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When you know your why, your hows and your whats get a whole lot better. Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

When you know your why, your hows and your whats get a whole lot better. Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.
More Information

Location:

United States

Description:

When you know your why, your hows and your whats get a whole lot better. Join Christie Walters and Jeff Bajorek as they review books, interview thought leaders, and discuss topics critical to success in business and in life. Certified by Sales Guru, Jeffrey Gitomer, Christie and Jeff have both dedicated their careers to helping others uncover their passion, unblock their path, and achieving greatness in sales and in life.

Language:

English

Contact:

7706876678


Episodes

160 Monday Musing: Queen

11/11/2018
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Christie has Queen on the brain this week. Not the Queen of England, Queen the rock band. There is a new film out all about the famous rockers and while it may seem like pure entertainment at first glance, a look deeper reveals lessons we can all take into our next sales presentation. So "Don't Stop Us Now" as we "Break Free" and talk about this "Crazy Little Thing Called" sales. Sign up for our book club! Don’t forget to subscribe rate and review our podcast. It only takes a second and...

Duration:00:09:30

159 Not All Content is Created Equally with David Masover

11/6/2018
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How lucky would you feel to be one of the first people to discover Twitter, Facebook or Snapchat? You'd probably have a better username! Our guest today, David Masover, was one of the first one million members of LinkedIn and since then has become an expert coach and mentor with a specialty in social media. David Masover was thrown into his first sales job almost 30-years ago with no sales training at all, and struggled to find his own way to success through self-study, experimentation and...

Duration:00:39:32

158 Monday Musing: Partnerships

11/4/2018
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When's the last time you evaluated your personal and professional partnerships? Christie reflects on the amazing partnership that she has on this podcast and the partnerships that she has built all along her career that have led her to success. Sign up for our book club! Don’t forget to subscribe rate and review our podcast. It only takes a second and helps us make more podcasts for you. Want more from Jeff and Christie? We have a newsletter!

Duration:00:05:02

157 James Bawden

10/30/2018
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James Bawden is transitioning to a new role as a BDR in Raleigh, North Carolina for the startup data analytics company Cognetik. He's facing a bevy of new challenges including moving from an established company to a startup AND being the first person in his company to drive outbound sales. James brings us the lessons he learned in his first 60 days, the major revelations he's had about BDR sales, empathetic leadership and setting core values as a salesperson and a sales team. This is ground...

Duration:00:48:04

156 Monday Musing: Slow Down

10/28/2018
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Fall has finally arrived, for a lot of us that means it's time to kick it into another gear. The kids go back to school. You feel like you're out of that summer doldrum. You're trying to push through and you take on a lot of new projects. You're exposed to a lot of new environments and running like crazy. It's all very good. It's mostly productive, but sometimes your body gets sick when it's doing more than it should. What steps can we take to slow things down and recover so that we don't...

Duration:00:11:52

155 Reclaiming the Human Touch with Mark Watts

10/23/2018
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Mark Watts has a fire in his belly for sales, for leading his team, for helping customers and reclaiming lost business. These are qualities we often associate with young sales leaders or entrepreneurs spearheading their business. But guess what? Mark helms a sales team of over 700 people at one of the world's largest media companies and he's been in sales for over 35 years. Mark is the Senior Director of Sales at Comcast. Today we discuss the challenges of reclaiming customers who may have...

Duration:00:32:50

154 Monday Musing: It Doesn't Take an Extrovert

10/21/2018
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Jeff is not an extrovert and he doesn't think you are either. There are very few and extroverts out there and most people in sales don't identify as extroverts, at least not by the classic definition. It's one of those stereotypes out there that makes people reluctant to enter a sales profession. A lot of people, particularly small business owners, are reluctant to even admit that they have to be in sales, that they have to sell something in order to keep their doors open because they...

Duration:00:07:28

153 Playing To Our Strengths with David Weiss and Andy Racic

10/16/2018
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You get two amazing minds for the price of one. David Weiss and Andy Racic join us today. David and Andy are best friends working together on a book all about the reasons and motivations for getting into a career in sales. They believe that the level of talent, ethics and standards can all stand to be raised higher and that starts with understanding what kind of people are built for a career in sales and what their true motivations are. Do they want to help people or do they just want to...

Duration:00:51:09

152 Monday Musing: Volunesia

10/15/2018
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On today's Monday Musing Christie is introducing you to a new term called "Volunesia". It is the cross point between volunteering and amnesia, when you are having so much fun volunteering, making a difference in the lives of others that you forget..that it is making a difference in your own life. Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email...

Duration:00:11:07

151 Always Being Curious with Wes Schaeffer

10/9/2018
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The sales fund everything and everything is a sale. That's the philosophy that drives our guest today, Wes Schaeffer, the Sales Whisperer. Wes is a ruthlessly pragmatic sales trainer, marketing consultant, keynote speaker, copy writer, InfusionSoft expert and doer. In this episode Wes breaks through the noise and demands of other so called "sales and marketing gurus" and gets down to the fundamentals of customer relationships and customer loyalty. On today’s podcast 2:59 - the new ABC's...

Duration:00:41:29

150 Monday Musing: Not All Customers Are Created Equally

10/7/2018
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You've probably got some customers that you feel really lucky to have and you've probably got some customers that you would really feel lucky if you could get rid of them. On today's Monday Musing, Jeff is here to tell you that you can, and probably should, fire some of your customers. Wait, what? Get RID of a customer? It sounds crazy but listen to today's Monday Musing and find out how carefully evaluating your customers can make you more productive and more able to serve your other...

Duration:00:08:16

149 Taking Shots with Christina York

10/2/2018
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Nobody likes pain, but can you sell someone on a highly technological solution to reduce pain for even the most vulnerable patients? That's the challenge of our guest today, Christina York, CEO and Founder of Spellbound, a technology company in Ann Arbor, MI, focused on using augmented reality to improve the patient experience in hospitals. We discuss her amazing technologies and how she beat back all the negative talk that comes with any startup and drove her business to success. On...

Duration:00:34:47

148 Monday Musing: SNAP

9/30/2018
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This week a famous golfer has Christie thinking all about resilience. Tiger Woods is back on top of golf after years of struggle personally and professionally. Christie ponders her own resilience and uses an acronym SNAP to describe her strategies of survival, adaptation and resilience. Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for...

Duration:00:07:55

147 Connecting People to Solutions with Brett Ruffino

9/25/2018
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Sometimes life and career change for the better and sometimes they change for the worse. Either way, you can make your own success if you have the right attitude and the right gameplan. Our guest today, Brett Ruffino, had both and he's here today to tell his story. Through his principles of customer experience and customer loyalty Brett helped turn around an underperforming, multi-store retail operation. but his passion for leadership training moved him to a higher calling. As the...

Duration:00:40:52

146 Monday Musing: That Icky Feeling is an Opportunity

9/23/2018
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In any business or personal relationship you have a role and you have a choice. Whether it is to begin a relationship or end that relationship. In business that decision is complicated by the opportunities that relationship might present to you. On today's Monday Musing Jeff Bajorek discusses how to navigate this thorny subject and come out the other side without an "icky feeling." Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but...

Duration:00:06:17

145 The Customer is Always Right Field with Andy Appleby

9/18/2018
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What takes you out to the ballgame? Our guest this week makes it his job to find out. Andy Appleby is the Owner and CEO of the United Shore Professional Baseball League. The United Shore Professional Baseball League was founded by Rochester-based General Sports and Entertainment, and is the culmination of a 10-year effort by General Sports to bring professional baseball to the Detroit area. Andy got his start in sales with the Detroit Pistons and used his sales experience to drive his...

Duration:00:32:10

144 Monday Musing: Netweaving

9/16/2018
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Are you networking or netweaving? What's the big difference? Christie breaks it down for you and gives you actionable tips that will help with your engagement, your follow through and the results you'll ultimately see from your next networking event. Have you heard about our Small Business Breakthrough program? If you own or want to own a small business but are struggling in certain areas, we want to help you. Email breakthrough@thewhyandthebuy.com for more information. Sign up for our...

Duration:00:10:16

143 Channeling Our Inner-Hype Man with Rajiv Nathan

9/11/2018
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Rajiv Nathan took his hip hop talents to the world of business startups and people can't get enough of his hustle and flow. Go see Jeff and Rajiv talk about how NOT to suck at pitching in Chicago on September 20th! It might be easier to tell you what our guest this week DOESN'T do. He's a hip hop artist, a record producer, a yoga instructor, a podcast host, he's a business and personal development speaker, he is a nation unto himself. WATCH: Rajiv's TED talk on vulnerability Today he's...

Duration:00:34:04

142 Monday Musing: Why Would Anybody Buy This?

9/9/2018
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"I don't know why anybody would buy what we're selling?" "Cool, now we're ready to go sell." This was the culmination of the conversation that serves as the backbone of this week's Musing. Jeff kicks off customer loyalty month with a conversation about why people would ever consider buying what you're selling. It's the most interesting and important question you can ask about your sales process. Have you heard about our Small Business Breakthrough program? If you own or want to own a...

Duration:00:10:28

141 Startup Mindset Insights with Brandon Bruce

9/4/2018
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There's arguably no tougher mindset than that of the small business entrepreneur. What does it take to breakthrough and grow a business from the ground up? We're wrapping up our mindset month interviews with Brandon Bruce, COO and Co-Founder of Cirrus Insights, an all-in-one sales productivity platform with world-class Salesforce integration. Brandon grew up in a small California town of 800 people and had only one classmate in grade school. Six years ago, he co-founded Cirrus Insight and...

Duration:00:43:43