Healthcare Crux Points Podcast

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The Healthcare industry is at the beginning of a large transformation as it transitions from thinking and communicating in a business-to-business mindset to a business-to-consumer mindset. Each Crux Points podcast episode examines the forces driving this transformation. The core of each episode is an interview with a healthcare executive, leader, analyst or other expert who shares their perspective around how providers and other organizations can survive and thrive in this new era of healthcare.

The Healthcare industry is at the beginning of a large transformation as it transitions from thinking and communicating in a business-to-business mindset to a business-to-consumer mindset. Each Crux Points podcast episode examines the forces driving this transformation. The core of each episode is an interview with a healthcare executive, leader, analyst or other expert who shares their perspective around how providers and other organizations can survive and thrive in this new era of healthcare.

More Information

Location:

Tempe, AZ

Genres:

Business

Podcasts

Description:

Twitter:

@sitewirehealth

Language:

English

Website:

http://sitewirehealth.com/cruxpoints/

Email:

jhaugan@sitewire.com

Episodes

How digital marketing influences the patient experience

11/3/2016

Chris Pace, Director of Digital Strategy at Dignity Health talks about the role digital plays as hospitals and health systems become more consumer-centric, all through the lens of Dignity’s brand promise: “Hello Humankindness."

Duration:01:01:16

How retail care is transforming healthcare systems

10/20/2016

Christi McCarren, Vice President of Retail Health and Service Lines at MultiCare, talks about how retail health is expanding access for patients. We also explore the creation of MultiCare’s new retail chain, Indigo, and how it fits into their broader retail health service line.

Duration:00:53:10

SHSMD in Review: Our takeaways from SHSMD 2016

9/22/2016

In this episode, we break from our traditional format and it will just be Steve and Russ on the podcast. As is the case with many of our listeners, Russ and Steve just got back from the annual SHSMD conference in Chicago. And that is what we’re going to discuss today – what some of our key takeaways were from SHSMD 2016.

Duration:00:47:18

The role of technology in caring for chronically ill populations

6/16/2016

Ron Geraty, MD, CEO of AxisPoint Health, joins the podcast to talk about managing the care of chronically ill populations. Look forward to Dr. Geraty sharing his view on the role technology plays in population health today as well as the two biggest threats to treatment adherence. More information at http://castandhue.com/cruxpoints

Duration:00:54:56

The Clinician's Role in Making Healthcare More Affordable

6/2/2016

Neel Shah, MD, MPP, Founder and Executive Director of Costs of Care, joins the podcast to talk about clinicians’ roles in making healthcare more affordable. Look forward to Dr. Shah sharing why his goal is to make clinicians better financial agents on behalf of patients and what he believes are the three key communication failures at the point of care. More information at sitewirehealth.com/cruxpoints.

Duration:00:52:52

Food as an essential element of the patient experience

5/19/2016

Michael Atanasio, Food and Nutrition Services Manager at Overlook Medical Center, joins the podcast to talk about the role food plays in the patient experience. Look forward to learning how Michael manages patients’ increasing expectations around food while keeping costs manageable as well as his advice for hospitals that want to enhance and improve their food program. More information at sitewirehealth.com/cruxpoints

Duration:01:00:00

Making pain management a patient experience priority

5/4/2016

Dr. Amy Baxter, Pediatrician and founder of Buzzy joins the podcast to talk about managing the patient’s pain. Look forward to Amy sharing why there’s been such an increase in needle-phobia for those born after 1982, as well as three reasons why clinicians are not attuned to managing the pain of their patients and why pain relief tools like Buzzy aren’t just for kids. More information at sitewirehealth.com/cruxpoints

Duration:01:04:04

Building a better pre and post visit experience

4/21/2016

Paul Roemer, Global Healthcare Consumerism Leader at IBM joins the podcast to talk about the pre and post visit patient experience. Look forward to Paul sharing why he thinks that many hospitals are delivering a 2.0 care experience but a “.2” pre and post care experience and why he doesn’t believe HCAHPS is a true barometer of the patient experience. More information at sitewirehealth.com/cruxpoints

Duration:00:57:56

Understanding Today’s Healthcare Consumer

4/8/2016

Rose Maljanian of HealthCAWS joins the podcast to talk about engaging the evolving healthcare consumer. Look forward to Rose sharing why she doesn’t think that hiring leaders from consumer-focused or retail organizations is necessarily the best move for healthcare organizations and why she equates the transformation in healthcare right now to “living in house while it is being renovated.” More information at sitewirehealth.com/cruxpoints

Duration:00:57:46

Making the change from healthcare wearables to "personables"

3/9/2016

In this episode of the Cruxpoints podcast, Steve and Russ are joined by Kent Dicks, CEO and Founder of Life365. Over the course of this episode we talk about all things wearables: why people are slow to adopt wearables already on the market, the Rain dynamic platform which Life 365 is developing, and the behavioral psychology behind motivating patients to take their medicine, get active, and stay out of the hospital. More information at sitewireheatlh.com/cruxpoints

Duration:01:05:27

[Encore Episode]: How to Evolve Your Healthcare Marketing Strategy Before it Becomes Obsolete

2/25/2016

Paul Szablowski, Vice President of Brand Experience at Texas Health Resources, discusses how he redesigned his marketing department in just one year, how he and his team use lessons from consumer-focused brands like P&G and airlines to better evolve their strategies and why he doesn’t believe in the idea of patient engagement. More information at sitewirehealth.com/cruxpoints

Duration:01:19:06

Influencing the patient experience: Going beyond HCAHPS

2/12/2016

RJ Salus of El Camino Hospital joins the podcast to talk about his experience as a pioneer in the patient experience discipline. Look forward to hearing RJ share his guiding philosophies on the patient experience, why he feels patient experience measurement must go beyond HCAHPS and how his personal experiences have influenced how he approaches his job. More information at sitewirehealth.com/cruxpoints

Duration:01:08:08

How personalized patient engagement will drive value-based care

1/27/2016

Crux Points podcast episode #22: How personalized patient engagement will drive value-based care Guests: Phillip Marshall, Founder and Chief Product Officer at Conversa Health Show details: In this episode, we take a deep dive into health care’s transition to value-based care and population health management. While we’ve had several conversations about population health and value-based care on the podcast, this episode will be the first time that the subject has been our sole focus. And we...

Duration:00:54:26

Predicting 2016 Part 2: The Evolution of the Patient Experience

1/14/2016

In the second part of our two-part 2016 healthcare preview, our panel ofsix healthcare leaders returns to talk about the future of the patient experience. With insights including the rise of the well-informed "E-patient", pilot programs, design-thinking, and multi-sensory experiences, this is an episode you don't want to miss. Join Andy Gradel of Main Line Health, Bill Bodnar of The Leader’s Board, Paul Szablowski of Texas Health Resources, Erinne Dyer of Envera Health, Nick Adkins of...

Duration:00:58:14

Predicting 2016 Part 1: The Most Important Trends In Healthcare

12/31/2015

In the first part of our two-part 2016 healthcare preview, we hear from six healthcare leaders about what they believe will shape healthcare in 2016. With insights ranging from thoughts on all of the mergers in healthcare, to prescription drug prices to price transparency on hospital web sites, we cover a lot of bases in this episode. Andy Gradel of Main Line Health, Bill Bodnar of The Leader’s Board, Paul Szablowski of Texas Health Resources, Erinne Dyer of Envera Health, Nick Adkins of...

Duration:01:03:35

2015 in Review: The year in healthcare strategy and marketing - A Crux Points Podcast End-of-the-Year Special

12/17/2015

Guests: The Crux Points Team Show details: We’ve learned a lot about healthcare marketing, trends, and strategy over the course of 2015. We’ve had amazing guests from a wide variety of positions in the healthcare world who have shown us some great ways to improve healthcare and the patient experience. We wanted to share some of our key takeaways from this year with our listeners, so we brought in the whole Crux Points team to talk about what we’ve learned and share some of our most...

Duration:00:29:06

The Road to Value-Oriented Payment in Healthcare

11/19/2015

In this episode, healthcare’s transition to value-based care is the subject of the day. Our guests for this episode are Suzanne Delbanco and Anna Fallieras of Catalyst for Payment Reform. Catalyst for Payment Reform is an independent, non-profit corporation working on behalf of large health care purchasers, such as large employers, to catalyze improvements to how we pay for health services and to promote better and higher value care in the U.S. Suzanne is the executive director of Catalyst...

Duration:00:51:18

Three Key Insights For Reaching The Healthcare Consumer Today

11/5/2015

Erinne Dyer, Healthcare marketer and strategist, joins the podcast to share insights from her years leading marketing initiatives at Cleveland Clinic and Carolinas Healthcare. Look forward to Erinne’s perspective on why hospital marketing has been turned upside down and the three ways marketing for hospital systems needs to be redefined. More information at sitewirehealth.com/cruxpoints

Duration:00:59:09

HCIC 2015 Preview - Emerging Technologies Driving New Patient Care

11/4/2015

Jared Johnson, of the Health IT Marketer podcast joins a special edition of the Crux Points podcast to preview the session “Emerging Technologies Driving New Patient Care” that he, Steve and Russ are presenting at HCIC 2015 on November 11, 2015. More information at sitewirehealth.com/cruxpoints

Duration:00:22:30

How to Evolve Your Healthcare Marketing Strategy Before it Becomes Obsolete

10/22/2015

Duration:01:19:06

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