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Pharma Marketing Talk


Interviews of leaders and innovators in pharmaceutical marketing. Pharma Marketing Network's mission is to help pharmaceutical marketers advance their careers through networking, sharing resources, and continuing professional education.

Interviews of leaders and innovators in pharmaceutical marketing. Pharma Marketing Network's mission is to help pharmaceutical marketers advance their careers through networking, sharing resources, and continuing professional education.
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Newtown, PA




Interviews of leaders and innovators in pharmaceutical marketing. Pharma Marketing Network's mission is to help pharmaceutical marketers advance their careers through networking, sharing resources, and continuing professional education.






VirSci Corporation PO Box 760 Newtown, PA 18940-0760 215-504-4164


Pharma 3D

Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age." Topics for Discussion/Questions: Give us an short introduction to the e-book Pharma 3D. Why was this written now? Who collaborated in writing the book? What are the major takeaways for pharma?Explain why you think pharma is not doing enough in digital marketing Is it fair to compare pharma to other, more lightly regulated in terms of...


UCB's State ScoreCards

Cindie Dilley,Head of New Patient Value Focus at UCB, talks about UCB's State ScoreCards program, which won the 2016 eyeforpharma #efpphilly award for Most Valuable Patient Initiative. What are ‘The Report Cards’ (aka ScoreCards)? It is an interesting initiative to lobby decision makers for better access to innovative treatments for Epilepsy. The Record Cards ups the pressure on under-performing state health networks, by increasing transparency on state performance. Why did they win?...


Effectiveness of Pharma DTC Advertising

Pharmaguy interviews Richard Meyer,Chief Digital Strategy Officer, Online Strategic Solutions, about a phone survey he conducted recently for a pharmaceutical client. We discuss the main findings of the survey.


Sizzle Sells, Even for Doctors

Are Better Headlines Just What the Doctor Ordered? Pharmaguy interviewsJeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on how Doximity has added some 'sizzle' to life-saving medical news to make it more readable and engaging for its online physician community. Questions/Topics of Discussion Why should anyone care about physicians reading clinical news? Medical publishing and...


The Benefits of Virtual Social Therapy®

Sharing Stories Through Self-Generated Patient Videos Pharmaguy interviews Dave Duplay, Founder and Chief Executive Officer at healtheo360, about the effects on patients of sharing their stories through self-generated videos and participation in Virtual Social Therapy® via the healtheo360 community. Healtheo360 is a "caring network" where patients living with chronic conditions, such as diabetes, cancer, and Alzheimer's, can go to find support, encouragement and information. Integrating...


New Media Tracking Technologies: Implications for Online Consumer Privacy -

A conversation with Jeff Chester, Founder and Executive Director of the Center for Digital Democracy, about his organization's recently filed brief with the FTC requesting an "Investigation, Public Disclosure, Injunction, and Other Relief" regarding the array of sophisticated and non-transparent interactive marketing applications utilized by healthcare companies and the pharmaceutical industry to promote drugs online.pharmaceutical | marketing | Privacy | Health | FTC


Managing Your Digital Assets in a Complex Regulatory World: Answers to Your

A conversation with Joshua Duhl, VP Marketing & Product Management at North Plains Systems, about his company's new generation of content management solutions for ingesting, categorizing, finding, converting, collaborating on and distributing rich media no matter where it is stored in your company.Pharmaceutical | marketing | North Plains Systems | digital asset management | Regulatory


The Relevance of the Cluetrain Manifesto in a Social Media World - Oct 07,2

What's Still Not "Conversational" in Today's Markets? A conversation with Doc Searls, Senior Editor of Linux Journal and co-author of The Cluetrain Manifesto, about the relevance of the Manifesto for the pharmaceutical industry in today's social media world. Doc will preview the keynote presentation he plans to make at the upcoming Digital Pharma East conference.pharmaceutical | cluetrain | marketing | Health | Doc Searls


Improving Patient Outcomes: Engaging Patients to Improve Adherence - Sep 23

A conversation with several speakers from eyeforpharma's 7th Annual Patient Adherence & Engagement Summit. We will discuss the issues related to the latest strategies to boost adherence and improve patient health outcomes, especially from a patient's point of view. Invited participants include Ray Bullman, Executive Vice President, National Council on Patient Information and Education (NCPIE); John Walsh, President, COPD Foundation; Jeanne Barnett, Founder,; Peggy Brown,...


Closed-Loop Patient Education - Sep 14,2010

MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes: A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.pharmaceutical | communications | MedTera | HealthPrize | adherence


Eyes on the Adherence Prize - Sep 09,2010

How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior: A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence.pharmaceutical | marketing | Health | Healthprize | adherence


DigiPharm's EU ePharma Pioneers: Doing More with Less - Sep 08,2010

A conversation with several speakers from the 2010 DigiPharm Europe conference, including several who have been nominated for the Pharmaguy Social Media Pioneer Award. We will discuss the issues that pharmaceutical e-marketers deal with in Europe and preview the topics that will be/have been discussed at this conference. Invited participants include Alex Butler, Communications Manager, Janssen Cilag; Silja Chouquet, Founder and Chief Executive Officer, Whydot GmbH; Kai Gait, Digital...


Steve Woodruff, Pharma's Connection Agent - Aug 12,2010

Steve Woodruff, President of Impactiviti, joins John Mack (@pharmaguy) to discuss his mission as a 'Connection Agent,' connecting people and businesses.pharmaceutical | marketing | networking | Steve Woodruff | Impactiviti


Pharma's Digital IQ: Measuring the Digital Competence of Pharma Brands - Ju

A conversation with Scott Hagedorn (PHD Network CEO) and Scott Galloway (L2 founder and NYU Professor of Brand Strategy) about the L2 Digital IQ Index for pharmaceutical brands, a first-of-its kind measurement of the digital competence of 51 pharma brands across eight therapeutic categories.pharmaceutical | marketing | Digital | business | health


Pharma, Physicians, and Sermo: A Social Media Win-Win-Win! - Jul 15,2010

A conversation with Daniel Palestrant, Founder and CEO of Sermo, about how pharmaceutical companies interact with members of this leading physician social network site.pharmaceutical | marketing | Sermo | physicians | Social Medai


Bringing the iPad Into the Exam Room: The Dr. Chrono EMR App - Jul 13,2010

A conversation with Michael Nusimow, CEO/Co-Founder, and Daniel Kivatinos, COO/Co-Founder,, about Dr. Chrono EMR, an iPad application that pairs a web-based practice management platform with an iPad based Clinical Toolkit to enable physicians to provide cutting edge service at the point of care.pharmaceutical | marketing | physician | EMR | Health


Digital Health Coaching: Personalized Behavioral Intervention Aids Adherenc

A conversation with Steven Schwartz, Ph.D., Research Director, HealthMedia, about its digital health coaching solution that emulates the experience with a human coach or counselor but that is delivered on digital platforms that include the web, CD, iPhone, IVR, SMS and digital print.pharmaceutical | marketing | health | HealthMedia | adherence


Pharma Crisis Communications in the Fast-Paced Digital World: The J&J Case

A conversation with Bill Silberg (Principal at Silberg Consulting), Melissa Davies (Social Media Practice Lead at Return on Focus) Michael Parks (President of Pitch360), and invited ePharma Pioneer Club members about "how-to" to "how-not-to" when it comes to crisis communications in the faced-paced digital world of blogging and Twitter.pharmaceutical | communications | public relations | business | McNeil


PharmaShine: A Laser Look Into Physician Payments - Jun 01,2010

A conversation with George Dunston, Co-Founder and Managing Principal of Obsidian HDS, about PharmaShine, an online service called PharmaShine that makes all of the publicly revealed payments to physicians by pharmaceutical companies available in a searchable interface.pharmaceutical | marketing | PharmaShine | physicians | Health


Aligning Your Message with Patient Needs: How Social Media Can Help - May 1

A conversation with Tom O'Brien, CMO at MotiveQuest LLC, about using social media data mining to spot patterns in conversations early so that pharma marketers can better align their messages with the needs and concerns of consumers and patients.pharmaceutical | marketing | social media | MotiveQuest | Health


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