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Strategic Marketing Consultants Podcast

Education Podcasts

You truly need to implement the Strategic Marketing Program today because there's enough business in your market right now for you to double or triple your revenue in the next year alone. The customers are just sitting out there right now waiting for you to claim what is rightfully yours. The reason you're not closing those sales right now is because all of your marketing and advertising is lame and ineffective and I'm going to prove it to you. Hi, my name is Shea Ellison, and I am the President and Founder of Strategic Marketing Consultants. In this program, I'm going to pull back the curtain for you on a complete marketing system that when executed properly will cause your prospects to realize that you are the only company in your industry with which they should be doing business. In fact, I will show you exactly how you can demonstrate doing business with your company will be so obvious to your prospects that they quickly come to this conclusion, “I'd have to be absolutely CRAZY to work with anyone else but you, regardless of the price.”

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Location:

United States

Description:

You truly need to implement the Strategic Marketing Program today because there's enough business in your market right now for you to double or triple your revenue in the next year alone. The customers are just sitting out there right now waiting for you to claim what is rightfully yours. The reason you're not closing those sales right now is because all of your marketing and advertising is lame and ineffective and I'm going to prove it to you. Hi, my name is Shea Ellison, and I am the President and Founder of Strategic Marketing Consultants. In this program, I'm going to pull back the curtain for you on a complete marketing system that when executed properly will cause your prospects to realize that you are the only company in your industry with which they should be doing business. In fact, I will show you exactly how you can demonstrate doing business with your company will be so obvious to your prospects that they quickly come to this conclusion, “I'd have to be absolutely CRAZY to work with anyone else but you, regardless of the price.”

Language:

English

Episodes

The Strategic Marketing System Summary & Next Steps

5/18/2022
Well, I hope you enjoyed what you’ve heard in this program. I know we covered a lot with you. We talked about the two most common market mistakes that businesses are making. We talked about eliminating platitudes and implementing a complete marketing system. We talked about the importance of business innovation and we talked in relative detail about how the Strategic Messaging Formula™ can allow you to craft messages that cut through a cluttered marketplace and cause your prospects and...

Duration:00:08:09

Applied Business Innovation

5/11/2022
So, finally, let me give you a tool you can use to create your own business innovations. We actually have 12 innovation formulas that we use that allow us to easily and scientifically find needs and desires in any industry or marketplace and then create unique innovations to fill those needs and desires that can easily be implemented by our clients. Some are more advanced than others, but in every case a true and exclusive business innovation is developed so that our clients distinguish...

Duration:00:04:14

Business Innovation

5/4/2022
Component #6 is Business Innovation. Most companies we work with already have an innovative inside reality. Their primary challenge is in effectively communicating it to the outside world. However, perhaps one or two percent need our help to innovate their products or services so that they can market their unique identity in their target market. We help them discover what products or services the market really wants, but nobody else is giving it to them. It doesn’t matter what industry you...

Duration:00:11:11

Professionalized Image

4/27/2022
The fifth step in the Strategic Marketing Program is having a professionalized image. Now for the sake of time I am not going to review this step in detail. The point here is simple and obvious. If you want to dominate you must always act and look like the consummate professional. Professionalized image directly impacts the amount of confidence your prospects have in you. Remember what you learned earlier, the amount of money someone is willing to give you is directly proportional to the...

Duration:00:00:49

Systematized Sales Process

4/20/2022
Step 4 in the Strategic Marketing Program is to create and implement a systematized sales process. This is one of the most overlooked aspects of a complete marketing system. Those who utilize it will increase sales and maximize efficiencies while simultaneously driving revenue and lowering cost. Sounds good right? It almost sounds too good to be true but it’s not. It’s just called the guaranteed results that come from hard work done right. A lot of what we do here comes from Michael...

Duration:00:23:44

Comprehensive Internet Marketing Suite

4/13/2022
The next step, step 3 is to implement a comprehensive internet marketing suite. Now I am not going to spend much time on this because the content here is quite voluminous and it doesn’t make for good audio training content because it’s based on techniques and strategies and it involves internet technology, software, special tips, and all sorts of other granular details that become a bit overwhelming to have to listen to. In short, the purpose of point 3 in the Strategic Marketing Program...

Duration:00:03:27

Automate

4/6/2022
The fifth and final component is Automate. This simply means that now that your prospects are connected with you in the marketing system, you must create content to automate the follow-up process. Companies and individuals are notoriously bad about following up. Fortunately, software is available today to assist in this process. Even then the software will not give you the best bang for your buck if you don’t properly craft your message in follow-up sequence. I’m going to show you exactly...

Duration:00:10:23

Incentivize

3/30/2022
The fourth component is Incentivize. In this step you have to give your prospect an incentive to take the next step in the buying process. This is often accomplished by giving your prospect an offer to get a free marketing tool of some sort, like a special report, a video, a series of videos, an audio program, or anything like that. However, you don’t always have to give away a marketing tool. Often you can give them a coupon, an exclusive discount, a special limited opportunity, or any...

Duration:00:07:12

Educate

3/23/2022
The third component is Educate. Now that you connected with your prospect on an emotional level you must give them enough quality information to make them feel like they can make an informed decision about how to solve their problem or gain a needed benefit. Again, you do this by giving your prospect enough quality information to address their emotional need. Remember, the component is called educate. So, you are educating them. This step is ultra-critical, and it turns the sale from an...

Duration:00:16:51

Connect

3/16/2022
The second component is Connect. This means that once you have captured your prospects attention, you must connect with them on an emotional level. You have to hold onto their attention by connecting on a hot button that is important or relevant to them. You have to make them feel like important and relevant information is going to be delivered to them. Information that will help them make the best decision possible. In short you will be helping to facilitate the decision-making process.

Duration:00:12:11

Capture

3/9/2022
The Strategic Messaging Formula™ or SMF for short has five components. Let me introduce them to you really quick. First is Capture. This means that you must first capture your target market’s attention. It’s pretty obvious I know, but it’s not as easy to pull off as people think. Furthermore, it’s done wrong more often than it is done right. You’ll learn how and why in a minute.

Duration:00:17:51

The Strategic Messaging Formula™

3/2/2022
Now let’s move on to Component #2 is the Strategic Messaging Formula™ So now that we have created our Identity, I want to show you exactly what your marketing content is supposed to look like. Believe it or not the process of creating an effective strategic marketing program is actually scientific. You’ve been taught to believe that marketing is an art and that you need a team of creative people to invent funny, quirky, entertaining, or any other type of creative content to use in your...

Duration:00:17:02

Component #1 is Identity

2/23/2022
The RULES have changed in marketing. You can’t just put up an ad in the paper or launch a platitude-filled website announcing to the world that you’re open for business anymore. Just being good in sales won’t cut it today. You’ve got to communicate with POWER! Your Identity is REAL. This is “clear cut.” This is “as necessary as having a phone or computer in your business to communicate with other people.” If you don’t have what I’m talking about today – your IDENTITY… you’re not really even...

Duration:00:07:39

The Strategic Marketing Program

2/16/2022
Okay, so now that we have identified some of the problems with existing advertising and marketing. Let's talk about the solution. The solution to these marketing and advertising problems is the Strategic Marketing Program. Now, the Strategic Marketing Program isn't entirely original. In short, we've combined the best elements of a variety of the most well-known marketing experts and their systems that have been developed over the last 50 years including: Claude Hopkins (Scientific...

Duration:00:01:27

Focus and History of Advertising

2/1/2022
Now, after listening to the last few tracks, you might be asking yourself, “Where Did Platitudes Come From?” “Why are we all using platitudes? It seems so obvious that it is the wrong way to do it, but everybody is doing it. Well, I don't want to spend too much time answering that question because I want to get to the solutions quickly for you, but the answer to this question is actually more important than you realize. Understanding the answer to this question is essential in order for you...

Duration:00:09:25

The Educational Spectrum

2/1/2022
Now, before we get too far down the line, I need to bring a very important concept in the light for you. I want to talk about something we call The Educational Spectrum (or what some people call the Sales Cycle.) Now, I know you've heard that term before. Don't tune me out here because what the Educational Spectrum means in Strategic Marketing vernacular is different than what you're thinking of. I want to challenge your definition of this term so it more appropriately lines up with the...

Duration:00:06:50

Two Most Common Marketing Mistakes Many Businesses Make

1/25/2022
Throughout this presentation I will demonstrate to you the problems with your existing marketing and advertising, the neural and psychological basis for effective marketing, the only way to achieve what we call “total marketing synergy.” I will provide you with the solutions that you can start implementing tomorrow to set you on course for Total Market Dominance. In fact, I will guarantee that after listening to this audio program, if you believe you haven't learned anything worthwhile...

Duration:00:18:58

The Strategic Marketing Program Introduction

1/18/2022
The system I'm going to share with you is called the Strategic Marketing Program and it is unique in our industry because it's a comprehensive program. It's not about one or more clever or unique marketing tactics that will increase your business incrementally. As a matter of fact, I am absolutely sure that you have never seen or heard anything like this before. In fact, you're going to find that the Strategic Marketing Program™ is so comprehensive in nature that it will ensure that your...

Duration:00:02:54

Introduction to Shea Ellison, Founder of Strategic Marketing Consultants

1/13/2022
As an entrepreneur for most of his life, Shea has been intimately involved in advertising and marketing since the mid 70’s when he opened his first business. Since that time he has read hundreds of books, attended dozens of seminars and workshops, and taken classes as well as private courses that all delved into advertising and marketing in one form or another. Since the late 90’s he became involved in Internet Marketing and continued his research, study and application of advertising and...

Duration:00:02:23