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The Go-To: For Entrepreneurs in the Know

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Would love to have our podcast included on Tunein! It's an educational podcast for entrepreneurs. Dive into the minds of some of Canada’s successful entrepreneurs with The Go-To: For Entrepreneurs in the Know, powered by the Scotiabank Women Initiative. Covering topics that are fundamental to growing a company, from fundraising to branding, social impact and much more. Its short and sweet conversations will leave you with tangible resources and entrepreneurial secrets to help you elevate your business.

Would love to have our podcast included on Tunein! It's an educational podcast for entrepreneurs. Dive into the minds of some of Canada’s successful entrepreneurs with The Go-To: For Entrepreneurs in the Know, powered by the Scotiabank Women Initiative. Covering topics that are fundamental to growing a company, from fundraising to branding, social impact and much more. Its short and sweet conversations will leave you with tangible resources and entrepreneurial secrets to help you elevate your business.
More Information

Location:

Canada

Description:

Would love to have our podcast included on Tunein! It's an educational podcast for entrepreneurs. Dive into the minds of some of Canada’s successful entrepreneurs with The Go-To: For Entrepreneurs in the Know, powered by the Scotiabank Women Initiative. Covering topics that are fundamental to growing a company, from fundraising to branding, social impact and much more. Its short and sweet conversations will leave you with tangible resources and entrepreneurial secrets to help you elevate your business.

Twitter:

@fwecanada

Language:

English

Contact:

6046828115


Episodes

Les ventes: le client avant tout

11/12/2019
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Nous avons tous entendu la règle de vente classique: fermez toujours, mais est-ce vraiment la clé pour obtenir plus de ventes? Dans cet épisode de The Go-To, nous explorons comment deux sociétés - une basée sur le produit et l'autre sur le service - ont placé leurs clients et leurs clients au centre de leur processus de décision. Joanna Griffiths de Knixwear et Aneela Zaib d'EmergiTEL, deux fondateurs chevronnés, racontent à quel point l'écoute de leurs clients a radicalement changé le jeu...

Duration:00:18:35

More Sales: It’s All About the Customer

11/12/2019
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We’ve all heard the classic rule of sales: always be closing, but is that really the key to getting more sales? In this episode of The Go-To, we explore how two companies – one product-based and one service-based – have put their customers and clients at the centre of their decision making. Hear from two experienced founders, Joanna Griffiths of Knixwear and Aneela Zaib of EmergiTEL as they share how listening to their customers has seriously changed the game for their businesses.

Duration:00:20:13

RP et médias sociaux: rejoindre votre public cible

10/28/2019
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Susciter des conversations authentiques est la clé de cet épisode du balado « Le Go-To ». Nous examinons deux stratégies de marketing afin d’améliorer la reconnaissance des marques par le public visé. En utilisant de vieilles techniques pour des technologies nouvelles, Katie Dunsworth-Reiach, partenaire et cofondatrice de Talk Shop Media, révèle ses secrets d’initiée pour le succès des relations publiques. Notre deuxième invitée, Priya Chopra, PDG de 1Milk2Sugars, fait des révélations sur...

Duration:00:21:56

Sparking Conversation: Giving Voice to Your Brand

10/28/2019
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Sparking authentic conversations is the key in this episode of “The Go-To”. We look at two marketing strategies to increase brand awareness among your desired audience. Using old school techniques for new school technologies, Katie Dunsworth-Reiach, Partner and Co-Founder of Talk Shop Media, reveals her insider secrets for public relations success. Our second guest, Priya Chopra, CEO of 1Milk2Sugars, spills all the tea on how social media should be used to engage with your audience and...

Duration:00:20:28

L'image de marque: stratégie et conseils avec Miriam Alden et Joanna Track

10/15/2019
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Une marque est plus qu'un logo. Alors, que devez-vous faire pour développer une marque dynamique? Dans cet épisode de «Le Go-To», nous discutons de la façon dont les valeurs, les relations, et l'authenticité peuvent influencer positivement votre marque et affecter la longévité de votre entreprise. Découvrez comment transmettre votre mission dans votre marque avec Miriam Alden, fondatrice, directrice artistique et PDG de Brunette Showroom, Brunette Tha Label et The Babe List. Obtenez...

Duration:00:19:07

The Business of Branding with Miriam Alden & Joanna Track

10/15/2019
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A brand is more than a logo. So, what do you need to build a compelling brand? In this episode of “The Go-To,” we discuss how bringing values, building relationships, and being authentic can positively influence your brand and affect your company’s longevity. Learn how to translate your mission into your branding with Miriam Alden, Founder, Creative Director, and CEO of Brunette Showroom, Brunette the Label, and the Babe List. Plus gain tangible tools and advice from Joanna Track, Founder...

Duration:00:18:12

Les secrets de la collecte de fonds avec Taran Ghatrora et Traci Costa

9/26/2019
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Pour plusieurs entrepreneures, démarrer leur entreprise avec leur propre argent est la norme, mais éventuellement elles auront besoin d’un coup de pouce. Découvrez d’autres ressources disponibles pour vous aider à atteindre la pleine rentabilité. L’argent liquide est reine dans cet épisode, alors que nous plongeons dans le monde des collectes de fonds et du financement avec deux entrepreneures qui ont adopté des approches très différentes pour développer leur entreprise. En discutant de...

Duration:00:20:34

Fundraising Secrets with Taran Ghatrora of Blume and Traci Costa of Peekaboo Beans

8/27/2019
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For many entrepreneurs, bootstrapping your business is the norm, but eventually your company will need a boost. Learn about other resources that are available to help take your business from break-even to profitable. Cash is queen in this episode as we dive into the world of fundraising and financing with two entrepreneurs who’ve taken very different approaches to scaling their business. Covering debt financing, venture capital, and going public, Taran Ghatrora and Traci Costa share their...

Duration:00:19:48