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The Lede

Rainmaker.FM

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.
More Information

Location:

United States

Networks:

Rainmaker.FM

Description:

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.

Twitter:

@copyblogger

Language:

English


Episodes

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

9/18/2018
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When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman” techniques that can wreck your sales Why hiding your prices can make you invisible to the clients and customers you... Listen to episode

Duration:00:25:17

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

9/10/2018
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Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great execution. In this 13-minute session, I talk about: Why... Listen to episode

Duration:00:12:51

The 7 Things Writers Need to Make a (Good) Living

9/4/2018
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Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but it’s more possible than ever to make a good living as a writer — but (in my opinion),... Listen to episode

Duration:00:15:02

Are You Making These Social Media Marketing Mistakes?

8/27/2018
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Busting social media marketing myths with Social Media Lab’s Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don’t really match up with objective reality. AgoraPulse thought this was a great opportunity, and they launched the Social Media Lab podcast.... Listen to episode

Duration:00:33:12

Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO

8/20/2018
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“You’re so vain … you probably think your About page is about you …” A recent Google update has a lot of sites looking to improve their About pages. (We’ll talk more about that update in a future episode.) About pages are pretty simple — but that doesn’t mean people don’t sometimes screw them up.... Listen to episode

Duration:00:16:00

7 Ways to Boost Your Creativity

8/13/2018
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There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s easy for things to get a little stale. In this 16-minute episode, I talk about some... Listen to episode

Duration:00:16:51

A 10-Step ‘Checklist’ for Your Content Marketing Site

8/6/2018
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Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind. Whether you’re starting a brand-new content site or have one that just needs a spruce-up, great sites tend to share similar habits and structures. Today, I talk about ten things to keep... Listen to episode

Duration:00:19:15

The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)

7/30/2018
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How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet? “Publish regularly!” is one of the frequent commandments of content success. “Only publish high-quality content” is another frequent commandment of content success. How do we reconcile them? How can we work up the confidence to... Listen to episode

Duration:00:19:45

Fix These 3 Points of Failure to Get Better Results for Your Content

7/23/2018
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A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcasts or blog posts... Listen to episode

Duration:00:16:04

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry

7/16/2018
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ConvertKit founder Nathan Barry dropped by to talk about their platform, their evolution, and why they’ve taken a leap into a brand-new name and identity. Editorial note: ConvertKit recently announced that they’re going to stay with the name ConvertKit — here’s why. At Copyblogger, we really like the ConvertKit email solution. In fact, we’re marketing... Listen to episode

Duration:00:20:22

3 Skills to Master to Become a Marketing Badass this Year

7/9/2018
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Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had some great conversations about what we want to write and teach in the new year,... Listen to episode

Duration:00:15:42

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

6/25/2018
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A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode

Duration:00:34:12

The Quiet Power of Conversational Copy

6/18/2018
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A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice. Nick Usborne is an unusual writer. He has many years of direct response experience, but he talks more like a “content guy.” He’s here... Listen to episode

Duration:00:26:59

5 Rules of Thumb to Relieve SEO-Induced Stress

6/11/2018
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Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has drummed some important things into my head about what we should (and shouldn’t) do to keep Google and the... Listen to episode

Duration:00:15:33

How to Use the GDPR to Make Your Business Stronger than Ever

6/4/2018
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Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business. This week, Tara Gentile swung by to talk about the GDPR (Europe’s General Data Protection Regulation), and... Listen to episode

Duration:00:26:13

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

5/21/2018
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Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode

Duration:00:19:52

‘Good Karma’ Selling that Works: A Conversation with Tim Paige

5/14/2018
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Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). This week, I was pleased to be able to interview “webinar gun for hire” Tim Paige, to talk about how “normal people” can learn to be genuinely effective at selling. Important Note: We’ve updated the date on... Listen to episode

Duration:00:27:44

How to Get More Comfortable (and Effective) at Selling

4/30/2018
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Selling is a skill, not an innate talent. But that doesn’t mean it’s always comfortable to learn. Too many content creators have amazing audiences and a wonderful product or service — but they fall apart at the “last mile” of selling to their customers or clients. In this 19-minute episode, I talk about: Why starting... Listen to episode

Duration:00:19:25

Privacy and Permission in the Wake of Cambridge Analytica

4/23/2018
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Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons. Even as Facebook tries to dodge legislation about what it does with user data, marketers have a choice. We can try to do whatever we can get away with, or we... Listen to episode

Duration:00:23:28

Seth Godin and How to Create Change

4/16/2018
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A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees marketing differently His thoughts on fake news and the “post-truth” online environment... Listen to episode

Duration:00:19:26