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The EchoJunction Podcast with Adam Fraser

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EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
More Information

Location:

Sydney, Australia

Description:

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

Language:

English


Episodes

Alice Almeida talks digital

4/15/2018
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Head of Digital Strategy & Innovation at News Corp, Alice Almeida, joins the podcast this week to talk digital. We discuss: Alice s career to date Taking it back to the basics: how to use data How data insights can help the marketing function Pre-digital analytics: Nielsen and notebooks The problems with segmentation by demographic Why […] The post Alice Almeida talks digital appeared first on EchoJunction .

Duration:00:51:18

Ayal Steiner talks Outbrain

4/8/2018
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Ayal Steiner, from online advertising platform Outbrain, joins the podcast this week to discuss native digital advertising and Outbrain. We discuss: Ayal s career to date What Outbrain does and the technology behind native content discovery advertising The Outbrain algorithm: why only user interests are key to understanding the user How Outbrain has reinvented digital advertising […] The post Ayal Steiner talks Outbrain appeared first on EchoJunction .

Duration:00:53:25

Oren Fixler talks social media

4/1/2018
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Head of Social Media at Telstra, Oren Fixler, joins the podcast this week to talk social media. We discuss: Telstra s social media division and Oren s role there The use of social at Telstra, from social issue problem solving to customer insight Why Telstra chose Brandwatch as a partner for social and online insight Using social […] The post Oren Fixler talks social media appeared first on EchoJunction .

Duration:00:49:07

Jeremy Epstein talks blockchain

3/25/2018
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CEO of Never Stop Marketing, Jeremy Epstein, returns to the podcast this week to talk blockchain. We discuss: Jeremy s career to date Defining blockchain How blockchain and cryptocurrency is causing disintermediation and changing the internet of information to the internet of value Explaining the recent volatility of cryptocurrency and why the tech is here to […] The post Jeremy Epstein talks blockchain appeared first on EchoJunction .

Duration:00:54:24

Tom Goodwin talks Digital Darwinism

3/18/2018
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Author, speaker and Head of Innovation for New York-based Zenith Media, Tom Goodwin, joins the podcast this week to talk about innovation disruption and his new book, Digital Darwinism. We discuss: Tom s career to date Tom s new book Digital Darwinism The premise of Tom s new book and why he felt like he needed to write […] The post Tom Goodwin talks Digital Darwinism appeared first on EchoJunction .

Duration:00:50:29

JP Hanson talks branding

3/11/2018
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Founder and CEO of Rouser, JP Hanson, joins the podcast this week to talk branding. We discuss: JP s career to date Defining a brand and what marketers are trying to achieve when they build brand equity How brands should be using long and short-term marketing How the marketing career path impacts brand growth due to […] The post JP Hanson talks branding appeared first on EchoJunction .

Duration:00:52:03

Joey Coleman talks customer experience

3/4/2018
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Customer experience expert and speaker, Joey Coleman, joins the podcast this week to talk customer experience. We discuss: Joey s career to date Joey s new book Never Lose a Customer Again Joey s different take on customer experience The mission statement fallacy and the importance of giving employees the context of remarkable customer experience, in order […] The post Joey Coleman talks customer experience appeared first on EchoJunction .

Duration:00:59:20

Matt Locke talks media landscape

2/25/2018
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Director of Storythings, Matt Locke, joins the podcast this week to talk about the media landscape. We discuss: Matt s career to date The schedule and the stream: how pre-internet media influenced the public through media access, shared experiences and cultural changes, and how the digital era is creating these effects on a larger scale Traditional […] The post Matt Locke talks media landscape appeared first on EchoJunction .

Duration:00:55:00

Simon Kemp talks 2018 social and digital trends

2/18/2018
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Kepios founder and global consultant with We Are Social, Simon Kemp, returns to the EchoJunction podcast to discuss his well-known digital trends report. We discuss: Simon s career to date History of the annual social digital trends report Why digital isn t the new kid on the block and hasn t been for some time Why digital tech is […] The post Simon Kemp talks 2018 social and digital trends appeared first on EchoJunction .

Duration:00:53:13

James Whatley talks 2018 digital trends

2/11/2018
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UK based Ogilvy & Mather partner and thought leader, James Whatley, joins the podcast this week to talk digital trends in 2018. We discuss: James career to date The digital trends report history and its progress to date How last year s trend predictions on chatbots, video first, AI, Twitter retrenchment and Facebook metrics faired James 2018 […] The post James Whatley talks 2018 digital trends appeared first on EchoJunction .

Duration:00:51:15

Peter Shankman talks customer experience

2/4/2018
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Author, speaker and entrepreneur, Peter Shankman, joins the podcast this week to talk customer experience. We discuss: Peter s career to date Peter s book Customer Service: New Rules for a Social Media World Amazon, Google and not being great but delivering on promises The importance of being slightly better than the customer expectation Customer service as profit […] The post Peter Shankman talks customer experience appeared first on EchoJunction .

Duration:00:42:14

Pip Stocks talks branding and customer experience

1/28/2018
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Founder and CEO of Brandhook, Pip Stocks, joins the podcast this week to talk branding and customer experience. We discuss: Pips career to date Brandhook s story and the work they do Building brands and lessons from how the digital native brands have been built in the last decade What ethnography is and how Brandhook are […] The post Pip Stocks talks branding and customer experience appeared first on EchoJunction .

Duration:00:49:46

Rishi Dave talks marketing technology

1/21/2018
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Welcome back to the EchoJunction podcast for 2018! CMO of Dun & Bradstreet, Rishi Dave, joins the podcast this week to talk marketing technology. We discuss: Rishi s career to date Rishi s marketing strategy at D&B and key focus points The 3 focuses for growing the company; modernising the brand and culture, reorienting the go-to-market strategy, […] The post Rishi Dave talks marketing technology appeared first on EchoJunction .

Duration:00:44:49

Gavin Heaton and Suzie Shaw talk 2017 in social

12/17/2017
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In the last episode of 2017, Disruptor’s Handbook founder, Gavin Heaton, and Managing Director of We Are Social, Suzie Shaw, join the podcast for a review of 2017 and give their predictions for 2018. We discuss: Facebook: was 2017 the 800-pound gorilla s peak or will 2018 see it grow stronger? Russiagate: the fallout from the Russian influence […] The post Gavin Heaton and Suzie Shaw talk 2017 in social appeared first on EchoJunction .

Duration:00:54:16

Will McInnes talks Brandwatch

12/10/2017
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CMO of Brandwatch, Will McInnes, returns to the podcast this week to talk social listening and Brandwatch. We discuss: Will s career to date. How Brandwatch became the leading global social intelligence company it is today. The various technologies deployed by Brandwatch. The trend for businesses using social listening for fraud and security. The Now You […] The post Will McInnes talks Brandwatch appeared first on EchoJunction .

Duration:00:47:21

Jac Phillips talks marketing and fintech

12/3/2017
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Head of Marketing for Visa Australia, NZ and South Pacific, Jac Phillips, joins the podcast this week to talk marketing. We discuss: Jac s career to date. Visa s history, growth and driving force in mobile and AI technology. The importance of trust for the Visa brand and the tech behind it. Visa s consumer expectations and the […] The post Jac Phillips talks marketing and fintech appeared first on EchoJunction .

Duration:00:50:14

Neill Kerrigan talks social technology

11/26/2017
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Head of APAC sales for Spredfast Neill Kerrigan joins the podcast this week to talk social media. We discuss: Neil s career to date. Spredfast s key focuses; social marketing, social care and enterprise. Dell.com and integrating social data business-wide. Pepsi and the importance of workflow approval chains for quick content turnaround. Why being the best of breed is key in […] The post Neill Kerrigan talks social technology appeared first on EchoJunction .

Duration:00:51:23

Lee Odden Talks influencer marketing

11/19/2017
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CEO of Top Rank Marketing Lee Odden joins the podcast this week to talk influencer marketing. We discuss: Lee s career to date. The intersection of search, social, customer service and content marketing. Answering all your customers’ questions anytime. The Marcus Sheridan Swimming Pool examples re answering customer questions. Lee s view on the terms Influencer Marketing vs Influencer Relations . […] The post Lee Odden Talks influencer marketing appeared first on EchoJunction .

Duration:00:50:59

Michael Laxton talks media marketing

11/12/2017
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CMO of Fairfax Media, Michael Laxton, joins the podcast this week to discuss marketing for major Australian media brands. We discuss: Michael s career to date and how he ended up as CMO at Fairfax Media. How Michael s career has encompassed a number of industries facing severe disruption. The broad technology choices available to marketers today. The importance of […] The post Michael Laxton talks media marketing appeared first on EchoJunction .

Duration:00:56:54

Suzie Shaw talks social media agencies

11/5/2017
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Managing Director of We Are Social in Australia, Suzie Shaw, joins the podcast this week to talk social agencies. We discuss: Suzie s career to date and the history of We Are Social. Typical activities within We Are Social across clients like Netflix and Samsung. The differences between traditional marketing agencies and a social media focused agency. The rapid […] The post Suzie Shaw talks social media agencies appeared first on EchoJunction .

Duration:00:50:01

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