The Champions of Purposeful Change Podcast
Business
Champions of Purposeful Change is a podcast that will spotlight those who are making an impact – especially those making a difference in Insights roles. It is hosted by Bill Gullan, President of Finch Brands. Each monthly episode features a fast-paced interview with an Insights practitioner. We have become increasingly drawn to leading thinkers in insights roles and who are champions of purposeful change in their organizations. Our podcast combines compelling career journeys with the big ideas that drive business and brand innovation in today’s fast-paced economy.
Location:
Philadelphia, PA
Description:
Champions of Purposeful Change is a podcast that will spotlight those who are making an impact – especially those making a difference in Insights roles. It is hosted by Bill Gullan, President of Finch Brands. Each monthly episode features a fast-paced interview with an Insights practitioner. We have become increasingly drawn to leading thinkers in insights roles and who are champions of purposeful change in their organizations. Our podcast combines compelling career journeys with the big ideas that drive business and brand innovation in today’s fast-paced economy.
Twitter:
@finchbrands
Language:
English
Website:
http://finchbrands.com/
Email:
b.gullan@finchbrands.com
Episodes
Channeling the Voice of the Customer with Brittany Kennedy of SYSCO
4/10/2024
On this episode, we catch up with Brittany Kennedy, Director of Research and Insights at SYSCO. Join us as Britt walks us through her career and talks about her role channeling the voice of the customer at the world’s global foodservice leader. We hope you enjoy the show! Download our 2024 Insights Community Benchmarking Guide here […]
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Duration:00:26:21
Innovation Through Insights with Matt Thell of General Mills
3/12/2024
On our first episode of Champions of Purposeful Change, Matt Thell of General Mills takes us through his career journey and shares stories from along the way. Matt is part of an internal strategic consultancy that helps General Mills pursue a range of innovation opportunities – and he’s passionate about putting insights at the center […]
The post Innovation Through Insights with Matt Thell of General Mills appeared first on Finch Brands.
Duration:00:29:59
Champions of Purposeful Change™ Trailer – New Podcast Coming Soon
3/6/2024
We’re evolving our podcast from Real-World Branding with Bill Gullan and relaunching as Champions of Purposeful Change with Bill Gullan. The podcast will spotlight those who are making an impact – especially those making a difference in Insights roles. We started in 2014 and have over one hundred episodes on the books. What sparked this […]
The post Champions of Purposeful Change™ Trailer – New Podcast Coming Soon appeared first on Finch Brands.
Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo
1/25/2023
On this week’s episode of Real World Branding with Bill Gullan, podcast host and President of Finch Brands, talks Socializing Insights with Victoria Ng, Director Consumer Insights at Sodexo. Finch Brands runs a brand tracker for Sodexo and they’ve been one of our more adventurous and forward-thinking clients, asking us to help them socialize the insights […]
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Duration:00:33:42
Owning the Next 6 Weeks and M&A Brand Identity Decisions
11/10/2022
In this episode of Real-World Branding, our President and host, Bill Gullan takes on 3 common themes we’ve been hearing from our clients regarding the remainder of 2022. He also covers, at length, how to handle brand identity choices in the wake of M&A Activity. Check out our Rebranding Strategies for M&A blog and Download […]
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Duration:00:24:28
10 Signs it’s time to Upgrade Your Insights Community & Switch with Confidence RWB Podcast
9/15/2022
As we frequently note, many companies have built an insights community to provide a continuous, on-demand flow of quantitative and qualitative input from customers and prospects. Yet – for a variety of reasons – these initiatives can sometimes fail to make the desired impact or can degrade over time. This blog dives into the 10 […]
The post 10 Signs it’s time to Upgrade Your Insights Community & Switch with Confidence RWB Podcast appeared first on Finch Brands.
Duration:00:24:35
From Data to Insight to Action with Kate Virzi SVP, Consumer Insights- Finch Brands
9/14/2022
Research suppliers and clients alike are responsible for turning the data they collect into genuine insight with which to progress brands and businesses. In this episode of Real-World Branding, Finch Brands’ own Kate Virzi, discusses her career – brand side on the Subway marketing team and as a supplier at Nielsen’s BASES – and how […]
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Duration:00:39:32
Ready, Set, Sprint! With Gary Kopervas SVP, Creative Strategy- Finch Brands
7/26/2022
Today on Real-World Branding, we sat down with Gary Kopervas, SVP, Creative Strategy at Finch Brands. Take a listen as Gary dives into what Sprints are, how they work, and why more companies today are using sprints to accelerate key brand and business initiatives in the real-world. If you like the podcast, please give us […]
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Duration:00:37:15
Real-World Branding- Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg
5/25/2022
Today on Real-World Branding, we sat down with Trish Wethman from Marlette Holdings (d/b/a Best Egg – a company with roots in personal loans, recent expansion into credit, and more to come). Take a listen as Trish details the fundamental power of CX to transform businesses – internally and externally. If you like the podcast, […]
The post Real-World Branding- Putting Customers at the Center with Trish Wethman, Chief Customer Officer at Best Egg appeared first on Finch Brands.
Duration:00:27:06
Full M&A Branding Playbook
10/21/2021
Over the past couple weeks, we’ve broken our M&A Branding Playbook into sections – today’s episode is a full audio version of the Playbook! This represents our compendium of best practices for how to define and execute key branding choices in the wake of M&A activity. If you like our podcast, please subscribe and share […]
The post Full M&A Branding Playbook appeared first on Finch Brands.
Duration:00:24:11
M&A Branding Playbook – Part 3
10/13/2021
Sadly, this is the final section of our M&A Branding Playbook podcasting journey. We hope you enjoyed our audio version of the Playbook and have a deeper insight into what drives M&A success from a branding perspective. If you enjoy our podcast, please give us a rating and subscribe. http://blog.finchbrands.com/mabrandingplaybook-part3
The post M&A Branding Playbook – Part 3 appeared first on Finch Brands.
Duration:00:11:31
M&A Branding Playbook – Part 2
10/6/2021
In this episode, we continue with Part 2 of the M&A Branding Playbook. This section is packed with tips and tricks for how to navigate the branding process by listening well and documenting key decisions. If you’re enjoying the Playbook and our podcast, please subscribe and give us a follow on Twitter – @finchbrands or […]
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Duration:00:11:17
M&A Branding Playbook – Part 1
9/29/2021
Today we are shaking things up here at Real-World Branding – a dramatic reading of our very own M&A Branding Playbook. Broken down into three easy-to-consume episodes, please enjoy Part 1. If you like our podcast, please subscribe. https://blog.finchbrands.com/mabrandingplaybook-part1
The post M&A Branding Playbook – Part 1 appeared first on Finch Brands.
Duration:00:06:34
Building an Authentic Brand – Therabreath – Phil Rubin, President
7/28/2021
Today on Real-World Branding, we hear from Phil Rubin of Therabreath. Tune in to hear about his career journey, how the Therabreath brand got started and where it is today, and what it takes to build a brand that is disruptive yet authentic. If you like our podcast, please subscribe! blog.finchbrands.com/therabreath
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Duration:00:40:05
‘Endless’ Wellness – Aimee Soto, Senior Brand Manager – Watkins Wellness
4/30/2021
Today, we discuss Aimee’s background, the super-interesting Endless Pools brand and business, how they invented a category, built a portfolio, navigated COVID, and are strongly positioned in the home wellness marketplace. Watkins Wellness is the world’s leading manufacturer of hot tubs/spas and maker of aquatic fitness products. If you like our podcast, please subscribe! http://blog.finchbrands.com/endless-wellness-podcast
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Duration:00:40:39
Marketing a Cause – Darren Sudman, CEO – Unless Agency
4/8/2021
Today on Real-World Branding, Darren Sudman, CEO of Unless Agency, joins us! We chat Darren’s background, how a personal tragedy shaped his professional path, and what he’s building at Unless. Unless is a creative agency promoting cause marketing, focused philanthropy, and mission building. If you like our podcast, please subscribe! http://blog.finchbrands.com/marketing-a-cause
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Duration:00:31:11
Snack on Purpose – Renee Dunn, Founder & CEO – Amazi Foods
3/25/2021
Today on Real-World Branding, we have Founder & CEO of Amazi Foods, Renee Dunn. We talk about how Renee started her company after leaving her job and boarding a plane back to Uganda, purpose-driven snacks, and doing good in business. http://blog.finchbrands.com/amazi-foods
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Duration:00:35:51
The Power of People – Aishah Hunter, Sr. People Business Partner – sweetgreen
3/4/2021
Today on Real-World Branding we have Aishah Hunter of sweetgreen, who oversees HR functions for the company’s east coast locations. We learn about her career journey and path to sweetgreen, what sweetgreen has done to support the safety of their teams during COVID-19, and the role of frontline people in shaping exceptional brand experiences for […]
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Duration:00:27:54
A Fancy Customer Experience – Abbey Schoenberg, Director of Marketing – Fancy.com
2/16/2021
Today on Real-World Branding we have Abbey Schoenberg, Director of Marketing at Fancy.com. Abbey has spent the past 12 years building direct-to-consumer brands, crafting campaigns, programs, and strategies to drive brand love and generate growth. From launching new stores and product lines at Forever 21 to leading the global digital brand team at Oakley to driving […]
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Duration:00:36:41
Taking The Points – Seth Young, Chief Innovation Officer – PointsBet
2/2/2021
Today, we meet Seth Young, Chief Innovation Officer at PointsBet. We hear about Seth’s incredible backstory, why he fell in love with sports betting, how PointsBet builds customer loyalty and drives innovation, and some words that Seth lives by. Points Bet is a cutting edge digital sportsbook that delivers a user-friendly interface, innovative bet types, […]
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Duration:00:27:44