Marketing Geeks

In this breaking edition of Marketing Geeks, Justin Womack and Andros Sturgeon have one question for you: "Would it be okay if we marketed like crazy people to you?" That's right! The reason we ask this profound question is because today's shocking episode is structured to reveal the absolute truth behind permission marketing. Learn how permission marketing works, who wrote the book on it, and why it is still relevant in the year 2019. If you love marketing, and I assume you do since...

Welcome back to the Marketing Geeks podcast where we do the research so you don't have to. Today, we are joined by, quite possibly, the most educated man on the planet, Bryan McCleod. Bryan has an MBA, a PhD, and a JD along with passing the bar exam. He also has a Bachelors Degree and probably a high school diploma. Bryan has practiced as a lawyer and currently is a college marketing professor in the state of South Carolina. We invited him on the show to discuss how marketing is being...

You've seen the Netflix and Hulu documentaries, you've read the horror stories, but what really was behind the Fyre Festival and it's sudden rise to prominence. In today's episodes, the investigative reporters known as the Marketing Geeks will examine the influencer marketing strategies and general marketing principles that were utilized to build fast, effective, and massive buzz about the Fyre Festival. The techniques that were exercised were often nefarious and with manipulative intent,...

In this episode, Justin Womack and Andros Sturgeon reveal the art and science behind creating a customer avatar. We dive deep into the concepts, practices, and reasons why avatar creation is critical to attracting the right kinds of clients for your business. We even define the term once and for all. In fact, history has shown that more primitive marketers have tried to bury these techniques from the general public. They have remained hidden from the vast majority of people, at least,...

Welcome to episode #31 of your favorite podcast, Marketing Geeks, and today we have something special for you. That's right, in this episode, the marketing geeks will break down the complex and often misunderstood subject of explainer videos. The topic of explainer videos will finally be explained. We will be breaking down a checklist of points that should be addressed in your explainer videos and what it takes to be successful in the year 2019. If you are a fan of the show, you know that...

Welcome to the first Marketing Geeks episode of 2019 and the 30th episode of the show. Today, we will be sharing our checklists for igniting and kickstarting your social media and SEO in the new year. Justin Womack and Andros Sturgeon will share insights and tactics that will have you playing three dimensional chess while your opponents are trapped on the Checkers board. In this episode, we will cover current marketing news, provide you with our social media and SEO checklists, and...

Welcome to the year end episode of the Marketing Geeks which is episode 29. I don't know how we made it this far, but we did and we are ready to bring the heat in 2019. In this episode, the Marketing Geeks discuss current marketing news followed by the top marketing tools and softwares of 2018 as rated by us. We go through several tools that we use regularly in our businesses and which are powerful for anyone that wants to be in the marketing field. We then go full geek on you and discuss...

Welcome to the 28th edition of the Marketing Geeks podcast featuring your hosts, Justin Womack and Andros T. Sturgeon. In this episode, the Marketing Geeks pull out their crystal ball and risk their reputations to give you their predictions for 2019 marketing trends, 2019 top advertising platforms, and, of course, the top grossing movies of 2019. In a world where marketing has become mainstream and attention has become the number one commodity, what predictions will the Marketing Geeks...

Welcome to Episode #27 of the Marketing Geeks. Today, we are going all in on the subject of email marketing and we are focusing deeply on the subject of deliverability. If you have ever wondered why your emails end up in the spam box and not the inbox, you may regret asking that question. We are going to go intensely deep on the subject and scare you away forever. We will cover things like SPF, DKIM, and dmarc records, writing effective headlines, email marketing platforms, analytics...

Welcome to the Marketing Geeks podcast and our episode focused on the magic of live streaming in your marketing and outreach. Live video used to be restricted to only major news networks and enterprise level businesses, but now, anyone with a phone has a television studio in their pocket. In this show, we will cover the platforms of Facebook Live, Instagram Live, Twitch, Twitter Live, Mixer, YouTube Live, Periscope, and more. Also, if you surf social media frequently, you have probably...

In episode #25 of the Marketing Geeks Podcast with Justin Womack and Andros Sturgeon, the subjects of Facebook Marketing, Instagram Marketing, and Social Media Marketing are discussed in depth. We explore the top social media strategies, techniques, and tips to perform elite level marketing that gets you noticed and can slowly transition you to influencer status. Toward the beginning of the show, we covered a gift giving software called BannerSeason which allows you to give personalized...

Welcome to Episode 24 of the Marketing Geeks and Part-6 of our six part series on influence patterns featured in the book "Influence" by Robert Cialdini. If you are new to the podcast, go back and listen to our last 4 episodes which covered the influence patterns of authority, reciprocity, scarcity, social compliance / social proof, and liking. Today, we cover the 6th influence pattern of consistency, commitments, and micro-commitments. This has also been called the principle of behavioral...

Welcome to the top rated business podcast, Marketing Geeks, and to our 23rd episode of the show. In today's episode, we are into Part 5 of our 6 Part Series on identifying the Six Major Influence Patterns as illustrated in the book, "Influence," by Robert Cialdini. Special shout out to this episode's sponsor, Virra Marketing. Please visit their website at http://virramarketing.com/ If you are new to the podcast, go back and listen to our last 4 episodes which covered the influence patterns...

Welcome to episode 22 of the hit podcast Marketing Geeks featuring your hosts, Justin Womack and Andros Sturgeon. Today, we enter part 4 out of our 6 part mini-series where we delve into the six major patterns of influence as illustrated in the awesome marketing book, "Influence," written by Robert Cialdini. Part 4 of the Influence series is all about how marketers use social consensus and social proof to influence their audiences. Listen in for our full discussion of how this shows up in...

In today's episode of Marketing Geeks, Justin Womack and Andros T. Sturgeon discuss the topic of marketing with the influence tactic of scarcity. This is part 3 of our 6 part influence tactics series where we break down each of the 6 influence patterns as listed in the book "Influence" by Robert Cialdini. Additionally, the geeks cover current marketing news including Facebook's admission that they are looking into copying the features of Music.Ly / Tik Tok and the story that Michael Jordan...

Welcome to Episode #20 of the Marketing Geeks podcast starring Andros Sturgeon and Justin Womack. Today, we enter part 2 of our influence series looking at the law of reciprocity. This is a part of the 6 pillars of influence as cited in the Robert Cialdini book aptly titled “Influence.” Throughout this show, we cover all the current geek news, we introduce a brand new marketing book segment, and we just continue to give massive value. Listen in and enjoy the show. For those of you interested...

Welcome to episode #19 of Marketing Geeks with Justin Womack and Andros Sturgeon. Today, we have a very special episode where we do a deep dive into the subject of how to build authority as a business owner or entrepreneur. In the context of this discussion, building authority means creating trust and establishing credibility with your target audience. The reality is that times have changed. What used to be a society that valued only college degrees and credentials has shifted into something...

Welcome to Episode 18 of Marketing Geeks with your hosts Andros Sturgeon and Justin Womack. We are just one week out of our upcoming FREE webinar training on Video Marketing. If you would like to reserve your spot and attend the training, please register at the following link: https://zoom.us/webinar/register/WN_uw0W2WH3S4SZlLb1QCKb7w It will be informative and a lot of fun so be there this coming Monday. In today's episode, we talk about Adobe Spark, the power of Amazon, and all the latest...

Welcome to the 17th edition of the greatest marketing podcast online, 'Marketing Geeks' with your hosts, Andros Sturgeon and Justin Womack. In today's episode, the geeks tackle news of a stand-alone Joker origin movie, the recasting of Superman in the DCEU, and CBD infused CocaCola drinks. In the main content chunk, we will discuss the top secrets of video marketing including little-known hacks that only Andros Sturgeon knows about. You won't want to miss this segment. On October 1st, 2018,...

Welcome to the 16th episode of the legendary podcast known as 'Marketing Geeks.' Andros Sturgeon and Justin Womack return to your streaming device to deliver brand new content as only they can. In today's episode, the geeks discuss the changing landscape of social media and advertising, and how it all relates to the behaviors of millennials. Millennials are ignoring ads, abandoning Facebook, and altering the rules when it comes to traditional marketing. So, how do you reach this generation...