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Social Minds - Social Media Marketing

Culture

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast. Join the Facebook Group: Search 'Social Minds' Follow us: Twitter - @TheSocialChain Instagram - @socialchain LinkedIn - Social Chain

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast. Join the Facebook Group: Search 'Social Minds' Follow us: Twitter - @TheSocialChain Instagram - @socialchain LinkedIn - Social Chain

Location:

United Kingdom

Description:

Social Minds puts you in a room with marketing’s brightest minds. We interview the world’s biggest brands, break the latest social media headlines and translate social-first trends for the layman. Our promise to you? No buzzwords, jargon or fluff. Just real case studies, genuine experts and actionable insights. That’s why we’re the world’s favourite social media marketing podcast. Join the Facebook Group: Search 'Social Minds' Follow us: Twitter - @TheSocialChain Instagram - @socialchain LinkedIn - Social Chain

Language:

English


Episodes

Ep. 163 - Answered: Is ROI the best way to measure success?

11/24/2021
ROI is most likely your main campaign metric, but ROI goes down the more you grow. That’s why you have to consider smarter ways to measure your performance and learn how to avoid relying on ROI, which we answer in this episode. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Duration:00:07:33

Ep. 162 - SOCIAL IN SIX [044]

11/22/2021
This week on Social in Six, we’re talking about Facebook Groups’ new commerce features, YouTube’s plans for shoppable live streams, and Workplace’s integration with Microsoft Teams. We also cover two new features from Snapchat, Layers in Snap Map and a new food scanner, as well as Instagram’s change to Carousel posts. Finally we reveal the ad targeting groups now banned by Facebook and Instagram. Got a question or a suggestion for the Social Minds podcast? Get in touch at...

Duration:00:14:26

Ep. 161 - Say No To Jargon: How Internal Communication Aids External Success | Daniel Bulteel, TikTok

11/15/2021
Marketers like to lean on industry jargon, but this only complicates the message for your audience and your team. For TikTok, eradicating jargon around the office is just one way improving internal comms has bolstered its external content. In this episode, we’re joined by TikTok’s global head of social media marketing, Daniel Bulteel, previously of Adidas and WPP. We discuss how TikTok’s marketing team has to be the best on the platform, how to trade traditional objectives for a...

Duration:00:23:23

Ep. 160 - Answered: How do I make my brand seem in-demand?

11/10/2021
Everyone’s heard the phrase ‘a Starbucks on every corner’. But what does that kind of exposure look like in the digital landscape? In this episode, find out how to leverage multiple channels to stay top-of-mind. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Duration:00:04:06

Ep. 159 - SOCIAL IN SIX [043]

11/8/2021
This week on Social in Six, we cover the rollout of both Twitter Spaces and Twitter Super Follows, as well as TikTok’s take on Twitter’s Tip Jar that rolls out soon. We’re also talking all things Instagram, as the platform launches two new stickers and several new effects for Reels. Finally we explain the new additions to LinkedIn Company Pages. Got a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Duration:00:12:46

Ep. 158 - We’re Past Hashtag Challenges: Everything a Smart Paid TikTok Strategy Can Do | Roxanne Parker - Social Chain

11/1/2021
TikTok’s advertising model has evolved enormously over the last year alone. No longer just a place to kickstart a dance challenge, TikTok Ads offer brands an affordable way to reach millions - and the app has an important role to play in the absence of third-party cookies. In this episode, Social Chain’s media planning director Roxanne Parker reveals the key to creating a smart paid strategy on TikTok. We cover the benefits over using TikTok over other platforms, comparing its campaign...

Duration:00:39:18

Ep. 157 - Answered: How should we use data without cookies?

10/27/2021
Since Apple’s iOS 14.5 update, 96% of US users have opted out of ad tracking - and we can assume the trend is similar in the UK. In this episode, find out what data your brand is losing and how to build your strategy back better. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Duration:00:05:24

Ep. 156 - SOCIAL IN SIX [042]

10/25/2021
In this week’s Social in Six, we’re discussing Instagram’s LIVE Practice Mode and scheduling, desktop posting as well as customisable link stickers. We’ll be covering Pinterest’s new redesign and all the new features that come with it, and we’ll go over the placement Twitter is currently eyeing up for ads. Finally we talk about WhatsApp’s new shopping feature Collections, and the rollout of Twitter Spaces. Got a question or suggestion for the Social Minds podcast? Contact us at...

Duration:00:14:35

Ep. 155 - The Role of Copywriting: When Writing Goes Beyond Words for Brands | Andrew Boulton

10/18/2021
Every brand understands the importance of storytelling, and of presenting a clear message and narrative. But the majority of brands believe that copywriters exist only to add or edit the words, which is a task many attempt to do without the aid of a professional. In this episode, we’re joined by Andrew Boulton, copywriter, senior lecturer at the University of Lincoln, and author of Copywriting Is and Adele Writes An Ad. We discuss why misunderstanding or underrating copywriting is equal to...

Duration:00:34:34

Ep. 154 - Answered: How do I make sure my social ads are remembered?

10/13/2021
On social, views are counted by the number of people who have watched the first three seconds of your ad - not the full thing. In this episode, Pollyanna reveals how to increase ad recall from your paid social by carefully selecting what to show in that window. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Duration:00:05:13

Ep. 153 - SOCIAL IN SIX [041]

10/11/2021
This week on Social in Six, we discuss the end of IGTV as we know it, the features available with Twitter’s new Professional Profiles for businesses, and what the launch of Facebook Reels in the US means. We also cover LinkedIn’s test of paid, ticketed Events - and the monetisation it brings for creators - as well as Facebook’s Content Distribution Guidelines that inform Pages why their reach is being throttled. Finally we reveal what Twitter Spaces’ new recording option means for...

Duration:00:14:10

Ep. 152 - Answered: How Do I Sell My Ideas Internally?

10/6/2021
Have you ever known your brand or client should be on a new channel or trying out a new feature, but their caution is hurting their performance? In this episode, Pollyanna explains exactly how you can absolve them of fear and meet your goals by going for a walk, a jog, and a sprint. Have a question or suggestion for the Social Minds podcast? Get in touch at social.minds@socialchain.com

Duration:00:05:17

Ep. 151 - What Creators Want: How to Collaborate With Talent in 2021 | Meridith Rojas - Logitech

10/4/2021
Every major social platform has been improving their creator offering over the last 12 months. The difference now is that creators know their worth, have agency over which brands they choose to work with, and are an asset no brand or platform can afford to lose. In this episode we’re joined by Meridith Rojas, the global head of entertainment and creator marketing at Logitech. We discuss why brands should invest in and develop talent, when to collaborate before a star’s rise to fame, and how...

Duration:00:41:57

The Social Minds podcast returns

9/28/2021
We're back with a new look, some new voices and a brand new segment. But we're still the no-BS podcast you know and love, joined by global guests from the very best of marketing and here to translate social updates for the layman. Here's what you can expect from this season...

Duration:00:02:05

Ep. 150 - SOCIAL IN SIX [040]

8/9/2021
​​This week on Social in Six, we reveal what LinkedIn’s latest acquisition promises to do for your video content on LinkedIn, why Instagram is testing a way to recommend Reels on the main Facebook app, and all the details on Twitter’s Shop Module pilot which will let users shop products from brands in the app. We also discuss TikTok’s experiment to include ephemeral Stories in its offering, the death of Twitter Fleets, Instagram’s vertical feed for Explore, and Pinterest’s two new features:...

Duration:00:10:27

Ep. 149 - The Land o’ Plenty: How Fashion Seizes The Cultural Zeitgeist | Natalie Wills, Zalando

8/2/2021
How do you define culture in 2021? It’s a question many brands ask and one which fashion brands always seems to have the answer to. One such brand is Zalando, and this week we’re joined by its global head of social media, PR and influencers, Natalie Wills. She reveals how Zalando spots cultural trends, how to best leverage cultural partnerships and the ever-evolving role that influencers play in staying relevant on social. We also discuss how brands can navigate cultural movements like...

Duration:00:26:24

Ep. 148 - SOCIAL IN SIX [039]

7/26/2021
This week on Social in Six, we’re going over lots of updates from Twitter, TikTok, YouTube, Clubhouse, and Instagram. These include a potentially upcoming edit button on Twitter, Instagram collaborative posts and Reels, and YouTube’s LIVE shopping test. Plus we talk about Twitter’s latest plans for subscriptions, including adding a new and improved version of TweetDeck. We also discuss Clubhouse’s wide launch, rebrand, and new messaging feature, and the latest from Instagram including auto...

Duration:00:11:15

Ep. 147 - Inspiration, Delivered: How Deliveroo Creates Mass Appeal at a Hyper-Local Level | Sophie Headlam, Deliveroo

7/18/2021
Deliveroo isn’t limited by age demographic, so how does its social team create content and campaigns that appeal to everyone, from a mother of three to a student? In this episode, we’re joined by Sophie Headlam, the global head of brand marketing at Deliveroo. In this, she reveals how to reach mass audiences at a local level, which platforms and features are best used for location-based marketing, and how to craft messaging that alienates no one. Plus we discuss the role of influencer...

Duration:00:28:19

Ep. 146 - SOCIAL IN SIX [038]

7/12/2021
This week on Social in Six, we’re talking about TikTok’s rollout of three-minute videos, WhatsApp’s new additions to voice memos, and Instagram’s recent test that will let all users add links to their Stories - regardless of follower count. Plus we discuss Snapchat’s new ad tools which let users opt-out of specific topics or targeting settings, Pinterest’s TAG Brand Safety certification and all of its new rules against weight loss ads. Finally, we cover TikTok Resumes - the platform’s new...

Duration:00:10:46

Ep. 145 - Entering Hypnopolis: Inside BMW’s Award-winning Fictional Podcast | Cora Güntert (BMW) & Benjamin Bruno

7/5/2021
The most common argument against branded podcasts is difficulty measuring ROI and their impact on sales. Why, then, did BMW decide to create a branded podcast that was entirely fictional, never mentioning their products or services once? And how did that transpire into an Adweek award for the best branded podcast of 2020? In this episode, we’re joined by BMW’s digital audio and voice strategy expert, Cora Güntert and creative director Benjamin Bruno. We discuss the making of BMW’s fictional...

Duration:00:28:00