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Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.

Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.
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United Kingdom

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Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.

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English


Episodes

29: Insight Brokers with Jeff Allen

5/8/2019
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Insight Brokers, what are they? On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer. Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital...

Duration:00:34:32

28: TDW Meets Francis and Jeff from Above The Fold

5/1/2019
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Back in [episode #20](https://audioboom.com/posts/7179354-video-s-role-in-2019) Charles was joined by [Francis Ma](https://www.linkedin.com/in/francisma1/) of [Brafton](https://www.brafton.com/) to talk all about video marketing in 2019\. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably...

Duration:00:43:11

27: TDW Meets John Wall of Marketing Over Coffee

4/24/2019
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As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of [John J. Wall](http://www.roninmarketeer.com/) from [Marketing Over Coffee](https://www.marketingovercoffee.com). Marketing Over Coffee is a weekly podcast presented by John J. Wall and [Christopher S. Penn](https://www.christopherspenn.com/). The reason it's called...

Duration:00:29:41

26: The Art of the Interview

4/10/2019
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Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing. The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's story (see Serial or Criminal). In this episode, David talks about the main purpose of conducting an interview, gives his advice on how to conduct...

Duration:00:23:19

25: How To Podcast

4/3/2019
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This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very...

Duration:00:29:08

24: Facebook Ads with Akvile DeFazio

3/27/2019
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On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is [Akvile DeFazio](https://www.linkedin.com/in/akdefazio/), a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of [AKvertise](https://www.akvertise.com/), a social media marketing and advertising agency based in California.

Duration:00:25:55

23: Facebook Groups with Jen Lehner

3/20/2019
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Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing strategy. [Jen Lehner](https://www.linkedin.com/in/jlehner/) is a digital marketing strategist, specialising in social media marketing. In 2013 she...

Duration:00:28:36

22: Facebook Messenger Marketing with Chrys Tan

3/13/2019
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In this episode [Chrys Tan](https://www.linkedin.com/in/chrys-tan/) and Charles take a look at Facebook Messenger Marketing. You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign. Chrys Tan is the founder of [Chrys Media](https://www.chrysmedia.com/), a messenger marketing agency for online businesses. She is also the host of the [Hack Your Online Business...

Duration:00:37:20

21: Social Media Video with Christine de Leon

3/6/2019
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Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today’s episode explores video marketing for social media. According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. Christine de Leon is the editor in...

Duration:00:33:55

20: Video's Role in 2019

2/20/2019
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Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of [Brafton](https://www.brafton.com/) wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the Vice President of Content at [Brafton](https://www.brafton.com/). In ten years he has worked his way up from the role...

Duration:00:33:52

19: Making Emotional Video for B2B

2/15/2019
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[Adam Penny](https://www.linkedin.com/in/adam-penny-b4bb462/) of [Connected Pictures](https://connectedpictures.com/) speaks with Charles about how inserting emotion into your marketing videos is possible for B2B campaigns. For more information please visit our [website](https://tech-demand.com/making-emotional-b2b-video/).

Duration:00:42:22

18: Video Marketing with Andy Crestodina

1/23/2019
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Video marketing is always at the top of every new year predictions list and 2019 has been no different. In our own [episode with Stephanie Stahl](https://audioboom.com/posts/7125670-content-marketing-in-2019-with-stephanie-stahl), live video in particular was predicted to be making a huge splash this year. On this episode of Tech Demand Weekly! Charles talks to digital strategist and content marketer, [Andy Crestodina](https://www.linkedin.com/in/andycrestodina/) about his most recent...

Duration:00:35:31

17: Storytelling in 2019

1/10/2019
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[Elise Dopson](https://www.elisedopson.co.uk/) is a freelance writer, blogger and ghostwriter from Manchester, England. [The last time she appeared on the podcast](https://audioboom.com/posts/7036977-the-art-of-storytelling-with-elise-dopson), Elise talked about Zendesk and how it used the story of it’s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last few years and what B2B...

Duration:00:27:10

16: Content Marketing in 2019 with Stephanie Stahl

1/2/2019
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[Stephanie Stahl](https://www.linkedin.com/in/stephanie-stahl-23a20410/) is the General Manager at the Content Marketing Institute. In December 2018, Stephanie published [85+ Expert Predictions for Content Marketing in 2019](https://contentmarketinginstitute.com/2018/12/marketing-predictions-2019/) where she asked content marketers to give their thoughts on the year ahead. Having collated all those thoughts and opinions, Charles thought it would be good to find out what Stephanie herself...

Duration:00:33:48

15: TDW's 2019 Predictions

12/26/2018
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At this time of year we all like to look back over the year just gone and forward to what comes next. Here on Tech Demand Weekly we're no different and with the help of some of our friends we have some 2019 predictions. So sit back, relax and hear from Andy Crestodina, Jeff Sass, David Howell, Clement Lim and Stephanie Stahl.

Duration:00:15:30

14: A Look Back at 2018

12/19/2018
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With Christmas just around the corner, [Tech Demand Weekly!](https://tech-demand.com/podcast/) takes a look back at content marketing in 2018. With a little help from those people who have already appeared on the podcast, Charles guides us through what we have learned throughout the year.

Duration:00:42:52

13: Starting Out with SEO with Myles Winstone

12/12/2018
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Having great content is the most important part of any marketing campaign but there's no point in having it unless your audience can get to it. SEO is the second most effective tactic for digital marketeers in 2018 according to Ascend2's Digital Marketing Strategies Report, after content marketing. In this episode of Tech Demand Weekly, Charles speaks with marketing specialist freelancer, [Myles Winstone](https://www.linkedin.com/in/myleswinstone/) who discusses why SEO is so important and...

Duration:00:33:55

12: How To Write An Effective Case Study with Clement Lim

12/5/2018
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In the first episode of Tech Demand Weekly, we explored the White Paper and how to write one. In this episode we are looking at another favourite of the content marketer's arsenal, the case study. Charles is joined by [Clement Lim](https://www.linkedin.com/in/clementlim108/), a former journalist and Lawyer from the United Kingdom. In 2013, Clement decided to switch careers and became a freelance copywriter and content marketer. Clement has worked with CEO’s and marketing executives and has a...

Duration:00:33:47

Lead Definition: A Final Thought Roundtable

12/3/2018
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November is Lead Generation month here on Tech Demand Weekly! and we are excited to have SiriusDecisions on board as a sponsor for the month. To complete our month on Lead Generation and the definition of a lead, we've gathered all four of our guests around the one table to give their final thoughts on the definition of a lead. Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA Technologies, Pamela Guyton-Micheles of...

Duration:00:51:03

Lead Definition: A Final Thought

11/30/2018
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November is Lead Generation month here on Tech Demand Weekly! and we are excited to have [SiriusDecisions](https://www.siriusdecisions.com/) on board as a sponsor for the month. To complete our month on Lead Generation and the definition of a lead, we've gathered all four of our guests around the one table to give their final thoughts on the definition of a lead. Joining Charles for this special edition of Tech Demand Weekly! are Terry Flaherty of SiriusDecisions, Chris Boorman of CA...

Duration:00:42:48