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Learning From The Weather Company To Deliver Compelling Mobile Video Content

The Weather Company has just wrapped up its best quarter ever with 1.1 billion video views across all platforms. To learn more about the massive trend to mobile video and the content that really resonates with mobile-first viewers our hosts -- Peggy Anne Salz and Shahab Zargari -- welcome Greg Gilderman, Senior Executive Producer at The Weather Company. Greg offers valuable insights around audience preferences, the role of social in mobile and approaches companies can follow to produce...


Driving Downloads For Your Mobile App Without Spending A Penny

Halli Bjornsson, CEO and founder of Lockwood Publishing reveals how Avakin Life, Lockwood's 3-D virtual world app allowing users to mingle and meet new people, was able to chalk up 17 million installs and build a robust and loyal community of app advocates without spending a penny on advertising. Halli also zeroes in on the exciting opportunities for indie app developers in AR/VR, and shares details around his "epic bonus scheme" to attract and reward talent. In practice Lockwood shares a...


Setting Up PokeStops And Other Mobile Marketing Shortcuts

Our hosts -- Peggy Anne Salz and Shahab Zargari -- discuss PokeStops and other shortcuts brands can take to architect and execute a "mature mobile strategy" with Brett Peterson, account lead for Centro, a company reinventing digital advertising by focusing on one goal: to improve the lives of the people behind the campaigns. We deep dive into what you can do right now to cash in on the Pokémon Go phenomenon to boost your business and -- more importantly -- how you can harness key targeting...


How To Build A Successful Content Marketing Team

​Our hosts -- Peggy Anne Salz and Shahab Zargari -- catch up with Theresa Cramer, author of Inside Content Marketing, a must-read book packed with tips and advice around marketers can tap journalists and writers to build successful content marketing teams. Theresa, who is also the editor of EContent magazine, shares her experience based on over a decade of working in the publishing industry. She also walks us through examples of how brands are leveraging content to connect with customers,...