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The Lede

Rainmaker.FM

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.
More Information

Location:

United States

Networks:

Rainmaker.FM

Description:

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.

Twitter:

@copyblogger

Language:

English


Episodes

The Quiet Power of Conversational Copy

6/18/2018
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A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice. Nick Usborne is an unusual writer. He has many years of direct response experience, but he talks more like a “content guy.” He’s here... Listen to episode

Duration:00:26:59

5 Rules of Thumb to Relieve SEO-Induced Stress

6/11/2018
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Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has drummed some important things into my head about what we should (and shouldn’t) do to keep Google and the... Listen to episode

Duration:00:15:33

How to Use the GDPR to Make Your Business Stronger than Ever

6/4/2018
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Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business. This week, Tara Gentile swung by to talk about the GDPR (Europe’s General Data Protection Regulation), and... Listen to episode

Duration:00:26:13

3 Almost Magical Headline Ingredients for More Traffic, Engagement, and Shares

5/21/2018
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Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to share three “nearly magic” ingredients that will start getting your content more engagement and shares.... Listen to episode

Duration:00:19:52

‘Good Karma’ Selling that Works: A Conversation with Tim Paige

5/14/2018
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Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). This week, I was pleased to be able to interview “webinar gun for hire” Tim Paige, to talk about how “normal people” can learn to be genuinely effective at selling. Tim will be hosting a free workshop... Listen to episode

Duration:00:27:44

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

5/7/2018
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When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman” techniques that can wreck your sales Why hiding your prices can make you invisible to the clients and customers you... Listen to episode

Duration:00:25:17

How to Get More Comfortable (and Effective) at Selling

4/30/2018
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Selling is a skill, not an innate talent. But that doesn’t mean it’s always comfortable to learn. Too many content creators have amazing audiences and a wonderful product or service — but they fall apart at the “last mile” of selling to their customers or clients. In this 19-minute episode, I talk about: Why starting... Listen to episode

Duration:00:19:25

Privacy and Permission in the Wake of Cambridge Analytica

4/23/2018
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Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons. Even as Facebook tries to dodge legislation about what it does with user data, marketers have a choice. We can try to do whatever we can get away with, or we... Listen to episode

Duration:00:23:28

Seth Godin and How to Create Change

4/16/2018
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A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental shift in how Seth sees marketing differently His thoughts on fake news and the “post-truth” online environment... Listen to episode

Duration:00:19:26

Email? Chatbots? Social? How Are We Supposed to Reach People?

4/9/2018
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Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people? Content and permission marketing have been a wonderful development. It’s great to be able to connect with audiences instead of just interrupting people. But what happens when attention spans are so fragmented that people have a hard time tracking... Listen to episode

Duration:00:17:05

The Double-Edged Sword that Can Make (or Break) Your Content

3/26/2018
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There’s an incredibly useful tool that can actually sabotage your content … if you don’t use it correctly. Note: If you want to know more about the upcoming Creative Content Foundations class, get on over to this page and let us know how to get you by email: Creative Content Foundations interest list There’s a... Listen to episode

Duration:00:17:24

Make More Progress by Getting (Gently) Out of Your Comfort Zone

3/19/2018
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What’s the best way to handle overwhelm, especially when it comes with a side of procrastination? Note: If you want to know more about the upcoming Creative Content Foundations class, you can drop your details here: Creative Content Foundations interest list Lots of us (most of us?) have big, challenging projects that we want to... Listen to episode

Duration:00:17:11

Are You Doing Content Marketing Wrong?

3/12/2018
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It’s time for the latest round of “Content Marketing doesn’t work any more” stories. Can you tell these make me a little cranky? It’s official — content marketing has moved from the Gartner Hype Cycle “peak of inflated expectations” to the dreaded “trough of disappointment.” Yes, there’s an awful lot of content out there. And... Listen to episode

Duration:00:17:33

Storytelling for Modern Content Marketing (Part 2 of 2)

3/5/2018
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Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 2 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode

Duration:00:21:51

Storytelling for Modern Content Marketing (Part 1 of 2)

2/26/2018
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Tech and tactics come and go — but storytelling lasts forever. In this episode, Shane Snow and Joe Lazauskas of Contently share their favorite techniques for developing a storytelling edge. (Part 1 of a 2-part episode.) We all know that stories are powerful — but sometimes it’s hard to know how to tell stories that... Listen to episode

Duration:00:19:01

10 Quality Factors Search Engines Need to See on Your Site

2/19/2018
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What do the search engines mean by a “high quality site”? While technical SEO still exists, a huge chunk of modern search engine optimization consists of “generating high-quality content.” So what does that mean? When a search engine ‘bot looks at your site, what kinds of things is it looking for? In this 23-minute episode,... Listen to episode

Duration:00:23:23

A Simple Content Strategy to Make Your Site Massively More Useful

2/12/2018
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Here’s a simple way to make the best use of your time when you’re creating new content, improve your SEO, and create a great user experience on your website. Whether you’ve created a lot of content already, or you’re just starting out, here’s how to structure your site with strong “cornerstones” so you do an... Listen to episode

Duration:00:22:14

How to Avoid a Heartbreaking Business Failure

2/5/2018
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I see and hear the horror stories on Facebook, on LinkedIn, at conferences. Folks who spend months or sometimes years on a big, bold business idea … only to see it die at launch with no sales. You don’t have to risk months of time and thousands of dollars to try out your business idea... Listen to episode

Duration:00:21:09

Hey Writers: Let’s Get You Paid What You’re Worth

1/29/2018
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The web needs talented writers. So why is it (sometimes) so hard for the best writers to get paid what they’re worth? There are so many really good writers out there who are thiiiis close to making a great living — they just need to add a couple of readily-learnable skills. In this 15-minute episode,... Listen to episode

Duration:00:14:46

Fix These 3 Points of Failure to Get Better Results for Your Content

1/22/2018
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A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcasts or blog posts... Listen to episode

Duration:00:16:04