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The BeanCast Marketing Podcast

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The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.
More Information

Location:

Greensboro, NC

Description:

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.

Twitter:

@bobknorpp

Language:

English

Contact:

(336) 549-0938


Episodes

0516-The BeanCast: Making The Pie

10/14/2018
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This Week: Jay Baer, Colin Glaum, and Mike Monello join Bob to discuss transparency myths, design over marketing, mobile urgency, whether podcasting is the new blogging, plus this week's #AdFail5.

Duration:01:04:35

0515-The BeanCast: Tronc It

10/7/2018
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This Week: Dave Delaney, Joseph Jaffe, and Julian Zilberbrand join Bob to discuss purpose in marketing, the trouble with billable hours, Foursquare getting another $33MM, the power of custom magazines, plus this week's #AdFail5.

Duration:01:10:26

0514-The BeanCast: Billionaires Whining

9/30/2018
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This Week: Rose Cameron, Janet Comenos, Mitch Joel, and Scott Monty join Bob to discuss social consolidation to come, customer preference at retail, second-screen distraction, the future of Instagram, plus this week's #AdFail5.

Duration:01:11:38

0513-The BeanCast: A Lousy Negotiation Tactic

9/23/2018
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This Week: Brandi Boatner and Lynn Power join Bob to discuss consolidation in marketing automation, the eroding trust of media agencies, VR for customer service training, Amazon nipping at the duopoly, plus this week's #AdFail5.

Duration:01:01:24

0512-The BeanCast: Three-Day-Old Food

9/16/2018
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This Week: Joy Altimare, Bob Hoffman, Joseph Jaffe, and Amanda Rue join Bob to discuss creative in the future agency world, what's next for location, tone in social efforts, ads in the streaming world, plus this week's #AdFail5.

Duration:01:14:40

0511-The BeanCast: FOMO For Millennials

9/9/2018
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This Week: Jonathan Salem Baskin, Darren Wesley Martin, Jr., and Tim Nudd join Bob to discuss brand momentum, the move to smaller-markets, the struggle over union talent, millennial FOMO, plus this week's #AdFail5.

Duration:01:11:48

0510-The BeanCast: Milk-Toast

8/26/2018
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This Week: Nick Braccia, Craig Elimeliah, and Augie Ray join Bob to discuss more unintended consequences of GDPR, whether political turmoil is killing creativity, keeping SMS, productizing sports, plus this week's #AdFail5.

Duration:01:00:04

0509-The BeanCast: Moving The Dog Dish

8/19/2018
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This Week: Joseph Jaffe, Tim Leake, Darren Martin, and Jonathan Sackett join Bob to discuss the e-sports strategy gap, nurturing agency talent, voice's lack of retail success, Facebook inflating numbers, plus this week's #AdFail5.

Duration:01:09:55

0508-The BeanCast: Their Mascot Is A Clown

8/12/2018
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This Week: Emily Binder, Scott Monty, and Mary Rodgers join Bob to discuss YouTube surpassing Facebook, co-opting feminist causes, content's best partner, accounting for binge watching, plus this week's #AdFail5.

Duration:00:58:20

0507-The BeanCast: Introducing Armpit Ads

8/5/2018
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This Week: Janet Comenos, Michelle Excell, and Mike Monello join Bob to discuss Gen-Z, new interactivity in ads, stereotypes about aging, integrating physical items into campaigns, plus this week's #AdFail5.

Duration:01:03:54

0506-The BeanCast: And I Ran

7/29/2018
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This Week: Joseph Jaffe, Holly Noto, and Jonathan Sackett join Bob to discuss the rise of prodction houses, Google's immunity to Facebook's woes, retail's experience problem, why we hate reward ads, plus this week's #AdFail5.

Duration:01:06:56

0505-The BeanCast: Does Nazi Pizza Still Taste Good?

7/22/2018
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This Week: Dave Delaney, Scott Gardner, and Nichole Kelly join Bob to discuss creative genius vs creative process, understanding aging, GDPR's impact on ad deals, television's dramatic evolution, plus this week's #AdFail5.

Duration:01:06:43

0504-The BeanCast: Change Is Hard

7/15/2018
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This Week: Tamara Lashchyk, Tristan Louis, Darren Martin, and Peter Weingard join Bob to discuss the shrinking value of the ad-supported model, consumer attention, feel-good content, evolving data into action, plus this week's #AdFail5.

Duration:01:04:06

0503-The BeanCast: Can't Fake The Funk

7/8/2018
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This Week: Jay Baer, Stephanie Hoff, and Jerlyn Thomas join Bob to discuss out-of-touch agency people, hourly as a measure, why live-streamers make better influencers, the value of Prime Day, plus this week's #AdFail5.

Duration:00:59:27

0502-The BeanCast: My Sexist AI

7/1/2018
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This Week: Matt Van Hoven, Ian Schafer, Ian Sohn, and David Spark join Bob to discuss sexism in AI, exposure vs viewability, startups eschewing agencies, more GDPR woes, plus this week's #AdFail5.

Duration:01:03:21

0501-The BeanCast: Non-Reactive Engagement

6/25/2018
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This Week: Brandi Boatner, Hal Thomas, Marc Whitehead, and Julian Zilberbrand join Bob to discuss social misalignment, the rep on mommy bloggers, the impact of 5G, global campaign limitations, plus this week's #AdFail5.

Duration:01:05:27

0500-The BeanCast: Look How Far We've Come

6/18/2018
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This Week: Joseph Jaffe, Mitch Joel, and Jonathan Sackett join Bob to discuss what's changed in 500 episodes, evolving masculinity, Cannes not adequately addressing sexism, the perils of fair use in TV marketing, plus this week's #AdFail5.

Duration:01:12:35

0499-The BeanCast: Shooting in the Dark and Tapasing

6/10/2018
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This Week: Dan Goldgeier, Samuel Monnie, and Lieu Pham join Bob to discuss longer videos on Instagram, streaming's problems, DTC fleeing Facebook, employees as influencers, plus this week's #AdFail5.

Duration:00:59:46

0498-The BeanCast: Even More Programmatic

6/4/2018
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This Week: Colin Glaum, Sloane Kelley, and Lisa Laporte join Bob to discuss programmatic audio, 6-second ads now, Apple's new ad solution, more on GDPR over-reaction, plus this week's #AdFail5.

Duration:00:59:54

0497-The BeanCast: The Berlin Menstrual Model

5/27/2018
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This Week: Emily Binder, Wendi Cooper, Holly Noto, and Steve Wax join Bob to discuss forced consent, GDPR fallout, Facebook's opt-ins, Accenture getting into media buying, plus this week's #AdFail5.

Duration:01:07:44