The Soul of Enterprise: Business in the Knowledge Economy-logo

The Soul of Enterprise: Business in the Knowledge Economy

Business

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.

Location:

Tempe, AZ

Description:

The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.

Twitter:

@verasage

Language:

English

Episodes

Interview with Leah Power, Institute of Communication Agencies

4/16/2021
Ed and Ron are honored to welcome Leah Power, Executive Vice President, Strategic Operations Consultant, of the Institute of Communication Agencies, in Canada. Leah recently co-authored a study on the broken RFP process. As they write: “The RFP selection process, for all types of clients, brands and agencies, is flawed. That’s why we’re pushing ‘to retire the RFP’ from global business practice. And we’ve got a firm plan for what should replace it. Our QBS Agency Search Guide focuses on QBS...

Duration:00:55:25

Interview with Alex Nowrasteh

4/9/2021
Ron and Ed are both strong advocates of immigration although they do differ on some policy details. On this episode, we welcome Alex Nowrasteh, the director of immigration and trade at the Cato Institute’s Herbert A. Stiefel Center for Trade Policy Studies. Alex understands not only the subtlety of immigration policy but can cite chapter and verse the latest data on immigration.

Duration:00:52:11

Interview with Dre Baldwin

4/2/2021
Back in December Ron and Ed received an email with a link to a custom video from Dre Baldwin in which he pitched us on why he should be a Guest on The Soul of Enterprise. We get dozens of requests via email and Dre's was NOT the first to have a video, but it was so authentic, we knew we had to have him on. His story of perseverance will knock you out.

Duration:00:56:36

Interview with Matthew Stewart - The Management Myth

3/26/2021
Cited in Episode #1 of The Soul of Enterprise, Declaring Independence from the Tyranny of Taylorism, Matthew Stewart has influenced Ron and Ed's thinking for over a decade. His seminal book, The Management Myth, eviscerates any notion that business is a science. It is art, full stop. During this episode, we will dig deep into Matthew's thinking and what he suggests as alternatives.

Duration:00:56:12

Why Do Consumers Love Subscriptions?

3/19/2021
Join Ed and Ron for another angle on the Subscription Business Model. We’ll dive into the 2020 Subscribed Institute and The Harris Poll international survey on what consumers most value about subscriptions. And some fascinating findings from the latest Subscription Economy Index™. We’ll also answer a listener’s question on pricing and offering options, and how they are different under Value Pricing 1.0 and 2.0.

Duration:00:57:05

Interview with Joshua Gilder, Reagan senior speechwriter

3/12/2021
Ed and Ron are honored to have Joshua Gilder on the show. As former President Ronald Reagan’s senior speech writer, his first speech for the President won acclaim for the line “Go Ahead, Make My Day!” He co-authored two State of the Union addresses and contributed to many of the President’s televised speeches from the Oval Office. He wrote Mr. Reagan’s highly regarded 1988 Moscow Summit address to students at Moscow State University, which opens our show. He has served as a consultant and...

Duration:00:54:38

Episode #330: In Search of Relationship Value

3/5/2021
We all talk about how professional firms are in the relationship business. But is this just lip service? Do our business models reflect this relationship value, or do they reflect a transactional value? Even Value Pricing can focus us on the wrong understanding of what it is the customer truly values. Join Ed and Ron for a discussion of relationship value and how it is often unobserved and underpriced in today’s firms.

Duration:00:56:28

Interview with Donald Hoffman

2/26/2021
Ron and Ed welcome to the show the author of Ed's favorite book of 2019 The Case Against Reality, Professor Donald D Hoffman. (Or do they.) Donald is a cognitive psychologist and popular science author. (Or is he.) He is a professor in the Department of Cognitive Sciences at the University of California, Irvine, with joint appointments in the Department of Philosophy, the Department of Logic and Philosophy of Science, and the School of Computer Science. (Seriously, he is.) (And you are going...

Duration:00:55:22

Interview with Gene Marks

2/19/2021
Ron and Ed welcome author, columnist, and TV personality, Gene Marks to the show. Gene Marks appears regularly on MSNBC and Fox News as well as The John Batchelor Show and SiriusXM’s Wharton Business Channel where he talks about the financial, economic, and technology issues that affect business leaders today.

Duration:00:55:56

Interview with John Warrillow

2/12/2021
Ron and Ed welcome the author of The Automatic Customer, John Warillow. John's work has been a staple of the presentations that Ron and Ed have given on subscription-based pricing since the beginning. His nine models for subscription businesses lay the foundation for almost all subscriptions you will encounter. Join us for what promises to be an enlightening conversation.

Duration:00:56:16

Best books of 2020

2/5/2021
An annual favorite, Ron and Ed will talk about the best books they each read in 2020. Sometimes there is overlap, other times none. What will it be this year! If you have any guesses let us know on social media at @asktsoe on Twitter or https://www.facebook.com/asktsoe on Facebook.

Duration:00:55:53

Interview with Virgina Postrel

1/29/2021
Ron and Ed are honored to welcome Virginia Postrel, author of The Fabric of Civilization: How Textiles Made the World. Virginia is also a columnist and speaker whose work spans a broad range of topics, from social science to fashion, concentrating on the intersection of culture, commerce, and technology. Writing in Vanity Fair, Sam Tanenhaus described her as a master D.J. who sequences the latest riffs from the hard sciences, the social sciences, business, and technology, to name only a few...

Duration:00:57:46

Interview with Anne Janzer

1/22/2021
Ron and Ed are pleased to welcome to the show, Anne Janzer, the author of Subscription Marketing, and four other books on writing. In addition to being an award-winning author, Anne is an armchair cognitive science geek, nonfiction author coach, marketing practitioner, and blogger. She’s on a mission to help people spread important ideas through writing.

Duration:00:56:39

Interview with Art Carden

1/15/2021
Ron and Ed welcome economist Art Carden, co-author of Leave Me Alone and I'll Make You Rich: How the Bourgeois Deal Enriched the World, with three-time Guest Deirdre McCloskey to the show. He is a Professor of Economics at Samford University’s Brock School of Business. In addition, he is a Senior Fellow with the American Institute for Economic Research, a Senior Research Fellow with the Institute for Faith, Work, and Economics, a Senior Fellow with the Beacon Center of Tennessee, and a...

Duration:00:56:26

Interview with Kevin D. Williamson

1/8/2021
Ron and Ed welcome fellow with National Review Institute and National Review’s roving correspondent, Kevin writes “The Tuesday,” a weekly newsletter. His latest book, Big White Ghetto: Stone Broke, Stone-Cold Stupid, and High on Rage in the Dank Wooly Wilds of the ‘Real America,’ was published in October.

Duration:00:56:12

Second interview with Dr. Mary Ruwart

12/18/2020
Ron and Ed welcome back to the show, Dr. Mary Ruwart. Her book Death by Regulation demonstrates the futility of the US FDA and was prescient with regard to the bureaucratic delays we have seen with the vaccine for COVID-19. We will explore this topic and more with her.

Duration:00:56:58

Interview with Peter Robinson

12/11/2020
Ron and Ed welcome Peter Robinson, host of the Hoover Institution's show Uncommon Knowledge. This show is among Ron and Ed's top listens, but it is Peter's own work about which we want to talk with him. Most famously, he authored the speech given by Ronald Reagan where he implored, Mr. Gorbachev, tear down this wall! Peter is also the author of three books: How Ronald Reagan Changed My Life (Regan Books, 2003); It's My Party: A Republican's Messy Love Affair with the GOP, (Warner Books,...

Duration:00:56:46

Interview with Robbie Kellman Baxter

12/4/2020
This week Ron and Ed welcome Robbie Kellman Baxter, author of The Forever Transaction. We will be talking about, of course, SUBSCRIPTION! Robbie's customers include Netflix, the National Restaurant Association, and The Mail Newspapers in the UK, as well as dozens of Silicon Valley SaaS and consumer subscription companies.

Duration:00:54:52

Third (and a half) interview with Father Robert Sirico

11/20/2020
Ron and Ed are thrilled to have one of their favorite Guests back on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. Among the topic we hope to discuss are an update on the situation in Hong Kong especially Jimmy Lai, The Economy of Francesco, and the new papal encyclical Fratelli Tutti.

Duration:00:56:16

Subscription Economy Update

11/13/2020
After the plethora of interviews these past few months, Ron and Ed return to their examination of the subscription economy. They will look at new subscription offerings they have collected including some in professional firms as well as the overall state of subscriptions in the face of C-19. If you have anything to contribute, we would love to hear from you at asktsoe@verasage.com.

Duration:00:56:01

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