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The Self Publishing Podcast

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Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.

Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.
More Information

Location:

United States

Description:

Want to publish and sell more books? Want to get your writing into the world without contending with agents, publishers, or the other gatekeepers in traditional publishing? There's never been a better time to make money as a writer -- to take your books directly to readers and be in charge of your own business rather than jumping through hoops to please the Powers that Be. Full time authors Johnny B. Truant, David Wright, and Sean Platt (owners of the 2M+ words-per-year indie publishing company Sterling & Stone) explore everything related to getting your writing published ... and making money doing it ... in today's new DIY digital publishing frontier. This isn't artsy talk -- it's "authorpreneurial" business strategy that turns self-publishing from sideline into a rewarding career.

Language:

English


Episodes

SSP016 Getting Our Shit Together

5/23/2018
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It’s taken us forever, but we’re finally getting our shit together. We did so much so fast over the past few years, and last year it caught up to us. Creation often leaves a mess behind and, eventually, you have to clean it up. We talk about: The fuel you need most: momentum. […] The post SSP016 Getting Our Shit Together appeared first on Sterling & Stone.

Duration:00:43:27

SSP015 Focus Is Power

5/16/2018
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We'd gotten our hedgehog concept wrong for a while, but we want to perform our best for each other and for our audience. By establishing fences, we've really crystalized what Sterling & Stone stands for and our trajectory going forward. We’ll talk about: How we got the Hedgehog Concept wrong. Blinds in Manila. How we […] The post SSP015 Focus Is Power appeared first on Sterling & Stone.

Duration:00:43:41

SSP014 What It Means to Be a Story Studio

5/9/2018
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Sterling & Stone as we know it has existed for about seven years, but we've been on this journey together for ten years. We all started within months of each other, giving us a collection of thirty years of experience between the three of us (Johnny, Sean, and Dave). This is the first episode in […] The post SSP014 What It Means to Be a Story Studio appeared first on Sterling & Stone.

Duration:00:33:55

SSP013 Lessons Learned and a Small Pivot

5/2/2018
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Sterling and Stone has only been doing The Story Studio Podcast for twelve episodes, and they’ve already learned a lot about the best direction for the show. In this episode, Johnny, Sean, and Dave give an introduction to a few changes in direction that the podcast will take. Don’t worry! The Story Studio Podcast isn’t […] The post SSP013 Lessons Learned and a Small Pivot appeared first on Sterling & Stone.

Duration:00:37:47

SSP012 What Makes a Story Sell

4/25/2018
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Contrary to popular belief, there is no vault in Hollywood holding the secret that turns a story into a commercial success. In this episode, Johnny, Sean, and Dave share how a story can be crafted to appeal to a wider audience and reach beyond the established boundaries of genre. You’ll learn: How a commercial […] The post SSP012 What Makes a Story Sell appeared first on Sterling & Stone.

Duration:00:43:27

SSP011 How to Know When to Give Up on a Story

4/18/2018
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If you spend a significant amount of time storytelling, you’ll eventually face a project that you’ll either need to shelve or scrap. There are times when it comes as a great relief, but other times it can be very painful. In this episode, Johnny, Sean, and Dave share their experiences with scrapping projects and teach […] The post SSP011 How to Know When to Give Up on a Story appeared first on Sterling & Stone.

Duration:00:36:21

SSP010 Why You Can’t Always Be the Hero of Your Own Story

4/11/2018
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A good piece of writing advice for a character is to understand that a character is the center of his own world. Often even your worst characters are doing what makes sense to them. We, as creatives and business owners, function similarly, operating with a myopic viewpoint within our own frame. In order to get […] The post SSP010 Why You Can’t Always Be the Hero of Your Own Story appeared first on Sterling & Stone.

Duration:00:45:01

SSP009 Dissecting 3 of our Successes and Failures

4/4/2018
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After writing millions of words together, Johnny, Sean, and Dave share their greatest successes and failures, and how they used those lessons to build their vision of a story studio. Are you wondering what the ever-growing demand for superb storytelling skills means for your future? Check out our latest interview as Johnny and Sean dive […] The post SSP009 Dissecting 3 of our Successes and Failures appeared first on Sterling & Stone.

Duration:00:40:03

SSP008 Story Structure

3/28/2018
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Whether the story you’re telling is about yourself, a novel you’re writing, or the journey of your business, understanding the way stories work is a sure-fire way to resonating with your audience. If you’ve been struggling to understand story structure and how to apply it to the story you’re attempting to tell, Johnny, Sean, and […] The post SSP008 Story Structure appeared first on Sterling & Stone.

Duration:00:48:11

SSP007 Getting live feedback to tell a better story, with Dr. Matt Champagne

3/21/2018
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Dr. Matt Champagne originally appeared on the Self Publishing Podcast to share what he’d learned about gathering customer opinions and experiences. In this episode, he’s back to talk to Johnny, Sean, and Dave about how he used those same principles to make the Smarter Artist Summit even smarter than before. You’ll learn: Why the way […] The post SSP007 Getting live feedback to tell a better story, with Dr. Matt Champagne appeared first on Sterling & Stone.

Duration:00:41:35

SSP006 The Story Your Community Tells About You

3/14/2018
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What is the story that your community tells about you? Whether the stories you tell are about a ragtag group of space smugglers or about the pathway to financial freedom, your readers, listeners, viewers, and followers are telling their own story about you and sharing that story with others. In this live recording of the […] The post SSP006 The Story Your Community Tells About You appeared first on Sterling & Stone.

Duration:00:42:21

SSP005 The Story of Your Business

3/7/2018
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Story goes far beyond books and film. It’s a fundamental way we make sense of the world around us. One man down, Johnny and Sean share how they’ve learned to tell their business’s story, and how you can do the same. In this episode you’ll learn: How Chipotle used story to strengthen their brand. Why […] The post SSP005 The Story of Your Business appeared first on Sterling & Stone.

Duration:00:41:23

SSP004 Breaking Down Breaking Bad

2/28/2018
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Breaking Bad is a masterwork in storytelling. In this episode, Johnny, Sean, and Dave talk about the importance of story structure. They break down how the first episode Breaking Bad: Sets up the protagonist’s character arc Gives a sense of inevitability Tells a confident story If you have Netflix, you can watch the first episode […] The post SSP004 Breaking Down Breaking Bad appeared first on Sterling & Stone.

Duration:00:57:05

SSP003 What We Learned Publishing Over 100 Books

2/21/2018
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After writing millions of words in the trenches of the self-publishing landscape, Johnny, Sean, and Dave have emerged with many lessons learned from publishing more than one hundred titles. In this episode the guys share their biggest takeaways, including: Why there are always exceptions to the rules. Why you need to “know your why.” How […] The post SSP003 What We Learned Publishing Over 100 Books appeared first on Sterling & Stone.

Duration:00:50:51

SSP002 Where Story Is Going

2/14/2018
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In a fast-paced, ever-changing media environment, it’s important for artists to understand the role of story in our lives and businesses, and how story will shape our future. In this episode, Johnny Sean, and Dave discuss: Sean’s experience watching the new P. T. Anderson movie, and what keeps drawing him back to watch his movies. […] The post SSP002 Where Story Is Going appeared first on Sterling & Stone.

Duration:00:44:49

SSP001 Why Story Matters

2/7/2018
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Welcome to the Story Studio Podcast with Sterling & Stone! After retiring the Self Publishing Podcast, Johnny, Sean, and Dave are back for chapter two. In this inaugural episode, the guys explain: What Sterling and Stone is and the company’s history together. Why the Self Publishing Podcast needed to end. Why story is so important […] The post SSP001 Why Story Matters appeared first on Sterling & Stone.

Duration:00:38:11

SPP299 Year in Review

1/24/2018
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2017 has been a whirlwind year for the Sterling and Stone team. In addition to this year’s prep work, they’ve spent the past four years building the systems and assets needed in order to prepare for 2018’s plans. In this episode, Johnny, Sean, and Dave discuss what they’ve learned in 2017 and how they’ve become […] The post SPP299 Year in Review appeared first on Sterling & Stone.

Duration:00:56:37

SPP298 The Pivot Show

1/17/2018
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The Self Publishing Podcast is evolving. For some time now, Johnny, Sean, and Dave have felt restricted by the bounds of the promise of the podcast’s name and focus. They’re doing so many cool things with story in 2018, and if they don’t share these new and interesting ventures with you, they’d be cheating you […] The post SPP298 The Pivot Show appeared first on Sterling & Stone.

Duration:00:44:27

SPP297 with Caimh McDonnell 1st Year Writer & Comedy

1/10/2018
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As Dave has said many times before, writing comedy is hard. But what if you want to write a comedy novel or script? And how can you add humor to a story that’s lacking that element? Have no fear, Caimh is here (which isn’t pronounced phonetically). Join the guys and Caimh McDonnell as they disassemble […] The post SPP297 with Caimh McDonnell 1st Year Writer & Comedy appeared first on Sterling & Stone.

Duration:00:57:43

SPP296 Midlevel Author Strategies and Tactics

1/3/2018
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Many authors find themselves in a situation that feels like treading water: they’re not full time, but they’re not completely failing at publishing. How do you deal with this situation? Do you speed up and push harder, or do you hang back and allow your colleagues to pass you in the left lane? Johnny and […] The post SPP296 Midlevel Author Strategies and Tactics appeared first on Sterling & Stone.

Duration:00:54:29

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