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405 FBF: Maximize the Power of Webinars with Steven Essa

Today's Flash Back Friday comes from Episode 199, originally published in May 2015. Steven Essa started out as a broke musician and now has done over $8 million in webinar sales. He shares some fantastic tips on how to make a great 60 minute webinar presentation, utilizing other people's marketing lists to generate sales, and much more on today's episode. Key Takeaways: [1:35] Steven talks a little bit about his story. [5:40] Doing your webinars live brings a more natural message to the...


404 FBF: "The Partially Examined Life" with Mark Linsenmayer

Today's Flash Back Friday comes from Episode 52, originally published in April 2012. Further exploring why and how people podcast, Jason Hartman interviews philosopher Mark Linsenmayer about the origins of The Partially Examined Life, a free philosophy podcast hosted by Mark and two of his philosophical counterparts. At first, Mark was doing all of the editing of the tracks and combining them together, but as the podcast grew, he reached out to the other hosts and to his listening audience...


403 FBF: Professional Copywriting with Everte Farnell

Today's Flash Back Friday comes from Episode 94, originally published in September 2013. Everte Farnell is President at 9 World's Publishing, Inc. and a freelance copywriter. He joins the show to share some secrets to copywriting and whether success within the publishing industry is dependent solely on copywriting. He also tells us about the hedge fund advertising regulations and whether hedge fund advertising makes it easier to defraud the public. Website: www.EverteFarnell.com


402 FBF: Making Money & Strengthening Your Brand on YouTube with Lane Fournerat

Today's Flash Back Friday comes from Episode 169, originally published in October 2014. Lane Fournerat is a YouTuber or who has had 3 million video views on one video and has 56,000 subscribers on his main channel YouTube.com/LaneVid. He joins Jason today to talk a little bit about YouTube and video editing. Key Takeaways: 3:10 – Doing a collaboration with another user on YouTube really strengths your YouTube brand. 7:00 – Youtubers make money off ad-sense advertising, product or brand...


401: PowerTribes & The Invisible Organization with Mitch Russo

Jason Hartman talks with Mitch Russo, CEO of Mindful Guidance and author of The Invisible Organization and the new book Power Tribes: How Certification Can Explode Your Business, about how to install corporate culture, how to create a tribe of people who will make you money, and how to avoid franchise laws with one simple maneuver. Key Takeaways: [2:26] What is a Power Tribe? [5:10] If you don't create, install, and define a culture it will grow on its own [9:30] Does Mitch's concept...


400 FBF: Rethink Common Problems by Thinking Sideways with Shane Snow

Today's Flash Back Friday comes from Episode 200, originally published in May 2015. Jason Hartman talks with Shane Snow, co-founder of Contently and the author of the book Smartcuts: How Hackers, Innovators, and Icons Accelerate Success. Shane's book talks on the patterns of people throughout history beating expectations and revolutionizing their industry. In today's episode, Shane talks on the different ways you can think about ideas, problem solve, and three important questions to ask...


SW 399: Company of One, Why Staying Small is the Next Big Thing by Paul Jarvis

Jason Hartman talks with Paul Jarvis, internet consultant and author of Company of One: Why Staying Small is the Next Big Thing for Business, about what scaling is like these days. You don't have to have a ton of employees to have a big company anymore, but your business does need a personality. Key Takeaways: [3:25] You can scale a business without actually growing these days [7:17] Everyone's playing the short game, how can we fix that? [10:49] Begin. Define. Maintain. [15:18] Your...


SW 398 FBF: Blogging Your Way to Wealth with Yaro Starak

Today's Flash Back Friday comes from Episode 114, originally published in November 2013. Yaro Starak is an acclaimed blogger and Internet entrepreneur from Australia, Brisbane. He joins the show to discuss how people can make more than $10,000 a month just by sitting in front of their laptops. He follows up by discussing Tim Ferris' book, "4-Hour Work Week". Yaro has been creating, buying and selling internet assets since 1998. He teaches people how to make a full-time income from blogging...


SW 397: Beerud Sheth - Founder of Elance (now Upwork) & Founder, Gupshup

Jason Hartman talks with Beerud Sheth, founder of Elance and his new project, Gupshup, about the changing nature of working with freelancers and how AI is going to change our work habits and customer interactions forever. Key Takeaways: [4:48] How many people utilize all of Beerud's platforms? [10:04] The profile of typical Elance/Upwork's freelancers [12:24] Beerud's newest venture, Gupshup [17:09] How AI customer service agents are changing the landscape [20:35] The perception of...


SW 396 FBF: Free Content Marketing with Eder Holguin

Today's Flash Back Friday comes from Episode 118, originally published in November 2013. Eder Holguin is the founder of Ideal Media, former Chief Revenue Officer at Virtual Fan Network, former Chief Revenue Officer at Integrate, former Chief Marketing Officer at Krush, and the founder of OnDemand Research and Iron Traffic. He's an accomplished marketing entrepreneur and speaker. Holguin tells us about Ideal Media's content discovery platform and how he's able to offer free content...


SW 395 FBF: The Art and Science of Building Brands with Libby Gill

Today's Flash Back Friday comes from Episode 89, originally published in September 2013. Libby Gill is a former senior executive at media giants Universal, Sony, Turner Broadcasting, and the Dr. Phil Show. She's now the CEO of business coaching and brand strategy firm Libby Gill & Company and author of, “Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands.” Gill discusses how businesses can create compelling brands based on emotional connection,...


SW 394 FBF: Crowds on Demand with Adam Swart

Today's Flash Back Friday comes from Episode 124, originally published in December 2013. In this episode, Jason talks with Adam Swart about his unique and important business model. Adam's company Crowds on Demand allows anyone to hire real actors to protest and picket your next movement. Website: www.CrowdsOnDemand.com


SW 394 FBF: Advanced Writing Techniques with Kate Mosse

Today's Flash Back Friday comes from Episode 142, originally published in April 2014. Kate Mosse is an English novelist, non fiction and short story writer and broadcaster. She is best known for her 2005 novel Labyrinth, which has been translated into more than 37 languages.Although best known for her adventure and ghost fiction, inspired by real history, Mosse's first two works were non fiction. Becoming A Mother (now in its seventh edition) was published by Virago in 1993, followed in...


SW 393: Affiliate Marketing, Financial Marketing Summit, How To Run Conferences with Jami Stout

Jason Hartman talks with Jami Stout, founder of the Financial Market Summit, about her history in affiliate marketing and how she's set up her conferences to be massive successes. Jami was hired by Agora to run their affiliate marketing and has some suggestions on what kinds of commissions to give, what prices have worked for her, and optimizing your sponsorships. Key Takeaways: [4:50] Some affiliate marketing tricks of the trade for the financial sector [9:13] Jami's conference is able...


SW 392 FBF: Internet Marketing Techniques with Don Osborne Founder & CEO of INQUARTA

Today's Flash Back Friday comes from Episode 33, originally published in March 2011. Join Jason Hartman as he and Don Osborne, President and Founder of INQUARTA, discuss powerful, yet simple internet marketing techniques to boost your small business. Don shares his expertise on how to get started and what to do next when marketing your business online, as well as how to get the financial results you desire. Don Osborne founded INQUARTA in 1994 and has counseled over 2,000 applicants to...


SW 391: PR Secrets by Gregory Galant, Muck Rack, Venture Voice Podcast, Shorty Awards

Jason Hartman talks with Gregory Galant, founder of Muck Rack and the Shorty Awards, about how to do PR in today's environment. The two discuss the importance of entrepreneurial attitude, the importance of Twitter in dealing with journalists and the importance of being "quotatious". Key Takeaways: [1:57] The mindset every entrepreneur needs [5:07] The basics of PR [6:47] Journalists LOVE Twitter, so communicate with them through that but don't pitch them through Twitter [11:37] You need...


SW 390 FBF: Eliminating Negative Self-Thoughts with Personal Integrity with Laurie Gerber

Today's Flash Back Friday comes from Episode 70, originally published in August 2012. We progress through this life often believing that our experiences define who we are and how we respond to situations. We may believe we are essentially good, but have negative and self-defeating beliefs about ourselves that we perceive as truth based on previous experiences. Jason Hartman interviews life coach, Laurie Gerber of Handel Group, about eliminating these falsehoods through personal integrity to...


SW 389 FBF: 7 Principles of Public Speaking with Rich Zeoli

Today's Flash Back Friday comes from Episode 135, originally published in February 2014. Rich Zeoli is an author, talk show host, and communications expert. Rich is the author of The Seven Principles of Public Speaking: Proven Methods From a PR Professional, and a weekday host on CBS Radio Talk Radio 1210 WPHT in Philadelphia. Rich Zeoli has worked with clients ranging from Fortune 100 companies and national television personalities to candidates for national political office and...


SW 388 FBF: The Solopreneur Hour with Michael O'Neal

Today's Flash Back Friday comes from Episode 214, originally published in September 2015. Jason Hartman talks with Michael O'Neal, host of the popular podcast "The Solopreneur Hour" and creator of The Solo Lab about how to be a successful entrepreneur. Key Takeaways: [4:41] How he developed his business [8:31] Who you need to know to get what you want [14:51] What you HAVE to have when you attend a conference [22:52] How to use the elevator to get over your fear of public...


SW 387 FBF - Improving Speaking Skills, Mental Toughness & How Rich People Think

Today's Flash Back Friday comes from Episode 211, originally published in June 2015. Steve Siebold is a public speaker and mental toughness coach. Steve is the author of How Rich People Think, a book that compares the thoughts, habits, and philosophies of the middle class and the upper class when it comes to wealth. Steve has spent nearly three decades interviewing millionaires around the world and shares some of his valuable insight to Jason on the show. He also talks on the subject of how...