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INS048 - Does My Butt Look Big In This with Personal Stylist Gerlinda Stella

Gerlinda Stella is a Personal Stylist based in Cairns, Australia and she has travelled extensively through the United States, Europe and Asia, and she knows all the rules when it comes to style, but she also knows when to break the rules. Today we discuss: Monday Morning Tip: Go home, look in your wardrobe and pull out a piece of clothing you absolutely love and wear it. Don't leave it for a special occasion. If you look in your wardrobe and you can't find anything you love, go out and...


FMF036 - How Do you Decide Which Ideas To Pursue with Chris Desmond

Today I am joined by Chris Desmond, who was my guest on Episode #7: The Uncomfort Zone, and we discuss how do you decide which ideas to pursue, which can be quite difficult as an entrepreneur and small business owner. For more detailed notes please visit Dave Frees Master Class - Cairns On the 17th of August 2018. Dave Frees will be running a one-day Master Class on 'Communication, Persuasion and Influence'. Bookings are NOW OPEN, and for more...


INS047 - The Self-Help Addict with Daniel Gefen

Daniel Gefen lives in Israel and is the author of a book titled The Self-Help Addict and today we talk about what makes some people successful and others not so successful. You cannot continue to consume content without creating content. You cannot just be a buyer without also being a seller, and unfortunately, 90+% of the world are reactive and not proactive. Today we discuss: For more detailed notes from this particular episode, please visit my website To connect with...


FMF035 - Do You Have A Client Induction System?

The aim of having an induction system is to ensure that first-time users of your business are greeted correctly and consistently when they arrive, and the key is consistency. Depending on your industry you may use client, patient or customer. The terminology may be different, but the principles are the same. When a client arrives at our business, it is essential to acknowledge them immediately. It doesn’t matter how busy everyone is; it’s not difficult to give someone a simple smile to...


INS046 - Virtual Assistants, Your Partner In Success with Denise Griffitts

Denise Griffitts is known as your Nerd In Stilletto's and today we talk about Virtual Assistants and Online Business Managers, and how they should be your partner in success, not just a person that does a few daily tasks for you. You wouldn't hire a receptionist or office manager without first screening them, and training them, and this is how you should approach using the services of a VA. For more detailed notes from this particular episode, please visit my website And...


FMF034 - Retention: Fixing Holes In The Leaking Bucket

Focusing on attracting new people into your business is essential, but don't forget about the people you already have in your database, they need to be nurtured. You need to have a well-developed retention process/strategy, otherwise, your business is like a bucket full of holes, and no matter how much water you pour in, just as much water flows through the holes and is lost. This happens in many small businesses, which is why they 'must' keep attracting new people into their business....


INS045 - Big Visions with Glen Richards from Australia's Shark Tank

If you're a fan of Australia's Shark Tank you'll know exactly who Glen Richards is, but do you know his story, and how he went from an outback kid growing up on a property in Western Queensland, to listing Greencross Vets on the Australian Stock Exchange? He is a country boy at heart and as Glen put it, there's no room for arrogance or ego if you want to be a success in business. Today Glen and I talk about: The Vision It's important to have a big vision and you need to have a real...


FMF033 - Marketing Pillar Six: Online Marketing

Even though I think every marketing pillar should be used in one way or another, regardless of the business type, this marketing pillar is number one and trumps all others. Today I cover: For more detailed notes please visit Did you listen to: Marketing Pillar One - Professional Referrers Marketing Pillar Two - Non-Professional Referrers Marketing Pillar Three - Internal Marketing Marketing Pillar Four...


INS044 - Understanding Cryptocurrencies with Ben August & Jamie Baker

Ben August and Jamie Baker run a software company in Cairns called MASSBLOCK and they're currently developing tools and apps to help people manage their cryptocurrency investments. I personally knew nothing about cryptocurrencies and was totally unaware how big the crypto world was and how big it's going to become, and the ramifications it will have on our future lives. GOOD NEWS: After talking with Ben and Janes I feel I'm now a lot wiser about the crypto world and you will be as well...


FMF032 - Marketing Pillar Five: Verbal Marketing

I look at verbal marketing as any form of marketing that involves you opening your mouth and communicating with others. If you're one of those people that get nervous meeting people for the first time or talking in front of crowds, don’t be concerned – it’s normal, and you’re not alone, it is a common fear. Mark Twain said, “There are only two types of speakers in the world. The nervous and the liars.” On this podcast, I will discuss the four most common forms of verbal marketing, which...


INS043 - Sales Won't Save Your Business with 'Super Joe' Pardo

'Super Joe' Pardo a business consultant based in Philadelphia. He is the author of four books, and he helps business owners build their business for their lifestyles, not the other way around, and today we talk about his latest book SALES WON'T SAVE YOUR BUSINESS and how this concept can be applied to your business and lifestyle. Joe has a mission to bring the SUPER out in everyone. For more detailed notes from this particular episode, please visit my website And don't...


FMF031 - Marketing Pillar Four: External Marketing

External marketing encompasses everything you do to attract new clients to your business. As the business owner, you need to be promoting your business from the time you wake up until the time you go to sleep. You need to always in marketing mode. Here are 8 External Marketing ideas, which I believe are still useful today, and one I'm not so sure about: 1. Work Shirts 2. Newspaper 3. Magazines 4. Media Releases 5. Editorials 6. Television 7. Radio 8. Sponsorship Depending on your...


INS042 - Personal Branding with Asmar Gary

Asmar Gary is from Jacksonville, Florida, and he is one of the coolest people on the planet. In fact, Samuel L. Jackson is probably shaking in his boots. Asmar runs a company called Spirited Consulting Co. which specialises in teaching Bartenders about personal branding, but when I first heard Asmar speak about this concept I thought WOW, this information could apply to any profession or individual. When it comes to developing your personal brand you first have to follow your strengths and...


FMF030 - Marketing Pillar Three: Internal Marketing

Internal marketing is all about marketing to your existing client database, and the best thing about this is you’ve already done all the hard work. You’ve already collected their details, because they’ve made a past enquiry and supplied you with their email or postal address, or they have used your services or purchased your product from you and are now a happy client. In this episode I discuss: * YOUR CLIENT DATABASE IS GOLD * MISTAKES I MADE WITH MY OWN DATABASE (Sad Story) * MY...


INS041 - Legends In Our Own Lunchbox with John Lee Dumas

John Lee Dumas is a legend in the world of podcasting, and he is also a serial entrepreneur. We talk about this and so much more, plus why we are LEGENDS IN OUR OWN LUNCHBOX. What we cover: Connect with John Lee Dumas at Check out If you have any questions about this podcast please email at or visit my website It's No Secret Small Business Conference - Cairns 17th - 18th August. For more details and...


FMF029 - Marketing Pillar Two: Non-Professional Referrers

A Non-Professional Referrer is a person or business outside of your specific industry that may be in a position to refer clients/patients/customers to your business. For example, a plumber is a professional referral to a carpenter because they're industry-specific, whereas a hairdresser or coffee shop is a non-professional referrer because they are outside of the building industry. Non-professional referrers are just as important as professional referrers and need to be nurtured the same...


INS040 - Creating Your Dream Business with Captain Jim Palmer

Captain Jim Palmer shares his insights into having a dream business but first, you've got to decide what a dream business looks like to you. Your goal is to achieve FINANCIAL FREEDOM, then TIME FREEDOM. FOR COMPLETE SHOW NOTES PLEASE VISIT


FMF028 - Marketing Pillar One: Professional Referrers

What is a professional referrer? A professional referrer is industry specific, meaning it is a referral that comes from someone else in your specific industry. For example, in the health industry a Physiotherapist may receive a referral from a GP or Podiatrist, an Accountant may receive a referral from a Financial Planner or Bank Manager, and a Plumber may receive referrals from a Carpenter. When you receive referrals, it's important to nurture them by maintaining regular contact because...


INS039 - Trademarks: Don't Take A Sword To A Gun Fight with Donna Patane

Donna Patane is a highly qualified Lawyer and Trademarks Attorney based in Cairns, and when it comes to winning a dispute in court over the use of a business name, the person owning the trademark is holding the gun, and the person with only a business name registration is holding the sword. Donna's advice is don't take a sword to a gun fight, as you will lose every time. In this episode we discuss: Advice for all business owners: Make sure you check the ASIC website for company and...


FMF #27 - You Can't Polish A Poo (Part 3)

This week I want to talk about your education, or more importantly who is educating you? As a general rule, you should never get your marketing education from the same person who is trying to sell you advertising, and this applies to all forms of advertising, both offline and online. The Sales Rep has one job to do: sell you advertising. And that’s what they’re going to do. It’s not their fault if you’re naive. When I first moved to Cairns from the Gold Coast my business boomed, even...