Confessions of a Pink-Haired Marketer-logo

Confessions of a Pink-Haired Marketer


a href="" target="_blank"Sonia Simone/a delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.

a href="" target="_blank"Sonia Simone/a delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.


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a href="" target="_blank"Sonia Simone/a delivers advice, encouragement, and the occasional rant from outside the drone of the marketing mainstream. Join her for a regular mix of monologues, interviews, and answers to your content marketing questions.






The 2 Points of Clarity that Will Make You So Much More Productive

Are you struggling to make progress on a project, a business, or something in your personal life? Find these two points of clarity for a map out of “the land of Stuck.” The difference between people who are ultra-productive and the rest of us isn’t willpower. It isn’t intelligence, or time, or money, and it... Listen to episode


Launching Your First (or Next) Digital Product

Ready to launch a digital product? Here’s are the first steps to get you moving … One of the greatest things you can do to boost your income, or just expand your options, is to launch a digital product. The tools, platforms, and options for these are better now than they ever have been. So,... Listen to episode


A Quick, Enjoyable Way to Sharpen your Vision, Goals, and Values

How do we know we’re successful? How do we set up the rules of our own game so that they serve us, and give us a more meaningful life? Jonathan Nation left a nice comment on an earlier episode about the definition of success: … What is success? What is that vision you are striving... Listen to episode


Q&A from Twitter, Independence Day Version!

The keys to good sponsored content or native advertising, content for B2B organizations, and how to make connections with the big-audience content publishers … It’s Independence Day in the U.S., and time for a Q&A! And no, those things aren’t really related at all. In this 25-minute episode, I answer questions on: Techniques for... Listen to episode


The Difference Between Mindset and Wishful Thinking

Is an “abundance mindset” the same thing as wishing really hard and making something magically appear? I don’t think it is. Here’s why … As you may have seen in my podcast a couple of weeks ago, my friend Julie Cairns’ documentary The Abundance Code has been premiering for free in the past week. (And... Listen to episode


Things I Love / Things I Hate #4: Trade Secrets, Transparency, and Lemonade Stands

When is it smart to keep your business’s “trade secrets” — and when should you blow them up? How much sharing is too much? As I was writing a quick introduction to Rand Fishkin over on Copyblogger, I got to thinking about this “transparency” buzzword. When is it good business to play your cards close... Listen to episode


Should You Swear on Your Blog?

Language is complicated, and in the context of shifting cultural norms, it gets even more complicated. So the question comes up: Is it OK to swear in our content marketing? We had a bit of a dust-up on Copyblogger a few years back, and every once in awhile the topic comes back up again. The... Listen to episode


Up All Night to Get Lucky: Sonia’s in a New Documentary!

No, it’s not a simplistic “Secret,” but there are some very pragmatic benefits to adopting a mindset of abundance. I’m going to be in a documentary! It’s called The Abundance Code, and it’s about folks who have worked through varying kinds of constraints and found a more fulfilling path. (Both financially and personally.) All told... Listen to episode


The Context of a Successful Content Strategy: The Harpoon and the Net

Content marketing has been a hot buzzword for awhile now, but it’s tricky to pull off unti you understand this context. Once upon a time, combining relationship-building content with solid sales strategy was a weird idea. Now it’s pretty mainstream — but a lot of folks are still missing the underlying context that makes it... Listen to episode


My #1 Time Management Tip: Don’t Multitask; Compartmentalize

What’s one of the biggest constraints that keeps us from doing the things we want to do? We don’t have the time. Here are some thoughts on how to manage that. Remember when the internet was going to give us all the free time we could imagine? Yeah, well. Not so much. In this 27-minute... Listen to episode


The 7 ‘Escape Pod’ Principles (Help Me Write My Book!)

This week I want to talk about the values, practices, and principles that help us build “escape pods” from whatever is not serving us. And I’d love to hear your take! I’ve been thinking about the themes or principles that I’ve seen to be most useful for people who are building businesses, including “side hustle”... Listen to episode


Things I Love / Things I Hate #3: Nerdy Nummies and Crummy Content

Great content creators are made, not born. It takes a mix of a well-chosen topic, smart content strategy, attention to craft, and lots of personality. Then, as Rosanna Pansino would say, just Put it all together! Ro Pansino’s YouTube cooking show Nerdy Nummies has millions of fans of all ages. Where else are you going... Listen to episode


Leadership, Categories of One, and Purple Rain

Real leadership starts when you step up with the courage to be a category of one. I have a short episode for you this week, honoring the life of Prince and opening up some ideas about leadership, about community, and about building something that matters. Corporate culture (and what to do if you’re stuck in... Listen to episode


Make Better Mondays! 6 Minutes to a Happier, More Productive Week

Creative productivity is all about habits. Here’s a super quick weekly ritual (you could even do it daily) to have a brilliant week … every week It’s a funny paradox — if you want to be more productive, especially as a creative professional, the best thing you can do for your output is to establish... Listen to episode


5 Idea-Generating Techniques We Use on the Copyblogger Team

“Help! I have no idea what to write about!” We’ve all been there — and when you produce as much content as the Copyblogger team, keeping the idea stream flowing is a top priority. Today, I’ll talk about five practices we use at Copyblogger and Rainmaker to come up with plenty of high-quality ideas. These... Listen to episode


Blog or Podcast? 5 Questions to Help You Decide

Blogging isn’t the only game in town any more for content marketers. Podcasts are super popular as the new “do-it-yourself” content format. So which works better, and why? Today’s content marketing question: Should I blog or should I podcast? Or maybe I should be doing video? Or all three? Or do I even need a... Listen to episode


Two EQ Hacks: A Nifty Trick for Making Big Changes, and How to Handle Hurt Feelings

Today, two techniques that can boost your “EQ” (emotional intelligence) and help you be a happier, more productive person. Today I have two techniques for you — a new, research-based “hack” that looks interesting for improving our ability to make positive changes, and an approach I’ve used for a long time to constructively handle emotionally... Listen to episode


Things I Love/Things I Hate about Health & Fitness Marketing

Health and fitness have some of the strongest examples around of good content marketing — and unfortunately, they also have some of the sleaziest. It’s that time again! Today I’m talking about more things I love! (And … a couple of things I hate.) In this 30-minute episode, I look at three different health and... Listen to episode


A Simple, Powerful Creativity System to Capture and Generate More Ideas

Creativity isn’t just about getting inspired — it’s about strong systems to capture inspiration when it arises. Today I outline a simple system I’m using to capture ideas and put them into action. In this 30-minute episode, I talk about: A boring office supply that can boost your creative productivity Why going analog (sometimes) can... Listen to episode


Anniversary Edition! On Finding Your Stubbornness and Going the Distance

It’s the podcast’s birthday! To celebrate, today I want to talk about one of my favorite traits: stubbornness. There are all kinds of traits our culture insists we “have” to have to run a successful business, but looking around, there’s just one I’ve seen. In this 22-minute episode, I talk about: How to make the... Listen to episode