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Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.

Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.
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United Kingdom

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Tech Demand Weekly! explores new ideas about what’s working in the fast paced world of B2B marketing. Each weekly episode explores new ways of marketing your business to prospective clients with insights and tips from people who are renowned in their field. Whether you’re involved with a start-up, SME or large corporation, Tech Demand Weekly! is on hand to help you get a better return on your investment.

Language:

English


Episodes

36: Emotional Buying with Nick Hague

8/14/2019
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Emotional buying happens all the time in B2C. In this episode of Tech Demand Weekly, Nick Hague (https://www.linkedin.com/in/nickhague/) of B2B International (https://www.b2binternational.com) explains how utilising market research can help B2B marketers inject emotion into their campaigns. For more on this episode visit our Tech-Demand.com/Podcast (http://tech-demand.com/podcast/)

Duration:00:33:26

35: How To Write A Blog Post with Gareth Hancock

8/7/2019
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Somehow it has taken 35 episodes to get to the subject of writing blog articles. Gareth Hancock (https://www.linkedin.com/in/gjhancock/) of That.Content.Shed (https://www.thatcontentshed.com/) joins Charles to talk us through the difference between copywriting, blogging and article writing. We also discuss the benefits of writing a regular blog and how having one can help you connect with your customers.

Duration:00:31:08

34: Website Accessibility with Jeff White

7/31/2019
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Jeff White (https://www.linkedin.com/in/brightwhite/) returns to talk more about making websites accessible to all. Whilst optimizing your website for accessibility will help it rank higher in SEO and stop you from getting sued (ask Beyonce!) it is also simply the right thing to do! For more information and for lots of useful links, take a look at our website (http://tech-demand.com/podcast/) !

Duration:00:31:44

33: Voice Tech in B2B with Molly Raycraft

7/24/2019
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With an estimated *65 million people in the US now own a Google Home, Amazon Alexa or something similar, Voice Tech is slowly becoming a part of our lives. Through Smart Speakers, voice marketing is taking off in the consumer world, but it has B2B applications too. This week's guest is Molly Raycraft of B2B Marketing. Molly is a copywriter and is named as one of the top 15 journalists to follow in B2B. Recently Molly published a blog on b2bmarketing.net...

Duration:00:31:29

32: Social Media Metrics with Martin Ochwat

7/17/2019
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Numbers are great. We all love them and we all want them to be higher. We think that by having high numbers of followers and likes that we must be succeeding but my guest today says these are not the metrics we should be striving for. Martin Ochwat (https://www.linkedin.com/in/martinochwat/) first started dabbling in online marketing in 2005, selling digital video game characters on eBay. Martin has worked for and set up his own tech companies and now uses his experience to advise heads of...

Duration:00:28:44

31: Podcast Repurposing with Amy Woods

7/10/2019
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"Repurposing content is the ultimate form of content marketing," says Amy Woods of Content10X.com. Find out how you can repurpose your podcast or video content in this episode of Tech Demand Weekly! Amy Woods (https://www.linkedin.com/in/amywoods2/) is the founder of Content 10X (https://www.content10x.com/) , a creative agency specializing in repurposing content. Amy uses podcasts as her starting point with many of her clients. In this podcast, Amy gives advice on how you can repurpose your...

Duration:00:29:19

30: Website Optimization with Jeff White

7/3/2019
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Website optimization isn't just about making your website look good. As Jeff White of Kula Partners explains, it is also about equality. Jeff White (https://www.linkedin.com/in/brightwhite/) is the co-founder of Kula Partners (https://kulapartners.com/) , an agency designed to help leading manufacturers digitally transform their marketing and sales. For more information on this episode visit https://tech-demand.com/podcast/

Duration:00:26:44

29: Insight Brokers with Jeff Allen

5/8/2019
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Insight Brokers, what are they? On this week's episode of Tech Demand Weekly! Charles learns about the new trend in marketing that is Insight Brokers. While it may be something that you think you already do within your marketing department, our guest today suggests that there is a lot more on offer. Jeff Allen has 20 years of digital marketing experience which started at an email platform company before moving to the agency side. Aside from running the day-to-day at Hanapin, a digital...

Duration:00:34:32

28: TDW Meets Francis and Jeff from Above The Fold

5/1/2019
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Back in [episode #20](https://audioboom.com/posts/7179354-video-s-role-in-2019) Charles was joined by [Francis Ma](https://www.linkedin.com/in/francisma1/) of [Brafton](https://www.brafton.com/) to talk all about video marketing in 2019\. That appearance on Tech Demand Weekly caused a rift between Francis and his podcast partner in crime, Jeff Baker. Together they host the Above The Fold podcast which is a marketing podcast that sidelines in Top Gun quotes and AI chat. In fact, it's probably...

Duration:00:43:11

27: TDW Meets John Wall of Marketing Over Coffee

4/24/2019
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As we've been taking a look at podcasting over the last few episodes, we here at Tech Demand Weekly thought it might be a good idea to talk to some of the best known marketing podcasts out there. This week is the turn of [John J. Wall](http://www.roninmarketeer.com/) from [Marketing Over Coffee](https://www.marketingovercoffee.com). Marketing Over Coffee is a weekly podcast presented by John J. Wall and [Christopher S. Penn](https://www.christopherspenn.com/). The reason it's called...

Duration:00:29:41

26: The Art of the Interview

4/10/2019
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Continuing our look at podcasting, Charles speaks with journalist, freelance writer and publisher, David Howell about interviewing. The most popular form of podcast involves an interview of some description. Some, like this one, are one on one between guest and host and others take snippets of the guests answers to help articulate the narrator's story (see Serial or Criminal). In this episode, David talks about the main purpose of conducting an interview, gives his advice on how to conduct...

Duration:00:23:19

25: How To Podcast

4/3/2019
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This week’s episode sees the start of our mini series on podcasting. Podcasts are a relatively new tool for the content marketer but with their low cost and potential high reach, they offer great value to any business. Over the course of the next few episodes, we'll be hearing from marketers who already host podcasts to find out why they do it and what makes them successful. We'll also be talking to some of the industry’s biggest names to get tips and advice on how you can start your very...

Duration:00:29:08

24: Facebook Ads with Akvile DeFazio

3/27/2019
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On this week's podcast we are exploring the world of Facebook Ads. Charles's guest this week is [Akvile DeFazio](https://www.linkedin.com/in/akdefazio/), a conversion driven marketer and is passionate about helping businesses expand their online visibility and reach their goals via social media. Akvile is the President of [AKvertise](https://www.akvertise.com/), a social media marketing and advertising agency based in California.

Duration:00:25:55

23: Facebook Groups with Jen Lehner

3/20/2019
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Facebook Groups aren’t always the first thing that comes to mind when looking at B2B marketing but they can be a powerful way to establish your expertise; create an engaged community; and find new customers, peers, and partners. On this episode we delve into the world of Facebook Groups and find out how you can make them work for your marketing strategy. [Jen Lehner](https://www.linkedin.com/in/jlehner/) is a digital marketing strategist, specialising in social media marketing. In 2013 she...

Duration:00:28:36

22: Facebook Messenger Marketing with Chrys Tan

3/13/2019
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In this episode [Chrys Tan](https://www.linkedin.com/in/chrys-tan/) and Charles take a look at Facebook Messenger Marketing. You’ve probably heard of Messenger Marketing or messenger chat bots, but in today’s episode we are looking at what it is and how you can fit it into your marketing campaign. Chrys Tan is the founder of [Chrys Media](https://www.chrysmedia.com/), a messenger marketing agency for online businesses. She is also the host of the [Hack Your Online Business...

Duration:00:37:20

21: Social Media Video with Christine de Leon

3/6/2019
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Over the last few episodes Video Marketing has been our subject. So far we have explored the benefits of using video, how you can inject emotion into your videos and what has happened with video over the years as well as what we expect to see happening in the future. Today’s episode explores video marketing for social media. According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. Christine de Leon is the editor in...

Duration:00:33:55

20: Video's Role in 2019

2/20/2019
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Every year predictions are made about video being bigger and better. In 2018, Jeff Baker of [Brafton](https://www.brafton.com/) wrote an article dedicated to why video would be a must in the year ahead. One year on, Jeff's colleague, Francis Ma joins Charles to talk about whether Jeff was right and what role video will have to play in B2B marketing in 2019. Francis Ma is the Vice President of Content at [Brafton](https://www.brafton.com/). In ten years he has worked his way up from the role...

Duration:00:33:52

19: Making Emotional Video for B2B

2/15/2019
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[Adam Penny](https://www.linkedin.com/in/adam-penny-b4bb462/) of [Connected Pictures](https://connectedpictures.com/) speaks with Charles about how inserting emotion into your marketing videos is possible for B2B campaigns. For more information please visit our [website](https://tech-demand.com/making-emotional-b2b-video/).

Duration:00:42:22

18: Video Marketing with Andy Crestodina

1/23/2019
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Video marketing is always at the top of every new year predictions list and 2019 has been no different. In our own [episode with Stephanie Stahl](https://audioboom.com/posts/7125670-content-marketing-in-2019-with-stephanie-stahl), live video in particular was predicted to be making a huge splash this year. On this episode of Tech Demand Weekly! Charles talks to digital strategist and content marketer, [Andy Crestodina](https://www.linkedin.com/in/andycrestodina/) about his most recent...

Duration:00:35:31

17: Storytelling in 2019

1/10/2019
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[Elise Dopson](https://www.elisedopson.co.uk/) is a freelance writer, blogger and ghostwriter from Manchester, England. [The last time she appeared on the podcast](https://audioboom.com/posts/7036977-the-art-of-storytelling-with-elise-dopson), Elise talked about Zendesk and how it used the story of it’s brand name being used by another company as part of a marketing campaign. This time around, Elise discusses some of the big B2C marketing campaigns of the last few years and what B2B...

Duration:00:27:10