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Social Minds - Social Media Marketing Answered

Culture

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand. Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand. Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

Location:

United Kingdom

Description:

Social Minds is the UK’s first-ever dedicated social media marketing podcast, brought to you by Social Chain Agency. Each week we’re joined by leaders - in all sectors - to learn the global impact social media is having on every corner of the business world. We translate the marketing jargon you hear every day, leave buzzwords at the door and speak to social media headlines in a way anyone can understand. Join our Facebook group - Social Minds | Twitter - @TheSocialChain | Instagram - @socialchain | LinkedIn - Social Chain

Language:

English


Episodes

Ep. 103 - SOCIAL IN SIX [017]

8/9/2020
Theo and Eve are back with Social in Six - a breakdown of the top social media headlines and what you need to know. This week, we discuss the updates to Messenger that are seeing SMEs and users through lockdown, including livestreams from Messenger Rooms and a new ecommerce and customer service plugin. We also discuss the latest from Twitter’s proposed paid subscription model, and reveal the features you could soon be asked to shell out for. Next we talk Snapchat as its latest feature is the...

Duration:00:13:29

Ep. 102 - Disordered Tech: Is Social Media Responsible for Preventing Suicide and Self-Harm? | Dr Ysabel Gerrard - Facebook Advisory Board

8/2/2020
Warning, themes of a sensitive nature (suicide, self-harm, eating disorders): Social platforms face enormous pressure to improve their policies on suicide, self-harm and eating disorders. But pointing the finger at Facebook might be the most dangerous move of all. In the same week that the UK government sparked outrage among people recovering from an eating disorder, we spoke to one of Facebook’s advisory board members, Dr Ysabel Gerrard, whose job it is to make sure Facebook isn’t also...

Duration:00:44:28

Ep. 101 - SOCIAL IN SIX [016]

7/26/2020
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, we reveal the US launch date for Instagram’s Reels and explain how it differs to TikTok. We also give you a first look into Snapchat’s new brand profiles that are currently in testing among a select group of brands, and are due to roll out at the end of this year. Speaking of Snapchat, it and Twitter have released their Q2 earnings, highlighting the...

Duration:00:15:35

Ep. 100 - Influencing the Future: Why We Have to Future Proof Influencer Marketing Now | Rahul Titus - Ogilvy

7/19/2020
In a time where consumers have been confined to their homes and social contact has been limited; influence has been pulling to the forefront of our increasingly virtual reality. Where other channels have been on the back foot, unable to activate amongst social distancing, influence has found itself in a unique position. In this episode of Social Minds, we’re joined by head of influence at Ogilvy, Rahul Titus, to find out how brands and agencies can future proof the influencer marketing...

Duration:00:43:13

Ep. 099 - SOCIAL IN SIX [015]

7/12/2020
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode, expect to hear all about Twitter’s new paid-for feature and what it means for publishers, the leaked code that shows how WhatsApp and Messenger will be integrated (and sooner than you think) and get a first look at TikTok’s new ad platform for brands, which looks suspiciously like Facebook Ads Manager. We also talk about several new features coming to...

Duration:00:14:35

Ep. 098 - Lockdown Listens: What COVID-19 Quarantines Did to Podcasting | David Hill - Acast, Spotify

7/5/2020
A lot of industries have been damaged or made irrelevant by the onset of COVID-19 lockdowns across the world. Podcasting isn’t one of them. Despite a lack of commuting, there has been a significant shift in the creation and consumption of podcasts, in everything from wellness to true crime. In this episode, we’re joined by David Hill, account manager at Acast and previously of Spotify, to lean how people’s behaviour with podcasts has changed in the last three months, which behaviours are...

Duration:00:39:27

Ep. 097 - SOCIAL IN SIX [014]

6/28/2020
Theo and Eve are back this week with Social in Six - a breakdown the top social media headlines and what you need to know. In this episode we discuss the arrival of Voice Tweets and TikTok For Business, as well as the news that brands that want to advertise on Instagram will no longer have to have a Facebook Ads account to do so. That news follows the growing advertiser boycott of Facebook - the third in as many years. We also cover everything revealed at Snapchat’s smash-hit Partner Summit...

Duration:00:12:46

Ep. 096 - Talk This Way: Why Oatly’s Approach to Tone of Voice Works | Michael Lee - Oatly

6/21/2020
Marketing and advertising is saturated with rules for best practice. Swedish plant-based milk brand Oatly has rejected them all. The brand frequently mocks the idea of advertising within its ads, it prints negative feedback on its packaging and once took to Instagram to poke fun at its own CEO. In this episode of Social Minds, we’re joined by Oatly’s creative director Michael Lee, to find out the process behind every self-deprecating billboard or tweet. The impressive part? Oatly has...

Duration:00:40:32

Ep. 095 - SOCIAL IN SIX [013]

6/15/2020
Theo and Eve are back this week with Social in Six - a breakdown of the top social media headlines and what you need to know. In this episode we cover several new updates from Twitter, including the launch of its Stories product Fleets and the return of the infamous blue ticks; we talk about Instagram’s latest change to Stories, which alters the UI to double the number of Stories on your screen; and we discuss Facebook’s new engagement analytics for measuring the effect of comments on reach,...

Duration:00:14:05

Ep. 094 - The Cost of Reach: How Paid Social Managers and Platforms are Meeting Demand | Kat Cimetta, Ex-Domino’s

6/7/2020
As more and more users join social media, the challenge of reaching those most relevant to your brand gets harder, dialling up the demand for ad space. Knowing this, platforms have to continually find new ways of helping paid social managers and advertisers reach users on their apps. So which of social’s main players should you invest more time in? This week we’re joined by Katrina Cimetta, a paid social media manager for Domino’s at the time of recording, to discuss everything from...

Duration:00:35:32

Ep. 093 - SOCIAL IN SIX [012]

5/31/2020
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we dissect some of the biggest stories to come out of Instagram, including a breakthrough in social commerce with Shops, a new space for editorial content called Guides, and the platform’s move to finally show ads on IGTV and split the ad revenue with creators. Elsewhere, we take a closer look at President Trump’s decision to remove certain immunities for...

Duration:00:14:43

Ep. 092 - How to Be Famous: Decoding the YouTuber Framework | Chris Stokel-Walker

5/24/2020
Journalist Chris Stokel-Walker understands YouTube better than most. The majority of his career has been spent covering the vast and sometimes chaotic development of its influence and its influencers. In this episode of Social Minds, Chris joins us to share his insight into the world of the streaming powerhouse, its creators and their superfans. In this, we discuss whether or not YouTubers can claim privacy, the crossover of YouTube and TV and the nuances of new ‘celebrity’. Plus he reveals...

Duration:00:54:42

Ep. 091 - SOCIAL IN SIX [011]

5/17/2020
Theo and Eve are back this week with Social in Six to break down the top social media headlines and what you need to know. In this episode we cover a handful of new features from Facebook, Instagram and Twitter, including anti-bullying tools and prompts to reconsider offensive language. We also discuss the news that Facebook will compensate its moderators for the first time ever, many of whom have been left with mental health conditions like PTSD due to their work for the company. Finally we...

Duration:00:14:35

Ep. 090 - A Global Call to Action: WWF on Social Media’s Role in Saving the Planet | Alice More O'Ferrall and Holly Kay

5/10/2020
Non government organisations like WWF are used to driving action on and off social, while balancing sensitive messaging with limited budgets. Now the majority of brands find themselves in that very position. So what can brands learn from NGOs during a global pandemic? This week we’re joined remotely by Alice More O'Ferrall and Holly Kay, acting head of global digital and social account manager at WWF respectively. WWF needs no introduction; it was established in the 60s and is the world’s...

Duration:00:45:39

Ep. 089 - SOCIAL IN SIX [010]

5/3/2020
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we reveal new features from Instagram and TikTok, as competition increases between the two. While Instagram has made food ordering available through the app, TikTok is pressing ahead with Donation Stickers and a potential Shop Now button having just hit 2 billion downloads. Also this week, we discuss how Facebook is monetising lifestreams and why Twitter has...

Duration:00:13:29

Ep. 088 - The Innovators Behind AR: Why Snapchat Matters to the Future of Big Tech and Media | Will Scougal - Snap Inc.

4/26/2020
If you’re a brand that wants to speak to Gen Z and you’re not on Snapchat, what are you doing? We have Snapchat to thank for the mass adoption of augmented reality. It’s the reason everyone is currently sat at home trying on ‘guess the gibberish’ and ‘which Disney character am I?’ filters. Here to tell us why AR lenses are the phenomenon they are is Snap Inc’s global director of creative strategy, Will Scougal. Before Snap, Will was head of brand strategy at Twitter. In this episode, we...

Duration:00:37:43

Ep. 087 - SOCIAL IN SIX [009]

4/22/2020
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week we address TikTok’s messaging ban on under 16s, Facebook’s $5.7 bn investment and the return of Project Libra. We also discuss what can be deduced from Snapchat’s Q1 earnings report, as well as reveal new features from Facebook and Instagram, including a gaming app from Facebook that hopes to rival Twitch and YouTube, and a simulcast option that will finally...

Duration:00:10:30

Ep. 086 - The Burden on Brands: Why We Turn To Brands In Times of Crisis | John Kyriakou and Jon Slater

4/15/2020
People look to brands when they feel like governments are failing, when they want something to change and when they need to believe that corporations with money are more than that. In this episode we’re joined by a formidable creative director duo in John Kyriakou and Jon Slater, aka The Jo(h)ns. In this, they reveal why now more than ever, brands have to reassure and support their customers, both in action and creative work. Expect to hear why all your audience data is now useless, what...

Duration:00:45:33

Ep. 085 - SOCIAL IN SIX [008] | WEBINAR SPECIAL

4/13/2020
Every week Theo and Eve bring you Social in Six - a breakdown of the top social media headlines and what you need to know. This week was a little different; after hosting a series of live webinar sessions, we share our highlights and key takeaways from the most popular episodes. In this roundup, learn what we really mean when we talk about brand storytelling, why time-blocking is your new best friend and what you stand to gain from absolute transparency. We also cover the creative...

Duration:00:14:16

Ep. 084 - A Brief Quarantine: How to Discover Your Creativity in Isolation | Olivia Downing - TBWA

4/8/2020
COVID-19 has split advertisers and creative professionals into those halting spend and output entirely and those using this rare moment of global togetherness to create something that resonates. In this episode we’re joined by TBWA\MCR’s copywriter Olivia Downing, also named in The Drum’s 50 under 30 outstanding women in creativity and digital. We discuss what makes a powerful piece of work amid a pandemic, why fear is still our greatest enemy and why Olivia thinks isolation is having a...

Duration:00:46:25