Medics Money podcast-logo

Medics Money podcast

Education Podcasts

The Medics’ Money podcast helps doctors, dentists and other professionals make better financial decisions. Hosted By Dr Tommy Perkins and Dr Ed Cantelo, who is not only a doctor but also a Chartered Accountant and Tax adviser.

Location:

United Kingdom

Description:

The Medics’ Money podcast helps doctors, dentists and other professionals make better financial decisions. Hosted By Dr Tommy Perkins and Dr Ed Cantelo, who is not only a doctor but also a Chartered Accountant and Tax adviser.

Language:

English


Episodes
Ask host to enable sharing for playback control

Ep 254: The 60% marginal rate TAX TRAP and how to avoid it

2/10/2025
Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter Unveiling the Secret 60% Tax Rate and 7 Ways to Avoid It for High-Income Earners in the UK This podcast reveals the hidden 60% effective income tax rate affecting those earning between £100,000 and £125,140 in England and Wales. Co-founder of Medics' Money, Dr. Ed Cantelo, a chartered accountant and tax advisor, explains the complexities behind this marginal tax rate, originated from a government measure in 2010 to reduce the national debt. The discussion covers its significant impact on healthcare professionals and others close to the £100,000 income threshold. Dr. Cantelo outlines seven strategies to avoid the tax trap including maximizing employment expenses, utilizing gift aid donations, contributing to private pensions, leveraging the NHS pension scheme, planning around child benefit, equalizing income with a partner, and ultimately, considering whether to work less. The detailed insights aim to help high-income earners minimize their tax liabilities legally while maintaining financial stability. 00:00 Introduction to the Secret 60% Tax Rate 01:01 Understanding the Marginal Tax Rate 04:35 Impact on Healthcare Professionals 06:14 Seven Strategies to Avoid the Tax Trap 06:31 Strategy 1: Maximizing Employment Expenses 07:44 Strategy 2: Utilizing Gift Aid Donations 09:30 Strategy 3: Contributing to Private Pensions 11:48 Strategy 4: Leveraging the NHS Pension Scheme 12:31 Strategy 5: Planning Around Child Benefit 14:20 Strategy 6: Equalizing Income with Your Partner 15:53 Strategy 7: Working Less to Avoid Extra Tax 18:06 Conclusion and Summary

Duration:00:19:28

Ask host to enable sharing for playback control

Ep 253: What habits do wealthy doctors have?

2/3/2025
7 Habits of Financially Successful Doctors In this Medics' Money podcast, the focus is on improving financial habits for doctors, whether they are struggling or already successful. The video emphasizes the significance of habits in achieving financial success, highlighting the first two out of seven key habits: 1) Wealthy doctors buy assets, not liabilities, and 2) Wealthy doctors spend less than they earn. Viewers are encouraged to understand the difference between assets and liabilities, and to focus on maintaining a higher savings rate by reducing expenses and making smarter financial decisions. Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:10:30

Ask host to enable sharing for playback control

Ep 252: Cheaper investments = better for you?!?!

1/27/2025
Find out how much Tommy made through investing :O https://youtu.be/kBe_p4Nowzk?si=2_Xxx56Q90D0PBTH Why Expert Stock Market Predictions Usually Fail and What to Do About It In this video, Dr. Tommy Perkins from MedicsMoney discusses why expert predictions for the stock market, including those for 2025, are often incorrect. By reviewing major financial institutions' predictions for 2024, he demonstrates the consistent inaccuracies of these forecasts and highlights the cost implications for investors relying on active fund managers. Instead, Dr. Perkins advocates for evidence-based investing through low-cost passive funds, which historically outperform actively managed funds. He also shares his personal investment strategy and invites viewers to reflect on their own approaches for 2025. 00:00 Introduction to Expert Predictions 01:34 Why Expert Predictions Matter 02:42 The Cost of Active Management 04:00 Reviewing 2024 Predictions 06:51 Evidence-Based Investing 08:32 Looking Ahead to 2025 09:10 Conclusion and Viewer Engagement Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:09:24

Ask host to enable sharing for playback control

Ep 251: 3 Rules of Wealth for your Children!

1/20/2025
This podcast episode is a replay of a bonus session from the Financial Wellbeing course, featuring Will Rainey, a children's author. The discussion centers on the importance of teaching children about finance, covering practical aspects like tax-efficient investments for kids and how to talk to children about money using engaging stories. Will Rainey, author of 'Grandpa's Fortune Fables,' shares his journey from the corporate financial world to creating educational stories for children. He emphasizes the power of storytelling in imparting financial wisdom to kids, explaining concepts like saving, investing, patience, and the hazards of gambling and scams. The episode also delves into effective methods for giving pocket money, teaching compound interest, and the pros and cons of giving children cash versus digital money. The session concludes with a note on upcoming sessions and resources for further learning. 00:00 Introduction to Financial Education for Children 01:59 Meet Will Rainey: Author and Financial Educator 07:01 The Concept of Financial Forests 13:49 Teaching Financial Prudence to Teenagers 18:42 Pocket Money: To Link or Not to Link with Chores? 25:03 The Importance of Cash for Kids 25:37 Transitioning to Digital Money 27:38 Educational Tools and Apps 28:49 Engaging Financial Stories for Kids 29:22 Lessons on Scams and Patience 32:33 Understanding Spending and Saving 39:30 The Power of Compound Interest 44:00 Final Thoughts and Resources Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:47:18

Ask host to enable sharing for playback control

Ep 250: Rich Doc v Poor Doc - financial habits of wealthy doctors and how you can learn them

1/13/2025
Dr Trapped vs Dr Wealthy. Which do you feel most aligned to? If Dr Trapped, what can you do about it?? https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:14:42

Ask host to enable sharing for playback control

Ep 249: An expert came on our course... here's what happened

1/6/2025
Transform your financial future in just 8 weeks https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ Donate to Robbie's charity bit.ly/NM-Sponsor Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:55:26

Ask host to enable sharing for playback control

Ep 248: 5 financial resolutions to improve your finances in 2025

12/30/2024
The Medics' Money team join forces to give their personal New Years' Resolutions as well as general tips to improve your finances. Happy New Year everyone! Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter 2025 Financial New Year's Resolutions for Doctors In this special New Year's episode of the Medics' Money Podcast, the team dives into their personal financial resolutions for the coming year. Without Ed's physical presence, but with his voice edited in, the team includes Tommy, Cyra, Andy, and Matthew. They share their goals and advice for 2025, discussing topics like handling emergency funds, contributing to ISAs, improving credit scores, reviewing direct debits, and exploring offset mortgages. The team offers practical advice for doctors on automating savings, investing smartly, and ensuring financial well-being. Tune in to get inspired and kickstart your financial goals for 2025 with expert insights from Medics' Money! 00:00 Introduction and New Year's Greetings 01:09 Cyra's Financial Resolution: Managing the Emergency Fund 01:56 Tommy's Insights on Emergency Funds and Investments 07:05 Matthew's Resolution: First-Time Home Buyer Tips 09:16 Andy's Resolution: Starting Something New 13:55 Ed's Inserted Segment: Overpaying Mortgages and Direct Debits 21:26 Tommy's Personal and Financial Resolutions 25:32 Conclusion and Looking Ahead to 2025

Duration:00:26:55

Ask host to enable sharing for playback control

Ep 247: Festive quiz - test your festive financial knowledge

12/23/2024
MedicsMoney Christmas Quiz 2024: Festive Fun and Finance Join the MedicsMoney team as they celebrate Christmas 2024 with a special festive quiz! Test your knowledge on financial topics covered throughout the year and see if you can beat the team in this fun and entertaining episode. From stock market investments to NHS pensions and even festive trivia, there's something for everyone. The video also features a guest appearance by Cyra's dog, Nemi. Happy Christmas to all our viewers! Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:46:14

Ask host to enable sharing for playback control

Ep 246: 5 Essential Things to Do Before Investing

12/16/2024
Want to educate yourself with expert guidance about investing? Head over to --> www.medicsmoney.co.uk/fwb Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:05:54

Ask host to enable sharing for playback control

Ep 245: Avoid this NHS back pay tax trap

12/9/2024
Ed takes us through the recent pay uplift that many doctors would have received this November. Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:16:35

Ask host to enable sharing for playback control

Ep 244: Improve your finances FAST

12/2/2024
https://www.medicsmoney.co.uk/fwb Register for live teaching https://www.medicsmoney.co.uk/live/ In this episode, the speakers discuss their previous live financial teaching sessions and announce two upcoming events where attendees can learn to fix their finances fast. They then replay the Q&A section from a recent session, addressing various questions about salary sacrifice and its impact on NHS pensions, annual allowance tax charges, student loan repayments versus investments, and more. The experts share insights on investment strategies, including the pros and cons of using ISAs and robo-advisors, as well as practical advice on managing GP pension records and making tax-efficient decisions. Detailed timestamps of the Q&A are provided to help listeners find specific information. 00:00 Introduction to Live Financial Teaching Sessions 00:30 Upcoming Live Sessions and Registration Details 00:53 Podcast Overview and Q&A Replay Announcement 02:30 Salary Sacrifice and NHS Pension Impact 04:18 Annual Allowance Tax Charge Explained 06:05 Student Loans: Pay Off or Invest? 08:56 Investment Strategies and Robo-Advisors 10:24 Pensionable Pay and Family Protection Benefits 14:51 Investment ISAs and Retirement Strategies 19:24 GP Pension Records and Fixing Gaps 23:02 Conclusion and Upcoming Webinars Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:25:54

Ask host to enable sharing for playback control

Ep 243: How will the budget affect NHS doctors?

11/25/2024
Now the dust has settled, let's find out how the dust will affect NHS doctors with special guest star Mike Harms from Medical and General IFA. Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:30:30

Ask host to enable sharing for playback control

Ep 242: NHS GPs won’t survive unless … with Dr Katie Bramall-Stainer BMA GPC chair

11/14/2024
Join the chair of BMA GPC Katie Bramall-Stainer for a live podcast recording to members of our GP Partnership Community. How to sort out NHS Pension on PCSE https://youtu.be/9Q3O34IapOE?si=2Hya6deAXP4n6l0d GP Partnership course https://www.medicsmoney.co.uk/gp-partnership-programme/ Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:57:38

Ask host to enable sharing for playback control

Ep 241: Partnership or Limited Company?!

11/11/2024
In this episode of the Medics Money podcast, Dr. Cyra Mackintosh, a doctor and chartered accountant, discusses with Andy Pow, a medical specialist accountant, the differences between GP partnerships, limited companies, and LLPs. They delve into the pros and cons of each structure, including liability concerns, tax implications, and how they affect the financial operations of GP practices. The episode aims to provide up-and-coming GPs with fundamental knowledge to navigate the business aspects of GP practice effectively. Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter 00:00 Welcome to the Medics Money Podcast 00:50 Introduction to Andy Pow 01:57 Understanding GP Practice Structures 03:39 Pros and Cons of GP Partnerships 05:14 Limited Companies in the GP Space 07:03 Risks and Considerations for Limited Companies 11:07 Tax Implications of Limited Companies 22:57 Exploring Limited Liability Partnerships (LLPs) 27:16 Final Thoughts and Advice

Duration:00:29:17

Ask host to enable sharing for playback control

Ep 240: 5 Questions to Ask Before Investing...

11/4/2024
Tommy takes us through not what investments he owns, but 5 questions any doctor can ask before starting investing to get the right mindset secured! Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:06:39

Ask host to enable sharing for playback control

Ep 239: Labour's Halloween Budget Aims to Balance Tricks with Treats

10/30/2024
Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram Follow us on Twitter

Duration:00:23:41

Ask host to enable sharing for playback control

Ep 238: Remedial Pension Savings Statements... what do YOU need to do?!

10/28/2024
Tommy and Andy take you through everything you've need to know and do if you have, or haven't yet, received a brown envelope in the post... McCloud explained https://www.medicsmoney.co.uk/what-does-the-mccloud-judgement-mean-for-my-nhs-pension/ Find a Medics’ Money approved accountant to help https://www.medicsmoney.co.uk/medical-accountant/ HMRC triage tool (watch YouTube before using) https://www.gov.uk/guidance/calculate-your-public-service-pension-adjustment Mastering NHS Pension Adjustments: Expert Guidance and Essential Steps This episode provides a comprehensive guide to navigating the complexities of NHS pension adjustments in light of the McCloud remedy. Host Tommy, along with specialist Andy Pow, delve into the background and implications of recent pension changes, offering essential tips for recalculating annual allowance tax charges and understanding eligibility for compensation. They explain the use of triage tools, the submission process for revised tax data, and the importance of meeting deadlines to avoid penalties. The discussion also highlights difficulties NHS staff face in obtaining accurate pension data, especially in Scotland, and the necessity of seeking professional financial advice. Listeners are encouraged to verify their pension records, understand tax implications, and use resources like the Medics Money website for expert guidance. Practical steps for managing pension-related disclosures and avoiding common pitfalls are provided.

Duration:00:52:53

Ask host to enable sharing for playback control

Ep 237: Maximising Tax Efficiency for Limited Companies: Expert Tips with Tori Fergusson

10/21/2024
Tori from Honey Barrett Chartered Accountants takes us through limited companies for doctors today. AI generated summary: Tori Fergusson In this insightful episode, we dive into tax-efficient ways to extract money from a limited company and navigate HMRC compliance checks with Tori Fergusson from Honey Barrett Specialist Medical Accountants. We discuss directors' loans, employing spouses, avoiding tax investigations, and much more. Tune in to empower yourself with essential financial knowledge! Introduction & Listener Questions Welcoming Tori Fergusson Why Honey Barrett? Expert Discussion: Limited Companies Tax-Efficient Ways to Extract Money Compliance Interactions with HMRC Handling Information Notices Real-Life Case Studies Conclusion & Contact Information

Duration:00:34:28

Ask host to enable sharing for playback control

Ep 236: Is your NHS payslip correct? NHS Pension Tax relief? Investing for your kids? - Q&A Episode!

10/14/2024
Tommy and Ed dive into a Q&A session featuring queries from doctors at the recent Royal College of Obstetrics and Gynaecology National Trainees Conference. Topics covered include investing in children's Junior ISAs, the impact of pay errors on NHS pensions, the global diversification of the S&P 500, and the complexities of National Insurance for multi-employer doctors. Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram: https://www.instagram.com/medicsmoney/ Follow us on Twitter: https://x.com/medicsmoney

Duration:00:45:57

Ask host to enable sharing for playback control

Ep 235: Surviving a Crisis in GP Dr. Rebecca Keogh on GP Partnerships & Practice Management

10/7/2024
Overcoming Challenges as a GP Partner ft. Dr. Rebecca Keogh Join Dr. Tommy Perkins, Dr. Ed Cantelo, and Dr. Rebecca Keogh on the Medics' Money Podcast as they delve into the realities and challenges of being a GP partner running a practice. Dr. Keogh shares her journey through a challenging situation when her practice manager unexpectedly left, and how she navigated the crisis with the aid of the MedicsMoney GP partnership course. She discusses the importance of community support and professional help in handling the administrative and financial aspects of running a practice. Learn from her experience and gain insights into maintaining morale, managing finances, and adapting to unexpected changes in a healthcare setting. This episode is essential for healthcare professionals seeking to improve their practice management skills. Want the latest financial tips for doctors and exclusive invites? Join 56,000 doctors here https://www.medicsmoney.co.uk/join-medics-money/ Want a free assessment of your finances? Click here https://medics-hnz5twj1.scoreapp.com Want to improve your finances fast? Then come on our course https://www.medicsmoney.co.uk/medics-money-financial-wellbeing-course/ GP partner looking to improve your practice/ Then come on our course https://www.medicsmoney.co.uk/gp-partnership-programme/ Follow us on Instagram: https://www.instagram.com/medicsmoney/ Follow us on Twitter: https://x.com/medicsmoney 00:00 Introduction to the Challenges of Being a GP Partner 01:26 Meet Dr. Rebecca Keogh: Overcoming Practice Challenges 02:16 The MedicsMoney GP Partnership Course Impact 02:50 Facing Unexpected Challenges: Practice Manager Departure 04:11 Navigating Financial and HR Responsibilities 16:56 Recruitment and HR Solutions 24:05 Reflecting on the Journey and Future Outlook 27:29 Conclusion and Final Thoughts

Duration:00:28:56