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Beer. Enrollment Management. Data. In that order. Join Thom Golden, Ph.D. and Brad Weiner, Ph.D. from the Data Science Team at Capture Higher Ed as they discuss the innovative edge of tech, data, and enrollment management.

Beer. Enrollment Management. Data. In that order. Join Thom Golden, Ph.D. and Brad Weiner, Ph.D. from the Data Science Team at Capture Higher Ed as they discuss the innovative edge of tech, data, and enrollment management.
More Information

Location:

United States

Description:

Beer. Enrollment Management. Data. In that order. Join Thom Golden, Ph.D. and Brad Weiner, Ph.D. from the Data Science Team at Capture Higher Ed as they discuss the innovative edge of tech, data, and enrollment management.

Twitter:

@weightlist

Language:

English

Contact:

5025368466


Episodes

Episode 29 - The Weightlist LIVE at NACAC Part 2 with Jen Dewar

10/29/2018
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Recorded LIVE at NACAC: In part two of the NACAC 2018 episodes, Thom and Brad host Jen Dewar, Head of Strategic Engagement for the Duolingo English Test. Throughout this episode the trio discuss their first NACAC conference, data, admissions and enrollment and more. Grab a beer and join the conversation! Music: Artist: Jahzzar, http://freemusicarchive.org/music/Jahzzar/ Track: Luxe, http://freemusicarchive.org/music/Jahzzar/Servants/Luxe Used under Creative Commons...

Duration:00:29:59

Episode 28 - The Weightlist LIVE at NACAC Part 1 with Heath Einstein

10/5/2018
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Recorded LIVE at NACAC - Thom and Brad host Heath Einstein, Dean of Admissions from Texas Christian University. Throughout this episode the trio discuss their first NACAC conference, data, admissions and enrollment and more. Grab a beer and join the conversation! Music: Artist: Jahzzar, http://freemusicarchive.org/music/Jahzzar/ Track: Luxe, http://freemusicarchive.org/music/Jahzzar/Servants/Luxe Used under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0),...

Duration:00:43:11

Episode 27 - The Top 4 Enrollment Data Fallacies To Avoid

8/31/2018
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Human beings, as Dan Ariely wrote, are predictably irrational - and yes, that includes enrollment managers. From recruitment event feedback forms (good to meet you sampling bias), to predictive models (hello false causality), and all those early deposit incentives that only seem to encourage enrollment melt (good day Cobra Effect). If you have ever said this of your favorite slumping athlete: “(s)he’s due,” then you might be human, and thus subject to data fallacies. In this episode of The...

Duration:00:34:52

Episode 26 - Recruitment ROI & Other Ways to Nail Jello to the Wall

7/19/2018
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While return on investment remains a key consideration for directing prospective student recruitment dollars, a standard definition has been missing in the enrollment management space. How do you track what is spent to recruit your class, and how do attribute success to various initiatives, and how do you know what was yielded from your investment? Thom and Brad walk through how Capture Higher Ed tackled ROI and how we approached this measurement problem that lives at the intersection of...

Duration:00:43:08

Episode 25 - How to Weightlist

6/12/2018
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The higher education enrollment management nerd-o-sphere needs more people in the conversation. Specifically, it needs you. If you have ever thought about organizing and publishing a podcast, then this episode is for you. Brad and Thom celebrate The Weightlist's 25th "silver anniversary" episode by walking step-by-step through how they make and distribute The Weightlist Podcast so hopefully, you can create your own show and add your voice to the enrollment management conversation. We want...

Duration:00:29:50

Episode 24 - Enrollment Leadership in the Petabyte Age with Jennielle Strother

4/25/2018
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What does it mean to be "current" in the field of enrollment management on issues of data and technology? How does a leader foster a strategic data-driven culture in the enrollment suite and specifically how do you mentor young professionals to level up their data skills and stay in the field? Jennielle Strother is the Associate Vice President for Enrollment Services at Concordia University Texas, an Adjunct Professor at the University of the Incarnate Word, and co-founder of #emchat...

Duration:00:55:39

Episode 23 - From Admissions Counselor to Data Scientist with Infinite Campus' Dan Jarratt, Part Two

4/2/2018
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In part two of Brad and Thom's conversation with Dan Jarratt, Data Scientist at Infinite Campus, we learn more about how secondary school learning management system data can be leveraged to create a drop out early warning system. Dan walks us through the process they used to find a data signal in a dataset of 8 million students using machine learning and discusses what they learned about secondary school drop out. But the technical details are only part of the story. Dan explains how a...

Duration:00:42:22

Episode 22 - From Admissions Counselor to Data Scientist with Infinite Campus' Dan Jarratt, Part One

3/13/2018
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Dan Jarratt, Data Scientist with Infinite Campus discusses how his background in admissions lead him on a journey to push the education space to ask better questions and collectively sharpen its skills to find better answers. How can a commitment to data science help enrollment managers build better relationships with those they serve? How could we create a Netflix-style recommender that would use big data to help prospective students discover more best-fit colleges to consider? In part...

Duration:00:38:15

Episode 21 - Weightlist LIVE from Resolve Enrollment Technology Conference 2018

1/30/2018
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The inaugural Resolve Enrollment Technology Conference was the setting for a live session of The Weightlist Podcast. During the episode, hosts Thom Golden and Brad Weiner fielded questions from conference attendees, like, will AI replace EM professionals? How can technology lower higher education costs? And what would data science and enrollment management be if they were a beer? Ever been to an enrollment management conference session where the presenters distributed beer? Well, this...

Duration:00:49:21

Episode 20 - Rethinking the Application with Ken Anselment

1/11/2018
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Take a look at an application from your institution from 10 years ago. How different is it from your current app? In many ways, the application and the processes around it have change dramatically over the past decades, but the centrality and importance of the application itself has changed very little. Why is that? Why is the application really so important in a world that is constantly looking for ways to simplify like processes? Is it simply there to gather information, or is it a kind...

Duration:00:41:18

Episode 19 - Gone Fishin' - Why We Need You to Take a Vacation

12/20/2017
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More than half of American workers do not take all of their yearly allotted vacation time. The work of an enrollment manager is rewarding, but indeed exhausting and the end of the year (which is really the half-way point of the academic calendar) is a great time to reconnect with your passion for this great work you do. Thom and Brad offer up a toast to you this Holiday season and chat about how to get the most out of your time off. Beers: Thom: New Belgium Brewing Company, Fort...

Duration:00:22:59

Episode 18 - Giving Your Enrollment a Nudge

12/6/2017
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Recruitment campaigns in a university enrollment management shop tend to be large comprehensive endeavors. What if we told you that $7 worth of text messages could make the difference for your institution hitting its enrollment goals? Thom and Brad discuss how Nobel Laureate Richard Thaler’s work on nudge theory could be the simple difference maker for you this year. Beers: Thom: Sun King Brewing Company, Indianapolis, IN, www.sunkingbrewing.com, Osiris Pale Ale, ...

Duration:00:33:36

Episode 17 - Enrollment Management at 2-Year Institutions with Julie Marlatt and Andre Richburg

10/31/2017
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Enrollment at America’s community colleges has been in steady decline since 2011 and although there is national attention garnered from some tuition-free programs, a new way of thinking about enrollment at 2-year colleges is desperately needed. Brad and Thom welcome Julie Marlatt, Dean of Enrollment Management at Parkland College in Illinois and Andre Richburg, executive director of enrollment management at Northampton Community College to assess the state and future of EM at community...

Duration:00:45:21

Episode 16 - Reshaping Educational Accountability with Aimee Rogstad Guidera

10/5/2017
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There are data silos and then there are education data fortresses, each separate from each other as students traverse the P-20 pipeline. But the Data Quality Campaign and it’s President & CEO Aimee Rogstad Guidera are breaking down decades of barriers and facilitating access to key decision data for educational leaders, students, and parents. Imagine higher education leaders having better student learning information from Pre-K through high school, or parents knowing how students from...

Duration:00:44:05

Episode 15 - Back in the Enrollment Lab with Eric Maguire

9/21/2017
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Do you know how many students would apply to your institution if you did NOT recruit them? Does the “Fast App” approach work? By popular request, Brad and Thom welcome Eric Maguire, Vice President & Dean of Admission & Financial Aid at Franklin and Marshall College, back to The Weightlist to report results from enrollment experiments he and his team ran this past admissions cycle. In one of the most fascinating discussions yet on the podcast we explore return on investment, recruitment...

Duration:00:46:21

Episode 14 - Is Enrollment Management Ready for AI?

9/12/2017
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If artificial intelligence and smart automation can change the way dairy farmers approach their work, why can it not do the same for enrollment managers? Many industries have embraced the power of AI to promote growth and dramatically improve efficiencies, and in so doing continue to challenge what is possible. Even so, there is tremendous angst in the public domain about artificial intelligence as illustrated by a recent untrue story about Facebook shutting down two AI bots because they...

Duration:00:26:24

Episode 13 - Enrollment Goals and Half-Court Shots: You Cannot Have it All

8/10/2017
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Another Fall brings another set of enrollment goals to relentlessly pursue for many admissions teams across the nation. But how can data help delineate a stretch goal from a NBA half-court heave? In this episode of The Weightlist, Thom and Brad walk through a deep dive of five years of Integrated Postsecondary Education Data System (IPEDS) data to find out what happens when enrollment goals start canceling each other out. Want to nail your enrollment goals in May? This episode can help you...

Duration:00:31:26

Episode 12 - Following the College Access Money with Ozan Jaquette

6/29/2017
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For universities, there exists a tension in the space between living an institutional mission and funding that mission. Ozan Jaquette is an Assistant Professor at the UCLA Graduate School of Education & Information Studies and is fascinated by the often curious organizational behavior of colleges and universities as they attempt to balance revenue generation, prestige accumulation, and the public trust. Professor Jaquette is an emerging voice in higher education, committed to holding...

Duration:00:41:58

Episode 11 - Attributing Success in a Complex Recruitment Environment

5/25/2017
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Now that May 1 has come and gone, how are enrollment planners assessing the effectiveness of their recruitment across a variety of related and interlocking tactics? As is the case in other areas, the dominant thinking in enrollment management is antiquated compared to the advanced marketing attribution models that exist in other industries. In this episode of The Weightlist, Thom and Brad walk through how multi-channel marketing attribution has evolved in the online retailing and marketing...

Duration:00:36:20

Episode 10 - Open Data as Wide as the Sky with Tim McKay

4/14/2017
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Given the breadth of new data that is generated by the modern university, what does the future of higher education look like if it were to embrace big open data? What could the transcript of the future look like, and how could admissions evaluation work? There’s big data, then there’s the Sloan Digital Sky Survey, an open data set of more than 3 million astronomical objects. Tim McKay serves as the Arthur F. Thurnau Professor of Physics, Astronomy, Education at the University of Michigan...

Duration:00:41:46