The Web Marketing Insights Podcast
Education Podcasts
Our podcast is a thoughtful discussion arena for results driven marketers. We will take aim at topics such as, User Experience, Conversion Rate Optimization and SEO. We'll be bringing our insights along with interviewing thought leaders in Digital Marketing.
Location:
United States
Genres:
Education Podcasts
Description:
Our podcast is a thoughtful discussion arena for results driven marketers. We will take aim at topics such as, User Experience, Conversion Rate Optimization and SEO. We'll be bringing our insights along with interviewing thought leaders in Digital Marketing.
Twitter:
@gulorocks
Language:
English
Episodes
Anatomy of a Home Page: It's Not What You Think
7/15/2020
Duration:00:26:38
The Conversational Web: All You Need To Know
5/20/2020
Duration:00:27:59
An Association's Digital Marketing Success Story
4/8/2020
Chris Bonney, VP of Strategy
Zach Wilson, Partner
Amy Gavin, Director of Digital Strategy, American Society for Nutrition
Duration:00:37:01
How To Conquer Digital Marketing By Keeping To The Basics
4/7/2020
Chris Bonney, VP of Strategy
Zach Wilson, Partner
Sara Fay, VP of Marketing, First American Healthcare Finance
Duration:00:36:32
7 Steps to a Successful DM Strategy
2/17/2020
Chris Bonney, VP of Strategy
Zach Wilson, Partner
Duration:00:32:13
How Storytelling and Data Affect Your Conversion Optimization
2/16/2020
Joe Martin, CEO, Martin Creative
Dan Ritzke, Founder, Third Act Marketing
Chris Bonney, VP of Strategy, Gulo
Zach Wilson, Partner, Gulo
Duration:00:40:36
Is Chasing Google Updates Good SEO?
1/27/2020
Should we chase the latest Google update or keep everything the same and hold the line.
We all know Google never rests. Google is constantly evolving and adapting to present the best information possible for its customers (searchers). These changes are a byproduct of analyzing mountains of data and user behavior.
Now the question becomes, Google just rolled out a new update, will this affect my ranking positively, negatively or not at all?
Chris Bonney & Zach Wilson take a deep Google-dive to help you determine whether or not you should or should not react to changes that affect the signals and algorithm.
Opinions on Google's new SERP UI changes. Our take, Google isn't as altruistic as they once were. The UI changes will likely produce some significant upticks in CTR for Paid media, however, once users adapt their eyes and behaviors, things will normalize.
Duration:00:20:56
Analyzing Search Engine Land's Periodic Table of SEO Factors
12/17/2019
Search Engine Land’s Periodic Table of SEO Factors debuted in 2011. Since the initial release, SEO professionals reference it to better understand the elements essential to a winning SEO strategy. It's frequently linked to by thousands of digital marketing professionals.
Chris Bonney & Zach Wilson sit down and discuss a few of the key "elements" - Quality, Authority, Backlinks & Emerging Markets - for 2020 and beyond.
https://searchengineland.com/seotable
Duration:00:26:26
Specific SEO strategies worth re-thinking
12/15/2019
This is the first-ever recording of Gulo's Web Marketing Insights Podcast. Chris and Zach discuss how the Insights Podcast will tackle topics such as user experience, conversion rate optimization and SEO.
We take aim at a variety of challenges digital marketers face today:
Duration:00:12:24