The BeanCast™ Marketing Podcast
Consumer
The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!
Location:
Greensboro, NC
Description:
The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun. Subscribe today!
Twitter:
@bobknorpp
Language:
English
Contact:
(336) 549-0938
Website:
http://www.thebeancast.com/
Email:
beancast@gmail.com
Episodes
0753-The BeanCast: SEO For Chatbots
9/15/2024
This Week: Peter Levitan, Samuel Monnie, Janell Townsend join Bob to discuss film marketers pushing TV away, an ad with every AI query, manipulating chatbots, Stoneyfield's push to end political divides, plus this week's #FairFailFoul.
Duration:01:09:07
0752-The BeanCast: Politically Polarized Brands
9/8/2024
This Week: Allen Adamson, Farrah Bostic, and Saul Colt join Bob to discuss if brands are politically polarized, working with your AI replacement, Ford set to push ads in cars, our devices really are surveilling us, plus this week's #FairFailFoul.
Duration:01:06:20
0751-The BeanCast: High Arousal Words
6/30/2024
This Week: Saul Colt and Janell Townsend join Bob to discuss whether consumer spending is tanking, over-enthusiastic influencer language, Google ends endless scroll, YouTube finally allows tagging users in comments, plus this week's #FairFailFoul.
Duration:01:06:47
0750-The BeanCast: Saul Solves Your Problems
6/23/2024
This Week: Saul Colt and Sunir Shah join Bob to discuss whether marketers really care about customers, X's Elon factor, is brand safety really a problem, registering influencers, plus this week's #FairFailFoul.
Duration:01:01:39
0749-The BeanCast: What Could Go Wrong?
6/16/2024
This Week: Saul Colt, Jo Darby, and Joseph Jaffe join Bob to discuss Apple's AI strategy, the Be Real deal, the struggle to prove AI's ROI, Uber's new Journey Ads, plus this week's #FairFailFoul.
Duration:01:02:34
0748-The BeanCast: Fear Of Reddit
6/9/2024
This Week: Farrah Bostic, Saul Colt, and Jonathan Sackett join Bob to discuss whether we should fear Reddit, DOOH making a splash, Google already scaling back AI summaries, Instagram tests unskippable ads, plus this week's #FairFailFoul.
Duration:01:04:32
0747-The BeanCast: Some Sticky Stuff
5/19/2024
This Week: Allen Adamson, Rose Cameron, and Samuel Monnie join Bob to discuss Google radically changing search, TikTok's look toward long-form, hyper growth for the Netflix ad tier, saying goodbye to Twitter.com, plus this week's #FairFailFoul.
Duration:01:03:13
0746-The BeanCast: A Brutal Ad
5/12/2024
This Week: Ian Baer, Augie Ray, and Janell Townsend join Bob to discuss why OpenAI needs a search engine, an honest look at that iPad Pro ad, deadbots, the Disney+ deal with Walmart, plus this week's #FairFailFoul.
Duration:01:01:50
0745-The BeanCast: Focused On All The Wrong Things
4/28/2024
This Week: Saul Colt and Dave Delaney join Bob to discuss a tale of two earnings calls, the TikTok battle gets real, how influence is evolving now, Spotify leaves the IAB, plus this week's #FairFailFoul.
Duration:01:05:50
0744-The BeanCast: Three Bald Men
4/21/2024
This Week: Mitch Joel, Matt McDermott, and Samuel Monnie join Bob to discuss the dilemma of mass personalization, the impact of "grid zero" on marketers, EU regulators reject Meta's solution, Netflix stops reporting subscriber numbers, plus this week's #FairFailFoul.
Duration:01:08:49
0743-The BeanCast: Lazy Marketing
4/14/2024
This Week: Emily Binder, Saul Colt, and Jo Darby join Bob to discuss LinkedIn's growth, whether purpose is lazy strategy, Nike's hard retail lessons, WPP's AI partnership with Google, plus this week's #FairFailFoul.
Duration:01:03:23
0742-The BeanCast: Update Your LinkedIn Page
4/7/2024
This Week: Farrah Bostic, Joseph Jaffe, and Adam Pierno join Bob to discuss the AI battle for search, Meta's "many" advantages, TikTok Shop driving tons of retail, whether chatbots are better at convincing you than humans, plus this week's #FairFailFoul.
Duration:01:13:35
0741-The BeanCast: Abuse Shopping
3/31/2024
This Week: Saul Colt, Jeremy Goldman, and Jonathan Sackett join Bob to discuss mobile threatening digital, the role of visualization, blogging today, Sam Altman's scary prediction, plus this week's #FairFailFoul.
Duration:01:03:54
0740-The BeanCast: A Lack Of Trust
3/24/2024
This Week: Jo Darby and Tamara Prewitt join Bob to discuss rethinking agency value, unpacking a TikTok ban, why more data isn't the answer, Midjourney's election restriction, plus this week's #FairFailFoul.
Duration:01:05:09
0739-The BeanCast: So We Can't Make The Ad?
3/10/2024
This Week: Saul Colt, Ben Kunz, and Samuel Monnie join Bob to discuss understanding recent agency layoffs, choosing between Instagram and TikTok, Canada regulates gambling ads, Connecticut's plan to save local media, plus this week's #FairFailFoul.
Duration:01:10:12
0738-The BeanCast: I Won't Murder You If You Pay Me
3/3/2024
This Week: Chris Baccus, Augie Ray, and Janell Townsend join Bob to discuss increasingly invasive digital advertising, Google's plan to replace journalism with AI, intelligence gathering through ads, the launch of Aria, plus this week's #FairFailFoul.
Duration:01:07:23
0737-The BeanCast: Take Down The Billboard Already
2/25/2024
This Week: Ian Baer, Rose Cameron, and Mike Monello join Bob to discuss Walmart buying Vizio, whether AI copywriting is more effective, the Reddit IPO, Amazon ending FreeVee, plus this week's #FairFailFoul.
Duration:01:08:02
0736-The BeanCast: Cranky Ad Talk
2/18/2024
This Week: Farrah Bostic, Saul Colt, and Joseph Jaffe join Bob to discuss this year's analysis of the Super Bowl ad game , plus this week's #FairFailFoul.
Duration:01:10:18
0735-The BeanCast: Deinfluence Me
2/4/2024
This Week: Joseph Jaffe, Jonathan Sackett, and Tamsen Webster join Bob to discuss brands ditching X for SB convos, the final implosion of local news, understanding deinfluencers, TikTok to make all content shoppable, plus this week's #FairFailFoul.
Duration:01:07:57
0734-The BeanCast: Daddy Likes Slim Jims
1/28/2024
This Week: Saul Colt, Sloane Kelley, and Ron Tite join Bob to discuss social as a public health crisis, Apple hindering VisionPro, gamifying grocery shopping, Google's latest AI tool for advertisers, plus this week's #FairFailFoul.
Duration:01:06:09