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Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.
More Information

Location:

San Diego, CA

Description:

Facebook ads expert Rick Mulready from RickMulready.com brings you The Art of Paid Traffic, revealing the best paid traffic tips, tactics and strategies for generating leads and sales for your business on autopilot. Discover how to create freedom in your business through paid traffic without having to empty your wallet in the process. Learn how to automate your leads and sales from the top experts in paid traffic on Facebook ads, to YouTube ads, Twitter ads, Google Adwords, retargeting, native advertising, Instagram, LinkedIn ads, sales funnels, analytics, landing pages, sales pages, how to write good ad copy, banner ads, ad networks, buying email lists, affiliate marketing and more. Everything that’s working right now (and not working) to help you create a killer sales machine for your business so you know exactly where your next lead and sale are going to come from.

Language:

English


Episodes

#191: Automated 7-Figure Webinar Funnel (in 12 Months) with Caitlin Bacher

5/16/2018
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I’m in the same mastermind group as today’s guest, Caitlin Bacher, and by getting to know Caitlin, I just knew I had to have her on the podcast to talk about her evergreen webinar funnel and marketing strategies. Caitlin helps course creators increase their income through the power of Facebook groups and automated webinars, and she is the creator of an online course called The Fab Facebook Group System. Caitlin also hosts a popular 12-month group coaching program called Scale with...

Duration:00:41:44

#190: Back to Basics: How to Avoid the Biggest Mistake People Make with Their Facebook Ads

5/9/2018
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On the show today I’m going to be sharing with you the biggest mistake that I see people making, including those new to Facebook ads and experienced Facebook ad managers. This mistake is really keeping them from the results they want to be achieving with their ads, notably inexpensive leads and sales. If you’ve read the book The One Thing by Gary Keller and Jay Papasan, you know that the concept of the book is to determine what is the one thing that you can do, that by doing it everything...

Duration:00:36:38

#189: (Case Study) How to Use "Challenges" + FB Ads to Grow Your List & Make More Sales with Devani Freeman

4/25/2018
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On the show today I’m joined by a woman named Devani Freeman who runs a social media marketing business here in San Diego called Heart Centered Social where she works with both online and local businesses. A big part of her business is managing FB ads for businesses and one area where she’s found a lot of success is using Facebook ads to drive into a 5-day challenge. And I asked her to come onto the show to share some case studies of challenges she’s run for her own business as well as...

Duration:00:28:20

#188: GDPR: Everything You Need to Know + How to Ensure You're Compliant

4/20/2018
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On today’s episode, my guest and I will be talking all about GDPR. What exactly is it, and does it affect you? I’ve invited on my friend Suzanne Dibble, who’s a business law expert in the UK, to break down what you need to know and do about the EU’s new General Data Protection Regulation. It seems as though not many people in the United States are talking about GDPR, but for those of us with online businesses, this is something we need to understand and act on. We’ll be covering how it...

Duration:01:00:30

#187: Using Facebook Live Video to Build an Audience, Create Engagement & Sell More Products with Urbanist’s Ariel Viera

4/18/2018
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My guest on the show today is Ariel Viera who runs an online platform called The Urbanist. With the Urbanist, Ariel explores cities and culture around the world via live video on Facebook and through storytelling. He goes live 4-6 times per week and in a very short amount of time has amassed over 7M video views. He’s become such a successful live streamer that he was just recently Nominated for a Shorty Award for Live Streamer of the year along with the likes of Vin Diesel, Dick...

Duration:00:52:31

#186: Simple (iPhone) Facebook Video Ads: $0.83 Leads In Her First Ever Campaign with Cielo de la Paz

4/11/2018
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In this episode, I’m bringing you person who approached me and introduced herself at Social Media Marketing World, Cielo de la Paz. Cielo has a business teaching solopreneurs, entrepreneurs and small businesses how to make videos using just their iPhones. You’re going to love the story of how she got into this business and how she’s had success with what she’s learned from this podcast. Best of all, Cielo brings all her numbers to share with us. You’ll hear how started offering her course...

Duration:00:48:22

#185: How He’s Doing It: $500K In Revenue From a $12K FB Ads Spend with Charlie Liu

4/4/2018
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Today’s guest approached me at the end of my presentation at Social Media Marketing World and told me how he had spent about $10,000 on Facebook ads to generate $500,000 in revenue. You’ll meet Charlie Liu, the co-founder of Digitsu in this episode. Digitsu is an online source of quality martial arts instructional videos, and his story is one that you’re going to want to hear. He shares how they now market their products to customers and how he came up with the strategy to do this....

Duration:00:47:26

#184: How to Create & Validate Offers that Sell

3/28/2018
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On the show today I thought I’d talk to you about how to create and validate offers that sell. This is something that comes up a lot in discussions with my students, especially those in my Accelerator 12-month group coaching program. It’s one of my goals here on the podcast to share with you real-world examples that are happening, whether it’s in my listeners’ business, my students’ businesses, or in my own business. In this episode, I’ll be sharing with you how the offer of my new...

Duration:00:26:31

Strategy Sessions: Ideas for Growing a Baby Sleep Consulting Business

3/26/2018
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For today’s episode, I have another strategy session for you, this time with Hauke Pasch from New Zealand. Hauke is currently using Facebook ads for his wife’s new baby sleep consulting business. Since their prospective clients will have a very personal need, they will want a connection with someone they trust. I give Hauke my input on the best ways that they can build this trust and establish relationships while building brand awareness and generating sales. I like the niche they’re in...

Duration:00:27:16

#183: How to Sell Products With the FB Ads “Trifecta” Funnel with Mike Jackness

3/21/2018
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Listeners have been asking for more shows about e-commerce, specifically what are some ways that we can be selling physical products online with Facebook ads. I asked a bunch of my friends to see who is doing some really cool stuff in the e-commerce space (that I had to have on the show!) and the name Mike Jackness kept coming up. Mike’s on track to do 8-figures this year between his four brands, and even if you don’t have an e-commerce business at the moment, you’re going to get a ton...

Duration:01:02:22

Bonus: FB Ads Q&A! Boosting Posts, Ad Fatigue & More from SMMW

3/16/2018
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Today I have another bonus episode for you, where I share a Q&A session I gave to attendees at the recent Social Media Marketing World held in San Diego. As you’ll hear, we cover a lot of ground here and the questions came from experienced Facebook ad managers as well as people just starting to use Facebook ads. One person I spoke with even shares how he made $500,000 in sales of an ad spend of $10,000. Like I talk about a lot here on the podcast, even though the new Facebook algorithm...

Duration:00:31:50

#182: [Case Study] How Rachael Welch Turned a $223 Facebook Ads Spend Into $46,000

3/14/2018
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On today’s episode, my guest is Rachael Welch, a marketer who is sharing her results from a recent launch that she helped a client with. Rachael posted about it in our Facebook group and it caught my eye, as she turned a $223.50 ad spend (in Aussie dollars) into almost $46,000 US! As you’ll hear, Rachael helps people who are want to create, launch and sell an online course with the goal of moving towards and evergreen model. Perhaps most impressive is that Facebook ads aren’t really what...

Duration:00:48:08

Bonus: 3 eCommerce Strategies Working Right Now with Steve Chou

3/9/2018
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On today’s episode, I’m sharing more of what happened at last week’s Social Media Marketing World in San Diego. As mentioned in the previous episode, I recorded some live audio interviews as well as some Q&A from people who were at my session on Facebook ad custom audiences. One person that I spoke with was my buddy Steve Chou, from MyWifeQuitHerJob.com. He and his wife also have an e-commerce business selling handkerchiefs called Bumblebee Linens, and as well Steve was a past guest on The...

Duration:00:09:40

#181: 3 Big Takeaways from Traffic & Conversion + Social Media Marketing World

3/7/2018
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I just wrapped up an epic week of conferences, with both the Traffic & Conversion Summit and Social Media Marketing World happening here in San Diego. There was a lot going on at both, and I had a lot of conversations, so I wanted to briefly share with you the three big takeaways I had. On the Show Today You’ll Learn: The best ways to add value and be authentic - and why doing this is more important than ever How Facebook Live videos can be repurposed into paid advertising Using...

Duration:00:18:47

#180: Strategy Sessions: Facebook Ads for Realtors + Small Market Advertising

2/28/2018
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Today I’m bringing another strategy session with one of my students, Hayley Strzelec. We’re talking about running Facebook ads for a local realtor in a small market near Vancouver, British Columbia, and how realtors should be leveraging Facebook and online marketing to grow their local businesses. I share a strategy that so many agents are not doing now, but with a little effort in this area, they could completely position them as the “go to” person in their area. We also look at how to...

Duration:00:27:07

#179: How a Stock Market Trader Used an Unconventional Strategy to Grow His Online Business to $500K+ with Jason Brown

2/21/2018
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For today’s episode, you’re in for a real treat, as this interview has become one my favorite ones to date (and we’ve done a lot here on the show)! I’m joined by my friend Jason Brown, a stock and options trader who teaches people how to do stock and options through his website, TheBrownReport.com. I asked Jason to join me today so that we can dive into the unconventional approach of growing his business using an automated webinar that he started running on YouTube. Jason now spends about...

Duration:00:59:53

#178: How to Use Google's Ad Offerings to Diversify Your Online Marketing with Mike Rhodes

2/14/2018
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Today I’m welcoming the owner of WebSavvy, Mike Rhodes, to The Art of Paid Traffic. WebSavvy provides services that drive performance on the channels that most directly impact digital ROI, such as Google AdWords. We’ve talked about Google AdWords on the show before and awhile back I began asking around for the go-to person when it comes to this topic to bring on the podcast. Mike Rhodes is a name I kept hearing, and you’ll he’s the perfect person to share more about the massive...

Duration:00:56:37

#177: How to Win With the Updated Facebook Algorithm + FB Ads Q&A

2/7/2018
More
On the show today I’m going to be answering questions that I’ve been getting recently (and I’ve been getting a lot of them)! I chose this group because I think the answers to these questions will really benefit a lot of you. I’m going to be talking about things like my tips for using Facebook ads to grow a non-profit organization, why a lead campaign might not be getting traction and a whole lot more. On the Show Today You’ll Learn: What the recent changes to Facebook’s algorithm for...

Duration:00:34:09

#176: 5 Simple Steps to a High-Converting “Challenge” Funnel with Tammy Cannon

1/31/2018
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On the show today I’m joined by one of my students, Tammy Cannon. Tammy owns a business called Cannon Social Media, and she creates online courses and manages Facebook ads for creative businesses. In this episode, Tammy is going to break down a simple automated sales funnel that she created which allowed her to grow her email list and also generate revenue through an Instagram challenge. We’ll look at where she got the idea to run the challenge, what her objectives were with it and why...

Duration:00:28:18

#175: Foundation of Successful Facebook Ads -- My Interview on Photogs Unite! Podcast

1/24/2018
More
On the show today I want to share with you an interview that I did on a podcast called Photogs Unite! This is a podcast that teaches the business side of the photography and helps professionals do what they do best – be behind the camera. The host of the show is a guy by the name of Mike Lloyd, and the reason that I chose this specific conversation to share with you here is that it was really good (if I do say so myself!) and Mike is such a great interviewer. We cover a lot of things...

Duration:00:51:31

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