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United States

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English


Episodes

#342: Content Marketing & The Business of Speaking with Corey Poirier

4/18/2018
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In the latest episode, I spoke with That Speaker Guy Corey Poirier, about the business of speaking, whether it’s part of your content marketing strategy or the way you plan to make your living. We covered everything from inspirational vs. how-to content, webinars, online summits and speakers bureaus. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration:00:32:29

#341 The Highly Accountable and Trackable Marketing Process of a Digital Agency with Chris Leone

3/21/2018
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In the latest episode, Chris Leone of Web Strategies, Inc. generously shares in detail the “highly accountable, highly trackable system” that drives his agency’s marketing. He shares not only the guts of their process (which tools they use and which are most effective), but also why they do it the way they do. It’s another excellent example of marketers practicing what they preach, essential if you are going to be credible to your clients and prospects. If you like what you hear, write a...

Duration:00:38:43

#340: Agency Business Models, Partnerships & Mistakes with Carl Smith

2/28/2018
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In the latest episode, I chatted with Carl Smith, former co-founder of nGen Works about the various business models his agency tried, including the 4 person partnership that founded the digital agency. Smith currently runs Bureau of Digital, whose mission is to provide the support system agency owners never had. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration:00:26:53

#339: Michael Solomon on the Most Important Currency in Today’s Economy

2/21/2018
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In the latest podcast episode, Ilise Benun continues the conversation with marketing professor, Michael Solomon, who literally wrote the book on consumer behavior. Today’s topic is the most important currency being exchanged in today’s economy (it’s not money) and what designers and other creative pros can do about it. Hear more from Michael at the brand new HOW Marketing Live 2018 in Boston on April 30. Details at howdesignlive.com and more HOW Design Live podcasts here. And if you like...

Duration:00:26:03

#338: Managing Your Money as a Creative Professional with Michael e. Stern

2/7/2018
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It’s almost tax time so in this episode, time lapse filmmaker, Michael e. Stern, and Marketing Mentor, Ilise Benun, talk big picture about how (and why) creative professionals struggle so with money management – and what you can do to improve things. (Disclaimer: no financial advice is offered, just the sharing of anecdotes and experience.) If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration:00:23:51

#337: Ilise Benun on How to Avoid the Worst Negotiating Mistakes

1/24/2018
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If you haven’t seen my recent talk, The Worst Negotiating Mistakes…and How to Avoid Them, on the Marketing Mentor YouTube channel, here’s the audio. Also, as mentioned in the intro, learn more about the “Experienced Newbie Accountability Group” on the Marketing Mix Blog. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration:00:26:14

#336: Michael e. Stern on how to decide how big your business should be?

1/3/2018
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If you’ve been wondering whether you are suited to build a business that employs others, or whether you are better off “just you,” this interview is for you. For the first podcast episode of 2018, Ilise Benun talks with time lapse filmmaker, Michael e. Stern, of Build a Better Photograph, about what it takes -- and what it means -- to be an “entrepreneur” and how he decided how big to build his business. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from...

Duration:00:24:55

#335: Andy Brenits on Confidence as an "Experienced Newbie"

12/20/2017
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In the next installment of the Experienced Newbie series of interviews, Ilise Benun talks with Andy Brenits of Brenits Creative a designer who has gone back and forth between self employment and working in house in big name corporations. He’s 2 years into his latest stint on his own, taking it seriously and the success has built his confidence. Listen to the strategy that worked for him. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration:00:27:17

#334: How to Break Down Your Services for Tiered Pricing with Michael e. Stern

12/6/2017
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Many creative professionals give away their strategic services because it’s intangible and you don’t know how to account for it when you price a project. Tiered pricing is a technique that will ensure you get paid for everything you do. In this week’s podcast interview, time lapse filmmaker, Michael e. Stern, shows us how he breaks down his process so we can see how much actually goes into a project. To learn how to use tiered pricing, check out Marketing Mentor’s Tiered Pricing Kit: How...

Duration:00:23:52

#333: How to Do Tiered Pricing with Ed Gandia

11/22/2017
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If you hate pricing, you’ll love this week’s podcast, in which Ilise Benun talks with Ed Gandia about the nuts of bolts of how to do tiered pricing, a pricing strategy that solves most of the pricing problems so many creative professionals struggle with. This interview was also the impetus for the Tiered Pricing Kit: How to Earn More on Every Project, which you can find (probably on sale) in the Shop at Marketing-Mentor.com. If you like what you hear, subscribe on iTunes and sign up for...

Duration:00:38:55

#332: Networking for the 21st Century from HOW Design Live 2017

11/8/2017
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This week’s podcast is perfect for introverts and other people who hate “networking." Listen now especially if you have an event coming up that you’re a little bit nervous about attending. You’ll learn the language to use to start a conversation, get someone’s business card and how to remember names, an essential and learnable skill. Also how to use the content you create as a networking tool. Download the PPT from this session (and more) at: GetTalk.at/networking. If you like what you...

Duration:00:37:26

#331: Cheryl Smithem on What is PR These Days?

10/23/2017
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In the 4th episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Cheryl Smithem of Charleston PR, who will be speaking on The Essential PR Basics: Should I Send a Press Release? at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

Duration:00:24:18

#330: Thomas Heath on Personal Branding on LinkedIn

10/18/2017
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In the third episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Business Coach and Brand Strategist, Thomas Heath, whose topic is Increase Engagement with Storytelling Videos, at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

Duration:00:19:31

#329: Katie Lane on Negotiating Strategies for Creatives

10/4/2017
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In this episode, Ilise Benun, of Marketing-Mentor.com, talks with Katie Lane, lawyer, negotiation coach and blogger at Work Made For Hire, about how to overcome the particular challenges faced by creatives and by women when it comes to negotiating the best deal for yourself. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing

Duration:00:38:03

#328: Dan Mall of Superfriend.ly

9/27/2017
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In the second episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Dan Mall of Superfriend.ly, whose topic is “Should Designers…” at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

Duration:00:18:26

#327: Experienced Newbie #4 – The Comparison Trap

9/13/2017
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Here’s the 3rd interview with "experienced newbie," Lisa Mullis, of Paraphrase Communications, in which we discuss the pros and cons of comparing yourself both to others and to yourself in your previous career. Plus an update on how she’s doing now 7 months into her new venture. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor

Duration:00:23:42

#326: Katie Kern on Reimagining PR

8/30/2017
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In the first episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Katie Kern, VP of Media Frenzy Global who will be speaking on How PR is Being Reimagined at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

Duration:00:25:11

#325: Michael e. Stern on How to Handle Demanding Clients

8/16/2017
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In interview #11 of the popular series of chats between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they define multitasking for self employed creative professionals, how to handle client demands (and their maddening lack of responsiveness) and why Michael walked away from a $60K project. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration:00:22:27

#324: Alan Seiden - From Awkward Techie to Tech “Celebrity”

8/2/2017
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In this episode, Ilise Benun, of Marketing-Mentor.com, talks with an old friend, Alan Seiden of The Seiden Group, about how he left an unsatisfying job to start his own consulting business. Now he manages big projects, charges big money and does marketing with a flare. He’s even garnered a bit of celebrity status in his focused niche. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration:00:26:06

#323: Michael Solomon on Price as a Shorthand for Value

7/19/2017
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In the second conversation with author and marketing professor, Michael Solomon, of www.reachyourconsumers.com, he explains to Ilise Benun, of Marketing-Mentor.com, how to use your price as an indicator of quality and attract the clients who value your services. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Duration:00:27:19

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