The Idea
Business
The Idea is an entertaining podcast that looks at creative thinking in advertising and marketing. We discuss the issues around the ideas that win customers' hearts and minds. We explore how commercial creative thinking is done, how it is changing and how it affects all of us. And we debate the vital questions with some of the sharpest people in the business. Because at the heart of every great brand and every great ad is a great idea.
Location:
United States
Description:
The Idea is an entertaining podcast that looks at creative thinking in advertising and marketing. We discuss the issues around the ideas that win customers' hearts and minds. We explore how commercial creative thinking is done, how it is changing and how it affects all of us. And we debate the vital questions with some of the sharpest people in the business. Because at the heart of every great brand and every great ad is a great idea.
Twitter:
@The_Idea2
Language:
English
Contact:
+13474294738
Website:
http://theidea.audio/
Email:
theidea@theidea.audio
Episodes
How to sell - and buy - ideas
4/10/2018
Why don't digital and advertising agencies sell their products like other businesses? Is selling beneath them? Or are they so close to their clients that they just don't need to bother.
Nick is joined by leaders from client-side and agency-side to explore how ideas are sold and bought.
And as project-based arrangements supplant traditional AOR relationships, Nick suggests that now is a good time for agencies to sharpen up their sales skills.
Duration:00:21:51
Diversity is a talent issue
11/7/2017
In this episode, Nick explores one of the industry's hot topics - lack of diversity - in the company of Chase's Chief Brand Officer, Susan Canavari, Benita Conde of Create Radical Love, and a host of agency Creatives. We look at how the issue manifests itself, why it happens, and we ask what can be done. It's a deep and complex subject and unsurprisingly we do not resolve it! But we do reach a conclusion. In the end, the issue of diversity comes down to a simple question - do you want to...
Duration:00:26:40
Have Award Shows jumped the shark?
10/16/2017
Award Shows are in the news. Publicis Groupe is boycotting Cannes 2018 and WPP is considering its participation. So we go back to basics and ask where did award shows come from and do they really add value? Or are they just self-indulgent? Contributions come from Mat Zucker of Prophet and Brandon Hampton of Moxie, as well as regulars Steve Harrison and Patrick Collister of The Zoo, EMEA. Listen for a lively discussion and the worst pun you will hear this year!
Duration:00:21:04
What happened to briefing?
9/26/2017
Everybody agrees that a great brief is a great idea, but it seems that few people are happy with the briefs they are writing, receiving or approving. This episode explores the current state of briefing and asks if there is a better way to capitalize on today's climate. Nick is joined by LinkedIn star Tom Goodwin, Zenith and Moxie CEO, Sean Reardon, and Moxie ACD Brandon Hampton. Plus additional contributions from Lori Hamilton, Nancy Vonk and Steve Harrison.
Duration:00:21:12
Who needs Creative Directors?
9/8/2017
In this episode, Nick explores the role of the Creative Director in the company of Nancy Vonk, one of the Creative Directors who gave us Dove's Campaign for Real Beauty, Steve Mykolyn, former CCO of Taxi, Patrick Collister, ECD of The Zoo at Google EMEA, Steve Harrison, founder of HTW, Bob Lukasik, ECD at IBM IX, and Lori Hamilton of Prosperity Productions.
Together they discuss what the CD does and whether CDs deserve their sometimes mythic status. We ask why nobody trains CDs, and we...
Duration:00:22:05
Have Ideas Changed?
8/23/2017
This is the first episode of The Idea. In it, we explore what an idea is and we ask whether technology is changing our understanding of ideas. We hear about the range of ideas from traditional advertising to new conversational UI platforms such as Siri and Alexa. We hear the views of a range of smart people including Steve Harrison, one-time Global CCO of Wunderman and founder of HTW, Patrick Collister, Executive Creative Director of The Zoo at Google, Lori Hamilton of Prosperity...
Duration:00:22:48