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Enrollment Insights Podcast

Education Podcasts

The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely. To summarize: I want to talk about the tangents: ideas that seem outside of current feasibility and spark new ways of looking at data and strategy development. All episodes and resources are available at niche.bz/podcast

Location:

United States

Description:

The Enrollment Insights podcast is a 20-40 minute conversation released twice monthly. Most enrollment management and marketing podcasts interview leaders and we hear about what they’ve done. I’m more interested with novel solutions to problems, or ways to make processes better for students. I’m curious about the questions that spark internal reflection and end up changing entire processes. Conversations will include those in and out of enrollment management and marketing as well as with those outside of education entirely. To summarize: I want to talk about the tangents: ideas that seem outside of current feasibility and spark new ways of looking at data and strategy development. All episodes and resources are available at niche.bz/podcast

Language:

English


Episodes

Show Me the Numbers - Catholic School Edition

3/21/2024
This is a recording of a Niche webinar where Angela Brown, the manager of B2B brand strategy at Niche, delves into recent data on family insights, school search trends, and enrollment performance trends, particularly focusing on Catholic schools. She provides an in-depth analysis of market data, personalized data insights for schools, and offers strategic recommendations for educational institutions to connect data with actionable insights. Angela emphasizes the importance of understanding and utilizing data across multiple levels to make informed decisions and develop effective strategies within the educational landscape. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:00:41:29

How to Improve Your Email Marketing with Ashley Budd and Dayana Kibilds - #79

3/17/2024
In this episode, you’ll hear from Ashley Budd (Cornell University) and Dayana Kibilds (Ologie). Ashley and Day are a powerhouse of knowledge and enthusiasm about email marketing and optimization. They'll take you through some of what they learned and how you can make use of it. 1:54 - Learning from failures (despite trying to suppress the memories) 6:23 - What are Ashley and Day passionate about outside of work? 8:17 - The siren song of email 10:30 - Measuring, benchmarking, and optimizing emails 14:58 - Getting stakeholder buy-in for email optimization and strategy (and managing all those cooks in the kitchen) 16:38 - Bringing stakeholders together for ideation and collaboration and supporting your work with data 19:52 - The low-hanging fruit for offices to pick right now and the introduction of the "smile metric" 24:11 - Clickbait for good, spreading positivity in the inbox 25:33 - Don't forget the subject line and sender! 30:11 - Ashley's Hot Take: You should be sending *more* emails 33:23 - The incremental changes you should make to improve your emails and add personality and flexibility to your voice 37:24 - Let's talk about the upcoming book! Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:00:39:30

Leaning Into, Rather Than On, Your Athletics Brand in Higher Ed Marketing

3/14/2024
This is a recording of a Niche webinar featuring Lauren Griswold (Boise State University) and Kelsey Stockton (Campus Sonar). They discuss the relationship between a university's athletics brand and institutional brand, exploring strategies to leverage the popularity of sports programs to enhance the overall university brand. They provide insights into integrating athletic success with academic excellence, utilizing data-driven approaches, and amplifying the impact of both athletics and academics in university marketing and community engagement efforts. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:01:01:24

Supercharge Your Personalization Using Student Data to Suggest Relevant Next Steps

2/28/2024
This is a recording of a Niche webinar featuring Sara Jane Musk from Bellarmine University to share insights into using student CRM data to provide more relevant outreach and help guide students to the next best step. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:00:50:15

What the Latest Data Tells us About Boarding School Priorities, What Families Want, & School Search

2/22/2024
This is a recording of a Niche webinar discussing trends in boarding school enrollment performance, parent preferences and Niche platform data.

Duration:00:47:38

2024 #SchoolPR Resolutions with Justin Dearing – Enrollment Insights Podcast #77

1/21/2024
In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes. In this third annual K-12 resolutions episode, Angela was joined by CESO's Justin Dearing to discuss #schoolPR resolutions for 2024. 3:00 - Something Justin tried that didn't work and what he learned 7:57 - Justin's approach ot brainstorming 14:32 - Resolution #1: School districts have to return to the heart of things and showcase authentic stories about what's happening in their classrooms 20:55 - Resolution #2: District communications and HR teams should go all in on LinkedIn 27:59 - Resolution #3: It's time to simplify every process - from enrollment to employment, EVERYTHING 39:26 - Resolution #4: Branding, Branding, Branding!

Duration:00:50:03

Angela and Will Break Down Branding, Positioning, and AMA Takeaways - 2023 Q4 Insights

1/7/2024
In the Enrollment Insights Podcast, you’ll hear about novel solutions to problems, ways to make processes better for students and families, and the questions that spark internal reflection and end up changing entire processes. Will and Angela sat down to talk about what they've learned and wanted to chat more about from Q4 2023. Angela looks as branding and brand positioning while Will focused in on the pages of insights he got from AMA Higher Ed. 2:02 - How well do marcom, enrollment, and advancement work together? 12:45 - Brand positioning and differentiating vs mimicking 21:31 - Being singular in who you are as opposed to being everything to everyone 26:37 - Will's big takeaway from AMA Higher Ed 2023 28:29 - AMA Theme 1: The future of brand is in relationship and not identity 34:42 - Will's takeaways and discussion of Marcus Collins' keynote at AMA 43:23 - AMA Theme 2: Asking questions, user discovery, and how it relates to recruitment 45:52 - AMA Theme 3: Creating sustainable change in enrollment marcomm 49:05 - The perfect closing: The 2-2-1 method (All credit to Allison Turcio and Carrie Phillips)

Duration:00:51:54

A Look Back at 2023 Enrollment and Marketing Predictions - #76

12/17/2023
2023 has come to an end which means that Angela and Will are going to look back at their annual predicitions and grade themselves. How did they do this year? 3:34 - Angela looks back at her 5 K-12 predictions 25:42 - Will grades out and discusses his 6 higher ed predictions

Duration:00:49:22

Using Ping to Build Scoring Models to Feed Differentiated and Relevant Comm Flows [Slate Stage]

11/29/2023
This is a recording of a Niche webinar performed on the 2023 Slate Stage in which Sara Jane Musk from Bellarmine University joins Niche's Brooke Urban and Will Patch to talk about using Slate's Ping service for scoring, providing more relevant comm flows, and how Bellarmine is using the service along with Niche Direct Admissions. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:00:28:16

Key Takeaways from the 2023 PK-12 State of Enrollment and Marketing Survey

11/16/2023
This is a recording of a Niche webinar discussing the results of the annual PK-12 State of Enrollment & Marketing Survey. Angela covered staffing, budgeting and the tactics schools and districts are using to connect with prospective families. We also looked at how these marketing expenditures differed from what parents shared they responded to at different stages of the funnel in our 2023 K-12 Parent Survey.

Duration:00:46:19

6 Big Ideas From the Niche Class of 2024 Fall Survey

11/15/2023
This is a recording of a Niche webinar discussing the results of the 4th annual Niche Fall Senior Survey. Out of all the information in the results, we pulled out 6 big ideas and went through what they mean and how they can help institutions better serve and recruit students. The full recording and resources are available at niche.bz/webinar. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:00:51:51

Transforming a Campus Culture with Meghan Devlin and Nita Hurley – Enrollment Insights Podcast #75

11/12/2023
In this episode, Angela talks to Meghan Devlin and Nita Hurley from The Discovery School in Jacksonville Beach, Florida, about how they used inspiration from The Disney Institute to transform their campus culture to prioritize student and parent experience. 2:35 - Be "open to trying almost anything"—don't let failure get in the way of innovation and progress 5:55 - "Just because we did it last year doesn't mean we need to do it again." 7:15 - Why The Discovery School decided to change its approach to parent experience 9:55 - Strategies for getting faculty buy-in 11:38 - "It's kind of fun to do the impossible." 12:55 - "The 'broken window' theory" 15:40 - Getting parents and students involved 21:09 - Going above and beyond 23:19 - "Sometimes it's the little things..." 24:40 - How can you measure the impact of this work? 33:06 - Connecting with Meghan and Nita Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:00:34:29

A Journey Through the Funnel: Unpacking the 2023 Niche K-12 Parent Survey

10/12/2023
This is a recording of a Niche webinar discussing the results of the annual K-12 Parent Survey. Angela dove into some of they key themes and answered audience questions.

Duration:00:57:57

New Insights and a Discussion of AI From Q3 2023

10/8/2023
It's the third quarterly reflection for Angela and Will already! This time they dove into barriers and issues in enrollment, generational marketing, and finally get to talk more about AI. 1:25 - Unintentional barriers that schools can create for schools and how they may be unintentionally signaling elitism 6:27 - Distancing communications practices and how to move towards more personal communications 7:55 - The shifting perspective on tuition cost in independent schools 12:34 - Barriers to students applying to college 17:11 - Tuition resets are back! (And so are the rising tuition rates) 24:38 - Generational recruiting and marketing 31:54 - The clogged funnel in undergraduate admissions 36:17 - Influencers in the college search and the increasing influence of reviews 39:59 - Maybe email is harder than we think? 42:17 - AI in enrollment and marketing

Duration:01:06:16

5 Reflections: Results From the 2023 Niche Senior Enrollment Survey

9/28/2023
This is a recording of a Niche webinar discussing the results of the 8th annual Niche Senior Enrollment Survey. We dive deeper into five results from the survey and how they can be used to better serve and recruit students. The full recording and resources are available at niche.bz/webinar. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:00:50:30

Rethinking Admissions Strategy With Julie Faulstich

9/24/2023
In this episode, you'll hear from Julie Faulstich, Principal at Stoney Creek Strategy. Informed by over 25 years of experience in school leadership and change management, Julie founded Stony Creek Strategy in 2022 to support school leaders making change. With thousands of readers each month, her Talking Out of School newsletter identifies and articulates patterns and practices holding schools back from reaching their highest potential. Before founding SCS, Julie served in a variety of school leadership roles including Academic Dean and then Assistant Head at Walnut Hill School for the Arts in Massachusetts and culminating in the role of Head at the Westover School in Middlebury, Connecticut. Julie started her career as an English and history teacher and she holds a BA from Smith College and an MFA in Creative Writing from Emerson College. She lives in Branford, Connecticut. 3:56 - "You can have a really good idea...and sometimes it just doesn't connect." 6:15 - How novel experiences can help with brainstorming 9:11 - The "fundamental societal shift" that is impacting admission 9:50 - How relying on "tried and true" admissions strategies is holding schools back 11:04 - "Elitism is somewhat suspect with a large population of people." 13:04 - "The first line of your job description should be 'relationship builder.'" 14:05 - "In this process, the admissions officers are symbols of power and authority.' 15:50 - Is the way you show up in the market aligned with your commitment to inclusion? 21:34 - How heads of school can support their enrollment leaders 31:27 - How admissions and marcom can—and should—work together 37:49- "Having one role is inadequate in a communications office." 39:20 - Where do independent schools even begin when it comes to tackling rising tuition costs? 41:31 - "I think we are at the point where tuition has jumped the shark." 47:52 - You have to get real about what's fueling our momentum and fulfilling your mission 50:40 - How to connect with Julie Show notes are available on the Enrollment Insights Blog at niche.bz/podcast. In the Enrollment Insights Podcast, you'll hear about novel solutions to problems, ways to make processes better for students, and the questions that spark internal reflection and end up changing entire processes.

Duration:00:52:37

Live(ish) From NACAC 2023 - Enrollment Insights Podcast #72

9/22/2023
This episode is a series of short responses to questions recorded at the NACAC Annual Conference 2023 in Baltimore. Thank you to everyone who joined in the fun!

Duration:00:08:46

Using a Student Lifecycle Model to Build Your Recruitment Plan - The Higher Ed Insights Summit 2023

9/17/2023
This session was recorded as part of The Higher Ed Insights Summit 2023. Dr. Ferguson will walk you through how he uses the admission pipeline of the student lifecycle to build a recruitment plan. Beginning with an institution's vision, mission, and portfolio of academic programs, he will show you how he sets net tuition revenue and new student headcount goals. After setting goals, he will walk through some examples of inquiry generation and application cultivation that is designed to admit highly engaged applicants in order to increase yield rates while minimizing summer melt.

Duration:00:48:35

Marketing to Adult Learners and Career Changers From The Higher Ed Insights Summit 2023

9/13/2023
This session was recorded as part of The Higher Ed Insights Summit 2023. In this session, we explore effective marketing strategies to attract adult learners and career changers. We will delve into the unique characteristics and motivations of non-traditional students, uncovering the challenges they face and the factors that influence their decision-making. Through targeted messaging, digital marketing techniques, strategic partnerships with our community, and personalized support services, we will discover how colleges can successfully engage and enroll this vital student population. Join us to learn actionable insights and best practices to transform your marketing efforts and empower the educational journeys of adult learners and career changers.

Duration:00:50:55

Budget Neutral or Impact Positive? It Doesn't Have to Be a Choice

9/10/2023
This session was recorded as part of The Higher Ed Insights Summit 2023. Don't miss the chance to acquire practical insights that defy traditional trade-offs between resource constraints and impactful change. This empowering session equips enrollment marketers with strategies to drive meaningful transformation. You will walk away with tangible takeaways and a renewed sense of confidence, ready to make a lasting impact in your role and at your institution.

Duration:00:50:53