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The Persuaders Marketing Podcast

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Ireland's only dedicated marketing radio show. Broadcast weekly on Dublin City FM - interviews with key national and international figures across all marketing communication sectors.

Ireland's only dedicated marketing radio show. Broadcast weekly on Dublin City FM - interviews with key national and international figures across all marketing communication sectors.
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Ireland's only dedicated marketing radio show. Broadcast weekly on Dublin City FM - interviews with key national and international figures across all marketing communication sectors.




Vibe Marketing

Show hosted by Ronan Kinahan with guest Niall Corcoran from Atomic


Phocuswright Europe 2016

A special radio show and podcast from the Phocuswright Europe conference held in Dublin in May 2016. In the radio studio I am joined by Santina Donogue from Unravel, Conor Galvin from Golf Voyager and Nicky Kelly from Surfholidays. In addition at the end of the show there are several interviews with participants from the conference including Stephen Kaufer, CEO of Tripadvisor.


Instagram Marketing Tips

In this podcast we are joined by Conor Lynch and Evan Adrial from Connector who give us a series of tips in using the Instagram tools as marketing tools. Plus an interview with Vincent Forde, winner of the Accenture Ireland Leaders of Tomorrow completion, along with some of the other finalists.


Phocuswrite Europe 2016 Preview

In this special preview of Phocuswrite Europe we talk toTony D'Astolfo from Phocuswrite about this year's conference theme:Europe 2016: Unsettled Yet Undaunted. Europe's economic issues – a fragile and uneven recovery, high unemployment, lagging consumer spending, weak tax revenues – and geopolitical conflicts are having a major impact on Europe's travel landscape. Live in studio I'm joinedKevin O'Shaughnessy, founder of Indigo and on the telephone byCharlie Osmond from Triptease.


ARVR Innovate Preview: Podcast 2

In advance of the forthcoming ARVR Innovate Conference and Expo taking place in Dublin on April 28th we interview speaker and panel chair James Dearsley from The Digital Marketing Bureau. We discuss the impact of AR and VR technology on the real estate and construction sectors.Also live in-studio I interview Ronan Jennings and Laura Halpin from Havas Worldwide Dublin’s team who have just beenannounced as Ireland's representatives in the film category of the Cannes Young Lions competition,...


ARVR Innovate Conference 2016 Preview 1

In this podcast a first look at this year's ARVR Innovate Conference taking place on 28 April in Dublin's Croke Park Conference Centre. Speaker are Yoni Nevo- Founder and CEO of AR Retail Specialists Cimagie and founder of iTagged, Keith Jordan.


Feature Interview: Colm Grealy; Founder Adforce

In this feature interview with the founder of Adforce, Colm Geary, we explore a wide range of issues impacting on digital advertising today including: What's been happening with Adforce in the past year: the company recently penned a deal with NYPS for digital ad services for 750 newspapers in New York . Adforce also signed a significant deal with Triton Digital Audio Advertising which will cover the rapidly expanding area of audio streaming. We also explore... - The digital advertising...


Craft Beer Marketing & CongGregation 2015

In this podcast an interview with Joe ???? Head Brewer at the White Hag Brewery in Ballymote, Co. Sligo. And from Cong, Co.Mayo I am joined by Eoin Kennedy, founder of ConnGregation 2015 celebrating its third year.


Cinema as an advertising channel

In this podcast an interview with Eoin Wrixton from Wide Eye Media about trends in the cinema advertising market, and cinema formats generally. Among the topics discussed with Eoin are: How has the cinema as an advertising product performed in 2015; new tech and its impact digital what does it allow from an advertisers perspective. Blockbusters drive demand - what are Wide Eye Meda expecting to do good business? Plus Eimear Faughnan from Kantar Media is in studio to discuss some of their...


Websummit 2015 Special Report Podcast

Websummit 2015 saw over 40,000 delegates converge on Dublin's RDS conference centre to hear web visionaries, promote their start-up business and generally enjoy the famed Irish hospitality. In this podcast a series of interviews conducted at the event including: Shadow Technologies - user review data aggregation ( 1'00") KNOQ - content delivery platform - location specific ( 3'40" ) UniTuition - connecting students with tutor (6'45") 9Sharp - making the CV redundant (9'40") Meeting Mole -...


Rebranding Case: Gunne Residential becomes Quillsen

Creative Inc rebranded one of Ireland’s leading estate agents Gunne Residential to Quillsen. Starting with the name, the project involved the design of an identity system for all communications material from external signage and displays to the full spectum of printware and advertising. In the podcast we talk to director of Creative Inc Niall Corcoran...among the topics discussed were: What was the strategic issue behind the decision to rebrand?How long was the process and what were the...


Rugby World Cup: Social Conversations Monitoring

This weekend saw the eyes of the Irish nation turn to Cardiff for the quarterfinal clash between Ireland and Argentina in the Rugby World Cup. There can’t be many tougher sports than rugby, with its high impacts and fast pace… …but despite the aggression on display on the pitch rugby is also renowned as being a sport where there is great banter between opposing fans at the game, and increasingly social media is playing a growing part in the sport’s success. Discussing the issues involved...


Corporate rebranding: The Eir Case-Study

In September 2015, Irish telecoms company, Eircom officially unveiled a new name for the group in a rebranding exercise costing €16m. The change of name to Eir marked the largest rebranding exercise in 20 years in Ireland. The change in name marks another new phase in the firm's chequered past, which includes multiple changes in ownership, a phase of examinership and a controversial flotation on the stock market. In studio to discuss the issues involved in this particular case, and the...


Allianz Business to Arts Awards

The Allianz 2015 Business to Arts Awards programme saw a 25% increase in nominations, with projects valued over €10m put forward for consideration. The 24th annual Allianz Business to Arts Awards took place on 1 September at the Bord Gáis Energy Theatre, attended by over 500 arts and business leader To discuss the role of the awards, and some of the broader issues in arts business relationship I was joined in studio by three guests…. Andrew Hetherington, Chief Executive, Business to Arts...


Aer Lingus Website Redesign

In this podcast an interview with Aer Lingus Director of Communication Declan Kearney about the launch of a revamped website. The new site includes an explore tool, best fare finder, personalization options, booking management, online check-in and a price-lock that will allow you to hold your flight with just a deposit. The website is part of a new brand repositioning which launched in Spring 2015 “Smarts Flies Aer Lingus,”.


Sponsorship Trends

This podcast is a special on Sponsorship studio I am joined by Jamie Macken from Livewire and Joanne O'Sullivan from PSG Sponsorship Topics Disussed are: Livewire - who are you and your services, and your own background... Sponsorship trends in Ireland today ( sports, media, arts, etc ) Motivations for sponsors / property rights holders Measurement of sponsorships Case-studies of effective sponsorships ( this is what listeners most value ) How digital impacts on sponsorship...


Direct Marketing in Ireland

In this podcast I am joined by Lorcan Lynch from DataXcel , Ann Marie Dunny from Microsoft, and Dave O'Sullivan from Ignition. We talk about about the resurgence/renaissance of DM, what’s changed, the central importance of data to off-line and on-line marketing, lower postal volumes but increased frequency due to better targeting and segmentation of data etc. Also how DM and Digital are ideal partners. We also preview the forthcoming IDMA Conference Loyalty: Show me the Love which takes...


Rich Media Developments and Case-studies

In this podcast we take a look at rich media developments. My guests were Ken Nugent, Business Development Manager, RTE Media Sales ( Digital ) and Graham Nolan, Head of Strategy at CKSK. Among the items we discussed were: The major rich media innovations that RTÉ Media Sales-Digital have developed across RTE's digital platforms (including a full-page takeover campaign for Aviva ). Global examples of great rich media innovations / some of the rich media work CKSK have done for their global...


SME Branding Workshop Podcast

In this podcast I am joined by Gerard Tannam from Islandbridge Brand Direction and Ross Good from We explore the branding challenges for a SME who provide a website based messaging service. Gerard offers his insights into how the company can build a brand in the challenging context of scaling up a tech business.


Marketing Research Trends

In the run in to Dublin hosting the ESOMAR Congress, this podcast an interview with founder of Catalyst Market Research Dan Mc Guinness. In our discussion we touch on many issue relating to the modern market research sector.Re-positioning of MR - more contemporary discussion on Insights - what is meant by this? Technology - lots of new tools - Qual and Quant perspectives --- the tend to allow fast reporting, but is this at the expense of strategic insight ever? Big Data - huge hype around it...