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The EchoJunction Podcast with Adam Fraser

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EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.
More Information

Location:

Sydney, Australia

Description:

EchoJunction Founder Adam Fraser interviews a range of social media and digital marketing thought leaders, marketing professionals and marketing technology executives from around the globe in this podcast about the social media and digital marketing strategic landscape. By speaking to the brightest minds in the global industry, this podcast will help you rise above the noise to make sense of the fast moving and ever changing social media and digital marketing sector.

Language:

English


Episodes

Byron Sharp talks marketing science

8/12/2018
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Professor of Marketing Science and Director of Ehrenberg-Bass Institute at the University of South Australia, Byron Sharp, joins the podcast this week to talk marketing science. We discuss: Byron s career to date How Byron came to be a marketing scientist and professor, and the work he does at the University of South Australia The science […] The post Byron Sharp talks marketing science appeared first on EchoJunction .

Shep Hyken talks customer experience

8/5/2018
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CX expert, keynote speaker, and author, Shep Hyken, joins the podcast this week to talk customer experience. We discuss: Shep s career to date Shep s experience and growth as an author, from his first book to his most recent The Convenience Revolution The background for Shep s new book, The Convenience Revolution , and why he believes […] The post Shep Hyken talks customer experience appeared first on EchoJunction .

Duration:00:48:03

Joanne Jacobs talks TV

7/29/2018
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Co-CEO of Disruptor s Handbook, Joanne Jacobs, returns to the podcast to talk about the future of TV. We discuss: Jo s career to date How the internet disrupted broadcast media s privileged access monopoly, by giving the public the ability to create content Why “social media” has existed for generations before the internet through content on various traditional platforms before […] The post Joanne Jacobs talks TV appeared first on EchoJunction .

Gerard Smith talks strategic marketing

7/22/2018
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Marketing Director at Lion Beer Australia, Gerard Smith, joins the podcast this week to talk about strategic marketing. We discuss: Gerard s career to date Gerard s long career at Pepsico spanning many brands and geographies How marketing created the strong brands of Pepsi and Coca-Cola and the challenges sugar brands face with changing consumer preferences Gerard s […] The post Gerard Smith talks strategic marketing appeared first on EchoJunction .

Duration:00:56:38

Gavin Heaton talks marketing

7/15/2018
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Founder and CEO of Disrupter s Handbook, Gavin Heaton, returns to the podcast to talk marketing. We discuss: Gavin s career to date Gavin s work at Disrupter s Handbook Gavin s book The Age of Conversation and his early ideas on social media and trust The opportunities present for Facebook s competitors to build on the current network and platform trust […] The post Gavin Heaton talks marketing appeared first on EchoJunction .

Duration:00:50:13

Dan Gingiss talks customer experience

7/8/2018
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Persado VP, Dan Gingiss, returns to the podcast this week to talk customer experience. We discuss: Dan s career to date Dan s experience as global social media director at McDonald s and issues with working in today s corporate America Dan s role at Persado and why he prefers to work at smaller sized companies Everything podcasting: Dan s show, […] The post Dan Gingiss talks customer experience appeared first on EchoJunction .

Scott Monty talks social media

7/1/2018
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CEO and co-managing partner of Brain+Trust, Scott Monty, returns to the podcast this week to talk social media. We discuss: Scott s career to date How the social media landscape has evolved from Scott s time at Ford to now Why the increasing number of social media technologies is a growing management and budgeting problem for marketing […] The post Scott Monty talks social media appeared first on EchoJunction .

Mohit Bhargava talks media

6/25/2018
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Marketing and Sales GM at Village Entertainment, Mohit Bhargava, joins the podcast this week to talk media and cinema. We discuss: Mo s career to date Village Roadshow s Australian roots and pillars of operation: film production and distribution, theme parks, cinema chains and Edge the marketing solution division for B2B and B2C businesses Why cinema […] The post Mohit Bhargava talks media appeared first on EchoJunction .

Duration:00:46:47

Trisca Scott-Branagan talks Agile marketing

6/17/2018
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Head of Marketing at ANZ Institutional, Trisca Scott-Branagan, joins the podcast to talk Agile marketing. We discuss: Trisca s career to date The Institutional side of ANZ Bank and Trisca s role there Contrasting B2B and B2C marketing Defining the Agile approach: from waterfalling and engineering roots to Trisca s application to B2B marketing Agile Strategy: how to use Agile […] The post Trisca Scott-Branagan talks Agile marketing appeared first on EchoJunction .

Duration:00:54:26

Scott Brinker talks martech

6/10/2018
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VP of Platform Ecosystem at HubSpot and Editor of chiefmartec.com, Scott Brinker, returns to the podcast to talk marketing technology. We discuss: Scott s career to date The beginnings and growth of Scott s Martech landscape The potential growth of Fintech and HR technologies 2018 s Martech landscape. understanding the rapid growth of marketing technology, and what the […] The post Scott Brinker talks martech appeared first on EchoJunction .

Duration:00:44:14

Mark Pesce talks technology

6/3/2018
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Author, educator and host of The Next Billion Seconds , Mark Pesce, returns to the podcast to talk technology. We discuss: Mark s career to date The pervasiveness of technology and the point when it becomes a part of the background Mark s views on the current social media landscape Bias amplification: how data and machine learning is […] The post Mark Pesce talks technology appeared first on EchoJunction .

Duration:00:52:36

Peter Drinkwater talks brand

5/27/2018
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Founder and CEO of House of Brand Group, Peter Drinkwater, joins the podcast to talk brands and market research. We discuss: Peter s career to date How to value a brand The definition of a brand: stored future value and product or services with a personality Spice Girls marketing: the importance of having authenticity and personality […] The post Peter Drinkwater talks brand appeared first on EchoJunction .

Duration:00:51:05

Richard Stacy talks privacy

5/20/2018
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Leading UK thought leader and social media consultant, Richard Stacy, returns to the podcast to talk data and privacy. We discuss: Richard s career to date What the GDPR is and the implications it has for individuals and organisations The right to withdraw: the fundemental problems with the GDPR s approach Why was Facebook the tipping point […] The post Richard Stacy talks privacy appeared first on EchoJunction .

Duration:00:51:55

Gabbi Stubbs talks marketing technology

5/13/2018
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Marketing strategist and consultant, Gabbi Stubbs, joins the podcast this week to talk marketing technology. We discuss: Gabbi s career to date Windows 95 to now how the internet, ideas of the internet and accountability has evolved over time Digital adoption and the importance of foresight in an age of ever-evolving technology From print to […] The post Gabbi Stubbs talks marketing technology appeared first on EchoJunction .

Duration:00:55:50

Clive Dickens talks video

5/6/2018
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Chief Digital Officer at Seven West Media, Clive Dickens, returns to the podcast this week to talk video. We discuss: Clive s career to date Seven West Media and its media interests Clive s overview of the key viewer trends he is observing in relation to live, catch up, binge-watching etc The Total Video Market: how Seven West […] The post Clive Dickens talks video appeared first on EchoJunction .

Duration:00:54:53

Simon Swan talks digital transformation

4/29/2018
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Head of Digital Strategy & Transformation at the Met Office in the UK, Simon Swan, joins the podcast to talk digital transformation. We discuss: Simon s career to date How digital has impacted broader business and the workforce over the past 20 years How digital disruption has impacted how people operate within organisations through reskilling and […] The post Simon Swan talks digital transformation appeared first on EchoJunction .

Duration:00:52:50

Zoe Hayes talks branding

4/22/2018
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Head of Marketing at Berlei, Zoe Hayes, joins the podcast this week to talk branding. We discuss: Zoe s career to date The specific nuances of the underwear category Zoe s role at Berlei and the marketing challenge of getting customers instore to try the product How Zoe revitalised and transitioned a historic name to a modern brand […] The post Zoe Hayes talks branding appeared first on EchoJunction .

Duration:00:51:13

Alice Almeida talks digital

4/15/2018
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Head of Digital Strategy & Innovation at News Corp, Alice Almeida, joins the podcast this week to talk digital. We discuss: Alice s career to date Taking it back to the basics: how to use data How data insights can help the marketing function Pre-digital analytics: Nielsen and notebooks The problems with segmentation by demographic Why […] The post Alice Almeida talks digital appeared first on EchoJunction .

Duration:00:51:18

Ayal Steiner talks Outbrain

4/8/2018
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Ayal Steiner, from online advertising platform Outbrain, joins the podcast this week to discuss native digital advertising and Outbrain. We discuss: Ayal s career to date What Outbrain does and the technology behind native content discovery advertising The Outbrain algorithm: why only user interests are key to understanding the user How Outbrain has reinvented digital advertising […] The post Ayal Steiner talks Outbrain appeared first on EchoJunction .

Duration:00:53:25

Oren Fixler talks social media

4/1/2018
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Head of Social Media at Telstra, Oren Fixler, joins the podcast this week to talk social media. We discuss: Telstra s social media division and Oren s role there The use of social at Telstra, from social issue problem solving to customer insight Why Telstra chose Brandwatch as a partner for social and online insight Using social […] The post Oren Fixler talks social media appeared first on EchoJunction .

Duration:00:49:07