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Video Marketing 2.0

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United States

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@VM20podcast

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English


Episodes

7 Ways To Get Your Video Watched

3/22/2017
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Just posting a video on your website, social media or youtube is great for some exposure. But it’s no guarantee that it will be viewed. Don’t despair. There are many other distribution avenue you can utilize to get maximum exposure. On this episode we are going to revisit this very important topic.

Duration:00:18:51

Video Marketing Shorts #27: What is a Video Storyboard?

2/14/2017
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The video storyboard is the flip side of the video script. It's the embodiment of the written script into the basic visuals of the video. In essence, it's the blueprint, the visual plan, by which an animated video is created. While the script is where we write and validate the spoken narration, the storyboard is a sketched version of each scene in the video. It's goal is to validate the action on the screen and ensure that the visual storyline effectively portrays and enhances the project....

Duration:00:02:25

Beyond the Explainer Video

2/7/2017
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The explainer video has become a standard video marketing tool used by businesses to provide a high level overview of their company, their products or services. But what comes next? What other videos can and should be used as part of a strategic video marketing campaign? On this episode we go beyond the explainer and tell you four other videos you should be considering to enhance your marketing and grow your business.

Duration:00:15:15

Video Marketing Shorts #26 - Why Fintech Companies Must Use Video

1/17/2017
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Fintech, aka Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And video plays an huge role for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these...

Duration:00:02:55

5 Things to Know About Video Marketing in 2017

1/9/2017
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We told you last year at this time that video marketing will continue to explode. And it has. Can you go anywhere on the web or social media and not see videos. And as we predicted, the volume of businesses, getting their toes in the Video Marketing ocean will expand even further. And for good reason, because as we have pointed out time and again on this podcast - Video is the new language of business marketing. On this episode, Brendan and I are going to go over 5 things you need to know...

Duration:00:30:10

Why Fintech companies should use Video

12/12/2016
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Fintech, AKA Financial Technology, is completely transforming how the world borrows, buys and invests. It is forcing companies and consumers to embrace these digital platforms for most of their financial needs. And Video plays an huge roll for Fintech. From overview (explainer) style videos, to product demos to FAQ videos. On this episode, we explain how video is so critical to the success of a Fintech company, what type of videos work best for Fintech and best practices for creating these...

Duration:00:25:39

Video Marketing Shorts #25 Anatomy of a successful personalized video

12/6/2016
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Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 and getting close to 100% engagement. On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

Duration:00:03:31

Anatomy of a successful personalized video

11/29/2016
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Personalized Videos are one of the most promising developments in the realm of video marketing. Imagine increasing conversions by 1000 % !!! and getting close to 100% engagement!!! On this episode the video marketing experts Joel Goobich and Brendan Carty are joined by Yann Lhomme, CEO of Thinkmojo, for an in depth anatomy of making a successful personalized video.

Duration:00:29:18

Best Practices for making a Screencast Tutorial Video

10/4/2016
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A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. The screencast tutorial videos should be considered part of the product and not just a last minute add-on. Screencast videos are a powerful method to show potential and existing customers how to use a new online product. Any SaaS - software as a service - or online software company should consider...

Duration:00:24:03

Video Marketing Short #23 - It Pays to Make a Quality Screencast Video

9/26/2016
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A screencast tutorial video is an important component of a comprehensive product marketing program, especially for software and online companies where their UI is essentially their 'product'. On this Video Marketing Shorts episode we talk about how critical it is to a products success that the quality of the screencast tutorial video be as good, if not better, than other marketing assets. The screencast tutorial videos should be considered part of the product and not just a last minute...

Duration:00:04:08

Viewtopia - A peak into the future of video marketing

9/19/2016
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Modern marketing is increasingly synonymous with video marketing. And video marketing is changing rapidly. In how and where it’s used and in increased production values. However, the most important change is how it’s becoming data and analytics driven. Which is why the Video Marketing 2.0 podcast team is always on the lookout to talk with industry leaders who have a pulse on the direction of this exciting aspect of modern business. So on this episode we talk with Jeff Gadway and Kari Gow...

Duration:00:25:17

Create Social Capital with Testimonial Videos

9/12/2016
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A customer testimonial video is perhaps the most effective type of content marketing videos. They can be used for both consumer and business facing videos because they evoke trust and build tremendous social capital amongst the viewers. A testimonial video need not be 'polished' or even scripted. The more authentic it feels the more it will resonate emotionally with the target audience. Testimonial videos are generally not the first marketing video to be used with potential customers and...

Duration:00:27:28

7 Keys to an Effective Video Content Strategy

9/6/2016
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Effective video content strategy is not about volume - it's about precision. As the use of video becomes the predominant method of conveying content, especially for consumer facing videos on social media, it is of utmost importance to develop a video content strategy that incorporates seven core principals. And no matter where you place your video; whether its on social or your own site, it needs to be driven by channel specific content. On this essential podcast episode host Joel Goobich...

Duration:00:28:36

Get the most out of Facebook and Instagram Video Ads

8/30/2016
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Businesses of all sizes have realized the power of social media on their marketing strategy, but Facebook video ads are emerging as the hidden treasure. Creating successful video ad campaigns on Facebook and Instagram are an excellent way to share a company's story direct to consumers in an impactful way. However, making effective marketing videos requires understanding what is working and what fails to provide results. There are so many components to creating a video ad that appeals to...

Duration:00:27:36

Start with the Right Video Marketing Strategy

8/14/2016
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A video is simply a visual marketing tool. And like all marketing assets, without the right strategy, this tool can be blunted and deemed ineffective. That is why it is important to begin with a video marketing strategy that takes defines the objectives and determines what type of video, where and how to use it and most importantly - why even use video to begin with. On this extremely useful podcast, hosts Joel Goobich and Brendan Carty have an in depth discussion with Video Marketing...

Duration:00:27:25

Shorter is always Better (Rebroadcast)

8/10/2016
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When it comes to videos, shorter is generally better. The optimum length is between 30 – 90 seconds. This rebroadcasted episode of Video Marketing 2.0 explains why. A shorter video requires one to hone the business message to the essential story. A good marketing video should focus on one key message and craft it to engage a specific target audience. Marketing videos that are packed with too much information risk losing the audience before the core message can be delivered. On this popular...

Duration:00:20:02

Using Video for a Boring Business

8/1/2016
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Let's face it. Some businesses are just plain boring. That doesn't mean that they should not use video marketing though. The exact opposite. Videos are a way to help add an interesting dimension and even humanize some of the most mundane, yet necessary, of businesses. Videos are for all businesses, including boring businesses. On this podcast, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with the internal video team at BambooHR and how they use video both for...

Duration:00:27:55

The Power of Video Analytics - Part Two

7/17/2016
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A key to success in any business endeavor is the ability to measure, monitor and modify business activities to get the best possible return on investment. This holds true for the use of video and video marketing. It is no longer sufficient to just post a business video on YouTube and hope that people will find it and view it. Nor is it a wise business investment to create a video and not check on how it is being viewed and received by the intended audience. A marketing video is a powerful...

Duration:00:21:50

Upgrade your Video Marketing with Video Analytics

7/11/2016
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To measure, monitor and control business growth you need the right business tools. And Video Marketing is no different. With the stampede to using visual imagery such as video as a basic mode of business messaging and content creation, it's crucial that any business using upgrade their video marketing by using the best and most advanced video analytics. On this two part podcast episode, hosts Joel Goobich and Brendan Carty have a comprehensive conversation with Brendan Schwartz, CTO of...

Duration:00:27:01

Video Marketing Short #21 - How to Make your Video Evergreen

7/4/2016
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Videos are a powerful tool to both market and demo products and services such as Software as a Service, SaaS, and other online cloud based companies. However, its important to make these videos 'evergreen' - that is provide them with a longer use life despite the ongoing changes in some of the product features. This podcast snippet from a longer episode explains why and how.

Duration:00:02:31