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The BeanCast Marketing Podcast

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The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.
More Information

Location:

Greensboro, NC

Description:

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.

Twitter:

@bobknorpp

Language:

English

Contact:

(336) 549-0938


Episodes

0525-The BeanCast: 2018 Year-End Review

12/16/2018
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This Week: Farrah Bostic, Michelle Excell, Mitch Joel, and Julian Zilberbrand join Bob to discuss the biggest stories from the past year.

Duration:02:04:23

0524-The BeanCast: Flashing Twelve

12/9/2018
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This Week: Christopher Barger, Dave Delaney, Joseph Jaffe, and Marika Roque join Bob to discuss the new mass awareness, rewarded video ads today, the fracturing streaming space, bad negotiation by publishers, plus this week's #AdFail5.

Duration:01:11:50

0523-The BeanCast: A Diverse Resume

12/2/2018
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This Week: Colin Glaum, Darren Wesley Martin, Jr., and Jonathan Sackett join Bob to discuss holiday retail's mobile boom, the troubled toy market, creatives embracing data, email benefitting from GDPR, plus this week's #AdFail5.

Duration:01:05:57

0522-The BeanCast: Native Hate

11/25/2018
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This Week: Adam Fraser, Merrin McCormick, Lynn Power, and Julian Zilberbrand join Bob to discuss the economics of data security, the importance of emotional intelligence, the shifting ethnic landscape, native's continuing ethical challenges, plus this week's #AdFail5.

Duration:01:05:34

0521-The BeanCast: A Post-Advertising World

11/18/2018
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This Week: Jonathan Salem Baskin, Tamsen Webster, and Tom Webster join Bob to discuss a post-advertising approach, TV's digital road ahead, Instagram's growing importance, PR at creative awards, plus this week's #AdFail5.

Duration:01:07:10

0520-The BeanCast: Teayota, Toyota

11/11/2018
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This Week: Emily Binder and Joseph Jaffe join Bob to discuss the in-housing dilemma, the slowing of investment in adtech, tone-deaf diversity in ads, Google's unfair advantages, plus this week's #AdFail5.

Duration:01:06:06

0519-The BeanCast: One Really Big Mink

11/4/2018
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This Week: Wendi Cooper, Alexa DePasquale, and Samuel Monnie join Bob to discuss sharing data silos, creative sharing, reaching millennials with social, eliminating the Twitter like button, plus this week's #AdFail5.

Duration:01:10:56

0518-The BeanCast: Incremental Digital

10/28/2018
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This Week: Michelle Excell, Mitch Joel, Holly Noto, and David Spark join Bob to discuss unlocking digital transformation, the coming tech backlash, visual search's value, social selling today, plus this week's #AdFail5.

Duration:01:14:54

0517-The BeanCast: The Truth About Social Video

10/21/2018
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This Week: Nick Braccia, Augie Ray, and Colby Vogt join Bob to discuss social video's bad data, the Acxiom acquisition, whether membership can replace subscription, another look at voice shopping, plus this week's #AdFail5.

Duration:01:06:12

0516-The BeanCast: Making The Pie

10/14/2018
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This Week: Jay Baer, Colin Glaum, and Mike Monello join Bob to discuss transparency myths, design over marketing, mobile urgency, whether podcasting is the new blogging, plus this week's #AdFail5.

Duration:01:04:35

0515-The BeanCast: Tronc It

10/7/2018
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This Week: Dave Delaney, Joseph Jaffe, and Julian Zilberbrand join Bob to discuss purpose in marketing, the trouble with billable hours, Foursquare getting another $33MM, the power of custom magazines, plus this week's #AdFail5.

Duration:01:10:26

0514-The BeanCast: Billionaires Whining

9/30/2018
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This Week: Rose Cameron, Janet Comenos, Mitch Joel, and Scott Monty join Bob to discuss social consolidation to come, customer preference at retail, second-screen distraction, the future of Instagram, plus this week's #AdFail5.

Duration:01:11:38

0513-The BeanCast: A Lousy Negotiation Tactic

9/23/2018
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This Week: Brandi Boatner and Lynn Power join Bob to discuss consolidation in marketing automation, the eroding trust of media agencies, VR for customer service training, Amazon nipping at the duopoly, plus this week's #AdFail5.

Duration:01:01:24

0512-The BeanCast: Three-Day-Old Food

9/16/2018
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This Week: Joy Altimare, Bob Hoffman, Joseph Jaffe, and Amanda Rue join Bob to discuss creative in the future agency world, what's next for location, tone in social efforts, ads in the streaming world, plus this week's #AdFail5.

Duration:01:14:40

0511-The BeanCast: FOMO For Millennials

9/9/2018
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This Week: Jonathan Salem Baskin, Darren Wesley Martin, Jr., and Tim Nudd join Bob to discuss brand momentum, the move to smaller-markets, the struggle over union talent, millennial FOMO, plus this week's #AdFail5.

Duration:01:11:48

0510-The BeanCast: Milk-Toast

8/26/2018
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This Week: Nick Braccia, Craig Elimeliah, and Augie Ray join Bob to discuss more unintended consequences of GDPR, whether political turmoil is killing creativity, keeping SMS, productizing sports, plus this week's #AdFail5.

Duration:01:00:04

0509-The BeanCast: Moving The Dog Dish

8/19/2018
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This Week: Joseph Jaffe, Tim Leake, Darren Martin, and Jonathan Sackett join Bob to discuss the e-sports strategy gap, nurturing agency talent, voice's lack of retail success, Facebook inflating numbers, plus this week's #AdFail5.

Duration:01:09:55

0508-The BeanCast: Their Mascot Is A Clown

8/12/2018
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This Week: Emily Binder, Scott Monty, and Mary Rodgers join Bob to discuss YouTube surpassing Facebook, co-opting feminist causes, content's best partner, accounting for binge watching, plus this week's #AdFail5.

Duration:00:58:20

0507-The BeanCast: Introducing Armpit Ads

8/5/2018
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This Week: Janet Comenos, Michelle Excell, and Mike Monello join Bob to discuss Gen-Z, new interactivity in ads, stereotypes about aging, integrating physical items into campaigns, plus this week's #AdFail5.

Duration:01:03:54

0506-The BeanCast: And I Ran

7/29/2018
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This Week: Joseph Jaffe, Holly Noto, and Jonathan Sackett join Bob to discuss the rise of prodction houses, Google's immunity to Facebook's woes, retail's experience problem, why we hate reward ads, plus this week's #AdFail5.

Duration:01:06:56