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Ten with Ken

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Location:

Canada

Twitter:

@kensteele

Language:

English

Contact:

15194323600


Episodes

5 Ways Higher Ed can Prepare for 2028: Paula Burns at Lethbridge College

10/18/2018
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This week, Ken Steele continues his conversation with Paula Burns, President & CEO of Lethbridge College, about 5 key ways higher education should be preparing for the decade ahead. (Last week, Paula described 3 notable innovations in competency-based learning, stackable modular credentials, and the use of VR technology: https://youtu.be/9-kxnnMA8nM) Be Flexible to Reskill Working Students Students not only need Work-Integrated Learning (WIL) but, Paula argues, will increasingly need...

Duration:00:06:19

Competencies, Modules & VR: Paula Burns at Lethbridge College

10/11/2018
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This week, Ken Steele talks with Paula Burns, President & CEO of Lethbridge College, about 3 notable innovations in programming, pedagogy and applied research at her institution: competency-based learning, stackable modular credentials, and the use of virtual reality technology. Don’t let its location in small-town Alberta fool you – Lethbridge Collegeis a born innovator, and the frontier mindset seems to spark plenty of innovation. It opened in 1957 as the first publicly-funded community...

Duration:00:06:50

Building Communities at SFU

10/4/2018
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Simon Fraser University is committed to community engagement, so much so that its campus master plan and infrastructure is focused on building communities, in Vancouver, Surrey, and on Burnaby Mountain. SFU is literally setting its vision in stone! Last week 10K looked at how SFU’s Engagement Strategy has been socialized across the institution, reinforcing efforts at community-based research, cultural engagement, public events and even April Fool’s videos. (ICYMI, check out “Embracing...

Duration:00:09:47

Embracing Engagement at SFU: Beyond Branding

9/27/2018
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At BC’s Simon Fraser University, “the Engaged University,” the slogan is much more than mere marketing; it’s the focus for the institution’s planning framework. (Although yes, it also helps differentiate the university’s brand.) SFU president Andrew Petter invited Ken Steele for a campus site visit late last year, and this is the first of many episodes that will be the result. Since the brand launched in 2012, SFU’s Engagement Strategy has articulated how the institution will make a...

Duration:00:09:41

10 Recent One-Word Wonders in Higher Ed Branding

9/21/2018
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Ken Steele returns to the Brand Chemistry™ lab to round up 10 recent examples of colleges and universities that have focused their brands on a single word. It can be a real challenge to get campus-wide consensus, but there’s a growing trend to quite literally “own a word” in the higher ed marketplace. 1) UC System – “Public” The University of California system launched an online and OOH campaign in 2014 playing with the word “public” to emphasize the value of their research to...

Duration:00:08:42

Higher Ed Branding: The Bold & The Brave

9/18/2018
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College and university marketers have to work hard to gather research and build campus consensus around a new brand position. Although the goal is to develop a distinctive position, the reality is that many higher ed branding projects result in some awfully similar creative executions. Next week, we’ll round up ten recent examples of “One-Word Wonders” – higher ed brands that try to “own a word” in the marketplace. But in this teaser episode, we’ll look at two of them that wind up looking...

Duration:00:04:02

Wonky Higher Ed Branding: American University, One-Word Wonder

9/15/2018
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Sure, your brand needs to “own a word” in the minds of your customers. But what if some think it’s an insult? Ken Steele has been a higher ed brand consultant for decades, working with hundreds of institutions across North America. He’s seen plenty of “one-word wonders” – college or university brands that focus on a single word. But no doubt, one of his favourites came from American University, in Washington DC, back in 2010. “Capitalizing” on their location in Washington DC, AU built...

Duration:00:01:41

Wild West of Higher Ed Branding: Wyoming Cowboys

9/14/2018
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When maverick university marketers create a brilliant brand, but campus stakeholders feel uncomfortable about potential sexist or racist implications, what do you do? In the “Wild West” of higher ed branding, the University of Wyoming charged ahead with its new slogan, “The World Needs More Cowboys” – and noted higher ed brand strategist Ken Steele thinks they were right to do so. The $1.5 million campaign, launched in July 2018, was based on months of solid research that showed the word...

Duration:00:03:36

5 Changes for Season 5 of Ten with Ken!

9/7/2018
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As Ten with Kenbegins its FIFTH season, we’re adopting some online video best practices and streamlined processes that we think will be big improvements! 1. New Brand! We’re using a compressed, 4-second “bumper” more suitable to shorter videos, and showcasing 10K’s first real logo. The icon, simultaneously a stylized “K” and the symbol for “forward-looking video,” nicely sums up what we’re all about. 2. Colour Coding You’ll see that logo in at least 5 different colours, to identify the...

Duration:00:05:50

Innovation at Brock: 3 Qs with Thomas Dunk

8/8/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Thomas Dunk taught at Concordia, McMaster, and Toronto before entering administration, as Dean at Lakehead and Brock Universities, and most recently as interim Provost of Brock (2016-18). His sociology research focuses on the intersection of environmental controversies and regional economic transformations. In this special bonus episode, Ken...

Duration:00:10:23

Innovation at Nipissing: 3 Qs with Mike DeGagné

7/23/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. When Mike DeGagné was appointed President of Nipissing University in 2013, he became one of the first Aboriginal university leaders in the country. He had 25 years of public sector leadership experience in federal government departments and non-profits focused on Indigenous affairs, and has published and spoken internationally on Aboriginal...

Duration:00:10:22

Innovation at Algoma: 3 Qs with Celia Ross

7/17/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Celia Ross began teaching French Literature at Algoma in 1982, became Dean in 1997, and served as President from 1998 until 2010 – 12 busy years in which Algoma gained its independence from Laurentian University, and signed the Covenant with Shingwauk Education Trust. When her successor resigned in 2016, the board of governors appointed Celia...

Duration:00:10:40

Innovation at Lakehead: 3 Qs with Brian Stevenson

6/25/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. At the time, Brian Stevenson was finishing his term as President & Vice-Chancellor at Lakehead University. (Moira McPherson replaced him as interim President in January 2018). Brian’s extensive higher ed administrative experience includes founding the Canadian Studies program at ITAM in Mexico, serving as AVP International at uAlberta,...

Duration:00:10:27

Innovation at Trent: 3 Qs with Leo Groarke

6/16/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Leo Groarke holds a PhD in Philosophy from Western, and has experience as Provost at the University of Windsor, and founding Principal of the Wilfrid Laurier campus in Brantford. Since 2014, he has served as President & Vice-Chancellor of Trent University. In this special bonus episode, Ken asks Leo to answer 3 key questions about higher ed...

Duration:00:11:22

Innovation at Carleton: 3 Qs with Janice O'Farrell

6/8/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Janice O’Farrell is the Associate Vice-President Enrolment Management at Carleton University, and has 24 years of experience in higher education. In this special bonus episode, Ken asks Janice to answer 3 key questions about higher ed innovation. Innovations at Carleton? Janice starts with several examples of Carleton’s commitment to...

Duration:00:09:48

Innovation at Queen's: 3 Qs with Benoit-Antoine Bacon

5/18/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Benoit-Antoine Bacon holds a PhD in neuropsychology, and has 14 years of experience in university administration at Bishop’s University (2004-2013), Concordia University Montreal (2013-16), and Queen’s University (2016-18). After this interview, he was appointed President and Vice-Chancellor of Carleton University, effective July 1 2018. Ken...

Duration:00:11:38

Innovation at OCAD: 3 Qs with Sara Diamond

5/11/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Sara Diamond has worked in higher education for 3 decades, at BC’s Emily Carr University of Art + Design, Alberta’s Banff Centre, and Ontario’s OCAD University, where she has been President since 2005. In this special bonus episode, edited to 10 minutes, Ken asks Sara 3 key questions about higher ed innovation. Innovations at OCAD? Sara...

Duration:00:10:39

Innovation at Laurentian: 3 Qs with Pierre Zundel

5/4/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Pierre Zundel has served as a university leader for almost a decade, first as President of the University of Sudbury (2009-2016), then as Provost and VP Academic at Laurentian University (2016-17), and since August 2017 as Laurentian’s Interim President. In this special bonus episode, edited to 8 minutes, Ken asks Pierre 3 key questions about...

Duration:00:09:08

Innovation at Waterloo: Cathy Newell Kelly

4/29/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Catherine Newell Kelly was appointed Registrar at the University of Waterloo just a month before this interview, after serving for two decades as Director of Waterloo’s Centre for Extended Learning, as well as stints as Executive Director of eCampus Ontario and President of CAUCE and OCULL. In this special bonus episode, edited to 7 minutes,...

Duration:00:07:20

Innovation at Windsor: Alan Wildeman

4/20/2018
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In September, the 10K crew went on location to the 2017 Ontario Universities’ Fair, to interview a dozen higher ed leaders about trends in innovation. Alan Wildeman has served as the President and Vice-Chancellor of the University of Windsor for a full decade. (He was appointed in July 2008 and recently announced his retirement for the end of June 2018.) In this special bonus episode, edited to 7 minutes, Ken asks Alan 3 key questions. Innovations at Windsor? Alan points to his...

Duration:00:07:11