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The Lede

Rainmaker.FM

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.
More Information

Location:

United States

Networks:

Rainmaker.FM

Description:

The Lede is a weekly, short-form broadcast hosted by Jerod Morris and Demian Farnworth. Each week, they answer your questions about copywriting, content marketing, email marketing, conversion optimization, mindset, and much more.

Twitter:

@copyblogger

Language:

English


Episodes

The 3 Plus 1 Foundational Elements of Effective Persuasion

10/29/2018
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The foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really important to make sure you’re building advanced techniques on the right foundation. In this 17-minute episode, I talk... Listen to episode

Duration:00:16:48

5 Essential Copywriting Techniques from Copyblogger

10/22/2018
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If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big part of what Copyblogger is all about. In this episode, I pull a few posts out of our archive,... Listen to episode

Duration:00:18:14

5 Ways to Recover Your Professional and Creative Confidence

10/15/2018
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“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever have trouble moving forward with a project, because you’re just not sure you’re good enough to create value? In this 15-minute episode, I talk about: The real source... Listen to episode

Duration:00:15:21

5 Stinky Sardine Secrets to Make Your Content More Fascinating

10/8/2018
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How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So how can we make our content more fascinating? You can start by thinking about what... Listen to episode

Duration:00:23:32

Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

10/1/2018
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The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode

Duration:00:15:10

The Mindset ‘Hack’ that Frees Your Creativity and Makes You Happier

9/24/2018
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Sometimes the difference between success and frustrating failure is just a question of mindset. Carol Dweck’s book Mindset hit me like a brain-bomb some years back, and from time to time I like to share the love. In this 16-minute session, I talk about: The two mindsets that control how you react to adversity When... Listen to episode

Duration:00:15:48

How to Kill Your Sales and Mess up Your Business: Lessons from a Used Car Salesman

9/18/2018
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When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman” techniques that can wreck your sales Why hiding your prices can make you invisible to the clients and customers you... Listen to episode

Duration:00:25:17

3 Reasons Why Really Good Writers Sometimes Can’t Find Great Clients

9/10/2018
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Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and the budget to pay for great execution. In this 13-minute session, I talk about: Why... Listen to episode

Duration:00:12:51

The 7 Things Writers Need to Make a (Good) Living

9/4/2018
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Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but it’s more possible than ever to make a good living as a writer — but (in my opinion),... Listen to episode

Duration:00:15:02

Are You Making These Social Media Marketing Mistakes?

8/27/2018
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Busting social media marketing myths with Social Media Lab’s Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don’t really match up with objective reality. AgoraPulse thought this was a great opportunity, and they launched the Social Media Lab podcast.... Listen to episode

Duration:00:33:12

Fix These 7 About Page Mistakes for More Traffic and (Possibly) Better SEO

8/20/2018
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“You’re so vain … you probably think your About page is about you …” A recent Google update has a lot of sites looking to improve their About pages. (We’ll talk more about that update in a future episode.) About pages are pretty simple — but that doesn’t mean people don’t sometimes screw them up.... Listen to episode

Duration:00:16:00

7 Ways to Boost Your Creativity

8/13/2018
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There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s easy for things to get a little stale. In this 16-minute episode, I talk about some... Listen to episode

Duration:00:16:51

A 10-Step ‘Checklist’ for Your Content Marketing Site

8/6/2018
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Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind. Whether you’re starting a brand-new content site or have one that just needs a spruce-up, great sites tend to share similar habits and structures. Today, I talk about ten things to keep... Listen to episode

Duration:00:19:15

The 3 Keys to Publishing Strong Content … Even If You Aren’t a ‘Great’ Writer (Yet)

7/30/2018
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How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet? “Publish regularly!” is one of the frequent commandments of content success. “Only publish high-quality content” is another frequent commandment of content success. How do we reconcile them? How can we work up the confidence to... Listen to episode

Duration:00:19:45

Fix These 3 Points of Failure to Get Better Results for Your Content

7/23/2018
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A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three quick checks you can do for any piece of content. Try looking over your last few podcasts or blog posts... Listen to episode

Duration:00:16:04

Big Changes at ConvertKit: A Discussion with Founder Nathan Barry

7/16/2018
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ConvertKit founder Nathan Barry dropped by to talk about their platform, their evolution, and why they’ve taken a leap into a brand-new name and identity. Editorial note: ConvertKit recently announced that they’re going to stay with the name ConvertKit — here’s why. At Copyblogger, we really like the ConvertKit email solution. In fact, we’re marketing... Listen to episode

Duration:00:20:22

3 Skills to Master to Become a Marketing Badass this Year

7/9/2018
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Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had some great conversations about what we want to write and teach in the new year,... Listen to episode

Duration:00:15:42

Getting Your Big, Scary Projects Finished: A Conversation about Growing Gills

6/25/2018
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A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in Your Daily Life. In this 34-minute episode, Jessica and I talk about: Business (especially digital... Listen to episode

Duration:00:34:12

The Quiet Power of Conversational Copy

6/18/2018
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A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice. Nick Usborne is an unusual writer. He has many years of direct response experience, but he talks more like a “content guy.” He’s here... Listen to episode

Duration:00:26:59

5 Rules of Thumb to Relieve SEO-Induced Stress

6/11/2018
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Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has drummed some important things into my head about what we should (and shouldn’t) do to keep Google and the... Listen to episode

Duration:00:15:33