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427 FBF: Marketing and News Jacking with David Meerman Scott

Today's Flash Back Friday comes from Episode 101, originally published in October 2013. David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media. His previous experience is as a recovering marketing VP for two U.S. publicly traded companies and was also an Asia marketing director for Knight-Ridder, at one...


426: Targeting Your Brand with Geoff Cook

Jason Hartman talks with Geoff Cook, co-founder and CEO of MeetMe and The Meet Group, about the creation of his company that has created a $400 market cap. MeetMe is a dating app like many others, but has differentiated itself by using live streaming. Geoff and his team have noticed that people are segmenting their personalities across brands rather than trying to change their privacy settings on one platform, and was able to take advantage of that. Key Takeaways: [1:45] How live...


425 FBF: Growing a $50 Million Millenial Business with Gerard Adams

Today's Flash Back Friday comes from Episode 237, originally published in March 2016. Gerard Adams is a thought leader, serial entrepreneur, angel investor, and philanthropist. His lifes purpose is to inspire other Millennials to leverage their passions for success and create the lifestyle they dream of. Gerard started from the bottom, and made it his mission to get to the top, doing what he was passionate about, and giving a voice to the millenial generation. He co-founded a well-loved...


424: Dan Martell, Founder of SaaS Academy & Clarity.fm

Jason Hartman talks with Dan Martell, founder of SaaS Academy, about how to scale your business using software as a service. Dan and Jason explore how current conditions have actually created an even bigger opportunity for software services than originally thought. Most every problem that pops up can be solved with a service you can provide a subscription for. Key Takeaways: [2:12] You need to perfect 4 core pillars to get to scale [4:21] Dan likes using the acronym MEVO rather than...


423 FBF: Barefoot Marketing with Michael Houlihan & Bonnie Harvey

Today's Flash Back Friday comes from Episode 74, originally published in March 2013. Jason Hartman invites Michael Houlihan and Bonnie Harvey, co-founders of Barefoot Wine, to discuss “out-of-the-box” marketing principles that led to Michael’s and Bonnie’s highly successful wine business. Though his business card reads, “Head Stomper,” Michael officially served as president and CEO for 19 years. She was Vice President and “The Original Foot” for 19 years. There she had a wide variety of...


422: Wealth Hacks, Wealth Made Easy by Greg S Reid

Jason Hartman talks with Greg S Reid, author of the new book Wealth Made Easy: Millionaires and Billionaires Help You Crack the Code to Getting Rich, about the hacks he learned by interviewing multiple multi-millionaires and several billionaires. Greg also dispels some old advice that he doesn't think holds true today, as well as providing an important concept when planning your future. Key Takeaways: [2:22] Some of the hacks that Greg discovered in his research [6:22] The concept of...


421 FBF: School of Podcasting with David Jackson

Today's Flash Back Friday comes from Episode 96, originally published in September 2013. Dave Jackson has been educating people about technology since 1995. He once designed a class to teach people how to surf the Internet because they had no idea what it was. At one point in his his career he was the three time “Employee of the Year” winner for a company that was netting over 40 million dollars a year. Mr. Jackson worked in about every department the company had including a technician,...


420: How to Communicate Like a Buddhist by Cynthia Kane

In this 10th episode, Jason Hartman talks with Cynthia Kane, author of How to Communicate Like a Buddhist, as well as Talk To Yourself Like a Buddhist, about how we should be communicating with ourself and with others. Too often we say things hurtful to ourselves and our loved ones which we don't even realize until it's too late. Cynthia explains the elements of right speech that will point us in the right direction, as well as the importance of silence. Key Takeaways: [2:39] How does...


419 FBF: The Perfect Funnel System with Bryan Dulaney

Today's Flash Back Friday comes from Episode 149, originally published in July 2014. Bryan Dulaney has helped companies more than triple their revenue using his Perfect Funnel System when consulting and when implementing it for clients. His recent case study he helped a vacation company, Vacation Strategy, scale from $1.5 million to over $5 million dollars in less than 5 months and is what he now calls “The $5,357,728 Case Study.” Bryan started marketing online while finishing up his...


418: Effective Data Visualization, The Right Chart for the Right Data by Dr Stephanie Evergreen, Mastercard, Verizon, UN, CDC, World Bank & FDA

Jason Hartman talks with Stephan Evergreen, founder of Evergreen Data and author of Effective Data Visualization, about how to improve your presentations by improving your visual aids. Sight is our dominant sense, so your presentation can be made or broken depending on how your audience sees what you're showing them. Confuse them with information presented poorly and sometimes it doesn't matter what you say. Key Takeaways: [1:41] What's the problem with the way we try and communicate...


417 FBF: Best Practice for Podcasts with Corey Coates

Today's Flash Back Friday comes from Episode 174, originally published in November 2014. Corey Coates has edited both radio and podcasting shows for the last 10 years. He is also the owner of Podfly, a company that produces professional podcasts and provides audio editing services. Corey talks with Jason about the future of podcasting and how easy it is to make one-on-one connections with listeners through this up and coming medium. Key Takeaways: 2:20 – Corey has been podcasting since...


416: Built To Sell & The Automatic Customer by John Warrilow

Jason Hartman talks with John Warrilow, author of Built To Sell, as well as The Automatic Customer, about how to improve your businesses value to the point where you can sell it for top dollar. Personal branding can be great for your business when you start, but can create a rough environment for selling. Listen in as John explains how you can utilize subscription models in today's world to drastically increase your business value. Key Takeaways: [1:18] How John started helping companies...


415 FBF: Engage & Convert Podcast Listeners Into Income with Ben Krueger

Today's Flash Back Friday comes from Episode 202, originally published in May 2015. Ben Krueger is the owner of Authority Engine and is an avid podcaster. His company specializes in helping people start podcasts and other podcast related trainings. He talks to Jason on some very helpful podcast marketing tips to better utilize your audience and how you can build stronger relationships with your listeners. Key Takeaways: [2:30] Podcasting allows you to create content in a very easy way...


414: Amazon's Shady Business Practices

After a tour of an Amazon fulfillment center, Jason Hartman has an "investigative report" from the inside of a ride-sharing trip talking with a former employee of Amazon on how we have been misled a little by the company. Key Takeaways: [2:23] Amazon pickers are walking at least 10 miles a day to get orders together [4:08] The pay raise that Amazon gave their warehouse employees was offset by a slash in benefits Website: www.JasonHartman.com/Properties


413 FBF: Using Social Work to Revitalize Communities with Donald Katz

Today's Flash Back Friday comes from Episode 128, originally published in December 2013. Donald Katz is the founder & CEO of Audible. He successfully built the world's largest seller and publisher of audiobooks. He joins the show to discuss how he built his company. Audible isn't just a successful company. It also impacts local communities. Katz believes companies should do more social work to revitalize its surroundings. He thinks "do-good" helps businesses and their goodwill...


412: Becoming a Category of One & Be the Best at What Matters Most by Joe Calloway

Jason Hartman talks with Joe Calloway, author of Becoming a Category of One, as well as Be the Best at What Matters Most, about how you can avoid becoming commoditized as a business (and why you absolutely don't want that to happen to you). There are things you can learn from commoditized businesses, and one thing in particular you absolutely need to copy from Amazon, Google and Apple. Key Takeaways: [2:07] Why you don't want to become a commodity as a business [6:10] Your customers are...


411 FBF: How to Get Noticed & Motivate Millions with Ken McArthur

Today's Flash Back Friday comes from Episode 66, originally published in January 2013. Jason Hartman and Ken McArthur get together to talk about making an impact in people’s lives. People have the ability to make either a positive or negative difference in the lives of millions of people. Creating products and services or providing valuable solutions to problems can make a positive impact and Ken explains some of the techniques that aid in delivering that impact, such as color, sound, and...


410: Life-Changing Lessons from My Barber by Tal Ben-Shahar, Happiness Studies Academy

In this 10th episode, Jason Hartman talks with Tal Ben-Shahar, co-founder of The Happiness Studies Academy and best-selling author of Happier and the new book, Short Cuts to Happiness: Life-Changing Lessons from My Barber, about how you measure happiness, predictors of happiness and what sorts of things Tal was able to learn from his barber. They also discuss whether Millennials and Generation Z to see if they've been coddled too much or if we've just learned how to better communicate with...


409 FBF: Optimizing Mobile Marketing with Greg Hickman

Today's Flash Back Friday comes from Episode 104, originally published in October 2013. Greg Hickman is the Creator/Host of Mobile Mixed, a Mobile Marketing Consultant focused on retail. Hickman is also the co-founder of Thumbfound, a boutique, independent mobile marketing agency. Greg started off as a self-professed "agency guy," and had the opportunity to work on brands like Pepsi, Lipton, and Walmart. In this line of work, he created and managed digital, in-store and grassroots marketing...


408: LinkedIn Success with Joe Apfelbaum, Ajax Union

Jason Hartman talks with Joe Apfelbaum, founder and CEO of Ajax Union, about the recent changes to the LinkedIn platform. LinkedIn is a platform that many people no longer understand the importance of. It has changed direction to a content management platform and is a good way to reach over 600 million people currently. The audience of LinkedIn is much more busienss oriented as opposed to platforms like Facebook, which makes it a potentially huge asset to your business. Key...