Pharmaguy interviews Brain Fox, Senior Partner at McKinsey, about the new e-book entitled "Pharma 3D: Rewriting the script for marketing in the digital age." Topics for Discussion/Questions: Give us an short introduction to the e-book Pharma 3D. Why was this written now? Who collaborated in writing the book? What are the major takeaways for pharma?Explain why you think pharma is not doing enough in digital marketing Is it fair to compare pharma to other, more lightly regulated in terms of...

Cindie Dilley,Head of New Patient Value Focus at UCB, talks about UCB's State ScoreCards program, which won the 2016 eyeforpharma #efpphilly award for Most Valuable Patient Initiative. What are ‘The Report Cards’ (aka ScoreCards)? It is an interesting initiative to lobby decision makers for better access to innovative treatments for Epilepsy. The Record Cards ups the pressure on under-performing state health networks, by increasing transparency on state performance. Why did they win?...

Pharmaguy interviews Richard Meyer,Chief Digital Strategy Officer, Online Strategic Solutions, about a phone survey he conducted recently for a pharmaceutical client. We discuss the main findings of the survey.

Are Better Headlines Just What the Doctor Ordered? Pharmaguy interviewsJeff Tangney, CEO & Founder, Doximity, who talks about physician clinical reading patterns and trends and the impact on patient care. The discussion focuses on how Doximity has added some 'sizzle' to life-saving medical news to make it more readable and engaging for its online physician community. Questions/Topics of Discussion Why should anyone care about physicians reading clinical news? Medical publishing and...

Sharing Stories Through Self-Generated Patient Videos Pharmaguy interviews Dave Duplay, Founder and Chief Executive Officer at healtheo360, about the effects on patients of sharing their stories through self-generated videos and participation in Virtual Social Therapy® via the healtheo360 community. Healtheo360 is a "caring network" where patients living with chronic conditions, such as diabetes, cancer, and Alzheimer's, can go to find support, encouragement and information. Integrating...

A conversation with Jeff Chester, Founder and Executive Director of the Center for Digital Democracy, about his organization's recently filed brief with the FTC requesting an "Investigation, Public Disclosure, Injunction, and Other Relief" regarding the array of sophisticated and non-transparent interactive marketing applications utilized by healthcare companies and the pharmaceutical industry to promote drugs online.pharmaceutical | marketing | Privacy | Health | FTC

A conversation with Joshua Duhl, VP Marketing & Product Management at North Plains Systems, about his company's new generation of content management solutions for ingesting, categorizing, finding, converting, collaborating on and distributing rich media no matter where it is stored in your company.Pharmaceutical | marketing | North Plains Systems | digital asset management | Regulatory

What's Still Not "Conversational" in Today's Markets? A conversation with Doc Searls, Senior Editor of Linux Journal and co-author of The Cluetrain Manifesto, about the relevance of the Manifesto for the pharmaceutical industry in today's social media world. Doc will preview the keynote presentation he plans to make at the upcoming Digital Pharma East conference.pharmaceutical | cluetrain | marketing | Health | Doc Searls

A conversation with several speakers from eyeforpharma's 7th Annual Patient Adherence & Engagement Summit. We will discuss the issues related to the latest strategies to boost adherence and improve patient health outcomes, especially from a patient's point of view. Invited participants include Ray Bullman, Executive Vice President, National Council on Patient Information and Education (NCPIE); John Walsh, President, COPD Foundation; Jeanne Barnett, Founder, CysticFibrosis.com; Peggy Brown,...

MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes: A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.pharmaceutical | communications | MedTera | HealthPrize | adherence

How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior: A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company's innovative, compelling approach to solving one of pharma's most perplexing puzzle: how to improve medication adherence.pharmaceutical | marketing | Health | Healthprize | adherence

A conversation with several speakers from the 2010 DigiPharm Europe conference, including several who have been nominated for the Pharmaguy Social Media Pioneer Award. We will discuss the issues that pharmaceutical e-marketers deal with in Europe and preview the topics that will be/have been discussed at this conference. Invited participants include Alex Butler, Communications Manager, Janssen Cilag; Silja Chouquet, Founder and Chief Executive Officer, Whydot GmbH; Kai Gait, Digital...

Steve Woodruff, President of Impactiviti, joins John Mack (@pharmaguy) to discuss his mission as a 'Connection Agent,' connecting people and businesses.pharmaceutical | marketing | networking | Steve Woodruff | Impactiviti

A conversation with Scott Hagedorn (PHD Network CEO) and Scott Galloway (L2 founder and NYU Professor of Brand Strategy) about the L2 Digital IQ Index for pharmaceutical brands, a first-of-its kind measurement of the digital competence of 51 pharma brands across eight therapeutic categories.pharmaceutical | marketing | Digital | business | health

A conversation with Daniel Palestrant, Founder and CEO of Sermo, about how pharmaceutical companies interact with members of this leading physician social network site.pharmaceutical | marketing | Sermo | physicians | Social Medai

A conversation with Michael Nusimow, CEO/Co-Founder, and Daniel Kivatinos, COO/Co-Founder, DrChrono.com, about Dr. Chrono EMR, an iPad application that pairs a web-based practice management platform with an iPad based Clinical Toolkit to enable physicians to provide cutting edge service at the point of care.pharmaceutical | marketing | physician | EMR | Health

A conversation with Steven Schwartz, Ph.D., Research Director, HealthMedia, about its digital health coaching solution that emulates the experience with a human coach or counselor but that is delivered on digital platforms that include the web, CD, iPhone, IVR, SMS and digital print.pharmaceutical | marketing | health | HealthMedia | adherence

A conversation with Bill Silberg (Principal at Silberg Consulting), Melissa Davies (Social Media Practice Lead at Return on Focus) Michael Parks (President of Pitch360), and invited ePharma Pioneer Club members about "how-to" to "how-not-to" when it comes to crisis communications in the faced-paced digital world of blogging and Twitter.pharmaceutical | communications | public relations | business | McNeil

A conversation with George Dunston, Co-Founder and Managing Principal of Obsidian HDS, about PharmaShine, an online service called PharmaShine that makes all of the publicly revealed payments to physicians by pharmaceutical companies available in a searchable interface.pharmaceutical | marketing | PharmaShine | physicians | Health

A conversation with Tom O'Brien, CMO at MotiveQuest LLC, about using social media data mining to spot patterns in conversations early so that pharma marketers can better align their messages with the needs and concerns of consumers and patients.pharmaceutical | marketing | social media | MotiveQuest | Health