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The Real-World Branding Podcast

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Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.
More Information

Location:

Philadelphia, PA

Description:

Real-World Branding is a podcast for and about brand and business building hosted by Bill Gullan, President of Finch Brands. Each bi-weekly episode features a fast-paced interview with a brand development practitioner in an interesting category. Guests talk about their careers and the challenges and opportunities associated with their companies and branding today. Real-World Branding is a smart, practical podcast, focused on what it takes to build, run, and grow successful brands in the real world. For show notes and more, visit finchbrands.com/category/podcast/. Finch Brands is a real-world branding agency headquartered in Philadelphia and a premier, boutique branding agency.

Twitter:

@finchbrands

Language:

English


Episodes

The Power of People – Ken Langone, Co-Founder of Home Depot

11/13/2018
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Ken Langone, icon and philanthropist, is best known for co-founding Home Depot and he joins us today for episode 100 of the Real-World Branding Podcast. Ken shares his insights on why relationships matter and why he sees his recent memoir, ‘I Love Capitalism,’ as particularly important now. If you like our podcast, please subscribe and […] The post The Power of People – Ken Langone, Co-Founder of Home Depot appeared first on Finch Brands.

Duration:00:34:05

The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media

11/1/2018
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Tony Perlak, CEO, and Erin Hoskins, CMO, of Allied Health Media join us to share their backgrounds and the rebranding process that they went through at Allied Health Media. If you like our podcast, please subscribe and leave us a rating! The post The Branding Process with Tony Perlak and Erin Hoskins of Allied Health Media appeared first on Finch Brands.

The ABCs of Leaving a Legacy

10/25/2018
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Bruce Williamson, Global VP of Innovation & Chief Marketing Officer of Mars Drinks, joins us to share his incredible experiences and research into why some people leave a lasting legacy at work. If you like our podcast, please subscribe and leave us a rating! The post The ABCs of Leaving a Legacy appeared first on Finch Brands.

Duration:00:29:46

From the Dining Room Table to NASDAQ

10/17/2018
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Jim Martin, Chief Strategy Officer of SIM International, joins us this week to share his experience on how SIM integrated acquisitions to build a greater whole. If you like our podcast, please subscribe and leave us a rating! The post From the Dining Room Table to NASDAQ appeared first on Finch Brands.

Duration:00:37:02

Brands Made Right

10/11/2018
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Dan Hershberg, Co-Founder and CEO of Workhorse Brewing Company, joins us on the podcast this week to share his insights on developing a brewing company. Listen today to hear his entrepreneurial story and if you like our podcast, please subscribe and leave us a rating! The post Brands Made Right appeared first on Finch Brands.

Duration:00:45:21

Office Coffee & Insights | Strategic Marketing & Innovation with Bruce Williamson

9/12/2018
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This week on Real-World Branding we host Bruce Williamson, Global VP of Innovation & Chief Marketing Officer at the drinks division of Mars, Inc. Bruce and his team take note of powerful insights in social experiments such as the perceived cleanliness of a hotel room, or the rippling effects of an exceptional coffee maker in the office. Tune in to see how they turn those insights into customer centric innovation in the B2B world. If you like our podcast, please subscribe and leave us a...

Duration:00:19:01

Welcome to the Community

5/4/2018
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In this week’s episode, we sit down with Tim DeGennaro and John Ferreira to discuss the shifts in the world of market research and methodologies that 60% of the worlds largest brands are using to better understand consumers and win when it matters most. If you like our podcast, please subscribe and leave us a […] The post Welcome to the Community appeared first on Finch Brands.

Duration:00:38:26

The Human Brand – Chris Malone

4/12/2018
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Chris Malone is the co-author of The Human Brand. Following three years of research, Chris explains how social psychology and the way we interact with humans mirrors how we interact with brands, products, and companies. Using the principles of warmth and competence, Chris demonstrates how brands can better connect with consumers. If you like our […] The post The Human Brand – Chris Malone appeared first on Finch Brands.

Duration:00:34:55

Membership Has Its Perks – Todd Rothenberger

3/21/2018
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Todd Rothenberger is SVP and CMO of Diamond Credit Union. Credit unions are interesting for a variety of reasons, but Todd and his team have been extremely effective at telling the Diamond story and conveying their difference to compel consumers to choose Diamond. If you like our podcast, please subscribe and leave us a rating! […] The post Membership Has Its Perks – Todd Rothenberger appeared first on Finch Brands.

Duration:00:30:02

Getting Kleer Direction – Dave Monahan, CEO of Kleer

2/13/2018
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Countless industries are ripe for disruption, and the dental market is no different. Dave Monahan and his team knew there was something to be done but needed clarity to build a successful model. Through a rigorous process of market research and beta testing, they’ve built a brand and platform at Kleer that cuts out the middle man […] The post Getting Kleer Direction – Dave Monahan, CEO of Kleer appeared first on Finch Brands.

Duration:00:30:08

One Big Idea: Super Bowl Smackdown

2/10/2018
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Following the final whistle, there is a clear winner and loser on the field. While Eagles fans everywhere rejoice, we take some time to look at the winners and losers off the field as it relates to the Super Bowl advertisers. In this episode, we provide a couple of comments on this year’s commercials — […] The post One Big Idea: Super Bowl Smackdown appeared first on Finch Brands.

Duration:00:18:21

It’s What’s Inside that Counts – Daniel Ruble, VP Marketing at CubeSmart

2/1/2018
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Daniel Ruble is Vice President of Marketing at CubeSmart, a leading self storage service provider. In this episode, Daniel lends his insight into how the brand is used to balance the functional and emotional factors that drive consumer decision-making in an interesting, yet low-frequency category. If you like our podcast, please subscribe and leave us a […] The post It’s What’s Inside that Counts – Daniel Ruble, VP Marketing at CubeSmart appeared first on Finch Brands.

Duration:00:31:31

One Big Idea – Your Strategy is Showing

1/26/2018
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Strategy is only as good as it’s execution. All too often, we see brands taking a very heavy handed, overt approach to bringing a strategy to life. This week, we look at the recent Diet Coke expansion and how this strategy is directly linked to the brand’s initiative to reach millennials. If you like our […] The post One Big Idea – Your Strategy is Showing appeared first on Finch Brands.

Duration:00:10:13

Small Business Branding – Pia Silva, Partner at Worstofall Design

1/18/2018
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Pia Silva: Never be different just for the sake of being different. I think that people get confused with that, “Oh, I have to stand out, so let me do this thing,” and that’s why there’s so much inauthenticity milling about. Bill Gullan: Greetings one and all. This is Real-World Branding. I’m Bill Gullan, president […] The post Small Business Branding – Pia Silva, Partner at Worstofall Design appeared first on Finch Brands.

Duration:00:32:40

One Big Idea – Brand Damage and the Effects of Scandal

1/11/2018
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Almost every day or every week there’s a negative headline about a brand. In this week’s episode, we look back on brands that have been tarnished by some event or series of events and how and why some scandals will hurt brands more than others. If you like our podcast, please subscribe and leave us […] The post One Big Idea – Brand Damage and the Effects of Scandal appeared first on Finch Brands.

Duration:00:14:01

B2B Branding – Jason Rabbino, CEO of Saberhawk Growth Partners

1/3/2018
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With significant differences from marketing to consumers, B2B branding is a unique and interesting challenge for organizations across the globe. Having served as a senior executive at three best-in-class multinational companies: Aramark, Tyco International and CHEP (Brambles Ltd), Jason Rabbino shares his insights on how to build strong brands in the B2B world. If you […] The post B2B Branding – Jason Rabbino, CEO of Saberhawk Growth Partners appeared first on Finch Brands.

Duration:00:31:06

Sweetening the Brand – Kim Holdsworth, VP Marketing at Heartland Food Products Group

12/13/2017
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As the Vice President of Marketing at Heartland Food Products Group, Kim Holdsworth manages global marketing for SPLENDA®, among other things. With her CPG background and insight into managing brands globally, Kim provides a unique perspective on what makes big brands successful. If you like our podcast, please subscribe and leave us a rating! Transcription: […] The post Sweetening the Brand – Kim Holdsworth, VP Marketing at Heartland Food Products Group appeared first on Finch Brands.

Duration:00:24:04

Interacting with Brands – James Giglio, CEO of MVP Interactive

11/30/2017
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From virtual and augmented reality to interactive kiosks and beyond, technology has impacted every facet of our lives. The emergence of these platforms present an opportunity for brands to create immersive experiences for consumers. James Giglio and the team at MVP Interactive are leading the way in tech-driven brand experiences. In this episode, James provides […] The post Interacting with Brands – James Giglio, CEO of MVP Interactive appeared first on Finch Brands.

Duration:00:32:08

One Big Idea: How Good is Your Logo?

11/15/2017
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In this week’s episode, we talk all about logos with Finch Brands’ Creative Director, Jess Koffman. We review what makes a logo successful and detail the finer points of great logo design. If you like our podcast, please subscribe and leave us a rating! Transcription: Bill Gullan: Greetings one and all, this is Real-World Branding, […] The post One Big Idea: How Good is Your Logo? appeared first on Finch Brands.

Duration:00:33:48

Culture Counts – Rob Levin, COO of Printfly

11/9/2017
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Rob Levin, COO of Printfly shares his perspectives on the role of brand and culture after joining a business that experienced explosive organic growth. His insight speaks to the importance of these elements in sustaining and supercharging the next stage of the business. If you like our podcast, please subscribe and leave us a rating! […] The post Culture Counts – Rob Levin, COO of Printfly appeared first on Finch Brands.

Duration:00:42:40