Paint ED Podcast-logo

Paint ED Podcast

Educational >

More Information


United States




Landing Pages With Aaron Hockel

Aaron Hockel from Alta Vista Strategic Partners joins us to discuss landing pages and how you can best utilize them during the lead process to eliminate your risk of losing customers. Why is your landing page so important? Aaron will explain why and how an effective landing page can turn clicks into customers.


Using Industry Standards To Avoid Paint Failures With Bob Cusumano

On this episode of PaintEd, The PDCA man, Bob Cusumano, discusses with us how you should be using the PDCA standards to avoid paint failures and costly mishaps. Bob has been instrumental in the success of PDCA and he literally wrote the book on the PDCA standards. You will learn a lot from this guy! Bob will be hosting a webinar on June 20, “Using PDCA Standards to Avoid Paint Failures” at 4 PM CT. Visit to register.


Building Trust with Emily Howard

What does a sign on a restaurant door have to do with painting businesses keeping their customers? Your business maybe signalling things to your prospects and customers that you may not want to communicate. It all comes down to how the trust economy works, and how important it is for you as a business owner to invest in it. Emily Howard from American Painting Contractor (APC) Magazine joins us to talk about what she's hearing from painting contractors about what works and what doesn't in...


Overwhelming DIY-ers With Help with Torlando Hakes

June is Industry Standards month at PDCA and Torlando Hakes of Color Theory is with us to kick things off with a conversation about how he uses the PDCA industry standards to get more business. But Torlando's way of going about this is...unusual. And it's as genius as it is unusual. But the real gold is in his progressive, innovative style that adapts to changing times with real-time solutions. Something's sure to stick!


Getting Prospects To Say No With Tony Kanak

It may seem counter-intuitive, but getting a 'yes' from prospects right out of the gate with a bid may not always be the best goal to shoot for. There may be a better way to establish a connection with a prospect that will pay off better in the present AND the future. Tony Kanak from Sales Evolution joins us to talk about how hearing a 'no' from prospects can be a good thing.


Basics Of Blueprint Reading With Fred Yarur

Do you avoid bidding new construction projects because they don't seem to pay off? Or are you thinking about adding new construction painting to your repertoire but you don't know how to read blueprints? Fred Yarur from PEP (Painters Estimating Program) is here to help! He just finished a month of webinars on the topic of estimating, and in the grand finale he lays out the fundamentals of blueprint reading that can refine your process and make new construction more profitable. Don't miss...


Production Rates And Problematic Rates With Fred Yarur

On this episode of Paint Ed, Fred Yarur of PEP is back with us to talk about about estimating, once more. This time he discusses problematic rates and how to refine your estimating process. The third estimating webinar will be hosted this coming Wednesday, May 16, at 4 PM CT. Visit to register.


Developed-Area Estimating with Fred Yarur

On this episode of Paint Ed, we have Fred Yarur of PEP. Fred shares with us his thoughts of why more precise and detailed estimating procedures are valuable and how they can make your business scaleable. He will be hosting a webinar on the Foundations of Estimating this coming Wednesday, May 9, at 4 PM CT. Visit or call 1-800-332-7322 to register for the Estimating Month Webinars and view the full schedule.


Top 5 Estimating Strategies with Fred Yarur

Estimating paint jobs is a complex task while takes a while to get one's mind wrapped around. It takes some contractors and estimators years to refine their process in a way that increases accuracy and consistency, and thereby widen profit margins. Knowing how to use tools like the PDCA Cost and Estimating Guide is imperative, but the Guide is hard to tackle without help. Enter Fred Yarur of the Painter's Estimating Program (PEP). Fred helps people use the Cost and Estimating Guide, and he...


Getting A Business Loan with Matt Palmisciano

Are you at a Tipping Point in your business growth but can't quite break through to the next level? A business loan may give you the extra boost you need. Despite popular fear-mongering regarding the nature of 'unnecessary' loans, many business owners have leveraged the power of strategic loans to reach their goals. Want to learn the 'why' and 'how' of getting the right kind of loan that fits your needs? Matt Palmisciano of Forjak Industrial enlightens us on this episode of Paint ED! Don't...


Contracts That Cover Your Assets With Randy Fornoff

On this episode of Paint ED we have Randy Fornoff from MTS Painting in Arizona with us. Randy knows the recipe for great contracts that communicate your service agreements clearly and succinctly, and especially contracts that protect your interests. Randy shares with us about how his contracts have evolved over the years, and what needs to be included in those contracts to make sure you’re covered. Randy will be presenting a webinar on the topic of “Contracts That Cover Your Assets.” The...


Tools For Your Business: PDCA Roundtables and Biz Blitz Trainings

Are you getting the most out of your PDCA membership or are you curious about the benefits of being a PDCA member? The Education Team at PDCA will sit down each month to discuss upcoming education trainings and PDCA tools that you should be using! This month, Chris Shank and Christine O'Connell discuss roundtable calls, Paint Ed exclusive episodes, and the April Biz Blitz series. For more information on PDCA and how to utilize PDCA tools call (314) 514-7322 or email


Getting Out Of The Day-To-Day To Grow Your Business with Danny Kerr

One of the hardest things to do as a business owner is to step off the hamster wheel of daily tasks and production, and think. The big picture won't come together if you can't see past the paint can and daily schedules. But this isn't easy for painting contractors who feel that everything would fall apart if they stepped away, even for a little bit. But Danny Kerr has systems. Danny is from Breakthrough Academy and he has good news for contractors who need to get their head above water to...


Hiring Painters Is Easy with Nick LoGrasso

Does hiring painters have to be as difficult as they say? If not, why are so many contractors desperate to find good people? Even the "decent human" qualifier seems to thin out the already-sparse crowds who aren't exactly barreling through the door in a rush to submit their job applications. But Nick LoGrasso of SNL painting doesn't seem to be having the same trouble. He sat down to chat with us about how he always seems to have just the right flow of new painters when he needs them. And...


Tax Reform With Christina DeLurgio

Are you ready for tax season? We're here to help you get prepared! Join us as Christina DeLurgio, the Finance Director at PDCA National, discusses the effects of 2018 tax reform on businesses and personal finance. Christina will be hosting a webinar on Wednesday, April 4th, at 4 PM CT where she will discuss in depth the effects of the 2018 tax reform. Don't miss your chance to ask your questions LIVE at the end of the session in the Q&A. Go to to register or email


Doing Business With Millennials with Art Snarzyk

If you missed Art Snarzyk's presentation at the PDCA EXPO on the topic of Doing Business With Millennials, you'll want to check out this podcast. Art shares with us on this episode how the topic has changed over the years, and why a well rounded approach to appreciating the Millennial mindset can be the way to move your business forward. Don't miss Art's full-hour, LIVE webinar on Wednesday, March 14, 2018 at 4 pm Central. Ask Art your questions during our Q&A at the end of his...


Gathering And Implementing Big Ideas with PDCA Education

Step one: get a big idea. Step two: figure out what to do with that big idea. Painting contractors need to stay a ahead of the curve with big ideas in their industry, but how do you implement those ideas once you get them without drowning or copying/pasting something that doesn't work for your business? Gina Koert, Christian Militello, and Matt Palmisciano from PDCA's Education Committee join us on this podcast to talk about how to gather and implement new ideas that can carry momentum...


Keeping Your Business Fun With The Guys Of Paint Hops And Drops

On this episode of Paint ED we have the hosts of the Paint Hops and Drops podcast with us talking about how they make business fun for themselves and their employees. Having fun and bringing in revenue is not always an easy balance to strike, but they do just about as well as anyone I’ve ever seen. These business owners have a good time together and we hope you can take some of their charisma and bring it to your own business.


Getting Ready To Hire with Christian Militello

Spring is right around the corner, which means companies will be spending time hiring new employees. Christian Militello of Militello Painting and Powerwashing in Pennsylvania gets a head-start in interviewing and hiring in the winter! He shares with us his approach to interviewing and creating an attractive work culture that he believes will bring people back for the job in the spring.


What To Do About Low-Priced Competitors with Brandon Lewis

You know that feeling you get when a competitor undercuts your bid and makes you wonder how they're making their money? It's a common experience in the painting industry, but Brandon "The Messenger" Lewis of the Painter's Academy is here to share a few strategies that can change the game entirely. Don't miss our webinar with Brandon on Thursday, February 15, at 4 pm Central where he will take a deeper dive on the problem and solution. Brandon will also be with us at the PDCA EXPO in...