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The BeanCast Marketing Podcast

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The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.
More Information

Location:

Greensboro, NC

Description:

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.

Twitter:

@bobknorpp

Language:

English

Contact:

(336) 549-0938


Episodes

0508-The BeanCast: Their Mascot Is A Clown

8/12/2018
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This Week: Emily Binder, Scott Monty, and Mary Rodgers join Bob to discuss YouTube surpassing Facebook, co-opting feminist causes, content's best partner, accounting for binge watching, plus this week's #AdFail5.

Duration:00:58:20

0507-The BeanCast: Introducing Armpit Ads

8/5/2018
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This Week: Janet Comenos, Michelle Excell, and Mike Monello join Bob to discuss Gen-Z, new interactivity in ads, stereotypes about aging, integrating physical items into campaigns, plus this week's #AdFail5.

Duration:01:03:54

0506-The BeanCast: And I Ran

7/29/2018
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This Week: Joseph Jaffe, Holly Noto, and Jonathan Sackett join Bob to discuss the rise of prodction houses, Google's immunity to Facebook's woes, retail's experience problem, why we hate reward ads, plus this week's #AdFail5.

Duration:01:06:56

0505-The BeanCast: Does Nazi Pizza Still Taste Good?

7/22/2018
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This Week: Dave Delaney, Scott Gardner, and Nichole Kelly join Bob to discuss creative genius vs creative process, understanding aging, GDPR's impact on ad deals, television's dramatic evolution, plus this week's #AdFail5.

Duration:01:06:43

0504-The BeanCast: Change Is Hard

7/15/2018
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This Week: Tamara Lashchyk, Tristan Louis, Darren Martin, and Peter Weingard join Bob to discuss the shrinking value of the ad-supported model, consumer attention, feel-good content, evolving data into action, plus this week's #AdFail5.

Duration:01:04:06

0503-The BeanCast: Can't Fake The Funk

7/8/2018
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This Week: Jay Baer, Stephanie Hoff, and Jerlyn Thomas join Bob to discuss out-of-touch agency people, hourly as a measure, why live-streamers make better influencers, the value of Prime Day, plus this week's #AdFail5.

Duration:00:59:27

0502-The BeanCast: My Sexist AI

7/1/2018
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This Week: Matt Van Hoven, Ian Schafer, Ian Sohn, and David Spark join Bob to discuss sexism in AI, exposure vs viewability, startups eschewing agencies, more GDPR woes, plus this week's #AdFail5.

Duration:01:03:21

0501-The BeanCast: Non-Reactive Engagement

6/25/2018
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This Week: Brandi Boatner, Hal Thomas, Marc Whitehead, and Julian Zilberbrand join Bob to discuss social misalignment, the rep on mommy bloggers, the impact of 5G, global campaign limitations, plus this week's #AdFail5.

Duration:01:05:27

0500-The BeanCast: Look How Far We've Come

6/18/2018
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This Week: Joseph Jaffe, Mitch Joel, and Jonathan Sackett join Bob to discuss what's changed in 500 episodes, evolving masculinity, Cannes not adequately addressing sexism, the perils of fair use in TV marketing, plus this week's #AdFail5.

Duration:01:12:35

0499-The BeanCast: Shooting in the Dark and Tapasing

6/10/2018
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This Week: Dan Goldgeier, Samuel Monnie, and Lieu Pham join Bob to discuss longer videos on Instagram, streaming's problems, DTC fleeing Facebook, employees as influencers, plus this week's #AdFail5.

Duration:00:59:46

0498-The BeanCast: Even More Programmatic

6/4/2018
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This Week: Colin Glaum, Sloane Kelley, and Lisa Laporte join Bob to discuss programmatic audio, 6-second ads now, Apple's new ad solution, more on GDPR over-reaction, plus this week's #AdFail5.

Duration:00:59:54

0497-The BeanCast: The Berlin Menstrual Model

5/27/2018
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This Week: Emily Binder, Wendi Cooper, Holly Noto, and Steve Wax join Bob to discuss forced consent, GDPR fallout, Facebook's opt-ins, Accenture getting into media buying, plus this week's #AdFail5.

Duration:01:07:44

0496-The BeanCast: Old-Man Stories

5/20/2018
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This Week: Farrah Bostic, Bill Hartnett, Jerlyn Thomas, and John J. Wall join Bob to discuss leveraging Stories, how trust is evolving the business, adtech for subscriptions, whether Nielsen has finally lost relevance, plus this week's #AdFail5.

Duration:01:07:13

0495-The BeanCast: Blocking The Blockchain

5/13/2018
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This Week: Ian Baer, Michelle Excell, and Howard Greenstein join Bob to discuss blockchain worries, virtual influencers, what's next with voice, the fall of Klout, plus this week's #AdFail5.

Duration:01:04:27

0494-The BeanCast: OTT, You Know Me

5/6/2018
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This Week: Joseph Jaffe, Adam Pierno, and Tamsen Webster join Bob to discuss complex strategizing, the over-the-top play, Conan's shorter airing, the real benefit of bots, plus this week's #AdFail5.

Duration:01:06:37

0493-The BeanCast: Technological Screw

4/29/2018
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This Week: David Burn, Dave Delaney, Augie Ray, and Jonathan Sackett join Bob to discuss adtech killing adtech, social presence for brands, Amazon's growing ad business, OOH and Netflix, plus this week's #AdFail5.

Duration:01:02:14

0492-The BeanCast: Olympus Has Fallen

4/15/2018
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This Week: Joseph Jaffe and Jonathan Sackett join Bob to discuss P&G's plan for agency cooperation, the real way to innovate retail, brand safety over-corrections, reverse upfronts, plus this week's #AdFail5.

Duration:01:13:22

0491-The BeanCast: Hedonic Contamination

4/8/2018
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This Week: Jonathan Salem Baskin and Tom Webster join Bob to discuss test projects replacing RFPs, brand safety against other ads, families on voice devices, YouTube getting more like TV, plus this week's #AdFail5.

Duration:01:07:00

0490-The BeanCast: Experiencing Data

4/1/2018
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This Week: Emily Binder, Saul Colt, Colin Glaum, and Marc Whitehead join Bob to discuss data and creativity, a new brand experience metric, enhancing the data value exchange, why Facebook's solution doesn't work, plus this week's #AdFail5.

Duration:01:10:35

0489-The BeanCast: Harder Than A Press Release

3/25/2018
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This Week: Jay Baer, Saul Colt, Tim Leake, and Julian Zilberbrand join Bob to discuss Facebook's woes, whether we are too digital, Publicis goes all-in on consulting, can brands can stay neutral, plus this week's #AdFail5.

Duration:00:59:13