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Struggling with enrollment and retention? Need help with heightened awareness? Join Zach Jones, President of Rekrewt, as he provides insight and tips you can actually use for marketing your community college.

Struggling with enrollment and retention? Need help with heightened awareness? Join Zach Jones, President of Rekrewt, as he provides insight and tips you can actually use for marketing your community college.
More Information

Location:

United States

Description:

Struggling with enrollment and retention? Need help with heightened awareness? Join Zach Jones, President of Rekrewt, as he provides insight and tips you can actually use for marketing your community college.

Language:

English

Contact:

8887357398


Episodes

Think Like a Journalist for Great Results, with Ebony Davis

5/6/2019
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Ebony Davis is passionate about reaching niche audiences. Specifically, about helping colleges connect with prospective students. Beginning her career in journalism, she has several unique advantages that help her in the role of Communications Specialist for the Alabama Community College System. Fortunately for all of us, Ebony has a wonderful personality and attitude, and is willing to share her expertise. In this episode, you’ll learn: Get in touch with Ebony, and see her talent in...

Duration:00:50:43

What Prospective Students Would Change About Your Marketing

3/1/2019
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We recently surveyed over 200 students that researched colleges, and applied to at least one, within the past 12 months. Specifically, we asked them: "If a college asked you to help with their advertising, what would you improve?" In this episode, we dive into their open-ended responses to this question. Their insight is informative, helpful, and entertaining. Feedback? Show ideas? Email me! zach@rekrewt.com

Duration:00:19:38

Battling Retention Through Digital Marketing

12/17/2018
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Perhaps no bigger problem frustrates community college marketers than retention. Additionally, improving retention can be the quickest way to increase enrollment. In this episode, I bring in a team member from Rekrewt, my recruitment digital agency, to discuss what we learned from recent research. In this episode you'll learn what over 25% of all community college dropouts say could have prevented them from leaving (you won't believe just how easy this is to implement!). This is a pithy...

Duration:00:09:40

How Athletics Can Amp Up Your Marketing Campaign

12/3/2018
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If your community college has athletics programs, there are a number of ways to showcase sports in your campaign to drive more enrollment and retention. Today, I chat with Russell Moore from Wallace State Community College. He shares some easy ways you can incorporate athletics into your marketing campaign in a way that will make an impact on athletes and non-athletes alike. In this episode, you'll learn: Russell Moore is Wallace State Community College’s Creative and Content Services...

Duration:00:56:58

Creating Quality Photos and Video Without Being a Pro

11/19/2018
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You don't have to be a professional photographer to create quality photos and videos for your digital marketing campaign. Today, Andrew Brasfield from Bevill State Community College shares his insight with us on how to use equipment you already have to make great photos and video when marketing your community college. In this episode, you'll learn: Andrew Brasfield is the Multimedia Coordinator at Bevill State Community College in Northwest Alabama and is an Alabama Community College...

Duration:01:00:50

Using Content to Improve Your College's Marketing

10/29/2018
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As a community college marketer, why should you care about content? Isn't creating ads enough? Today I chat with Jackie Watson from Kentucky Community and Technical College System. She shares her expertise not only on the importance of great digital content, but also some proven ideas and tips that you can use as your market your college. In this episode, you'll learn: Jackie Watson is the Digital Content Manager for the Kentucky Community and Technical College System. She is a certified...

Duration:00:27:40

Marketing Your College Without Being an Expert on 100+ Programs

10/15/2018
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How do you effectively market your community college's programs of study, when it is impossible for you to be an expert on all of them? Today I chat with Megan Hoose from HACC, Central Pennsylvania's Community College. She shares her approach on how she and her team have not only solved this problem, but she also shares their detailed process for how you can do the same at your community college. In this episode, you'll learn: Megan Hoose is the Integrated Marketing Communications...

Duration:00:42:54

Why should you listen to this podcast?

10/7/2018
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In this intro episode, Zach explains the goals for this podcast, and how each and every episode will give you real tips and insight that can help you do a better job of marketing your community college.

Duration:00:07:27