The Community College Marketing Show

Get all of our COVID-19 Resources We’re several weeks into the “covid crisis,” which means we’ve been able to gather data on how potential community college students are thinking about the situation. Specifically, how they are or are not viewing community colleges as a means to a better future. I’m going to walk you through the latest data from Google, but spoiler alert: it isn’t positive. Learn the data and how the people that your college can help are thinking about the current...

Get the new guide: The 10 Most Common Digital Mistakes, and How to Avoid Them Our nation is gripped with fear, chaos, and uncertainty in the face of the COVID-19 virus. I want to speak directly to fellow marketers on how you should approach this, and why you need to act now to prevent hits to your enrollment and retention. In this episode, you’ll learn: - Why our society’s chaos can mean opportunities for your community college - Why retention is going to be tougher than ever this...

Join Zach Jones for a free Live Training session March 4: Creating Irresistable Content (and where to post it). Register now! Note: if you’re seeing this after March 4, 2020, go ahead and register to get access to the replay. In this episode, you’ll learn: Links/Mentions from the Show: Open Broadcaster Software (OBS)The HCCTV Podcast NetworkHouston Community College YouTube ChannelConnect with Todd on LinkedIn The Community College Marketing Show is presented by Rekrewt, the leading...

Get the new guide: The 10 Most Common Digital Mistakes, and How to Avoid Them In this episode, you’ll learn: The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. NEED SPEAKERS FOR UPCOMING EVENTS? If your local or statewide college marketing association has events and/or meetings scheduled for 2020, consider hosting...

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. SUMMARY In this episode, we’ll cover: - One of the most common problems (complaints?) among community college marketers: getting admissions personnel to do a better job of helping prospective students - I share a few stories to help you realize you’re not alone -...

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. SUMMARY In this episode, you’ll learn: WHAT’S YOUR STRATEGY FOR 2020? Community college marketers are working on their digital strategies for the new year, which of course is a good thing! However, many of you are asking me for guidance, or for help with getting...

SUMMARY The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOP I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two...

SUMMARY The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOP I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two...

SUMMARY The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. ACCESS THE LIVE SESSION REPLAY & RAW DATA Both the replay and raw data PDF are available for free. Click here to access. Enjoy! JOIN US AT THE COMMUNITY COLLEGE DIGITAL WORKSHOP I want you to join us at The Community College Digital Workshop, at Walt...

The Community College Marketing Show is presented by Rekrewt, the leading digital marketing agency for community colleges. Rekrewt works with community colleges to generate awareness, increase enrollment, and improve retention. JOIN US AT WALT DISNEY WORLD! I want you to join us at The Community College Digital Workshop, at Walt Disney World, January 23-24, 2020. This is the first ever Workshop built just for community college marketers that will spend two solid days discussing nothing but...

Prospects that considered your community college in the past, or that began the application process but never enrolled, can be some of your most receptive leads. Unfortunately, they are oftentimes ignored, or not communicated to effectively, as most recruitment efforts focus on attracting new prospects. We’re going to walk through the strategies and tactics that work best for re-engaging prior prospects, and pulling them back into your recruitment funnel. Access Video Replay & Slide Deck...

Each semester, every community college generates interest from hundreds if not thousands of serious, prospective students that ultimately don’t enroll. Too often, these prospects are forgotten about, as recruitment campaigns for the next semester start from scratch. Let’s discuss how to improve your enrollment by leveraging these highly engaged prospects. Free Webinar: Reaching Last Semester’s Prospects The Community College Digital Workshop at Walt Disney World. Register now! How...

Traci Pitman is the Design & Creative Services Coordinator, Office of Institutional Advancement & Public Relations, at Texarkana College. If you think this is just another discussion about marketing a community college, you are wrong! Texarkana College has made impressive and innovative decisions to try new things, and Traci has been an integral part of these decisions and strategies. You don’t want to miss Traci discussing ditching “the way we’ve always done it,” replacing legacy...

We all know we need to be more organized and efficient, and have better management processes for our various marketing projects and campaigns. But it isn’t easy to do. Travis Jordan, Director of Integrated Marketing at Tallahassee Community College, is overseeing many ambitious projects, and having excellent management systems and processes in place is an absolute must. Learn from Travis as he generously shares many great processes and actionable advice that you can immediately implement...

Wherever you run your community college recruitment ads, you’re bound to have disruption and potentially downtime at some point. You can’t afford to miss opportunities to reach prospective students, so let’s discuss the risks of having all of your proverbial “ad eggs” in one “platform basket,” as well as how you can easily keep from suffering when Facebook, Instagram, Google, or any other platform inevitably suffers an outage or problem. How confident are you that your college’s digital...

We just surveyed over 200 17-24 year olds that are actively considering enrolling in a community college this fall. And in this episode, I’m going to share some of the greatest insights we learned! Want the full data and research report? Click here to get it. Comments about this episode? Have an idea for a future episode? Please let me know! Email me, Zach Jones, at zach@rekrewt.com. I’d love to hear from you. The Community College Marketing Show is made possible by Rekrewt, the leading...

In this episode, we’re sharing the audio from Rekrewt’s recent live webinar, Best Digital Strategies for Fall Recruitment. Please know that if you’d prefer to watch this webinar and see the accompanying slides, it is available on demand here. This webinar has a lot of great insights that can be applied to any semester, not just fall. Plus, it was live, so there were several great questions asked that I was able to answer. So, whether you choose to listen or watch, you’re going to get a lot...

Christine Payton, Communications & Marketing Director for South Louisiana Community College, has grown her marketing department from a “one woman show” to a thriving team. Growing and managing a team is no small task. In this episode, we’re going to learn her secrets. In this episode you’ll learn: Christine Payton is the Communications and Marketing director for South Louisiana Community College, a comprehensive community college in an area of Louisiana known as Acadiana. She manages an...

Promoting a community college to a rural service area. Transitioning from a private four-year university to a public two-year institution. Balancing traditional media with modern options. These are just some of the challenges that Jeff Macharyas, MS, is facing as Director of Communications, Marketing and Media at Rappahannock Community College. Starting in publishing, moving to agency life as a creative director, and then managing communications at two four-year universities in New...

Ebony Davis is passionate about reaching niche audiences. Specifically, about helping colleges connect with prospective students. Beginning her career in journalism, she has several unique advantages that help her in the role of Communications Specialist for the Alabama Community College System. Fortunately for all of us, Ebony has a wonderful personality and attitude, and is willing to share her expertise. In this episode, you’ll learn: Get in touch with Ebony, and see her talent in...