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School Growth Mastery

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Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate with THEM. In School Growth Mastery, we're bringing together school leaders to tackle exactly this. How can schools drive deeper engagement with prospective families? We will reveal untapped marketing strategies that make for the best kind of parent engagement.

Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate with THEM. In School Growth Mastery, we're bringing together school leaders to tackle exactly this. How can schools drive deeper engagement with prospective families? We will reveal untapped marketing strategies that make for the best kind of parent engagement.
More Information

Location:

United States

Description:

Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate with THEM. In School Growth Mastery, we're bringing together school leaders to tackle exactly this. How can schools drive deeper engagement with prospective families? We will reveal untapped marketing strategies that make for the best kind of parent engagement.

Twitter:

@enrollhand

Language:

English

Contact:

(860) 422-4828


Episodes

Design Fundamentals for Schools, with Laura Elizabeth

1/17/2019
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Our guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for organizing projects. In this episode, Laura takes the listener through very specific ways to approach website design. Whether starting from a blank page or considering how to improve a website, Laura explores the basics of producing an attractive...

Duration:00:54:05

Serendipity and Diversity in Marketing, with Joshua Wittman

1/10/2019
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Our guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica. In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school. He relates the story of how he came to focus on bringing the classroom outside into nature in order to teach sustainability and ecology in a natural environment. Joshua has a strong marketing mindset and shares his ideas on growing the...

Duration:01:05:44

What 800 enrollments per year will teach you

12/10/2018
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Our guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is in charge with enrolling over 800 new students each year. Also, his skills represent close to 30 years in marketing execution for international and domestic companies--from school boards to parents. Steve has a unique 360 degree tactical...

Duration:00:34:20

Selling The Invisible in school marketing

12/10/2018
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My guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager for Australian Christian College, a group of nine schools located in five states around Australia. We talk about the difference between the corporate world and the school marketing world. He also shares great tips that you need to know as a school...

Duration:00:42:20

Wrap up - Why schools need a value proposition, with Grant Lichtman

11/26/2018
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In this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education. In our discussion, we cover: Where to learn more about Grant: Website: http://www.grantlichtman.com Twitter: @GrantLichtman Grant's Books: Moving the Rock: Seven Levers WE Can Press to Transform Education: https://www.amazon.com/gp/product/111940441X/, #Edjourney: A Roadmap to the Future of Education: https://www.amazon.com/gp/product/1118898583/,...

Duration:00:00:26

Why schools need a value proposition, with Grant Lichtman

11/22/2018
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In this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education. In our discussion, we cover: Where to learn more about Grant: Website: http://www.grantlichtman.com Twitter: @GrantLichtman Grant's Books: Moving the Rock: Seven Levers WE Can Press to Transform Education: https://www.amazon.com/gp/product/111940441X/, #Edjourney: A Roadmap to the Future of Education: https://www.amazon.com/gp/product/1118898583/,...

Duration:00:37:51