Marketing Insights-logo

Marketing Insights

Education Podcasts >

More Information

Episodes

Neuromarketing : A Method of Marketing Research - Marketing Insights Podcast Series

9/7/2018
More
Tracking eye movements while watching a movie trailer? Using EEG to detect a person’s emotional responses to a brand or product? Seem like the stuff of science fiction?! It’s not. These are real, exciting, innovative examples of of a type of market research called “Neuromarketing”. What is “neuromarketing”? How and why is it used? What are some common methods or techniques used? Lean in to learn more from Dr. George Deitz (University of Memphis) and Dr. Shane Hunt (Arkansas State...

Duration:00:06:52

Child's Play - Marketing Insights Podcast Series

8/20/2018
More
Today’s kids are wielding a lot of power and influence over the buying decisions the adults in their lives make! Many have money to spend, and their parents’ approval to spend it. However, are there ethical implications of marketing directly to wee ones? Listen in to hear Shanita Akintonde, Columbia College Chicago, provide you with some fascinating and insightful marketing infomation to consider.

Duration:00:05:34

Dr. Feelgood-Marketing Insights Podcast Series

7/26/2018
More
This Marketing Insights podcast discusses tips marketers can use to "prescribe" or point consumers toward products and/or brands that help them to see the BEST in themselves. Lean in and listen to Professor Shanita Akintonde describe the magic behind "feel good" marketing! This episode is appropriate for educators and students. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love.

Duration:00:06:38

Power of Pricing: Marketing Insights Podcast Series

6/14/2018
More
Welcome to this episode of the Marketing Insights Podcast Series! This episode is entitled "The Power of Pricing!" Tune in to hear Dr. Shane Hunt talk about the strategic marketing value of pricing and the importance of this principle in business. This episode is appropriate for educators and students.

Duration:00:06:25

Selling the Sizzle: How to Become Notable and Quotable - Marketing Insights Podcast Series

5/29/2018
More
Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully transition from the classroom to the boardroom. Today’s podcast entitled "Selling the Sizzle" includes the top 10 rules to become notable and quotable! Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. This...

Duration:00:09:48

Mentoring Matters - Marketing Insights Podcast Series

4/30/2018
More
This month’s episode of Marketing Insights features Shanita Akindonde, professor, author and career coach, discussing why mentoring matters! Lean in as she discusses the importance of securing a mentor as well as the 7 tips for mentoring success in college, and life. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love.

Duration:00:07:34

You're Fired, What Next?! Marketing Insights Podcast Series

4/23/2018
More
Today’s podcast entitled You’re Fired…What Next? includes 8 tips to help individuals deal with the challenging, temporary situation that many of us will find us in at one point in our career--BEING FIRED. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in...

Duration:00:03:53

You're Hired, Now What? Marketing Insights Podcast Series

4/23/2018
More
You've just landed your DREAM JOB! NOW WHAT?!? Today’s podcast entitled You’re Hired…Now What? unpacks 5 important things you must do upon landing the job. Shanita Baraka Akintonde, MBA, M.Ed., DTM is an award-winning, tenured professor, author, columnist, podcast host and firecracker communicator propelled by love. Listen in as Professor Akintonde shares a myriad of tips, tools and tenets that she has gathered along her path to success in order to help students like you successfully...

Duration:00:05:53

Brand YOU! Marketing Insights Podcast Series

4/23/2018
More
The most important brand anyone will ever manage is their own personal brand! Listen in as Professor Shane Hunt describes the importance of developing “BRAND YOU” both as a student and a working professional. This podcast is appropriate for educators and students so feel free to like, repost and share!

Duration:00:07:53

Preparing Future Marketers: Marketing Insights Podcast Series

4/23/2018
More
It is with PASSION, PURPOSE and DEDICATION that you enter the Marketing classroom everyday. Listen in as Professor Shane Hunt describes the importance of educating, inspiring and preparing future marketers.

Duration:00:04:43

The Application and Impact of BIG DATA - Marketing Insights Podcast Series

4/23/2018
More
"Big Data" is a "Big Buzzword"....but what application does it have in the area of Marketing? Listen in as author and professor Shane Hunt discusses the Impact of Big Data on Marketing in today's competitive and global marketplace. The podcast is appropriate for educators and students.

Duration:00:05:37

MARKETING for Non-Profit Organizations- Marketing Insights Podcast Series

4/23/2018
More
Educator and Author, Shane Hunt, discusses the essential role marketing plays in the success of non-profit organizations. Students and faculty alike, tune in to hear insights, best practices and examples!

Duration:00:09:03