Marketing To Crush Your Competitors: Online Business - Marketing Strategies - Fabienne Raphaël

Woot woot! Episode 300! Whaaaaaat????!!! Today it's about celebration. But also about unique marketing strategies. Because you diserve to know. But also to enjoy. Take your pen and paper or your tablet. Or your computer. Sit back. Relax. Celebrate this milestone with me. And share your best podcast moment with me here in the comments. I appreciate you!

This episode is for you if you are thinking about starting your coaching business. It is also for you if you have started and are wondering why money is still not in the bank... It is definitely for you if you are looking to avoid mistakes that will sabotage your growth. I speak to a lot of professionals wanting to build their coaching businesses and they have a few points in common. And I share it all during this episode. Plus, episode 300 is coming soon! And you could be featured in it! I'll let you know how during the episode. Enjoy!

When you start out as an online business owner, you might be tempted to spend time on stuff that really doesn't matter instead of focusing on growth or scale activities. Stay here. Right now. Because in this interview, my guest, Carissa Hill, shares how she evolved and succeeded in her online journey, as a coach. She shares the truth about how to attract and maintain engagement in an online world that is filled with people just wanting more money. She is the proof that when you come from a place of sharing value and truly helping people, you get results. Enjoy this. And if you want to know more about Carissa, you can go at: https://carissahill.com.au/

This week's episode is a 2 for one, content repurpose, behind the scene type of episode. I decided to broadcast one of my Facebook Lives on my podcast because I felt that the content would be useful to you. Many people reach out to me because they want to start their side-hustle - their most pressing issue is that they don't know where to start. They are information-overload-victims. Well, today I share with you 4 must-haves to start your side-hustle. And, because I really want you to succeed at it, a bonus must-have, which I also call, an accelerator. Enjoy! If you have not joined yet, get in my FREE Facebook community, THE COACHING EMPIRE.

Do you care about what people say about you? Before taking a decision, are you afraid of how it will be accepted in the world? Do you trust yourself enough in all the areas of your life to dare to live on your own terms? Guess what. The topic today is self-confidence. In this interview, Lisa Marie Pepe shares her wisdom about how to get better self-confidence. She does that beautifully by sharing her story, which is quite unique and filled with life & business lessons. If you are curious, if you are passionate, if you are willing to do what it takes and if you are consistent, entrepreneurship can bring so much value and purpose to your life… Tune in and listen – it will push you to keep moving forward! You can learn more about Lisa Marie if you go at: www.positivetransformation.net And connect with her on Facebook!

Lately, I’ve taken a test to identify what my strengths are. And one of my top 5 is POSITIVITY. Yep. That’s part of who I am. Often seeing what is the best that can come out of any type of event. Which totally fits with today’s podcast topic. Happiness. Do you tend to be a happy person? Do you feel happy? Do you wish you were happier? I know. That’s a lot of questions, but they are legitimate. You are really responsible of your happiness. And the more you are happy the more you attract happy people. Happiness is contagious. Please. Share it. And if you want to know more about Jacqueline or read her book, go to: www.freakyhealer.com

I know. You hear about funnels. You are wondering which platform to choose. You are following many online gurus. You want to find the best way to start your online business. This week, on my podcast, I interview Sally Hendrick. And we talk about that. Specifically. To help you get rid of your overwhelm. And if you want to know more about Sally, click here!

Yes. We are ALL leaders. But some of us embrace it. Some others are scared to do so. Meet Dr Gladys Ato. And yes, today, we talk about leadership. But also self-confidence, compassion, gratitude. All these words that make you feel good. But also the words that allow you to really express your true potential and influence people the best way that you can. If you want to know more about Dr Gladys, you can go on her website at: https://drgladysato.com/

I have to admit it. Jordan Harbinger is really someone I look up to as an interviewer. Like Oprah. Someone I looooove to learn from. And whom I appreciate. He accepted to come on the show. Again. (That makes him a Hall of Famer) And we talk with our hearts. About relationships in business. About how to correctly build an online business. And we rant on the scammers, the thieves & the fake online gurus. Go ahead and press play. Now. You won't regret it. And you might want to listen to it again. If you want to know more about Jordan, his podcast, and his work, here are the 2 places you have to go: www.jordanharbinger.com www.advancedhumandynamics.com

Style is important. Indeed. Especially as an entrepreneur. Nowadays, people judge from what they see. Yep. That quick first impression. You don't want to miss it. On a Facebook live. At a live event. On a sales call. During a coaching session. In every situation, there is a way to dress to inspire trust & confidence. My guest this week is Hilde Fossen. And she answers all these questions for you... and more. It's the first time that I have a fashion specialist on my show, and sincerely, I loved it! Tune in and listen until the end. And if you want to learn more about Hilde and what she can do to help you, go to www.getstyleconfidence.com

Today is a power episode. I talk freely about the one quality that every great coach must have. Do you have it too?

Numbers. Just the word might scare you. Just the thought might stress you. But it shouldn't. Katherine Pomerantz is my guest this week, and she has a unique way for you to deal with money, so it does not scare or stress you anymore. Take notes. Breathe. Implement. Consider using the applications that you suggested. And you should be good to go! Seriously. You want more? Check out Katherine's website at: http://bookkeepingartist.com/

Yep. Finally. The truth about online businesses is out. Too many beginners online get caught by people caring more about their income than helping people. Of course, when you start out, if you invest in yourself, you might avoid many mistakes, but you must invest in the right things though... My guest today is Breanne Dyck - she owns a boutique-consulting agency that helps coaches, consultants and other entrepreneurs scale up to 100K/month and beyond. We talk about that. And so much more. A true, real, raw, authentic conversation. Worth listening. From beginning to end. And if you want to know more about Breanne, you can check her website at www.mnibconsulting.com

This episode is pretty exciting. It was for Sam Shaw, who I interviewed literally about one week prior to his corporate exit. Like you, Sam chose himself. And decided to live his life on his own terms. What he specializes on? List building strategies, especially content upgrades. His energy, transparency and great tips will want you to listen to this episode, from beginning to end. Tune in now! And if you want to know more about Sam and what he can do for you & your business, go to: https://thealchemycollab.com/

Let’s say that you are trying to eat more fruits and to start with, your nutritionist suggests that you eat one apple a day. Will you actually eat one apple a day or you will wait at the end of the week and eat 7 apples in a row? The answer is obvious, right? So... Why then so many people expect to get quick results by giving a big boost instead of focusing on consistent daily actions implemented towards one goal? Because consistency is hard work? Seriously. It will cost you so much more to use the boost method than to be consistent. My thoughts on this topic right here, in this episode.

Selling. Just that small little word might have triggered stress, fear, disappointment or doubt in your head... But wait. It does not have to be this way at all. Selling is serving. Serving people with your gifts and transforming their lives. This week, my guest is Kendrick Shope. She's a master at selling. And she provides great insights and proven strategies to help you convert better with your sales calls. A must listen. Many times. Like the "sit down and take lots of notes episode". That kind. You'll love it! Enjoy. And if you want to know more about Kendrick & selling, go to http://kendrickshope.com/

So many people are mistaking people online. By faking the person that they are. So they can get your money. And give you a bitter feeling after you bought their service... During this interview with Kamila Gornia, we share how authenticity and sharing your unique story is the ONLY way you can make people like you, relate to you, appreciate your honesty, which are crucial elements for people to eventually buy from you. The concepts that we talk about are pretty simple, but not always so easy to implement. It seems that many people are afraid to fully express who they are, wondering if their audience will actually like them... I was like that when I started... It took me some time and mindset shift to finally put myself out there... And this is when changes have started to occur in my business and that people felt more attracted to my message. So this interview with Kamila is filled with insights that will definitely help you while you are building your business and preparing your corporate exit. Enjoy! And if you want to know more about Kamila, you can go at: https://heartbehindhustle.com/

There is a major struggle going on out there among the majority of people wanting to start a business. They don’t want to invest. They believe that they can build a million dollar business by learning all there is online for free. They see the investment in trainings, coaching or building a strong team as an expense instead of an investment. And that’s because their decision making is selfish. Let me explain. They are missing the one and unique quality in business that will make them do extraordinary things. They are missing the empathy. This is the ability to put yourself in someone else’s place, so you can understand and view things from their standpoint. Let me give you an example. When you decide to take care of all your designs even if you are not a graphic designer, you are saving your own money, but you don’t think about how your audience will view your stuff. When you voluntarily consume all the free content on one topic instead of buying the best training there is or hiring the best coach to help you, you are not serving your audience the best way you can. You are not being an empath. You see things only with your own eyes. Not theirs. The videographer will be surprised that a couple doesn’t hire him for their wedding and delegate to their friend… But that same videographer will not invest into a copywriter to make sure that his website has the best copy… My point is this. For each and every business decision that you take, picture yourself as your dream client : What will be his/her experience? His/her thoughts when consuming your content? His/her opinion when you deliver your service? His/her trust in getting the results? Now. Picture yourself buying a product/service from a business that you love. Why do you love that business so much? Think about your audience first. Don’t let the « impression of saving a few bucks » ruin your dream client’s experience.

Wow. This is the only word I could think of when I hung up from this wonderful conversation with Dan Martell. I can't say that his story was ordinary. Not at all. Dan had all the reasons to fail in life. He did have many setbacks but always got back up. He could have decided to be a victim. But he decided to learn his lessons and become a better version of himself. Listen carefully, as this episode is filled with lessons learned for Life, business and family. So if you want to know more about Dan, you can go to: https://www.danmartell.com/

She's living the dream. By she, I mean Susi Käufer. She's a digital nomad. Traveling the world and growing her online business. So yes, on her social media accounts, you see beautiful pictures from all the countries that she visits. But you also see how she takes care of her community and is an inspiration for whoever wants to become location independent. If you want to know more about Susi, you can go at: https://www.dreamlifedeluxe.com/