Driving Participation: What's Working in Marketing and Fundraisi-logo

Driving Participation: What's Working in Marketing and Fundraisi

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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what's working to get people to show up, stick around and give back.

Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what's working to get people to show up, stick around and give back.
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United States

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Wonder what other organizations are doing to grow that you might not have thought of? Schools, nonprofits and associations share ideas for attracting the right people, keeping them excited to be there and inspiring them to give back. From branding strategies to marketing programs and fundraising communications, organizations of all sizes are trying new ways to inspire action. In Driving Participation, Beth Brodovsky talks with marketers, fundraisers and consultants, exploring what what's working to get people to show up, stick around and give back.

Language:

English


Episodes

DP 177: Turning Staff into Ambassadors for your Brand

6/20/2018
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Empowering employees to be the best they can be reflects not just in their performance at work, but also in the way they present the work they do to the wider community. Tara Collins, director of communications and resource development for RUPCO, shares how RUPCO encourages its staff to become ambassadors for the organization. Through photos on social media and in e-newsletters, staff members are incentivized to connect with each other as well as their constituents to put a face to the...

Duration:00:42:14

DP 176: Putting Personality into Email Communications

6/6/2018
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Is it possible to add personality to your emails? Nate Adams certainly thinks so. However, he notes, there are ways to do it effectively and still keep your messaging sounding authentic. Nate, chair of communications for Young Involved Philadelphia, joins Beth to explore adding voice and vibrancy to email communications, training the next generation of leaders, why email is still valuable and ensuring your messaging appeals to the right audience while also relaying information.

Duration:00:37:41

DP 175: Combining PR & Social Media to Share your Story Globally

5/23/2018
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When you're in charge of getting the word out about a global event, what should be your first steps? What tools should you use? Lizanne Pando served as director of communications for the 2015 World Meeting of Families during the papal visit in Philadelphia, and she joins in to discuss the role of social media in the endeavor. She and Beth explore how public relations and social media intersect, how to include more than one language in your communications, and much more.

Duration:00:44:10

DP 174: Turning Focus into Funding

5/9/2018
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This week, author Dorie Clark joins Driving Participation to talk about personal branding—on an individual level as well as for an organization. How does a leader's personal brand align with the impression of an organization as a whole? Can they be separated? Dorie and Beth dig into what personal branding actually means, how it can impact your reputation, and how—or if—your personal brand changes as you choose different career paths throughout your life.

Duration:00:49:33

DP 173: Creating a Sustainable Content Strategy

4/25/2018
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Julia Campbell has two pillars to her content strategy, which she divulges to Beth on this session of Driving Participation. Julia, an author and nonprofit consultant, joins in to talk about the elements that make up a sustainable content strategy and how social media plays into it all. She shares the three things that you should be using your digital marketing for, how social media has "revolutionized" human communication, how to post more provocative content beyond just news and...

Duration:00:41:00

DP 172: How to Liberate Yourself from Limited Thinking

4/11/2018
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Monica Montgomery wants to help liberate organizations from what she sees as limited thinking, which could be caused by any number of things. She should know a thing or two about creative thinking as the founding director of the Museum of Impact, which is a social justice museum that is completely mobile. She joins Beth to talk about the mentality of scarcity and how that translates to limitations in thinking, as well as how to create "irresistible" experiences for your audience and why...

Duration:00:32:53

DP 171: Congratulations on becoming a nonprofit communications director! Now what?

3/28/2018
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When RoiAnn Phillips became the communications director for HealthConnect One, a newly created position, she had some questions to work out. Namely, what will that mean for the organization? What value will this role bring? She joins Beth to discuss her new position and how she got there, even with an unconventional background as a theater major. They explore the questions you should be asking yourself about your organization, misconceptions about what marketing means, and more.

Duration:00:48:23

DP 170: Very Tiny Changes That Have Very Big Results

3/14/2018
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Using a donor's first name on a donation receipt. Making the "donate" big and easy to find. These seemingly small changes can make a big difference in not just improving your organization's donor conversion rate but also the donor’s experience of giving to your cause. Abby Jarvis, contact director at Qgiv, joins this session to explore the small changes that lead to big results when it comes to donation pages. From website color schemes to the donation page itself, Abby shares how you can...

Duration:00:55:43

DP 169: Education, Event and List Builder: Lessons from a Virtual Summit

2/28/2018
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How do you go about planning a virtual conference? Arianna Rehak brought together speakers and professionals for Surge, an entirely virtual summit spread over the course of a few days, that allowed attendees the chance to join in on educational sessions about topics they care about—without having to go anywhere. From the technology behind the summit (like prerecorded video sessions) to how she measured its success (such as feedback forms), she talks about the logistics of creating a free...

Duration:00:47:27

DP 168: How Extreme Audience Focus Led to Explosive Event Growth

2/14/2018
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When you know who is really coming to your events, it can change everything. Not just your message and marketing, but the event itself. After attending our Master Class on Audience Focus, Chris Blockus used what he learned to completely transform the "Girls' Night Out" event hosted by the Downtown Somerville Alliance—and participation jumped by 50%! Listen as Chris talks to Beth about how he applied the techniques he learned to create a great experience for the attendees, the vendors and...

Duration:00:46:45

DP 167: Leveraging Connectivity

1/31/2018
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Are you using LinkedIn to its fullest? Mike Kirby, vice president of business partnerships at Within3, joins in to talk about how to use LinkedIn to its full potential. From advice about targeting potential connections and leveraging your contacts, Michael shares his favorite approaches to communicating on the social platform and the messaging that works. He and Beth explore the steps to take when making a LinkedIn connection, how to use LinkedIn for research and much more.

Duration:00:33:04

DP 166: Peer to Peer is More than Technology

1/17/2018
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The concept of peer-to-peer is nothing new, but it has certainly changed over the years with the advent of technology. Dorene Ocamb, senior director of integrated marketing at MADD, joins this session to explore what peer-to-peer really is (it's simpler than you think) and how technology has offered new ways for constituents to engage with your organization and spread your mission. She describes what she sees as a "renaissance of participation" and how younger generations are changing the...

Duration:00:49:40

DP 165: What Tools and Tactics Are You Letting Go?

1/3/2018
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As we head into 2018, Beth wanted to know: What tactics or strategies are you letting go of? She gathered responses from past Driving Participation guests. From foregoing massive website launches to leaving phonathons in the past to changing up social media habits—maybe even letting go of Facebook altogether—listen in to hear what some in the community are leaving behind in the new year.

Duration:00:34:44

DP 164: What Starbucks has Learned about Participation that Nonprofits Should Know

12/20/2017
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Mike Lenda has experience in both the for profit and nonprofit world through working previously in marketing at Starbucks and now mobilization at Compassion International. He joins in this week to share some practices he learned at Starbucks and how they could—and should—be applied to nonprofits. From staying true to your mission—know your story and know your why, Mike says—to making your audience feel like partners in your organization, Mike shares what Starbucks has learned that...

Duration:00:53:24

DP 163: Moving out of the Culture of Poverty

12/6/2017
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On the outside, Philadelphia's 30th Street Station is just a big train station. But for Sarah Davis, director of development for the city's University City District, it represents a connection to lifelong employment and exit from poverty in some cases, or the home of outdoor space The Porch, where West Philadelphians can connect over lunch from the food truck on-site. She joins this session to talk about how the 20-year-old organization revitalized an area of the city and the conversations...

Duration:00:38:55

DP 162: The Intersection of Development and Communications

11/22/2017
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Some organizations suffer from failure to see things as the donors themselves see it, notes Nick Ellinger on this week's session. Nick, vice president of marketing strategy for DonorVoice, joins in to talk about how to create a connection between development and communications, and why communications in nonprofits is often one-sided. He explains how you can get real, substantive feedback from donors—and then how to actually use it. Where can you improve in your messaging so donors feel a...

Duration:00:46:35

DP 161: Turning Advocates into Champions for your Message

11/8/2017
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Jill Knaggs knows the perception about manufacturing typically evokes a sort of dingy image. But she also knows the industry is anything but dingy. She joins this session to talk about a campaign she coordinated as communication and marketing manager for the Canadian Manufacturers and Exporters Association of Manitoba to change perception and show people what the industry is — and how they already interact with it, from food processors to aerospace. She explains how the organization...

Duration:00:45:50

DP 159: Building Buy-In for the Value of Risk

10/11/2017
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Will Dennis wants people in leadership positions to come from a place of 'yes.' With a background in theater and improvisation, Will, manager of the Prep Fund at St. Joseph's Preparatory School, knows the notion of "yes" and taking a risk on an idea is paramount—and often pays off. He believes in the value of conversation in determining what drives people's participation with an organization and creating a real relationship. For those who want their organization to start taking more risks,...

Duration:00:50:16

DP 158: Working Wikipedia as a Content Outlet and SEO Strategy

9/27/2017
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This week, Beth is back with the team from Chemical Heritage Foundation. This time, she talks with Shelley Wilks Geehr, director of the Roy Eddleman Institute, about the roles of social media and digital content for the museum. Shelley explores the various media assets of the organization, from its quarterly print (yes, print!) magazine to a podcast to weekly Twitter takeovers. She also explains the role of Wikipedia in their organization and how it has helped attract attention to the...

Duration:00:47:55

DP 157: Creating a Bigger Impact Through Collaboration

9/13/2017
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When you start a new project—like a new exhibit at a museum—you might look at what other organizations are doing, and that can be a good thing. This session is all about collaboration—both internally and externally—as Elisabeth Berry Drago and Rebecca Ortenberg from the Chemical Heritage Foundation join in to talk about how the museum worked with other organizations as it developed its newest exhibit. They discuss how they worked to personalize the exhibit for museum-goers and how they...

Duration:00:44:05