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The BeanCast Marketing Podcast

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The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.
More Information

Location:

Greensboro, NC

Description:

The BeanCast™ is a weekly round table podcast, featuring notables from the marketing, advertising, interactive and public relations community. We discuss the latest industry news with a healthy dose of perspective. Join the fun.

Twitter:

@bobknorpp

Language:

English

Contact:

(336) 549-0938


Episodes

0496-The BeanCast: Old-Man Stories

5/20/2018
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This Week: Farrah Bostic, Bill Hartnett, Jerlyn Thomas, and John J. Wall join Bob to discuss leveraging Stories, how trust is evolving the business, adtech for subscriptions, whether Nielsen has finally lost relevance, plus this week's #AdFail5.

Duration:01:07:13

0495-The BeanCast: Blocking The Blockchain

5/13/2018
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This Week: Ian Baer, Michelle Excell, and Howard Greenstein join Bob to discuss blockchain worries, virtual influencers, what's next with voice, the fall of Klout, plus this week's #AdFail5.

Duration:01:04:27

0494-The BeanCast: OTT, You Know Me

5/6/2018
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This Week: Joseph Jaffe, Adam Pierno, and Tamsen Webster join Bob to discuss complex strategizing, the over-the-top play, Conan's shorter airing, the real benefit of bots, plus this week's #AdFail5.

Duration:01:06:37

0493-The BeanCast: Technological Screw

4/29/2018
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This Week: David Burn, Dave Delaney, Augie Ray, and Jonathan Sackett join Bob to discuss adtech killing adtech, social presence for brands, Amazon's growing ad business, OOH and Netflix, plus this week's #AdFail5.

Duration:01:02:14

0492-The BeanCast: Olympus Has Fallen

4/15/2018
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This Week: Joseph Jaffe and Jonathan Sackett join Bob to discuss P&G's plan for agency cooperation, the real way to innovate retail, brand safety over-corrections, reverse upfronts, plus this week's #AdFail5.

Duration:01:13:22

0491-The BeanCast: Hedonic Contamination

4/8/2018
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This Week: Jonathan Salem Baskin and Tom Webster join Bob to discuss test projects replacing RFPs, brand safety against other ads, families on voice devices, YouTube getting more like TV, plus this week's #AdFail5.

Duration:01:07:00

0490-The BeanCast: Experiencing Data

4/1/2018
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This Week: Emily Binder, Saul Colt, Colin Glaum, and Marc Whitehead join Bob to discuss data and creativity, a new brand experience metric, enhancing the data value exchange, why Facebook's solution doesn't work, plus this week's #AdFail5.

Duration:01:10:35

0489-The BeanCast: Harder Than A Press Release

3/25/2018
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This Week: Jay Baer, Saul Colt, Tim Leake, and Julian Zilberbrand join Bob to discuss Facebook's woes, whether we are too digital, Publicis goes all-in on consulting, can brands can stay neutral, plus this week's #AdFail5.

Duration:00:59:13

0488-The BeanCast: Bagallsy

3/18/2018
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This Week: Saul Colt, Rachel Hammerman, Tim Nudd, and Mat Zucker join Bob to discuss if we need a Global CCO role, TV's direct-brand issues, whether location is over-blown, a divided consumer confidence, plus this week's #AdFail5.

Duration:01:05:00

0487-The BeanCast: The Red Thread Unravels

3/11/2018
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This Week: Saul Colt, Tamsen Webster, and Julian Zilberbrand join Bob to discuss social music, brands on Women's Day, insight sharing across partners, what two minutes of ads could mean, plus this week's #AdFail5.

Duration:01:05:31

0486-The BeanCast: Chief Commonsense Officer

3/4/2018
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This Week: Bill Green, Cabell Harris, Mike Monello, and Buddy Scalera join Bob to discuss Chief Brand Safety Officer roles, what the Droga5 layoffs tell us, how to optimize for voice, Facebook's news experiment, plus this week's #AdFail5.

Duration:00:55:13

0485-The BeanCast: Dance, Monkey!

2/25/2018
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This Week: Rose Cameron, Joseph Jaffe, Sloane Kelley, and Alan Wolk join Bob to discuss SnapChat's bad week, adland inefficiency, cross-cultural branding, voice agencies, plus this week's #AdFail5.

Duration:01:08:43

0484-The BeanCast: Viewability Standards

2/19/2018
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This Week: Michelle Excell, Marc Goldberg, Mitch Joel, and Augie Ray join Bob to discuss viewability, agencies reducing SXSW spend, scannable tags, cryptocurrency mining instead of ads, plus this week's #AdFail5.

Duration:00:59:32

0483-The BeanCast: Flushing Hamsters

2/11/2018
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This Week: Emily Binder, Saul Colt, Colin Glaum, and Jonathan Sackett join Bob for the annual Super Bowl analysis of the analysis show, plus this week's #AdFail5.

Duration:01:09:08

0482-The BeanCast: Super Woke

2/4/2018
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This Week: Farrah Bostic, Saul Colt, and David Spark join Bob to discuss 2018 Super Bowl ad trends, small brands with big ads, a predicted ad decline, Diet Madison Avenue, plus this week's #AdFail5.

Duration:01:12:06

0481-The BeanCast: Killer Crock Pots

1/28/2018
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This Week: Christopher Baccus, Saul Colt, Joseph Jaffe, and Samuel Monnie join Bob to discuss betting on millenial audiences, continuing agency disengagement, brands and event technology, Facebook's Flicks, plus this week's #AdFail5.

Duration:01:03:25

0480-The BeanCast: Do You Know Me?

1/21/2018
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This Week: Dan Goldgeier, Aaron Strout, and Julian Zilberbrand join Bob to discuss if the advertising model is imploding, the blockchain as an ID protocol, YouTube suppressing niche player revenue, the importance of the NFL, plus this week's #AdFail5.

Duration:01:00:15

0479-The BeanCast: A Case of Juice

1/14/2018
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This Week: David Berkowitz, Rose Cameron, Saul Colt, and Tamsen Webster join Bob to discuss Facebook killing publishing, voice assist in everything, brands keeping their Super Bowl plans under wraps, production houses competing with agencies, plus this week's #AdFail5.

Duration:01:04:35

0478-The BeanCast: Everyone's a Scientist

1/7/2018
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This Week: Wendi Cooper, Bob Hoffman, Gareth Kay, and Tristan Louis join Bob to discuss relationship science, whether retail is thriving or dying, acquiring a holding company, Echo ads, plus this week's #AdFail5.

Duration:01:06:39

0477-The BeanCast: 2017 Year-End Show

12/17/2017
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This Week: Saul Colt, Joseph Jaffe, Jonathan Sackett, and David Spark join Bob to discuss the biggest stories from 2017.

Duration:02:04:09

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