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Marketing Insights

Education Podcasts

Welcome to the Marketing Insights Podcast Series.Each brief, marketing expert-hosted podcast will provide you with tips, trends and insights on relevant, practical and high interest topics that both you AND your students can use.Be sure to share with your students and/or colleagues and subscribe to stay connected to the whole series! New topics posted monthly.

Welcome to the Marketing Insights Podcast Series.Each brief, marketing expert-hosted podcast will provide you with tips, trends and insights on relevant, practical and high interest topics that both you AND your students can use.Be sure to share with your students and/or colleagues and subscribe to stay connected to the whole series! New topics posted monthly.

Location:

United States

Description:

Welcome to the Marketing Insights Podcast Series.Each brief, marketing expert-hosted podcast will provide you with tips, trends and insights on relevant, practical and high interest topics that both you AND your students can use.Be sure to share with your students and/or colleagues and subscribe to stay connected to the whole series! New topics posted monthly.

Language:

English


Episodes

Pulp OR Fiction? What Jules can Teach Brands in Times of Crisis- Part 2 of 2

7/29/2020
In this edition of the Marketing Insights Podcast Series, author, blogger and Marketing She-roe Shanita Akintonde share tips for how brands can derive crisis management strategies from movies, such as Pulp Fiction. If you have not done so already, be sure to listen to Part 1 of 2! Reach out to her on LinkedIn: https://www.linkedin.com/in/shanitaakintonde or follow her on Twitter @SHAKINTONDE

Duration:00:13:48

Pulp OR Fiction? What Jules Can Teach Brands During Times of Crisis? Part 1 of 2

6/17/2020
Join Professor Shanita Akintonde as she provides creative marketing tips for those brands dealing with COVID-19. #McGrawHill #MarketInsights #ColumbiaCollegeChi #AMA #AMAChicago Follow her on Twitter: @SHAKINTONDE or Linkedin:...

Duration:00:12:23

Implications for Marketers--Emerging from the Global Crisis

6/8/2020
Listen in for 4 Emerging Implications for Marketers from Global Crisis! Learn more about: · Customer Interactions and Customer Experience · Messaging Content · Changes in Consumer Attitudes and Behaviors and · Some Anticipated NEW NORMAL in Marketing Guest Hosts: Greg Marshall and Mark Johnston, Rollins College https://marshall-johnstonmm.com/

Duration:00:17:01

How "Short Brands" Equal Big Bucks

4/22/2020
Join Marketing Shereo Shanita Akintonde as she unpacks what ‘short’ brands— those industry leaders whose monosyllabic names translate into BIG bucks! #McGrawHill #Nike #Branding #Brands #MarketingInsights @SHAKINTONDE You can also find Shanita on Twitter: @shakintonde or LinkedIn: https://www.linkedin.com/in/shanitaakintonde/

Duration:00:14:21

The Role of Marketing in Crisis Management

3/19/2020
role of marketing in crisis management?!?best approach for dealing with communication to stakeholdersgetting things back on track afterhat should firms begin doing right away tLean in to hear what researchers, master educators and authors Greg Marshall and Marshall Johnson, of Marketing Management 3e, have to say about this timely topic! To see timely updates to the McGraw-Hill response to the coronavirus, click here. Learn more about McGraw-Hill Marketing products here: bit.ly/MHEmarketing

Duration:00:12:11

The Marketing Impact of the COVID-19

3/16/2020
Join author, educator and podcaster, Dr. Shane Hunt (Arkansas State University) and Dr. John Hansen (University of Alabama-Birmingham) for a discussion on the impact of COVID-19 on retailers, supply chain, logistics, management and sales. These are unprecedented times....what is the marketing impact? Implications? Tune in to learn more.

Duration:00:11:41

Executive Perspective on a Career in Sales- Interview with MaKinzie Foos, Director of Business Operations for Memphis Hustle

3/13/2020
Listen in as Shane Hunt, author, educator, marketer, interviews MaKinzie Foos, the Director of Operations for the Memphis Hustle (minor league professional basketball team). McKenzie shares her personal career progression from Sales Professional to Director Business Operations, including lessons learned, successes shared, and advice for students considering a career in sales. Everyone is a salesperson! McKenzie Foos, LinkedIn: https://www.linkedin.com/in/makinzie-foos-53477912 Shane Hunt,...

Duration:00:07:16

Marketing for a Better World! #M4BW

2/10/2020
Really?!? Yes! Really! When you look around, you see so many businesses and nonprofit organizations finding ways to make a better world through their marketing efforts. Many consumers also want to support businesses that behave this way. Listen in to author and educator, Joe Cannon, discuss the intersection where marketing practices meet target customer needs and make the world a better place. #M4BW https://teachthe4ps.com/

Duration:00:12:54

How Should Brands Spell Diversity?!? R-E-S-P-E-C-T!

1/30/2020
The 21st century world is diverse! Consumers see and experience the world--and the brands they use and consume in it--from different vantage points. Consumers want to be sure that the brands they enjoy not only sees them--but respects them! Lean in to learn more from Shanita Akintonde, professor, author and career coach! Be sure like and subscribe to the Marketing Insights Podcast Series on Sticher, GooglePlay, iTunes and Spotify as well as follow Shanita on Twitter at #shakintonde.

Duration:00:13:19

Cancel Culture & Implications for the Marketer

1/13/2020
What is cancel culture anyway? (Other terms for this include outrage culture, call-out culture, consumer boycott, and more) cancel cultureconsumer emotive outrageTune in as researchers, authors, and educators Greg Marshall and Mark Johnston discuss this timely and relevant topic. Interested in learning more about timely topics the way they are practiced in today's successful organizations? Check out their regularly updated blog at https://marshall-johnstonmm.com/.

Duration:00:19:13

The Gig Economy: The Role of Marketing and the Potential Impact

12/6/2019
Tune in to hear Greg Marshall and Mark Johnston of Marketing Management 3e discuss their thoughts on this hot issue, including the impact of the gig economy on the consumer experience.

Duration:00:15:38

Ditch the DODO and Other Ways Brands Boost their Presence in the Marketplace

10/8/2019
Successful brands never rest! They must remain close to their customers in order to ensure they are staying true to what their brand loyalists expect! But what’s a successful marketer to do?!What are some tactics they can employ in order to continually build their brand?!Tune into this edition of the Marketing Insights Podcast Series to hear more about 5 strategies companies can use to ditch the DODO (Differing Opinions Delivered Out loud) and boost their presence in the...

Duration:00:10:12

The Importance & Evolution of Supply Chain Management

9/13/2019
In this edition of the Marketing Insights Podcast series, Shane Hunt (Professor of Marketing, Arkansas State University) and John Mello (Director of Supply Chain Management, Arkansas State University) discuss the different types of supply chains (examples include Amazon, Nike and Wal-Mart and more), efficiencies of supply chains and the impact of tariffs of supply chains across the globe. http://huntmello.com/ https://twitter.com/DrShaneHunt

Duration:00:10:51

Executive Perspective: Gina Gomez, Director of Hispanic Community Services

8/27/2019
Executive Perspective: Interview with Gina Gomez, Director of El Centro Hispano (Hispanic Community Services) . Gina discusses her role as Executive Director at El Centro, the role of marketing in a non-profit organization, career advice for students seeking employment with a non-profit, and the key competencies needed for success in this type of role. http://huntmello.com/ https://twitter.com/DrShaneHunt

Duration:00:06:59

So You Want to Build a Brand?!?

8/12/2019
So you want to build a brand?! Lean in for 11 minutes to this edition of the Marketing Insights Podcast Series where Shanita Akintonde takes us through the 7 basic rules to follow in order to build a successful brand. You can follow Shanita Akintonde on Twitter @shakintonde

Duration:00:11:57

Brands that WOW: Do they Make a Sound?

5/3/2019
In this edition of the Marketing Insights Podcast Series, Shanita Akintonde considers the question - do brands need to "make noise" in order to WOW consumers? Or is it sufficient to let success speak for itself? Listen in for her tips on the 7 Hows for Brands that WOW! Follow Shanita on twitter @shakintonde

Duration:00:09:59

Marketing to Millenials

4/16/2019
According to a study conducting by branding agency, Sacuna, 73% of millennial employees surveyed in the United States are responsible for a product/service B2B purchase decision-making process at their company. Case after case has proven than millennials don’t respond to traditional marketing, so B2B companies that can effectively reach this generation would be able to tap into $200 billion in annual buying power. Listen in to learn more about the TOP 5 techniques for capturing the attention...

Duration:00:13:23

B2BMail.Com - Email Usage in B2B Marketing

4/16/2019
Today’s podcast is entitled B2Bmail.com and deals with the topic of business to business email marketing. CRM software company SuperOffice recently published a report on B2B email marketing and in it, they cite that email marketing as the most effective channel to generate leads for a B2B company. However, their research showed that a surprising 59% of B2B companies do not use email marketing at all, and the remaining 41% do not use it optimally. Listen in as Greg and Mark share their...

Duration:00:13:40

The Next Generation of Men is Watching

3/20/2019
This topic deals w/ the fact that more and more bands are trying to stand out by showing consumers that they care about their social issues. How a marketer might quantify the weight of capturing loyalty from the growing market (Millennial and Gen Z) over lost sales now? Listen in as authors and educators Greg Marshall and Mark Johnston discuss this very topic. To learn more, visit their blog site at https://marshall-johnstonmm.com/.

Duration:00:10:46