Why'd I Buy ? An Advertising Podcast
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Episode 17: The Prussian Potato Problem
Have you ever seen an ad and thought to yourself, “I would buy this product if only everything about the advertising were totally different?” Then you, Sir or Madam, are the target audience for a rebrand. In this episode, Abe and Ryan discuss rebranding, including both super successes and failtastic failures. They’ll chug a new soda flavor, smell like a towel-clad man, and visit Germany multiple times. Notable quotes: “They’ve got a whole lot of sag.” “They would artificially add an...
Episode 16: Super Bowling You Over
15. Super Bowling You Over: Whether you’re in the middle of football season, or you live in a land where football has nothing to do with large men knocking each other over, you can appreciate the power of the Super Bowl when it comes to advertising. Ryan and Abe tackle (get it?) some of the numbers behind the event and discuss some of the biggest super bowl ads of all time. Notable Quotes: “Scott Joplin wheeled his piano into a muddy field. And his shirt came off and everyone was really...
Episode 15: Athlete Meets Product
Sports Endorsements have a long and storied history, one that Abe and Ryan are happy to discuss in excruciating—and hilarious—detail. They’ll tell the tale of baseball legend Honus Wagner, throw in a few cautionary tales regarding athletes who lost their endorsements, and wrap up by grilling some diagonal meats. Notable quotes: “Baseball coaches in the 1890’s LOVED latin-based puns.” “Rough Hair Removal stood with him.” “Man, the horizontal grill. What’s up with that?”
Episode 7: The Affliction We All Suffer From
Are you one of those rare people who gets tired and/or bored of advertisements? In this episode, Abe and Ryan tackle the obscure condition known as “ad fatigue.” They’ll discuss what scientists wore in the 70’s, share the ads they find boring at the moment, and experience the horrors of “banner blindness.” Notable quotes: “They look like a squashed jelly bean/potato.” “I’m selling a sandwich, and I am serious!”
Episode 6: A Literal Trainwreck
Advertising stunts: big, loud, attention-getting. Do they work? Who can say? Ryan and Abe can! They’ll examine some of the biggest advertising stunts in history, including one that is a literal train wreck. They’ll also watch a parade, explore the world of French bicycling, and spend time with an imaginary socialite. Notable quotes: “The P.R. Hall of Fame is coincidentally located in Abe’s basement.” “I’m giddy with balloon fever!”
Episode 5: They Have a Lot of High-Level Mages in the Hawaiian Fashion Guild
Everybody loves holidays, but do you know how many of them have been influenced by advertising? Abe and Ryan answer that question, taking a look at Santa Claus, Cinco de Mayo, and everyone’s favorite holiday of all, Casual Friday. Abe reveals his deep-seated antipathy toward a certain movie sequel. Notable quotes: “The dangly, puffy, white ball, the D.P.W.B.”
Episode 4: Making All the Difference
Inhale the deep, rich aroma of brand differentiation as Ryan and Abe discuss how cigarettes helped play a role in advertising history. Then, determine if you can determine the difference between Coke and Pepsi by sound. (Ryan fails miserably). If you get that far, you'll encounter the longest-running TV commercial of all time and what makes it so memorable. Notable quotes: "Tennis players will buy anything. They have very little judgement." "Devout Pepsi households that only drink it on...
Episode 3: Tag! You're It!
Learn the true meaning of the word "tagline" with Abe and Ryan who discuss what makes a good tagline and evaluate some of the best taglines in history. Then, they attempt to distinguish a slogan from a tagline using dictionaries and Scottish accents. Finally, the pair examines what is considered the greatest slogan of all time. Notable quotes: "This, then, is the automobile for Robert Frost." "Well, I like my German words." "It could be an issue of Cat Fancy he has tucked under his arm."
Episode 2: Buzz Buzz
What are the most commonly-used words in advertising? Ryan and Abe examine a custom top-ten list and break down just how these words have an impact on why we buy what we buy. Pork rinds are frequently mentioned. Notable quotes: "I want my shirt to result in comfort." "You and that chainsaw are going to have some great times."
Episode 1: Triangle Power
Join Abe and Ryan as they journey back to 350 B.C. to apply the ideas of Aristotle to modern advertising. Thrill, as you learn about the three points of the rhetorical triangle and how these appeals to credibility, emotions, and logic make all the difference in persuasion. Discover how a cheeseburger could be marketed based on each technique.