Professor Game Podcast | Rob Alvarez Bucholska chats with gamification gurus, experts and practition-logo

Professor Game Podcast | Rob Alvarez Bucholska chats with gamification gurus, experts and practition

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034 Creating virtual worlds with Professor Richard Bartle

Richard Bartle is best known for having co-written in 1978 the first virtual world, MUD (Multi-user dungeon), and for his 1996 Player Types model (killers, socializers, achievers, and explorers) which has seen widespread adoption by the MMO industry. His 2003 book, Designing Virtual Worlds, is the standard text on the subject, and he is an influential writer on all aspects of MMO design and development. In 2010, he was the first recipient of the prestigious GDCOnline Game Legend award.


033 Roman Rackwitz talks about the importance of intrinsic motivation and rewards

Roman Rackwitz is the founder of Engaginglab GmbH, Europe’s first Gamification Agency in 2009. Winner of the first international Gamification Challenge, done by Mashable and SETI in 2011. He teaches Gamification for HR and Marketing at Universities in Germany and Switzerland. In 2017 he also founded a Social Media Agency that uses the knowledge and experience from Engaginglab to help its customers targeting long-term relationships, mainly in B2B. He's also program director for the...


032 with Pete Jenkins and the 7 step gamification process

Pete Jenkins is an international speaker, adviser and trainer in Gamification. Pete took the number one spot on the “Gamification Gurus Power 100” in February 2016. Pete founded his company GAMIFICATION+ LTD and has since advised and trained companies of all sizes, both in the UK and internationally, on the use of gamification. He is also Chair of GamFed (the International Gamification Confederation), where he helps spread the use of gamification best practices to benefit as many people...


031 Michael Sutton talks about the use of gamification even when it didn't exist

Michael has built his reputation as a Game-Based Learning Innovator, Architect, and Edupreneur. His current applied research and consulting focuses upon architecting and delivering immersive environments using serious games, workshops, and simulations. The initiatives leverage earning experiences by transforming key performance and quality indicators into increased learner satisfaction and institutional effectiveness. He has established an exceptional record of success in educational...


030 Understanding your objectives and players in gamification with Andrzej Marczewski

Andrzej Marczweski is a Gamification Solution Designer and Consultant at Motivait. He is a recognized expert in gamification, especially on the topic of gamification mechanics and user types. In 2015 he published Even Ninja Monkeys Like to Play. In his spare time, Andrzej enjoys spending time with his family, playing guitar and video games.


029 Candis Best and her Game Design for Student Success (GDSS)

Candis Best is the Founder and CEO of Learningateway. Her career in higher education began as an adjunct professor. She has worked as a consultant, faculty member and subject matter expert for higher education institutions, companies and community-based organizations. Along the way, she added two masters degrees (business and psychology) and a doctorate in social welfare and policy development. Candis’ vision for Learningateway is to introduce much-needed disruption to higher education by...


028 Jonathan Peters talks about how to avoid self-hugging in gamification

Dr. Jonathan Peters has spent the last two decades studying why people do what they do, why they make the decisions they make. As a speaker, Dr. Peters has helped audiences from Augusta, Maine to Melbourne, Australia, better connect with customers and employees. He is an adjunct professor at the University of Nevada Las Vegas and Chief Motivation Officer at Sententia Gamification. He helps entice, engage, and encourage learners. Jonathan Peters is a speaker, author, and bourbon connoisseur!


027 Amy Jo Kim shows the importance of finding the fun as a game designer

With a background in neuroscience, computer science, and psychology, Amy Jo Kim is part game designer, part web community architect. Her design credits include Rock Band, The Sims, Ultima Online, eBay,,, and numerous startups. She’s well known for her 2000 book, Community Building on the Web, and her work applying game design to Web and mobile services. Kim holds a Ph.D. in Behavioral Neuroscience from the University of Washington and is an adjunct...


026 David Mullich 3 decades of game design experience now for gamification

David Mullich has been designing entertainment and educational products for such companies as Activision, Age of Learning, Disney, Edu-Ware Services, Encyclopedia Britannica, Mattel, and the Spin Master toy company for over three decades. In recent years, he has focused on applying game design techniques to academia and business. David has served as an industry mentor at the USC GamePipe Lab, co-created the Boy Scouts of America Game Design Merit Badge, and earlier this year was ranked the...


025 Karl Kapp and how gamification includes involving students in your job

Karl is the assistant director and a faculty member at Bloomsburg University’s Institute for Interactive Technologies (IIT), where he teaches courses like Managing Multimedia Projects, Applying Theories of Learning for Interactive Technologies, E-Learning Concepts and Techniques and Learning in 3D. He believes teaching/education/learning is an interactive exchange between students and the instructor that can take place both within and outside of the classroom or online environment. His...


024 Dr. Zac Fitz-Walter, deep into mobile gamification apps

Dr. Zac Fitz-Walter is a gamification designer who uses game design techniques and principles to help make tasks more engaging and motivating. He·s applied gamification to many different areas including training, education, health, wellbeing, business and HR. Zac leveled up his education in 2015 with a Ph.D. in designing effective gamification for mobile applications. He has taught a range of university subjects over the last decade, including gamification, game design and app development....


023 Michael Wu on how to use data for better gamification

Dr. Michael Wu has served as the Chief Scientist at Lithium over the past decade, where he focuses on developing predictive and prescriptive algorithms to extract insights from social big data. His research spans many areas, including customer experience, CRM, online influence, gamification, digital transformation, AI, etc. His R&D won him the recognition as an Influential Leader by CRM Magazine along with Mark Zuckerberg and other industry giants. Michael has served as a Department of...


022 Horst Streck talks about the importance of empathy for gamification

After changing his student life for a working career, Horst Streck worked as an information expert within the Amsterdam local authorities for over 15 years. In 2001 Horst Streck founded I Sioux Media Productions with two partners. In 2002 the company made its first step as a game developer. In 2007 the company entered the casual games arena, with the brand Youdagames. Youdagames won the Dutch Game award in 2008, with two games and became best ·up-and-coming developer· in 2009 in Seattle....


021 When the hero's journey meets the collective journey in gamification with Jeff Gomez

Jeff Gomez, CEO of Starlight Runner, is a leading expert in the fields of brand narrative, story world development, creative franchise design, and transmedia storytelling. He specializes in the expansion of entertainment properties, premium brands, and socio-political themes into highly successful multi-platform communications and international campaigns. As a producer accredited by the Producers Guild of America, Jeff also develops the story worlds of films, TV shows, video games, toys,...


020 How values and culture align with epic meaning in gamification with Juliette Denny

Juliette is the Ideologist in Chief (AKA Managing Director) at Growth Engineering, and her unwavering mission is to wage war on dull online learning! She is a pioneer and expert in applying gamification and social functionality to online learning. She has an unrivaled passion for learner engagement, which leaves audiences inspired and electrified. She is the complete package: influencer, expert and also has direct access to primary research through her own products and solutions, meaning...


019 Altug Yilmaz and gamification for learning in Turkey

After graduating from Mathematical Engineering Altug worked for Netron and BilgeAdam as a trainer. He was responsible for Turkcell Educational platforms more than 5 years at Turkcell Academy. He is the author of first Turkish gamification book: and Gamification Confederation GamFED's Turkey representer. He blogs about gamification and is the only Turkish person who got invited and gave a speech at Gamification World Congress GWC16 in Madrid, Spain. He is doing lecturing at a University and...


018 Manuel Pimenta talks about gamifying your career into gamification

Manuel is a Lead Gamification Designer at Fractal Mind, and his background is mostly in software development and analysis. For the past 6 years, he's been one of the main voices of gamification in Portugal and has had the luck of spreading the fun in domains like eLearning, employee engagement, sales teams and ideation since then, with some of the top banking and retail companies in Portugal. Manuel is also a Design Thinking and Gamification Design coach and has co-organized 2 editions of...


017 Michiel Van Eunen with gamification of all sorts since 2003!

Drawing on experience in education, e-learning, theatre, retail, training, startups, events & game industries, he has found that this one thing thrilled him the most: designing purposeful fun.· When we play, we are pushing to be the best version of ourselves. Working should be more like playing. His power lies in doing just that: using all the powerful elements found in games and use them in organizations to make work more fun, challenging & meaningful. (Which - by the way - often leads to...


016 Ahmed Hossam, designing gamification and making sure it works

Ahmed Hossam is The International Gamification Confederation (Gamfed) Ambassador in Egypt. He is a keynote speaker, consultant, designer and facilitator on gamification. He is currently the president of Gamification Egypt and the founder of Gampact. Ahmed is one of the of the top pioneers in gamification in the Middle-East, he has been in the ·Global Gamification Gurus Power 100· since 2015 and in July 2017 he was rated #2. He has helped a variety of companies, from seed stage startups to...


015 with Dr Marigo Raftopoulos inspiring gamification by life itself

Dr. Marigo Raftopoulos is the founder of the Strategic Innovation Lab, where they create solutions for innovation using gamification, systems thinking and their own frameworks to deliver results for their clients.