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Marketing Over Coffee Podcast

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Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn.

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn.
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Location:

Natick, MA

Description:

Marketing over coffee is a weekly discussion of what's new in marketing with John Wall and Christopher Penn.

Language:

English

Contact:

617-606-3661


Episodes

Heavy Inside Baseball This Week

4/19/2018
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In this Marketing Over Coffee: Learn about GDPR, LinkedIn Shares, The Return of RSS and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IT’S GDPR WEEK!! (Please remember we are not lawyers) Facebook Updated Terms – no pixel sharing, no sharing results Google flushing data – the return to … Continue reading Heavy Inside Baseball This Week The post Heavy Inside Baseball This Week appeared first on Marketing Over Coffee.

Duration:00:19:00

Mothers, Mechanics and Missionaries

4/12/2018
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In this Marketing Over Coffee: Andy Cunningham, author of “Get to Aha!” talks about how to dominate through positioning. Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove Working with Regis McKenna and Steve Jobs to launch the Macintosh Andy and the 2nd John Wall The book as map to the … Continue reading Mothers, Mechanics and Missionaries The post Mothers, Mechanics and Missionaries appeared first on Marketing Over Coffee.

Duration:00:28:05

Nobody Understands Quantum Computing

4/5/2018
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In this Marketing Over Coffee: Learn about Watson Studio, What’s Up with Facebook, The Martech Salary Survey and more! Direct Link to File Brought to you by our sponsors: LinkedIn and Optimove IBM Think 2018 – The challenge of getting easy explanations for Quantum and Probable Bit Computing Programming Quantum Computing with virtual circuits How … Continue reading Nobody Understands Quantum Computing The post Nobody Understands Quantum Computing appeared first on Marketing Over Coffee.

Duration:00:25:37

When Cultures Collide! with Michael Gates

3/22/2018
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In this Marketing Over Coffee: Learn about Cultural Profiles, Types, Cross Cultural Negotiations and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Michael Gates is the Vice Chairman of Richard Lewis Communications CrossCulture and The Communications Around The World Diagram (27 released, 105 internally!) The hazards of negotiating in Finland … Continue reading When Cultures Collide! with Michael Gates The post When Cultures Collide! with Michael Gates...

Duration:00:48:14

Brain + Trust Insights Begins!

3/16/2018
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In this Marketing Over Coffee: Learn about Chris’ New Thing, SXSW, Google Analytics Goal Details and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Chris’ new thing: Brain + Trust Insights – w Katie Lioy Getting to the 90% of data that’s buried in virtual file cabinets IBM Watson Explorer … Continue reading Brain + Trust Insights Begins! The post Brain + Trust Insights Begins! appeared first on Marketing Over Coffee.

Duration:00:17:59

Penn Live in Vegas

3/8/2018
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In this Marketing Over Coffee: Learn about Crisis Management, Ad Tools, Mic Tests and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi SMMW Wrap Up – The Mass Market Has Arrived, and there’s more to social than Facebook Crisis Management by Gini Dietrich Longer Tweets – are they better? ActiveCampaign … Continue reading Penn Live in Vegas The post Penn Live in Vegas appeared first on Marketing Over Coffee.

Duration:00:20:49

GDPR vs. Cobra Kai

3/1/2018
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In this Marketing Over Coffee: Learn about Mobile Speed, the Billion Dollar Tweet, Offsite Conversions and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Google Mobile Speed Requirement on July 2018 and AMP style pages in Gmail, and GDPR compliance Prepping WordPress for GDPR Snapchat API open for more programmatic … Continue reading GDPR vs. Cobra Kai The post GDPR vs. Cobra Kai appeared first on Marketing Over Coffee.

Duration:00:19:28

Strategies for Local SEO with Joy Hawkins

2/22/2018
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In this Marketing Over Coffee: Learn about Local Search, Local Paid, Getting Yelp Right and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Joy Hawkins is the Owner and Founder of Sterling Sky in Canada and is the author of the Expert’s Guide to Local SEO, which is an advanced training … Continue reading Strategies for Local SEO with Joy Hawkins The post Strategies for Local SEO with Joy Hawkins appeared first on Marketing Over Coffee.

Duration:00:21:25

Dundee and Deep Fakes

2/15/2018
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In this Marketing Over Coffee: Learn about Big Game Ads, Fake Videos, Cars in Space and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi The Super Bowl – Tide Clean War Room! 15M in ads, 167k Promoted tweets There is no Dundee Movie Lady Doritos Top Marketing Skills for 2018 … Continue reading Dundee and Deep Fakes The post Dundee and Deep Fakes appeared first on Marketing Over Coffee.

Duration:00:19:29

Cutting Edge Sales with Trish Bertuzzi and Greg Poirier

2/7/2018
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In this Marketing Over Coffee: In this episode we talk Revenue Stacks, ABM, BANT and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi Trish – President and Chief Strategist of The Bridge Group, and author of The Sales Development Playbook Greg – President of CloudKettle Adwords, Facebook Twitter, Google … Continue reading Cutting Edge Sales with Trish Bertuzzi and Greg Poirier The post Cutting Edge Sales with Trish Bertuzzi and Greg Poirier appeared first...

Duration:00:46:56

The Facebook Money Machine

1/25/2018
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In this Marketing Over Coffee: Learn about The New FB Feed, Screened Smart Speakers, Containers and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi CES – Amazon Echo Spot and the arrival of the screened smart assistant Facebook feed encouraging more "personal connections" Insanity in the crypto space, is the … Continue reading The Facebook Money Machine The post The Facebook Money Machine appeared first on Marketing Over Coffee.

Duration:00:20:01

TED Level Presentations with Tamsen Webster

1/18/2018
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In this Marketing Over Coffee: In this episode we talk presentation skills with Tamsen Webster Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi She’s coached 40+ speakers to the TEDxCambridge stage. Five of them have had their videos promoted to TED.com with well over 7 million views. Helping People Spread … Continue reading TED Level Presentations with Tamsen Webster The post TED Level Presentations with Tamsen Webster appeared first on Marketing Over Coffee.

Duration:00:37:09

We Predict the Instant Pot is Going to Be Huge

1/11/2018
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In this Marketing Over Coffee: Learn about AI as Co-Creator, 2018 Predictions, Prezi and more! Direct Link to File Brought to you by our sponsors: ActiveCampaign and Prezi 2018 Predictions – More volitile? Is a soft landing possible? Interesting Politics The 5: Search = AI, Social = Paid, Public Relations = level, Content = exploding, Advertising … Continue reading We Predict the Instant Pot is Going to Be Huge The post We Predict the Instant Pot is Going to Be Huge appeared first on...

Duration:00:16:27

Changing How You See Passwords

12/21/2017
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In this Marketing Over Coffee: In this episode Brent Heeringa, CEO and co-founder of Valt talks about next generation multi-factor authentication Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Where did Valt come from? Using images to remember a master password Recognition memory with images and the dual encoding theory StackAdapt … Continue reading Changing How You See Passwords The post Changing How You See Passwords appeared first on Marketing Over...

Duration:00:28:10

Training a Machine to Train a Machine

12/15/2017
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In this Marketing Over Coffee: Learn about Topic Modeling, Training AI, Tracking Reach and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The 3 Solutions for Topic Modeling StackAdapt is the number 1 performance native advertising platform helping brands accelerate customer engagement and acquisition. With StackAdapt’s machine learning and data-intelligence … Continue reading Training a Machine to Train a Machine The post Training a Machine to...

Duration:00:19:09

Branding Yourself

12/8/2017
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In this Marketing Over Coffee: In this episode author Erik Deckers talks about his book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself (3rd Edition) (Que Biz-Tech) Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Check out the past interview with Erik on The Owned Media Doctrine … Continue reading Branding Yourself The post Branding Yourself appeared first on Marketing Over Coffee.

Duration:00:22:42

Now with More Inverted Unicorns!

12/1/2017
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In this Marketing Over Coffee: Learn about Black Friday, Gmail Add-Ons, Harry Potter and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign The Curious Case of Chris’ Holiday Sale! Cards Against Humanity Black Friday Promo How about Unsubscribe Saturday? John buys a vacuum cleaner and Chris gets some cheap headphones … Continue reading Now with More Inverted Unicorns! The post Now with More Inverted Unicorns! appeared first on Marketing Over Coffee.

Duration:00:22:06

Dreamforce, Hardware and Influencers

11/16/2017
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In this Marketing Over Coffee: Learn about Salesforce and Google, Twitter updates, iPhone X and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Dreamforce – Salesforce and Google Analytics 360 (analysis)! Get Chris’ secret file!! (sign up for the newsletter) Twitter to 280 and $99 promoted accounts Snap earnings down … Continue reading Dreamforce, Hardware and Influencers The post Dreamforce, Hardware and Influencers appeared first on Marketing Over...

Duration:00:21:20

David Beisel of NextView Ventures

11/10/2017
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In this Marketing Over Coffee: David talks about their third fund and its focus on The Everyday Economy Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Masthead, Venrock, NextView Ventures First WebInno, which is now Boston Innovators Group The thematic focus of the Third Fund StackAdapt is the number 1 performance … Continue reading David Beisel of NextView Ventures The post David Beisel of NextView Ventures appeared first on Marketing Over Coffee.

Duration:00:27:24

Now with More Humor and Matrix!

11/2/2017
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In this Marketing Over Coffee: Learn about Your Virtual Office, How We Got Ripped Off Curing Diarrhea, AI for Marketers and more! Direct Link to File Brought to you by our sponsors: StackAdapt and ActiveCampaign Chris’ road trip and talking predictive analytics New book from Chris!! AI for Marketers Boomerang Mail Every single cognitive bias StackAdapt … Continue reading Now with More Humor and Matrix! The post Now with More Humor and Matrix! appeared first on Marketing Over Coffee.

Duration:00:24:29

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