Why'd I Buy ? An Advertising Podcast
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Episode 14: Cognitive Bias Returns!
Just when you thought you were out, Ryan and Abe pull you back in. This time, they dive deeper into the world of cognitive bias, specifically in-group bias and the bandwagon effect. They’ll campaign for Eisenhower, shave numerous body parts, and wade into the PC vs. Mac vs. Samsung debate. Notable quotes: “Penguins favor each other.” “He’s got the prescription for some happiness.” “You’re the stodgy parent in this situation.” “He finds himself wearing a codpiece and tights.”
Episode 13: Everything is Falling Into Place(ment)
Have you ever wondered why your favorite product appears in your favorite movie? If so, you need a lesson in product placement courtesy of Abe and Ryan. In this episode, they dig into the story of E.T., wear some sunglasses with Tom Cruise, and spend some time lost on a deserted island. Notable quotes: “Aliens are incredibly gullible” “That’s a very nerdy tangent, that I’m glad we went on.” “In the 50’s there was a surplus of Raymonds.” “If you’re a brand, just throw a bunch of stuff in...
Episode 12: Taking a (Mental) Shortcut
Cognitive Biases are the predictable errors in judgement that our brains make all the time. These are one way in which we cope with everyday life, but they can be and are often exploited by advertisers. In this episode, Ryan and Abe examine a few of these biases and what they mean for advertising. They’ll dive deep into the world of discount orange juice, get the heart of “The Linda Problem,” and enjoy LeBron James shilling for sugary liquids. Notable quotes: “A miser is someone who hoards...
Episode 11: If You Listen To This, You Will Want to Buy a Power Steering Pump
Influencers. Those people your social media-savvy friends go on and on about. Well now it’s your turn to learn something about them and turn the tables and win those conversations. You’ll be so cool that your social media-savvy friends will be at a loss for selfies. In this episode, Abe and Ryan examine just why influencers have so much power and discuss just some of the most common types of influencers, from Oprah to that guy who blogs about deodorant. Notable quotes: “Everybody knows, if...
Episode 10: Experience is the Best Advertiser
Gain a new appreciation of film festival marketing booths as Ryan and Abe explore the world of experiential marketing. Learn what experiential marketing is! Listen in awe as Ryan and Abe discuss their own encounters with experiences! (Including Abe’s virtual hot tub encounter and Ryan’s time as co-pilot of the Millennium Falcon). It’s an experience you won’t want to miss! (get it? Experience? Eh? Eh?) Notable Quotes: “Abe knows I LOVE shipping containers.” “Is there a designated sober...
Episode 9: Battle Royale
Who doesn’t love a good rivalry? Just a like a great sports rivalry, brands love to get in on having an archenemy. In this episode, Abe and Ryan break down some of the biggest brand rivalries in history, looking at their ads and the benefits that have come from a healthy competition. They’ll take on Ford v. Chevy, Reebok v. Nike, and even look at a brand that lost the war and is no more. Notable quotes: “Nineteen-Oh-Ten, that’s a great year.” “All these people with chronometers that aren’t...
Episode 8: Dis-AD-sters
Every advertisement contains within it the ability to fail spectacularly. Sometimes this is obvious in retrospect, but sometimes, the disaster is something nobody could plan for. Thrill as Ryan and Abe discuss some of the biggest unforeseen advertising disasters in history. They’ll avoid the Noid, relive the night disco died, and trade in a few banana peels for some quality consumer electronics. Notable quotes: In Abe’s world, Data Crunch cereal has a picture of Lt. Commander Data on the...
Episode 7: The Affliction We All Suffer From
Are you one of those rare people who gets tired and/or bored of advertisements? In this episode, Abe and Ryan tackle the obscure condition known as “ad fatigue.” They’ll discuss what scientists wore in the 70’s, share the ads they find boring at the moment, and experience the horrors of “banner blindness.” Notable quotes: “They look like a squashed jelly bean/potato.” “I’m selling a sandwich, and I am serious!”
Episode 5: They Have a Lot of High-Level Mages in the Hawaiian Fashion Guild
Everybody loves holidays, but do you know how many of them have been influenced by advertising? Abe and Ryan answer that question, taking a look at Santa Claus, Cinco de Mayo, and everyone’s favorite holiday of all, Casual Friday. Abe reveals his deep-seated antipathy toward a certain movie sequel. Notable quotes: “The dangly, puffy, white ball, the D.P.W.B.”
Episode 4: Making All the Difference
Inhale the deep, rich aroma of brand differentiation as Ryan and Abe discuss how cigarettes helped play a role in advertising history. Then, determine if you can determine the difference between Coke and Pepsi by sound. (Ryan fails miserably). If you get that far, you'll encounter the longest-running TV commercial of all time and what makes it so memorable. Notable quotes: "Tennis players will buy anything. They have very little judgement." "Devout Pepsi households that only drink it on...
Episode 1: Triangle Power
Join Abe and Ryan as they journey back to 350 B.C. to apply the ideas of Aristotle to modern advertising. Thrill, as you learn about the three points of the rhetorical triangle and how these appeals to credibility, emotions, and logic make all the difference in persuasion. Discover how a cheeseburger could be marketed based on each technique.