems to be a special area of interest for Google as the search engine continued to revamp existing products and roll out brand new travel experiences. In this episode, we discuss the likelihood that Google will bite the hand that feeds it and become a full fledged OTA. Download the Fuel Travel Trends whitepaper from http://www.fueltravel.com/2017-travel-trends/


46 - What You Need To Know About The 2017 Website Behavior Study

If you’re thinking about freshening up your hotel website, then you need to listen to this episode first. We recently joined forces with the fine folks at Flip.to to produce an amazing study of leisure travel consumer’s behavior on hotel websites. In this episode, we drill down into some of the key findings and offer advice on improving your hotel website. Download the Fuel & Flip.to Website Behavior Study at www.fueltravel.com/websitestudy/


45 - How To Hire A SEO Consultant For Your Hotel

45 - How To Hire A SEO Consultant For Your Hotel by Fuel Travel. The hotel industry's best podcast for practical marketing advice. The Fueligans are as entertaining as they are informative. A must listen for any hotelier!


44 - What OTAs Are Doing Right And Your Hotel Is Doing Wrong

In this episode, we take some of the elements from Stuart Butler’s discussion on Direct Booking Strategies for Hotels form the HSMAI Resort Best Practices Initiative Annual Roundtable Meeting. The event was held at the New York Marriott Marquis on Feb 21st, 2017. The topics being discussed were confidential, but Stuart cleared it with the attendees that he could share a small part of the conversation with our lucky podcast listeners. Download the presentation here:...


43 - 5 Things Hoteliers Must Know About Mobile Behaviors

Mobile is all the rage and it has been for many years. In fact, your friends at the Fuel hotel Marketing Podcast believe that the hype should have gone away by now. Mobile is no longer a trend, it’s the foundation of your marketing initiatives. In this episode, we discuss this great article from Hotel News Now that give some great advice about how hotels should approach mobile. Before we get started, let’s establish something: “Mobile Tipping Point” in 2014 - More searches now take place on...


42 - How to Overcome Writer’s Block and Create Great Content (guest starring Cassidy Moore)

Content has long been the key to website success. We’re even being told now to create 10X content, but what do you do when you’re struggling to even write your first sentence? In this episode of the Fuel Hotel Marketing Podcast, we solicit the help from one of the industry's best content creators, Cassidy Moore. Cassidy heads up the content team from the best resource on the web for information on Myrtle Beach hotels, MyrtleBeach.com. Check out http://www.myrtlebeach.com/hotels/ FULL SHOW...


41 - Did Millennials Kill Loyalty Programs? (guest starring Glenn Haussman)

What happens when the two podcast giants of the hotel industry come together? This is what happens. Check it out. Glenn Haussman, the host of the No Vacancy podcast, may well be the Kevin Bacon of the hotel industry. He’s connected to pretty much everyone is some form or fashion and regularly gets A-listers to open up on his weekly podcast. The Fuel Hotel Marketing Podcast is excited to sit down and chat with Glenn about his thoughts and insights into the death of the tradition loyalty...


40 - Different Advertising Channels Require Different Strategies

In this edition of the Fuel Hotel Marketing Podcast we’ll be reviewing a few of the most effective channels for hotels. What you can take away from this is… You can’t apply the same thought process to all marketing channels, regardless of how similar they appear to be. FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-40-different-advertising-channels-require-different-strategies/


39 - The Year Of The Hotel Guest (Part 2)

In the second part of a two part episode, Fuel discusses the reasons why 2017 is the year of the hotel guest. GET THE FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-39-2017-year-hotel-guest-part-2/


38 - The Year Of The Hotel Guest (Part 1)

It's 2017 and it's about time we undertake that time-honored tradition of designating this the year of "something". We've given this a lot of thought hear at Fuel and we've decided that it's about time we put the focus back on the guest. Over the next two episodes of the Fuel Hotel Marketing Podcast, we lay out our reasons as to why we believe that 2017 is the year of the guest. FULL SHOW NOTES AT:...


37- Kick Off 2017 With These Hotel Marketing Resolutions

We recently wrote a blog post, entitled Top 10 Resolutions Your Hotel Should Really Be Making in 2017, in which we compared real-world resolutions to the types of habit that hotel marketers and hotel marketing agencies should be adopting. In this episode, we recap the list and give some additional insights as only your Fueligan friends can. The original article can be found at http://www.fueltravel.com/blog/top-10-resolutions-hotel-really-making-2017/ CHECK OUT THE FULL SHOW NOTES AT:


36 - The Best FREE Hotel Marketing Tools for 2017

The Fuel team are big fans of being efficient and productive with our time. We are always looking for new tools that help us market our hotels smarter and more effectively. When we can’t find a tool that satisfies our specific needs, sometimes we create one ourselves. In this episode, we have compiled a list of some of our favorite tools that we use on a frequent basis and unveil a new tool created by our resident Analytics guru, Melissa Kavanagh. FULL SHOW NOTES AT:...


35 - Are You Making These Top 10 Hotel PPC Mistakes?

There's no doubt that adWords PPC is one of the best and most effective marketing channels available for your hotel.; however, far too many hotels and hotel marketing agencies are making some very avoidable mistakes when managing their campaigns. Learn which one your hotel should avoid in this episode of the Fuel Hotel Marketing Podcast. FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-35-making-top-10-hotel-ppc-mistakes/


34 - How People Use their Phones for Travel According to Google

In this episode of the Fuel Hotel Marketing Podcast, we discuss a survey conducted by Google via Ipsos in October 2016 to US smartphone users age 18-64. The study had some really interesting data and we dig through it and give you some insight into what it means for you and your hotel. FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-34-people-use-phones-travel-according-google/


33 - How Expedia's Rev+ Can Help Your Hotel

Expedia recently launched Rev+, a revenue management tool designed to provide hotel partners with smart, actionable data and insights. As part of Expedia Partner Central (EPC), the company’s partner portal which helps hotels manage their properties and rates, Rev+ brings in new functionality that empowers partners to make smart pricing decisions to optimize their revenue. WE discuss the ins and outs of this awesome new offering in this week's episode of the Fuel Hotel Marketing Podcast. FULL...


32 - What We Learned at Internet Summit and HX 2016

Your Fueligan friends recently attended the Internet Summit and the HX 2016 shows. In this episode, we discuss our takeaways from each and also announce a special guest for next week’s episode. FULL SHOW NOTES AT: http://www.fueltravel.com/blog/fuel-hotel-marketing-podcast-episode-32-learned-internet-summit-hx-2016/


31 - Build Links Like A Boss: The Hotelier’s Simple Guide To Link Building

Links from other websites to your own hotel website are the foundation of good search ranking, but they also play an important role in exposing new people to your property. A hotel’s goal should be to have a wide and varied link profile from all manner of sources. In this episode, we discuss ways that a hotel can earn links the right way as well as some pitfalls to avoid. FULL SHOW NOTES AT:...