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Jack Myers ThinkTank

Business

Welcome to the podcast that offers deeper insights on the Media, Marketing and Advertising industry. Listen to interviews with leading CMOs, creatives, ad sales, ad tech and major media executives, all offering thought leadership and interesting takeaways. Read companion stories on https://www.mediavillage.com/

Welcome to the podcast that offers deeper insights on the Media, Marketing and Advertising industry. Listen to interviews with leading CMOs, creatives, ad sales, ad tech and major media executives, all offering thought leadership and interesting takeaways. Read companion stories on https://www.mediavillage.com/

Location:

United States

Description:

Welcome to the podcast that offers deeper insights on the Media, Marketing and Advertising industry. Listen to interviews with leading CMOs, creatives, ad sales, ad tech and major media executives, all offering thought leadership and interesting takeaways. Read companion stories on https://www.mediavillage.com/

Language:

English


Episodes

Jack Myers Podcast: The Republican 45. Will Media Leadership Have a Voice?

1/11/2021
Welcome to my 3-minute Think Tank where I share what I’m thinking about and ask you to think about it too. Of course, I can't get the attacks on Capitol Hill off my mind. Forty-five percent of Republicans say they approve of the recent terrorist attack. This does not bode well for our future and the future of the Biden presidency. Also read important commentaries by former CIA intelligence analyst Kent Harrington and CableFax founding publisher Paul...

Duration:00:02:59

Jack Myers 3-Minute ThinkTank: Belief and Disbelief

12/9/2020
Welcome to the Jack Myers Think Tank. I share what’s on my mind and invite you to think with me. What happens when facts and truth are not believed and when logic and common sense are discarded? How do we navigate through a human minefield of mistrust that stands between hope and fear, between knowledge and fantasy, between real and unreal? Believe it or not, I’m not referring to politics. I’m talking about the unbelievable, yet very real run-away state of the stock market and valuations for...

Duration:00:04:14

Jack Myers 3-Minute Podcast: On Respect and Disrespect

12/3/2020
I’ve been thinking a lot about respect. Respect - a positive feeling shown towards someone considered important or held in high esteem. When you show disrespect to someone – you’re communicating that you do not consider her or him important or worthy of your esteem and I believe there’s an epidemic of disrespect in our business today. In the morass into which politics and politicians have sunk, respect is a distant and forgotten human quality. Can we allow that same depressing reality to...

Duration:00:02:19

Jack Myers 3-Minute Podcast: Data vs. Ideas

11/24/2020
My mentor, Dr Neil Postman, founder of media ecology and a student of Marshall McLuhan, wrote in 1982 that our reliance on data causes us to stop thinking. We activate thinking through ideas and education. I add to Dr. Postman’s equation workforce diversity. In the next few days and weeks, every time you hear or read the word data, ask yourself ‘what is the idea behind the data?’ How is it adding to your knowledge and the knowledge of your colleagues, clients and stakeholders? You’ll learn...

Duration:00:03:19

Battle for the Soul of the Media Industry: Jack Myers 3-Minute ThinkTank

11/12/2020
In this week’s 3-minute ThinkTank podcast I share a very personal story about the battle for the soul of the media industry. The core of media -- the soul of media – always has been and always should be defined by quality content, truthful and trusted journalism, and service in support of the public interest. Real media companies set a high standard and should not be forced to lower these standards to compete with those that have hardly any standards at all. Listen to my three-minute...

Duration:00:03:22

How to Be the Smartest Person in the Zoom

11/2/2020
Today’s Jack Myers Think Tank asks if you’re among the 70% of professionals who don’t have the time or resources to prepare for meetings. How can you be the smartest person in the Zoom? Jack reports on a new AI-based vertical search engine featuring more than 100 curated resources and more than 15,000 original and exclusive educational reports, thought leadership and commentaries, all focused on marketing, advertising and media. You’ll learn all about it in this 90-second Jack Myers...

Duration:00:01:35

Fellow Marketing Professionals, Lend Me Your Ears

11/1/2020
Fellow marketing, advertising and media professionals, lend me your ears for 3-minutes to tell you a story about growth and new tools for advancing team education and diversity available from MediaVillage. Join me for my new Jack Myers Think Tank podcast. Link, listen and learn.

Duration:00:02:57

Marshall McLuhan’s Strategy to Beat Trump at His Own Media Game

10/6/2020
If we've learned anything from Trump's campaign and presidency it's that politics, government, and public discourse have become, first and foremost, show business. The high road — filled with better ideas, serious issues, and relevant priorities — pales by comparison to a powerful and compelling media presence. It's a historical, philosophical, and political mistake to believe that ideas and issues alone will win this election.

Duration:00:11:23

Planning Your Next Career Move? Five Questions You Should Ask

9/29/2020
In the COVID-19 era, with radically new hiring practices being appropriately influenced by Black Lives Matter and new gender norms, how can you prepare as you look at your own future and the opportunities you're considering? In this MediaVillage Insider Insites podcast, Jack Myers shares five key questions you can ask and answer as you move through this time of massive change.

Duration:00:19:12

A+Es Heftman on Precision and Performance

3/4/2020
The competition in video goes beyond the fight for consumer attention; every video provider is looking to land ad dollars with a one-two punch of broad but targeted reach matched with business outcomes via addressability or attribution. A+E Networks has dubbed their delivery of both as “Precision and Performance", or as SVP of ad sales Ethan Heftman calls it: "a fancy way of describing a group of people across ad sales, research, and client insights that specialize in moving the business...

Duration:00:27:58

The Spontaneous Thanksgiving Episode - Looking Back

11/28/2019
What better way to wrap up a year of insights than on Thanksgiving? It might sound like a cliché but we at MediaVillage, and me personally, E.B. Moss, are really thankful for everyone who listens and reads our content. A big focus at MediaVillage is on educating the marketplace in such a fast-evolving industry as media and marketing. There’s a LOT of info out there and things are constantly changing. So apropos Thanksgiving, I hope this podcast has been a good way for you to digest some of...

Duration:00:11:17

Marketing the NFL: Julie Haddon and Jen Kavanagh on Scoring with Fans

11/21/2019
Fun facts: Julie Haddon, NFL’s senior vice president of Global Brand & Consumer Marketing, pitched Little League well before other girls ever played...and went on to pitch audiences on films like Shrek for DreamWorks, early stage Twitter and financial disruptor, SoFi. And Jen Kavanagh, senior vice president, marketing and media for the Philadelphia Eagles used to “fly” for her teen swim club well before her current Philly special job marketing the NFL club’s mantra, “Fly, Eagles, Fly.” Hear...

Duration:00:42:34

ICYMI: RPA's Joe Baratelli on Creative and Agency Staying Power

11/13/2019
Joe is Executive Vice President and Chief Creative Officer of RPA, where he has worked since the agency launched as Rubin Postaer 30-plus years ago. They have also been the agency of record for Honda for almost that entire time and helped make the simple Farmers Insurance "We Are Farmers" jingle a bit of an earworm. In addition to discussing those and some more serious examples of their award-winning ads and heart-wrenching PSAs, Joe shared some of the insights he's gained over three decades...

Duration:00:40:14

Joseph Jaffe Advice for Companies Built to Suck: Avoiding the Corporate Demise

11/6/2019
Corporate survival planner, serial entrepreneur, 5-time author - including the recently released “Built To Suck” - Joseph Jaffe is one of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new & social media. In this episode of Insider InSites from MediaVillage, Jaffe describes the four reasons for the potential corporate apocalypse: company size and age, being a public corporation, and company culture. In a free-flowing conversation, you’ll also hear...

Duration:00:40:36

PodcastOne's Peter Morris on Superstar Podcasters and Super Fans

10/30/2019
Peter Morris sounds tall. At least that’s what the CEO of PodcastOne, a leading ad-supported podcast network, would like listeners to picture in their minds, as he kidded around with me between serious pod-pitching. Morris, clearly a fan of the network that claims over 300 podcasts, touted the hosts and popular influencers, celebrities, and powerful voices they represent. (The biggest example might be Adam Carolla, who with one of the earliest entries in the space since carving out an...

Duration:00:24:54

Stream of Consciousness: Dan Rayburn on OTT and Streaming Media

10/23/2019
Dan Rayburn just finished overseeing another Streaming Summit held at the NAB Show New York. He's also considered one of the foremost authorities on streaming media technology and online video business models while simultaneously working as the principal analyst at research and consulting firm, Frost and Sullivan, and publishing market data analysis on streaming media and tech trends or frequently serving as an expert source on that topic in everything from the New York Times, CNN, Fortune...

Duration:00:31:33

Pandora and Ashley HomeStore Do Experience Marketing Right - with Ne-Yo

10/16/2019
“Experience marketing” is a key tactic these days, especially for marketers seeking to appeal to the millennial and Gen Z target. Pandora has been an enabler of high profile experiences via “Pandora Live” which offers sponsors ways to deliver customers up close and personal access to high wattage musicians. After participating as one of a group of advertisers at recent Country concerts, Ashley Homestore went the custom route to be able to build out an exclusive experience to promote the...

Duration:00:14:54

A Trifecta of (Female) CMOs - Tillman, Grier, Borsa on Marketing

10/9/2019
Since I interviewed the CMO of The Clorox Company at last year's ANA Masters of Marketing conference - who was since promoted to EVP, I thought it would be interesting to speak with the new chief marketing officer of The Clorox Company – who happens to be a woman – to get an update. But, this year’s conference actually drew quite a few female senior marketers, both speaking and attending. So I grabbed the opportunity to make this episode of Insider InSites a curation of three great leaders...

Duration:00:54:58

Sir Martin Sorrell Schools Me on Data, Creativity and his Holy Trinity of Media

10/2/2019
When you find out you’re getting the chance to interview one of the, arguably, best known people in the ad industry you want a little time to prepare, to study, and in some cases, pray. I learned a couple of hours in advance that I’d be speaking with Sir Martin Sorrell before one of his myriad panels at Advertising Week. As you listen to this podcast episode – and if you know anything about him – you’ll realize I needn’t have worried. The man who built the world's largest advertising and...

Duration:00:31:46

Adomni, Amobee, and All Things Out-of-Home

9/26/2019
Jonathan Gudai was in the process of selling his eCommerce business in 2015. He’d spent his entire career since college in online sales when he met the founders of “this Adomni thing,” who owned a bit of out-of-home inventory in the Las Vegas area. When he learned that most of the ads sold in the OOH world were done person-to-person manually, he “got really excited about the opportunity to help bring my eCommerce and online buying prowess to a medium that we all can agree is here to stay.”...

Duration:00:33:12