Reviews are a great way for your customers to get an idea of what your customer service is like. Through reviews they know what services your offer, how well you offer them, and the quality of your products without even leaving their home. Reviews are also a valuable tool for a business to know what […]
Podcasts offer a unique marketing opportunity because they don’t offer a commercial break. While there are video podcasts with the chance for visuals, most fully rely on audio. This platform makes any advertisement messages a part of the show. With the lack of traditional breaks for advertising as you would hear, for instance, on a […]
The number one way to really convert website visitors into actual customers is through email correspondence. I can’t tell you how many times this has personally worked on me. A company sends an alluring email, you open it, and then realize that hey, this is really cool and the next thing you know, you’re about […]
Because so many people make use of the internet for basically anything you can think of, the offline side of marketing efforts is often overlooked. While the use of the internet for putting your business out there guarantees global reach, and visibility, there are many other tactics you may want to try that can give […]
If you’re looking to drive sales through increased traffic to your website and grow your business, the key determinants of this are your site visitors, your audience. The only way to truly see your marketing efforts pay off is to identify the clients most likely to engage your business, and produce a conversion for your […]
With the billions of people who use Facebook all over the world, this platform represents a gold mine when it comes to reaching people and generating traffic for your online business. As an entrepreneur you always have to be thinking about the most effective ways to raise the profitability of your business and this seems […]
We all know the old cliché, “A Picture Speaks a Thousand Words.” From the oldest cave paintings and Egyptian hieroglyphs to today’s social media shares, we are consistently finding new ways to use images to communicate, tell stories, and make sales. When it comes to e-commerce, companies like Amazon owe a large part of their […]
Strategies for lead generation and internet marketing are constantly evolving. You might have been trying certain strategies which have been touted as effective for driving traffic to your online business, but find that they’re not working as well for you as others claim they do for them. Your online sales have a significant impact on […]
Most of us know by now that Amazon is the largest online retailer. People often go directly to Amazon when considering a purchase before searching anywhere else. And, when they do implement a search, Amazon’s extensive marketing and SEO techniques usually bring them to the top of the search results. So, why not take advantage […]
In order for your business to grow and to generate greater customer traffic, making use of customer reviews is an excellent way for people who’ve had a previous experience with your business to share their opinions. This information also provides you with valuable insight on how to make improvements which will in turn be more […]
Businesses that don’t have a brick-and-mortar establishment rely on their website to move their product. Content of the website is essential to convincing the customer to buy. It could be the difference between an idle shopping cart and a completed transaction. What about the website itself? Your content could be getting your message across but […]
This video highlights the importance of a responsive mailing list and how to achieve it. It underscores the essence of compiling a reliable list that will truly convert and create sales for your business. There are 4 simple steps provided that’s easy to follow and thoroughly explained.
Content marketing is extremely important when it comes to navigating the online world. Knowing which content to market and how is equally as important. From social media to blogging, it is crucial for a business to establish its identity and find elements that express it properly. Content that is relatable and can be easily shared … Continue reading "Content You Didn’t Know You Had and How to Use It"
Word-of-mouth is one of the most valuable forms of marketing as it has been shown to influence 20-50% of all purchasing decisions. People will take the recommendation of a person they know and trust over a corporate ad any day. Moving beyond family and friends, influencer marketing has weaved its way into a highly sought … Continue reading "Adding a Personal Touch to Your Brand Through Influencer Marketing"
What is a Sales Promotion? When selling a product, marketing usually comes fairly easy. Your marketing campaign revolves around the product for sale and how it can be used. When you own a service-based business, the marketing may require a different approach. Instead of marketing product features, you have to market yourself and your … Continue reading "How to Market Your Service Based Business"
What is a Sales Promotion? When done correctly, sales promotions can transform a business. Most of us these days know sales promotions are usually designed to increase sales or, encourage the use of a service. They are also often one type of marketing strategy confused with general advertising. In fact, the two are different. Because, … Continue reading "How to Best Promote Your Sales Promotions"
Word-of-mouth, 20-50% of all purchasing decisions are made from it. Customers are more likely to respond to endorsements from a person they respect than to advertisements. In the world of digital relationships, word of mouth extends beyond friends and family, and into the realm of influencer marketing. Twitter has shown that: 49% of buyers will … Continue reading "Generate More Traffic Via Social Media Influencing"
Why Pinterest? Visual marketing has always been a popular tool for businesses. With the introduction of the camera phone, photos have become even more common both in business and recreation and, for many, sharing has become almost as second nature as breathing. Is Pinterest Part of Your Marketing Strategy? Up to this point, you may … Continue reading "Expanding Your Marketing with Pinterest"
When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based content will always be important, but in this digital era, visual content is integral to the success of content marketing.When tackling a content marketing campaign, you need to know what will rouse online growth and engagement. Text-based … Continue reading "Mastering Visual Content Marketing"