The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!-logo

The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!


The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!

The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!


Aurora, IL


The Bacon Podcast is part coaching that explains and educates you on various marketing tools, and expert interviews with successful people who share their knowledge and experience around their area of expertise!






Episode 779 – The Secret 3 B’s of Finding Your Perfect Customer

Did you know that the American bee is actually digital? Yup... It's a U.S.B. So is it a conspiracy theory, or a bad dad joke? Perspective is reality in the mind of the beholder! Some people think that marketing has some secret formula that someone knows that others don't. That's why you hear that word so much in marketing. Just because something is a secret, does not mean that it's true, or that it universally applies to all. So let me tell you a secret... the secret to success is unique to...


Episode 778 – Best Of – Managing and Scheduling Your Social Media Posts In Planable with Vlad Calus

Vlad Calus is the co-founder @ Planable, the command center of social media collaboration for marketing teams, digital agencies, and freelancers to collaborate with their teammates & clients on the content calendar in the most visual way. Planable is used by more than 5000 brands worldwide, including Mini, BMW, Volkswagen, SkyTeam, Wendy’s and many others. Vlad founded two non-profits at the age of 16, then dropped out of college, moved to another country with two 2 his friends, built...


Episode 777 – Three Questions With The Same Answer – Know, Like, & Trust

What do my best clients have in common? That question can be answered by looking at the Pareto Principle. 80% of my best clients come from referrals. and 80% of my income comes from 20% of all my clients. So 80% of the income comes from my best clients who were all referrals. Each one of those people who referred me was not a recently past client, but people with who I invested tin o build the Know, Like, & Trust. It took time, and often years, to get to the point where they felt comfortable...


Episode 776 – Best Of – Better Relationship Emotional Intelligence Using Crystal with Drew D’Agostino

Founder of Crystal for the past 4 years, a personality platform that offers free assessments and industry-leading psychometric predictions. Focused on helping people communicate effectively, resolve conflict, manage stress, influence others, and make better decisions in their professional lives. Always looking for software engineers and talented people-people to join the Crystal team. Email me if you're interested: Started multiple businesses before then, including an...


Episode 775 – The Power of Three… With Sales & Marketing

Good professional speakers and good marketers know that the most effective way to get people to remember what you said and to take action is to KEEP IT SIMPLE! Even if you have a very complex topic, it's easier to digest in smaller chunks of three. We all tend to store information in our brains less like a computer, and more like a sequence of things. There have been many famous threes in our lives. Think of the Three Musketeers, Three Little Pigs, Three Act Plays, Cheaper, Better, Faster...


Episode 774 – Aligning Your Sales & Marketing Authenticity with Brent Keltner

Brent Keltner, Ph.D. is the author of the April 2022 book The Revenue Acceleration Playbook: Creating an Authentic Buyer Journey Across Sales, Marketing, and Customer Success published by Page Two Books and distributed by Macmillan. He is the founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. Winalytics helps clients reach their top growth potential by shifting from a product-driven to a value-driven go-to-market strategy by aligning sales,...


Episode 773 – My GREATEST Sales Success… (Selling My Wife On Moving)

I hate the process of making sales soI hired a sales coach to help me overcome my fears. I was filled with the guilt of asking people for money. Also, I lacked the self-confidence to ask what my hourly time was really worth to my clients so I always underpriced and undersold what I was doing for my clients. No amount of marketing can make a sale if the sales process is broken. Similarly, sales need to be supported by a cohesive marketing story throughout the buyer's journey. both have to be...


Episode 772 – Best Of – The Dream Vs Reality Of Crappy Marketing with Jonny Cooper

British author, piano player, international racing driver, and business coach Jonny Cooper is the founder of Since growing a business to 8-figures and exiting, Jonny’s been supporting coaches, trainers, therapists, and consultants who are serious about building their thriving practice, changing the world, and enjoying a life of effortless abundance. His Client Attraction Blueprint programme is filled with eager students every month and he’s closing in on his...


Episode 771 – 3 Signs From God That It’s Time To Move On…

I don't want to get all religious on you. As a matter of fact, I have often studied the science of religions, tribes, politics, and many facets of how and why we adopt belief systems that shape our lives. I was asked by my friend and podcast guest Ben Thomas if I wanted to be a musician in the band for the Easter service at church. Since this would probably be our last Easter in Chicago, it was a resounding yes. I have been playing guitar and singing in worship bands since 1997. This was my...


Episode 770 – Best Of Unleash Your Primal Brain (And Understanding Your Customers) with Tim Ash

Tim Ash is an acknowledged authority on evolutionary psychology and digital marketing. He is a sought-after international keynote speaker, executive marketing advisor, and the bestselling author of Unleash Your Primal Brain and Landing Page Optimization. Tim has been mentioned by Forbes as a Top-10 Online Marketing Expert, and by Entrepreneur Magazine as an Online Marketing Influencer To Watch. For nineteen years he was the co-founder and CEO of SiteTuners – a digital optimization agency....


Episode 769 – No One Can Serve Two Masters… But You Can Serve Two Clients At The Same Time!

Last week I had the pleasure and honor of being a paid speaker at a live conference. It was the first one I was able to do in the last 3 years. When you are presenting to an audience (as a paid speaker) you have two people that you have to serve. The conference organizer (customer number one), and each person in the audience (customer number two through to the total number of attendees.) When you are presenting to an audience (as a paid speaker) you have two people that you have to serve....


Episode 768 – Best Of – Connect – Direct – Project Your Business with Michael Verret

Mike has more than 20 years of experience in advertising and marketing, and his ability to understand and connect with an audience is the hallmark of his career. The approach he shares is what taught him how to understand an audience and deliver his message in a way they will not forget. Mike spent 13 years in the agency world as a client services specialist before joining Hasbro Toys and Games on the global marketing team, where he developed marketing and retail programs for brands like...


Episode 767 – Networking Is All About Give And Take But Success Takes Giving

It's been a long journey to get ready to sell a house and buy another. I have been in the Chicagoland area for almost 50 years. Over that period I have moved at least a dozen times. But, you never really move far for your network. You know what grocery stores have what. You know what restaurants have great food. You have friends that may be miles away but are always ready to meet halfway to have a beer or a meal. But when you move to a different state, it's a whole new ballgame. Most B2b...


Episode 766 – What Is Your Business REALLY Worth? with Henry Kaskov

Henry founded Kaskov Valuations, Inc. (KVi) with the mission of providing the right business valuation and financial consulting services to small and mid-sized businesses. Since 2008, he has gained extensive experience performing business valuations for succession and transition planning, mergers & acquisitions, estate and gift tax planning and reporting, ESOPs, marital and corporate dissolution and disputes, commercial economic damages and general financial consulting for clients across the...


Episode 765 – Are Your Signing Up Your Customers To The Right Channel?

I don't know if you have access to Apple TV+, but if you have not watched the movie "Coda", I can highly recommend it. Coda is a movie about a deaf family in the fishing town of Glouster Massachusetts. The youngest is a girl who can hear and finds her passion is singing, while she is the voice who signs (American Sign Language) for her family when people are speaking. She is channeling speaking to her deaf family and visa-versa. When it comes to marketing, channels are often thought of as...


Episode 763 – Good Things Come In Threes – The Marketing Trifecta Meets The Management Triad

They say, “Good things come in threes!” But who are ‘They' and what's good about them? Here are just a few… Primary Colors Branches of Government Stooges I could go on for days, but good things in business also come in threes… The Marketing Trifecta The C-Level Superteam Your Brain In order for your business to achieve, grow, and scale, you can't achieve real success by adding, or changing marketing alone. If that was the case, I probably would not need to show companies how? I would be...


Episode 762 – How To Scale Your Business Through An Ecosystem with Steven Hoffman

Steve Hoffman (Captain Hoff) is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors, with over 50 partners in 22 countries. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books. These include “Make Elephants Fly” (Hachette), “Surviving a Startup” (HarperCollins), and “The Five Forces” (BenBella). In addition, Hoffman served on the Board of Governors...


Episode 761 – Avoid The Superman Syndrome – You Need The Justice League

In business, people are often looking for that one guy or company with superpowers to solve their critical issues. They are looking for Superman (or Superwoman) when what they really need is the Justice League. The Justice League is brought together to solve big problems and combines the superpowers of multiple men and women to keep the world safe. It's what I have found working with business. Marketing alone cannot solve business and sales issues. It takes a concerted effort of a cohesive...


Episode 760 – Best Of The Psychology of Intentional Social Media with Brian Kinghorn

Brian E. Kinghorn, Ph.D. is an Associate Professor of Curriculum, Instruction, and Foundations at Marshall University. He earned his doctorate in educational psychology and educational technology at Michigan State University. Dr. Kinghorn teaches courses in Educational Psychology, Human Development, Elementary Science, and the Psychology of Social Media. His writing and research interests include learning from teaching, social media in education, and the psychology of social media. He also...


Episode 759 – How To Land The Right Client (Hint: It’s About Connections)

I don't know about you, but the past two years have been a challenge for everyone, and we are no different. It's not only made working from home more acceptable but an embraced lifestyle. People are transitioning from living to work to working to live. Now, I know this is a business blog so I won't bore you with all the details but bear with me. It's already shown me that running a business teaches you lessons that can be used to help in day-to-day life. Also, life lessons can help you run a...