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School Growth Mastery

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Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate with THEM. In School Growth Mastery, we're bringing together school leaders to tackle exactly this. How can schools drive deeper engagement with prospective families? We will reveal untapped marketing strategies that make for the best kind of parent engagement.

Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate with THEM. In School Growth Mastery, we're bringing together school leaders to tackle exactly this. How can schools drive deeper engagement with prospective families? We will reveal untapped marketing strategies that make for the best kind of parent engagement.
More Information

Location:

United States

Description:

Every day, your school confronts a basic yet crucial challenge: reaching the parents you need to reach, in ways that resonate with THEM. In School Growth Mastery, we're bringing together school leaders to tackle exactly this. How can schools drive deeper engagement with prospective families? We will reveal untapped marketing strategies that make for the best kind of parent engagement.

Twitter:

@enrollhand

Language:

English

Contact:

(860) 422-4828


Episodes

Improving Parent Engagement Using the Dual Capacity Framework, with Tim Mains

3/21/2019
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Summary: Our guest today is Tim Mains. He is the Superintendent at Pine Bush Central School District in Middletown, New York. Tim is an experienced educator who has worked in various capacities from teacher to principal in K-12 urban, suburban, and rural school districts. He has a strong commitment to improving educational outcomes by engaging families as partners with the school. In this episode, Tim shares the “Dual Capacity Framework” and explains how viewing parents as partners can...

Duration:00:40:03

Every school should become a media school, with Don Wettrick

3/14/2019
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Summary Our guest today is Don Wettrick. He is the Innovation Coordinator for Noblesville High School, the founder and President of The STARTedUP Foundation, and the author of "Pure Genius: Building a Culture of Innovation and Taking 20% Time to the Next Level." The STARTedUP Foundation empowers student entrepreneurs and innovators with collaborative, immersive experiences, accelerator programs, and seed funding for students under 20 years old. As a public speaker, Don specializes in...

Duration:00:31:21

Game-like Learning To Grow Your School with Ryan Schaaf

3/7/2019
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Summary Our guest today is Ryan Schaaf, instructional designer, professor in the Johns Hopkins University School of Education, and author of 5 books. Ryan thinks and writes about using digital tools and game-like learning experience in the classroom to engage today's learners in new ways. His new book explores learning in the age of disruption. How is this related to school growth you might ask? Well, listen and you will find out. Watch out for when a young student in the future runs a...

Duration:00:31:49

The 6 Steps to Branding Your School, with Jennie Winton

2/28/2019
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Summary Our guest today is Jennie Winton. She is the co-founder of Mission Minded - a branding firm established in 2002 to work exclusively with nonprofit organizations. Mission Minded helps nonprofit organizations to discover the “big, bold idea” that distinguishes them from everything else that is out there, in order to attract more people to their work. Jennie shares her branding and marketing expertise in lectures and with clients throughout the nation. Today in our podcast, Jennie...

Duration:00:40:04

Musings After Visiting 20 Schools in the Great State of Texas

2/21/2019
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Summary: In our podcast today, Andrew shares a delightful summary of the recent road trip across Texas, where he and Alexis visited 20 schools in Houston, San Antonio, Dallas, and Austin to get a closer look at what schools are doing “on the ground.” He provides a richly detailed analysis of the trends they observed in the marketplace and connects them directly to marketing for school growth. Andrew offers specific strategies that schools are using to enrich their value proposition in an...

Duration:00:32:25

We get hired as Marketing Directors for an imaginary school with Scott Allenby

2/14/2019
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Summary Our guest today is Scott Allenby. He is the Director of Communications and Strategic Initiatives at Proctor Academy. Scott is passionate about developing and implementing strategies to help build the school because he cares deeply about the community that his work serves. He launched an inbound marketing initiative that boosted applications to Proctor Academy by more than 40% during the first year. Scott helped to lead a web redesign and strategic planning process for admissions,...

Duration:00:45:17

A Unique Instructional Method is the Best Marketing, with Shelli Kurth.

2/7/2019
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Summary Our guest today is Shelli Kurth. She is the School Director at Thrive Public Schools in San Diego, California - award-winning K-12 charter schools. Thrive Schools are reimagining education with a hands-on, project-based curriculum bound together by an emphasis on social-emotional learning. And it’s working! In this episode, Shelli shares the path of Thrive from vision to inception, and now onward to successful school expansion. She gives strategies for honoring the voice of every...

Duration:00:39:18

Walking Through the Parents' Journey with Chantelle Zakariasen

1/31/2019
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Summary: Our guest today is Chantelle Zakariasen. She is a conversion copywriter who specializes in using quizzes to gather information from prospects. In this episode, Chanti walks us through the buyer’s journey and explains how a school can go deeper than just telling prospects about the advantageous features of the school. She explains that people are overwhelmed with the “noise” of information they get in a day. Effective school marketing must find a way to identify and target the...

Duration:00:43:02

Merging Data with Word-of-Mouth Marketing, with Bill Diskin

1/24/2019
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Summary: Our guest today is Bill Diskin. He is Director of Admission and Financial Aid at Cannon School. Bill specializes in serving students through helping independent schools with enrollment management, admissions, and financial aid for families. In this episode, Bill shares the path of increasing enrollment through defining the school’s mission, refining their focus, and how they put relationships and trust ahead of statistical considerations, but they also use data to target their...

Duration:00:48:56

Design Fundamentals for Schools, with Laura Elizabeth

1/17/2019
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Our guest today is Laura Elizabeth. She is the creator of designacademy.io - which helps developers conquer their fear of design through a practical, hands-on, step-by-step process. Laura also developed client-portal.io - a WordPress plugin for organizing projects. In this episode, Laura takes the listener through very specific ways to approach website design. Whether starting from a blank page or considering how to improve a website, Laura explores the basics of producing an attractive...

Duration:00:54:05

Serendipity and Diversity in Marketing, with Joshua Wittman

1/10/2019
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Our guest today is Joshua Wittman. He is the Director of Ninos del Sol - an Eco-School in Costa Rica. In this episode, Joshua talks about the roles of serendipity and diversity in his position as a teacher, an administrator, and a founder of the school. He relates the story of how he came to focus on bringing the classroom outside into nature in order to teach sustainability and ecology in a natural environment. Joshua has a strong marketing mindset and shares his ideas on growing the...

Duration:01:05:44

What 800 enrollments per year will teach you

12/10/2018
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Our guest today is Steve Dekany. He is an education marketing expert for close to 15 years, both as a 7-12th-grade administrator and primarily the Chief Marketing Officer for one of the largest site-based charter school operations in California. He is in charge with enrolling over 800 new students each year. Also, his skills represent close to 30 years in marketing execution for international and domestic companies--from school boards to parents. Steve has a unique 360 degree tactical...

Duration:00:34:20

Selling The Invisible in school marketing

12/10/2018
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My guest today is David Garden. He is an expert service marketer with 20+ years’ experience. David has an MBA in Marketing with interest in strategy, service design, and conversion rate optimization. Currently, he serves as Group Marketing Manager for Australian Christian College, a group of nine schools located in five states around Australia. We talk about the difference between the corporate world and the school marketing world. He also shares great tips that you need to know as a school...

Duration:00:42:20

Wrap up - Why schools need a value proposition, with Grant Lichtman

11/26/2018
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In this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education. In our discussion, we cover: Where to learn more about Grant: Website: http://www.grantlichtman.com Twitter: @GrantLichtman Grant's Books: Moving the Rock: Seven Levers WE Can Press to Transform Education: https://www.amazon.com/gp/product/111940441X/, #Edjourney: A Roadmap to the Future of Education: https://www.amazon.com/gp/product/1118898583/,...

Duration:00:00:26

Why schools need a value proposition, with Grant Lichtman

11/22/2018
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In this interview, we are joined by Grant Lichtman, an internationally recognized thought leader in the drive to transform K-12 education. In our discussion, we cover: Where to learn more about Grant: Website: http://www.grantlichtman.com Twitter: @GrantLichtman Grant's Books: Moving the Rock: Seven Levers WE Can Press to Transform Education: https://www.amazon.com/gp/product/111940441X/, #Edjourney: A Roadmap to the Future of Education: https://www.amazon.com/gp/product/1118898583/,...

Duration:00:37:51