LinkedInformed Podcast. The LinkedIn Show-logo

LinkedInformed Podcast. The LinkedIn Show


Weekly LinkedIn updates, discussion, interviews and tips for the UK's best known LinkedIn Trainer, Mark 'Mr LinkedIn' Williams

Weekly LinkedIn updates, discussion, interviews and tips for the UK's best known LinkedIn Trainer, Mark 'Mr LinkedIn' Williams


Cheshire, United Kingdom


Weekly LinkedIn updates, discussion, interviews and tips for the UK's best known LinkedIn Trainer, Mark 'Mr LinkedIn' Williams






LinkedIn Predictions 2022

What changes can we expect and hope for on LinkedIn this year? In this episode, I will go through my hopes, fears, and predictions for 2022…I think it’s going to be a good one!


A Review of 2021

Christmas is almost here and this is the last episode of 2021 so let’s take a look back at what’s been happening on LinkedIn this year.


Notifications Complications

A fantastic new notification feature was introduced this week but does this now require us to look more closely at our notification settings?


The First CAP Class

LinkedIn have announced the first cohort of 100 creators to benefit from funding and guidance support. I take a look at who they have selected and whether they are deserving of this support or not!


The Case For Two Feeds

“Why should I bother creating awesome content, when it is arbitrarily limited by my connection network and not the quality of the content?” I saw this comment in a thread this week and do you know what, it’s a really good point! …I think LinkedIn needs another feed, a feed where content is purely there because the algorithm thinks we will be interested - connecting, following and relevance do not count - just the quality and subject of the content.


The ‘Relationship’ of Followers & Connections

Do you want followers or connections? Is a connection more valuable than a follower and can you build relationships with followers without the need to connect? This week I deep dive into this and explore the relationship between followers and connections


Employee Verification!

I have been calling for employee verification on LinkedIn for years and LinkedIn have finally implemented it for company page admins…Unfortunately, they have done it for completely the wrong reasons and it doesn’t help at all!


Take your LinkedIn hat off!

It takes a leap of faith to be authentic on LinkedIn. More than that, it takes real courage! But the benefits are massive... it's time to take that hat off!


InPay Opportunities

With the rumored introduction of a LinkedIn digital wallet and the announcement that Events will the first feature likely to utilize it. I take a look at what features of LinkedIn could be monetized by users and explore whether this would be a good thing for the platform.


LinkedIn Creators

LinkedIns new initiative to support creators is now in full swing. Is it any good?


Does The CAP Fit?

LinkedIn are putting their money where their mouth is regarding their initiative to support creators with the announcement that they are offering $15,000 (c£11,000) grants plus other support to 100 creators in the US. I take a deeper look into what this means and how it might be used in practice.


The Fear of Engagement & Posting

Welcome to LinkedInformed 336. This week I chat with fellow LinkedIn Trainer Teddy Burris about the challenges we all face with the posting and engaging…the fear factor! What stops us from engaging more on LinkedIn? Is it really a time thing, or is it for normally more complex and deeper reasons.


Are LinkedIn Being Straight with us?

Why don’t they tell us the truth? Why do LinkedIn keep things hidden from us? LinkedIn have no obligation to tell us what is going on, they are a private organisation and are perfectly entitled to their secrets…but is it clever to keep your users second-guessing? What impression do we form of a company when they lack authenticity in this way? Does it matter to you? LinkedIn will continue to evolve but they could achieve so much more by adopting a more open style of communication.


Permission Based Social Selling

This week I chat with Brynne Tillman about Social Selling and her take on how to conduct a successful outbound strategy without being ‘icky’ or pushy. Those of you who listen to the podcast regularly will know that I favour a more inbound focussed approach to social sales on Linkedin but I have always admired the different approach adopted by Brynne and believed that having her on the show would provide a great balance to what you normally hear…she didn’t disappoint!


Preparing for LinkedIn Marketplace

The news that LinkedIn were launching a Freelancer booking service similar to the likes of Fiverr and Upwork was originally broken in February this year…since then we have heard very little until last week when a number of people reported a new feature allowing them to ask for reviews of their services. With the full Marketplace feature planned for launching in Autumn/Fall this year, I thought it was time to start planning for its arrival.


Being Sherlock

Welcome to your weekly dose of all things LinkedIn. This is the first installment in a new series focusing on the subject of social selling. I believe that we all need to understand this subject in order to succeed on LinkedIn, whether we be directly in a sales role or not. Marketeers, job seekers, recruiters, business owners, and anyone wanting to enhance their career by becoming more influential should master social selling. In this first episode, I chat with Ian Moyse, an experienced...


$10 Billion!

From humble beginnings in May 2003, LinkedIn has become a global phenomenon and one of the true social media powerhouses with over 774 million members and a turnover now in excess of $10 billion a year. In this edition, I’m going to look into why and how they have achieved such success.


A Catch-up

Welcome to this weeks dose of all things LinkedIn. I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope you appreciate it! Having missed last week, I have a number of things to cover but no one topic that dominates this edition, hence why I’m calling it a catch-up!


A Company Page Discourse

Welcome to a special edition of LinkedInformed where I debate with Michelle J Raymond the merits or otherwise of LinkedIn company pages. Michelle is a big fan of Pages and has built her business by helping her clients to successfully win business through their company pages, I say that her clients would be far more successful if they focus the vast majority of their time on developing their personal content, engagement, and relationships…you can make up your own mind as to who won the...


Where’s the line?…

LinkedIn content has changed almost beyond recognition from where it was 10 years ago, even perhaps 5 years ago. We now see pictures and videos of pets, people talking openly about their emotions, and posts designed purely to entertain us so the question I want to ask in this episode is this; Have we gone too far and where is the line of appropriateness?